2.1M

Followers

442

Following

72

Posts

1.34%

Engagement Rate

↑ +3.4% over 72d Mega tier Updated Jun 19, 2026

Account Overview

Profile summary and post performance

This creator ranks 627 out of over 1,600 tracked accounts and holds a follower count that is 2.8 times the size of the median profile. As a verified mega tier account with 72 posts, Lily maintains a substantial presence despite having no specific category assigned. The engagement rate of 1.34% sits above the 0.93% median for her peer group. This report explores the deeper nuances of audience interaction and content performance.

Account Info

Account Size Mega
Followers 2,069,797
Following 442
Posts 72
Verified Yes

Post Performance

Posts Analyzed 12
Avg Likes per Post 27,449
Avg Comments per Post 359
Videos 0
Photos 12
Engagement Rate 1.34%

Follower Growth Over Time

How @lilydonaldson's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

+67.7K

Net Change

+3.4%

% Change

+940

Avg / Day

72

Days Tracked

16

Data Points

Tracked between May 6, 2026 (2,000,000 followers) and Jul 17, 2026 (2,067,679 followers).

The account grew from 2.0M to 2.1M followers over 52 days. The steady climb of about 1.3K followers per day marks a clear upward trend.

What the trajectory means

@lilydonaldson gained 69.8K followers over the tracked period. This upward trend makes the account worth getting in early on as an expanding platform. The steady pace of 1.3K new followers per day allows for consistent campaign planning.

Engagement Analysis

Based on 12 recent posts

Platform Context

@lilydonaldson ranks 321 out of 778 for engagement because its rate sits well above the tracked median. This performance means the account generates more interaction per follower than the average creator in the dataset. The higher percentage indicates a more active and involved audience compared to most peers.

The engagement rate of 1.34% outperforms the 0.93% median to place the account at rank 321 of 778. This indicates that followers interact with content more frequently than the typical user on the platform. While the average of 27,400 likes provides a steady base of passive approval, the 359 comments suggest a level of active participation beyond simple scrolling. However, the reliability of reach is inconsistent. Only 8.3% of recent posts doubled the account average engagement. Not a single post reached five times the average. This data suggests that while the core audience is engaged, growth relies on occasional hits rather than consistent breakout success. The lack of high-performing outliers means the current content style maintains steady interest but lacks a proven mechanism for explosive reach. This is an active audience.

27.4K

Avg Likes/Post

359

Avg Comments/Post

329.4K

Total Likes

4.3K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Average for Mega

1.34%

(Likes + Comments) / Followers per post

Per-Post Engagement Trend

Engagement (likes + comments) for each of @lilydonaldson's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @lilydonaldson's single biggest post had going for it — the patterns worth replicating.

Top post by @lilydonaldson

59,543 likes · 501 comments

2.2× @lilydonaldson's average post · 2.2× the median post.

"love u mucho"

12 characters

Photo

Format

Tuesday

Day Posted

21:00 UTC

Hour Posted

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved 59.5K likes and over doubled the median engagement of this account. This specific post maintained a high like to comment ratio of nearly 118 to 1. Short captions under 40 characters drive the highest engagement with an average of 36.0K likes. Using no caption at all performs poorly as it yields only 19.5K likes on average. These numbers suggest that brief, personal copy works better than no text at all to build connection. The recurring hashtags #southsudan and #teamtusker serve as clear signals for the core topics. This account maintains a consistent baseline of engagement despite the variance in top performers. Lily Donaldson has 2.1 million followers.

