Louis Cole

Louis Cole

@louiscole

🌍⚡️Dad, Adventure traveller & DIY projects! Solar & EV enthusiast official @scouts Ambassador 🌱 Plant powered

Public figure http://link.me/louiscole

950.3K

Followers

2.1K

Following

2.4K

Posts

0.08%

Engagement Rate

Macro tier Updated May 25, 2026

Account Overview

Profile summary and post performance

This creator ranks 755 out of 1606 tracked accounts and holds a follower count that is 1.3 times the median size of our typical creators. As a verified public figure with over two thousand posts, the account operates as an established macro profile. The engagement rate of 0.08% falls well below the 0.93% median for this group. You will find a detailed breakdown of audience interaction and content performance in the following pages.

Account Info

Account Size Macro
Followers 950,320
Following 2,095
Posts 2,417
Verified Yes
Category Public figure

Post Performance

Posts Analyzed 12
Avg Likes per Post 758
Avg Comments per Post 24
Videos 12
Photos 0
Engagement Rate 0.08%

Engagement Analysis

Based on 12 recent posts

Platform Context

@louiscoole ranks 726 of 779 for engagement because its rate sits below the tracked median. This low performance indicates a weak connection between the content and the audience. Engagement is notably lower than the average seen across the corpus.

The engagement rate of 0.08% falls well below the 0.93% median and ranks 726 out of 779, indicating that this audience reacts far less than usual. While the account maintains a consistent base of 758 likes per post, the low comment volume suggests a passive relationship with the content. This gap highlights a disconnect between visual consumption and active conversation. The reliability of reach is low because only 16.7% of recent posts cleared double the average engagement. No posts reached the five times average mark, which points to an inconsistent ability to break through to new viewers beyond the core following. Because the interaction remains primarily passive with very little community dialogue, this is a tap-and-scroll audience.

758

Avg Likes/Post

24

Avg Comments/Post

9.1K

Total Likes

292

Total Comments

Engagement Rate

Compared to Macro tier benchmarks

Below Average for Macro

0.08%

(Likes + Comments) / Followers per post

Per-Post Engagement Trend

Engagement (likes + comments) for each of @louiscole's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @louiscole's single biggest post had going for it — the patterns worth replicating.

Top post by @louiscole

1,951 likes · 17 comments

2.5× @louiscole's average post · 3.6× the median post.

"These are the moments we dreamed of when we decided to build our life in Costa Rica 🍌❤️ @alegriavillage"

103 characters

Video

Format

Friday

Day Posted

18:00 UTC

Hour Posted

48.7K

Views

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved a multiplier of 3.6x over the median engagement for this account. It reached its peak performance on a Friday at 18:00 UTC with a balanced like to comment ratio. Your best results come from short captions under 40 characters which average 1,300 likes. Longer captions exceeding 100 characters perform worst with only 733 likes. This suggests your audience prefers quick visual consumption over long blocks of text. Use the hashtags #travelguide, #traveladvice, and #traveling to signal your specific niche to the algorithm. Post approximately once every nine days to maintain a steady presence. Because average engagement is modest relative to the follower count, focus on consistent volume rather than seeking viral spikes. This account currently has 950.3K followers.

Top Hashtags

#travelguide (1) #traveladvice (1) #traveling (1)

Top Keywords

life (7) alegriavillage (7) through (4) week (4) flying (4) costa (4) alegria (4) games (4) community (3) where (3) around (3) beach (3) drone (3) shots (3) travel (3) first (3) village (2) neighbors (2) food (2) free (2) connection (2) dream (2) together (2) want (2) jungle (2) mountain (2) djiglobal (2) tracking (2) beautiful (2) here (2)

Caption Analysis

Avg Caption Length 323 chars
Posting Frequency 0.8 posts/week

Content Mix

12

Videos / Reels

0

Photos

Top Performing Posts

Post thumbnail

These are the moments we dreamed of when we decided to build our life in Costa Rica 🍌❤️ @alegriavillage

