OPI
It’s more than color. It’s OPI.
2.1M
Followers
1.5K
Following
11.0K
Posts
0.23%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks 712 out of 2598 tracked creators and holds over ten times the median follower count. This scale places it among the larger profiles in our database. As a verified Mega creator within the health and beauty category, the profile maintains a large presence with 11000 total posts. The engagement rate falls below the 1.65% median for its peers. The following report breaks down the specific interaction patterns and audience behaviors across these high volume posts.
Account Info
| Account Size | Mega |
| Followers | 2,081,155 |
| Following | 1,465 |
| Posts | 11,000 |
| Verified | Yes |
| Business Account | Yes |
| Category | HEALTH_BEAUTY |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 4,635 |
| Avg Comments per Post | 79 |
| Videos | 8 |
| Photos | 4 |
| Engagement Rate | 0.23% |
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Tracking
What we have recorded about @opi over time, and ongoing alerts.
Other reports
Not downloads of this account — they take their own inputs.
Follower Growth Over Time
How @opi's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+8.1K
Net Change
+0.4%
% Change
+279
Avg / Day
29
Days Tracked
26
Data Points
Tracked between Aug 31, 2026 (2,073,059 followers) and Sep 30, 2026 (2,081,155 followers).
The account stayed at approximately 2.1 million followers over the 29 day period. The count remained flat with only a 0.4% change.
What the trajectory means
The account maintained a flat follower count of 2.1M over the 29 day period. This steady trajectory establishes @opi as a known quantity with a stable audience base. The consistent daily pace allows for predictable campaign planning without the volatility of rapid fluctuations.
Engagement Analysis
Based on 12 recent posts
Platform Context
@opi ranks 2188 out of 2513 for engagement because its rate sits well below the tracked median. This lower performance indicates that the account generates less interaction per follower than most creators in the corpus. The gap between its current rate and the average highlights a need for higher audience participation.
The engagement rate of 0.23% falls well below the 1.65% median, placing @opi at rank 2188 of 2513. This confirms that the audience interacts with content much less than average. Video posts earn nearly double the likes of photos, proving that this specific format is what the audience rewards. While the account sees consistent volume, only 8.3% of recent posts reached twice the personal average and a mere 8.3% hit five times the average. These low figures for high-performing outliers suggest that reach is inconsistent and rarely breaks out beyond a baseline level. The gap between likes and comments shows a preference for passive recognition over active conversation. This audience is a tap-and-scroll audience.
4.6K
Avg Likes/Post
79
Avg Comments/Post
55.6K
Total Likes
951
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.23%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
5.5K
Avg Likes on Videos (8)
2.8K
Avg Likes on Photos (4)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @opi's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @opi's single biggest post had going for it — the patterns worth replicating.
35,819 likes · 695 comments
7.7× @opi's average post · 42.5× the median post.
"You blew up our DMs. We cracked open the vault. Inside: the cult classics that defined the 90s and 2000s, plus new shades inspired by your all-time faves. Shade matched in Nail Lacquer, GelColor, and Powder Perfection."
218 characters
Video
Format
Tuesday
Day Posted
12:00 UTC
Hour Posted
516.7K
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved a reach that outperformed the median engagement by over forty times. This specific piece maintained a healthy ratio of interaction to comments and indicates that high-performing content resonates with a wide audience. Use long captions exceeding one hundred characters to drive higher engagement figures. Short snippets under forty characters perform poorly and suggest that your audience prefers detailed copy. The current posting cadence is less than once a week. This low frequency suggests the account prioritizes quality over volume to maintain steady interaction among its millions of followers. Use these themes as a signal for what the community values most. This account has over two million followers.
Top Keywords
Caption Analysis
| Avg Caption Length | 143 chars |
| Posting Frequency | 0.4 posts/week |
Content Mix
8
Videos / Reels
4
Photos
Top Performing Posts
You blew up our DMs. We cracked open the vault. Inside: the cult classics that defined the 90s and 2000s, plus new shad…
The fall shade consensus is in. Rich. Moody. Lustrous. Consider your next mani handled.
The classics are clocking in. Our best-selling fall shades are back in rotation. Which one are you wearing? Shades: …
Oktoberfest checklist: ☑️ beer ☑️ pretzel ☑️ this iconic shimmery purple. Shade: Every Month is Oktoberfest
Deep navy with a dark side. When black feels too predictable, reach for “Midnight Mantra.”
Meet our ✨spisces✨ queen @natalieminervanails. AKA the artist behind your favorite pop princesses’ nails and OPI Global…
If @natalieminervanails says it’s in, we’re listening. Our Global Ambassador breaks down the 3 fall trends she’s expect…
Top Posts
Highest-liked recent posts from @opi
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
You blew up our DMs. We cracked open the vault. Inside: the cult classics that …
|
35.8K | 695 | view |
| 2 |
The fall shade consensus is in. Rich. Moody. Lustrous. Consider your next mani …
|
8.4K | 55 | view |
| 3 |
The classics are clocking in. Our best-selling fall shades are back in rotation…
|
6.2K | 55 | view |
| 4 |
Happy Libra season. Only you can make indecision look chic.
|
2.1K | 51 | view |
| 5 |
It’s more than color. It’s OPI.
|
1.2K | 65 | view |
| 6 |
Oktoberfest checklist: ☑️ beer ☑️ pretzel ☑️ this iconic shimmery purple.