Top Hashtags

#southsudan (1) #teamtusker (1)

Top Keywords

photo (5) camp (5) students (4) melkadida (3) back (3) life (3) part (2) exhibition (2) dress (2) show (2) class (2) capital (2) short (2) stay (2) friend (2) internationalmedicalcorps (2) mental (2) health (2) unhcr (2) refugee (2) would (2) play (2) creativity (2) living (2) opportunity (2) world (2) inspiring (2) help (2) home (2) during (2)

Caption Analysis

Avg Caption Length 232 chars
Posting Frequency 0.0 posts/week

Content Mix

0

Videos / Reels

12

Photos

Top Performing Posts

Post thumbnail

love u mucho

59.5K likes 501 comments
View
Post thumbnail

Scratchy signal and sun patches

35.7K likes 372 comments
View
Post thumbnail

goodbye home that was short and sweet

34.8K likes 370 comments
View
Post thumbnail

This September I landed back in Addis Ababa the capital of Ethiopia. After a short stay in the capital along with a bri…

30.7K likes 419 comments
View
Post thumbnail

Mostly Elf

28.1K likes 245 comments
View
Post thumbnail

Photo by my wonderful friend IMC Rover @cawells464 during our recent time in #SouthSudan. Go to the link in my Bio and …

26.5K likes 277 comments
View
Post thumbnail

(No caption)

23.7K likes 331 comments
View
Post thumbnail

Summer tears 🎞

20.4K likes 104 comments
View
Post thumbnail

NatGeo Photo Camp 📸 Melkadida Class of 2019 🌍

19.2K likes 752 comments
View

Top Posts

Highest-liked recent posts from @lilydonaldson

# Caption Likes Comments Link
1
love u mucho
59.5K 501 view
2
Scratchy signal and sun patches
35.7K 372 view
3
goodbye home that was short and sweet
34.8K 370 view
4
This September I landed back in Addis Ababa the capital of Ethiopia. After a sh…
30.7K 419 view
5
Mostly Elf
28.1K 245 view
6
Photo by my wonderful friend IMC Rover @cawells464 during our recent time in #S…
26.5K 277 view
7
No caption
23.7K 331 view
8
Summer tears 🎞
20.4K 104 view
9
NatGeo Photo Camp 📸 Melkadida Class of 2019 🌍
19.2K 752 view

Posting Patterns & Optimal Timing

When @lilydonaldson posts on Instagram

The creator maintains an erratic posting cadence. This assessment stems from a consistency score of zero and a maximum streak of only one day. While she ranks in the top half of creators by follower count, her activity does not follow a predictable pattern. Content appears sporadically rather than on a scheduled loop. Marketing teams should treat each appearance as a unique event. New content lands primarily on Sunday and Wednesday. The most frequent upload window occurs at 15:00 UTC. Because the gaps between posts are unpredictable, a brand cannot rely on a regular cycle to time a campaign. You must coordinate directly with her team to secure specific placement dates. Spontaneous posting makes it difficult to plan long term series or recurring weekly features. Any tie-in should be planned as a one-off placement rather than part of a steady content calendar. The lack of rhythm means the brand must act when she chooses to post.

Posts / week

5915.0h

Avg gap between posts

Sunday, Wednesday, Tuesday

Peak posting days

15:00, 16:00, 17:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @lilydonaldson publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

1

2

3

4

5

6

7

8

1

9

10

11

12

13

1

14

3

15

2

16

2

17

18

19

1

20

1

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @lilydonaldson publishes more often. Their busiest hours are 15:00, 16:00, 17:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @lilydonaldson hasn't been active in our tracked sample.

The account posts most often on Sunday and Wednesday. The peak time for activity is at 15:00 UTC.