2.0K likes 17 comments 48.7K views Video
View
Post thumbnail

We’re going to @medicinefestival this summer, 12–17th August 2026 ✨ Ever since we first experienced Medicine Festival,…

1.7K likes 57 comments 37.5K views Video
View
Post thumbnail

Our parenting motto 😂

1.3K likes 13 comments 37.1K views Video
View
Post thumbnail

Travel advice from a legendary travel vlogger my big bro @louiscole 🙌 Travel when you can, experience other cultures, t…

849 likes 27 comments 20.3K views Video
View
Post thumbnail

Welcome to Alegría Village 🌿 A thriving community where neighbors become friends, food grows all around you, kids roam…

664 likes 50 comments 11.6K views Video
View
Post thumbnail

Monday morning spent at the river with your neighbors.. life was always meant to look like this. Send us a message to f…

531 likes 9 comments 26.9K views Video
View
Post thumbnail

From jungle trails and waterfalls to beach sunsets and mountain clouds, the @djiglobal Lito X1 drone has been seriously…

509 likes 8 comments 17.4K views Video
View
Post thumbnail

From wild rainforest and mountain views to a community built around regeneration, this is where we’ve chosen to slow do…

505 likes 17 comments 6.0K views Video
View
Post thumbnail

@finalrentals are giving away a FREE one week car rental in one of their 60+ destinations around the world. If you want…

314 likes 65 comments 8.8K views Video
View

Top Posts

Highest-liked recent posts from @louiscole

# Caption Likes Comments Link
1
These are the moments we dreamed of when we decided to build our life in Costa …
2.0K 17 view
2
We’re going to @medicinefestival this summer, 12–17th August 2026 ✨ Ever since…
1.7K 57 view
3
Our parenting motto 😂
1.3K 13 view
4
Travel advice from a legendary travel vlogger my big bro @louiscole 🙌 Travel wh…
849 27 view
5
Welcome to Alegría Village 🌿 A thriving community where neighbors become frien…
664 50 view
6
Monday morning spent at the river with your neighbors.. life was always meant t…
531 9 view
7
From jungle trails and waterfalls to beach sunsets and mountain clouds, the @dj…
509 8 view
8
From wild rainforest and mountain views to a community built around regeneratio…
505 17 view
9
@finalrentals are giving away a FREE one week car rental in one of their 60+ de…
314 65 view

Posting Patterns & Optimal Timing

When @louiscole posts on Instagram

The creator follows a sparse high-effort pace. This frequency falls below the median of 1.1 posts per week and ranks them in the bottom half of their peer group for posting volume. A consistency score of 41 indicates an erratic rhythm characterized by unpredictable gaps rather than a reliable schedule. Content lands most often on Tuesday and Saturday. The peak upload window occurs at 19:00 UTC. Because the creator lacks a steady grind, marketers should not expect a predictable flow of fresh content for quick turnarounds. Campaign planning requires early coordination to align with their specific posting windows. You cannot rely on a high-frequency cycle to maintain constant brand presence. Instead, you must treat each post as a deliberate event that requires advance notice. The unpredictable nature of the gaps means your tie-in should be planned well ahead of time to ensure it lands during one of these specific active windows.

0.8

Posts / week

238.1h

Avg gap between posts

Tuesday, Saturday, Friday

Peak posting days

19:00, 18:00, 17:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @louiscole publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

1

2

3

4

5

6

7

8

9

10

11

12

13

1

14

15

1

16

1

17

2

18

5

19

20

21

22

1

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @louiscole publishes more often. Their busiest hours are 19:00, 18:00, 17:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @louiscole hasn't been active in our tracked sample.

The account posts most often on Tuesday and Saturday at 19:00 UTC. The frequency is low at 0.8 posts per week.