Sha…
|
855 | 5 | view |
| 7 |
Deep navy with a dark side. When black feels too predictable, reach for “Midnig…
|
748 | 6 | view |
| 8 |
Meet our ✨spisces✨ queen @natalieminervanails. AKA the artist behind your favor…
|
264 | 19 | view |
| 9 |
If @natalieminervanails says it’s in, we’re listening. Our Global Ambassador br…
|
0 | 0 | view |
Posting Patterns & Optimal Timing
When @opi posts on Instagram
The creator maintains a sparse high-effort pace. Posting less than once per week puts them below the median frequency for their follower rank. This low volume suggests a deliberate strategy rather than a high-frequency content machine. The consistency score of 0 indicates an erratic rhythm with no predictable pattern. Long gaps are common, and the nine day streak shows that even short bursts are rare. Content primarily lands on Monday and Tuesday. These specific days provide your only reliable windows for fresh material. The busiest hour is 12:00 UTC. Marketers should note that these figures represent upload windows rather than peak engagement times. Because of the sparse and erratic cadence, planning a campaign requires a long lead time to align with their infrequent posts. You cannot rely on a steady flow of content to support a rolling campaign. Instead, you must coordinate specifically around the rare moments they choose to post. The lack of regularity makes same-day activations difficult to predict without direct coordination.
0.4
Posts / week
460.4h
Avg gap between posts
Monday, Tuesday, Friday
Peak posting days
12:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @opi publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most often on Monday and Tuesday at 12:00 UTC. The posting frequency is low at 0.4 times per week.
Most Common Words
Frequent caption words across @opi's recent posts (excludes stopwords)
Best Day of the Week to Post
@opi's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 3 | 710 | 2,130 |
| Tuesday | 3 | 14,973 | 44,920 |
| Wednesday | 1 | 6,293 | 6,293 |
| Thursday | 1 | 2,189 | 2,189 |
| Friday | 2 | 518 | 1,037 |
| Saturday | 1 | 0 | 0 |
| Sunday | 1 | 0 | 0 |
Posting Consistency & Streaks
How steadily @opi maintains output
9
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
5.2%
Active days
Posted at least once
460.4h
Avg gap
Between posts
Caption Length & Performance
How @opi's caption length correlates with engagement
100.0%
Posts with Caption
143
Avg Caption Chars
136
Median Chars
291
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 1 | 1.3K |
| Medium (40-100) | 4 | 2.8K |
| Long (100+) | 7 | 6.3K |
The audience rewards long captions of over 100 characters with 6.3K average engagement. These posts perform much better than short captions, which receive only 1.3K engagement.
Who This Audience Is
What @opi's reach and engagement mean for a brand.
The following audience is large because it sits over ten times the size of the typical tracked creator. This scale indicates a broad reach that exceeds most standard niche accounts. The verified status and health beauty categorization suggest an established presence in personal care or wellness. Engagement rates are very low compared to the median, meaning brand messages will land much softer than usual for this volume of followers. The disparity between high follower counts and low interaction suggests a passive audience rather than an active community. Because the engagement rate is less than one tenth of the median, the impact of a standard sponsored post is diluted by the sheer scale of the follower base. This profile fits brands looking for broad reach in the health and beauty space where volume matters more than high interaction rates.
Compare & Discover Similar Creators
Stack @opi against any other Instagram creator we track, or jump to similar accounts.
Compare @opi to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @opi
Estimated Earnings
Revenue estimates based on follower count and engagement
@opi generates revenue through brand partnerships and sponsorships. The estimated band for a sponsored post sits between $10,400 and $25,000. This creator ranks 712 out of 2598, placing them well above the median in terms of total reach. Because they sit in the upper tier of rankings, their presence commands a premium price over average accounts. However, the engagement rate of 0.23% falls far below the 1.65% median. This discrepancy suggests that while the audience size is large, the active interaction per post is low. The high end of the quoted band may be difficult to justify given these participation metrics. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 2.1M followers (Mega)
$10,406 – $24,974
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 2.1M followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.23% engagement rate trails the 1.65% median, the clearest area to improve
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.4 posts a week limits fresh reach
Summary
This analysis of @opi reveals a mega Instagram presence with 2,081,155 followers. The account demonstrates an engagement rate of 0.23%, averaging 4.6K likes per post across 12 analyzed posts. The account holds verified status.
Download @opi's data
Followers, following and full post history as CSV — priced on the exact record counts above.
See export optionsFrequently Asked Questions About @opi
How many followers does @opi have on Instagram?
@opi has 2,081,155 followers on Instagram, placing them in the mega creator tier.
What is @opi's Instagram engagement rate?
@opi has an engagement rate of 0.23% based on 12 recent posts, averaging 4.6K likes per post.
How much does @opi earn on Instagram?
Based on industry benchmarks, @opi's estimated sponsorship value is $10,406 - $24,974 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @opi published on Instagram?
@opi has published 11,000 posts on Instagram.
What is @opi's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 35,819 likes and 695 comments.
How often does @opi post on Instagram?
@opi posts approximately 0.4 times per week, with an average gap of 460.4 hours between posts. Peak posting days are Monday, Tuesday, Friday.
How does @opi compare to other Instagram creators?
@opi sits in the Mega creator tier alongside accounts like @sriritajensen, @jeffnippard, @studiomcgee.
Is @opi verified on Instagram?
Yes, @opi is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @opi's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Sep 30, 2026