Most Common Words

Frequent caption words across @lilydonaldson's recent posts (excludes stopwords)

photo (5) camp (5) students (4) melkadida (3) back (3) life (3) part (2) exhibition (2) dress (2) show (2) class (2) capital (2) short (2) stay (2) friend (2) internationalmedicalcorps (2) mental (2) health (2) unhcr (2) refugee (2) would (2) play (2) creativity (2) living (2) opportunity (2) world (2) inspiring (2) help (2) home (2) during (2)

Best Day of the Week to Post

@lilydonaldson's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Tuesday 3 41,189 123,568
Wednesday 3 25,640 76,919
Thursday 1 17,572 17,572
Friday 1 17,201 17,201
Sunday 4 24,611 98,444

Posting Consistency & Streaks

How steadily @lilydonaldson maintains output

1

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

0.4%

Active days

Posted at least once

5915.0h

Avg gap

Between posts

Caption Length & Performance

How @lilydonaldson's caption length correlates with engagement

75.0%

Posts with Caption

309

Avg Caption Chars

37

Median Chars

2161

Longest Caption

Caption Length Posts Avg Engagement
No caption 3 19.5K
Short (<40 chars) 5 36.0K
Medium (40-100) 1 20.0K
Long (100+) 3 25.1K

The account performs best with short captions under 40 characters, which earned an average of 36.0K. These posts outperformed no caption posts by more than 16,000 engagements.

Who This Audience Is

What @lilydonaldson's reach and engagement mean for a brand.

The following audience exceeds the typical creator size by nearly triple the median volume. This scale indicates reach beyond niche circles into broad visibility. The verified status confirms a recognized presence despite the lack of a specific category tag. Engagement rates are higher than the median, meaning brand messages land with more impact than average for this follower count. This performance suggests the content resonates more effectively than typical accounts at this level. The high volume combined with above-average engagement points to an audience that reacts predictably to consistent output. This profile fits the lifestyle and fashion categories well.

Compare & Discover Similar Creators

Stack @lilydonaldson against any other Instagram creator we track, or jump to similar accounts.

Compare @lilydonaldson to another creator

Get a side-by-side stats breakdown.

@lilydonaldson vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

Lily Donaldson generates revenue primarily through brand partnerships and sponsored posts. A single post for her audience size sits in the $10.3K to $24.8K range. Her ranking above the median allows her to command a premium over standard rates for her follower count. Because she sits at 627 out of 1,606, she is positioned as a high-value creator rather than a budget option. The engagement rate of 1.34% exceeds the 0.93% median, making the upper end of her price band a fair investment for the reach provided. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 2.1M followers (Mega)

$10,349 – $24,838

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. Sits in the middle of the field with a following 2.8 times the median size. Engagement. A 1.34% rate is above the median, showing the audience interacts more than average. Hit-rate. Only 8.3% of posts beat double the account average, indicating a low frequency of high performing outliers. Trajectory. The account gained nearly 70k followers over the period, confirming a steady upward trend.

Strengths

  • + Verified account with 2.1M followers
  • + 1.34% engagement rate beats the 0.93% tracked median
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate

Summary

This analysis of @lilydonaldson reveals a mega Instagram presence with 2,069,797 followers. The account demonstrates an engagement rate of 1.34%, averaging 27.4K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @lilydonaldson

How many followers does @lilydonaldson have on Instagram?

@lilydonaldson has 2,069,797 followers on Instagram, placing them in the mega creator tier.

What is @lilydonaldson's Instagram engagement rate?

@lilydonaldson has an engagement rate of 1.34% based on 12 recent posts, averaging 27.4K likes per post.

How much does @lilydonaldson earn on Instagram?

Based on industry benchmarks, @lilydonaldson's estimated sponsorship value is $10,349 - $24,838 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @lilydonaldson published on Instagram?

@lilydonaldson has published 72 posts on Instagram.

What is @lilydonaldson's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 59,543 likes and 501 comments.

How often does @lilydonaldson post on Instagram?

@lilydonaldson posts approximately 0.0 times per week, with an average gap of 5915.0 hours between posts. Peak posting days are Sunday, Wednesday, Tuesday.

How does @lilydonaldson compare to other Instagram creators?

@lilydonaldson sits in the Mega creator tier alongside accounts like @sriritajensen, @emadanwer, @mongraal.

Is @lilydonaldson verified on Instagram?

Yes, @lilydonaldson is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @lilydonaldson's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026