Most Common Words

Frequent caption words across @louiscole's recent posts (excludes stopwords)

life (7) alegriavillage (7) through (4) week (4) flying (4) costa (4) alegria (4) games (4) community (3) where (3) around (3) beach (3) drone (3) shots (3) travel (3) first (3) village (2) neighbors (2) food (2) free (2) connection (2) dream (2) together (2) want (2) jungle (2) mountain (2) djiglobal (2) tracking (2) beautiful (2) here (2)

Best Day of the Week to Post

@louiscole's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 1 201 201
Tuesday 3 592 1,777
Wednesday 2 627 1,254
Thursday 2 783 1,566
Friday 2 1,881 3,762
Saturday 2 412 824

Posting Consistency & Streaks

How steadily @louiscole maintains output

1

Longest streak (days)

41/100

Consistency score

Inverse of posting-gap variance

11.0%

Active days

Posted at least once

238.1h

Avg gap

Between posts

Caption Length & Performance

How @louiscole's caption length correlates with engagement

100.0%

Posts with Caption

323

Avg Caption Chars

374

Median Chars

533

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 1 1.3K
Long (100+) 11 733

The audience prefers short captions of under 40 characters with an average of 1.3K engagements. Long captions of over 100 characters perform poorly at 733.

Who This Audience Is

What @louiscole's reach and engagement mean for a brand.

The follower count sits above the median for tracked creators at over one million. This volume indicates a broad reach but the verified public figure status suggests a generalist persona rather than a niche authority. Engagement rates fall well below the median and suggest that brand messages land with much less impact than typical creator accounts. The gap between high follower counts and low interaction rates points to a passive audience. Most followers are likely scrolling past content without active participation. This disconnect makes it difficult to predict how a specific message will resonate among the many followers. While the account has broad visibility, the lack of engagement suggests the audience is not highly reactive. The scale fits large scale awareness campaigns but does not fit high conversion tactics. This audience fits few categories.

Compare & Discover Similar Creators

Stack @louiscole against any other Instagram creator we track, or jump to similar accounts.

Compare @louiscole to another creator

Get a side-by-side stats breakdown.

@louiscole vs

Creators in the same tier as @louiscole

Lexie Alford

Lexie Alford

@lexielimitless

1.9M followers

Rachel Brathen

Rachel Brathen

@yoga_girl

1.8M followers

Gaules

Gaules

@gaules

1.8M followers

Nina Agdal

Nina Agdal

@ninaagdal

1.8M followers

“scary spice Mel B”

“scary spice Mel B”

@officialmelb

1.8M followers

Jessica Stein

Jessica Stein

@tuulavintage

1.8M followers

Estimated Earnings

Revenue estimates based on follower count and engagement

Sponsored posts provide the primary revenue stream for @louiscoole. A post typically commands between $7.6K and $14.3K based on their follower count. Their ranking places them above the median, but this position does not guarantee a premium price. Because they sit in the upper half of the tracked peer group, they can command higher fees than average accounts. However, an engagement rate of 0.08% falls far below the 0.93% median. This low interaction level suggests that the top end of the quoted band may be difficult to justify for brands seeking active participation. The reach is broad, but the lack of engagement makes the high-end price a ceiling rather than a baseline. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 950.3K followers (Macro)

$7,603 – $14,255

Industry rate for macro Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. A following 1.3 times the median places this account in the top half of the market. Engagement. The rate is below the median, indicating a struggle to spark active interaction from the current audience. Hit-rate. Less than one in five posts beat double the average engagement, showing inconsistent performance with high-performing content.

Strengths

  • + Verified account with 950.3K followers
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.08% engagement rate trails the 0.93% median, the clearest area to improve
  • ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 0.8 posts a week limits fresh reach

Summary

This analysis of @louiscole reveals a macro Instagram presence with 950,320 followers. The account demonstrates an engagement rate of 0.08%, averaging 758 likes per post across 12 analyzed posts. The account holds verified status.

Want Instagram Analytics for Your Research?

Search profiles, discover hashtags, and explore Instagram data for analysis.

Start Searching

Frequently Asked Questions About @louiscole

How many followers does @louiscole have on Instagram?

@louiscole has 950,320 followers on Instagram, placing them in the macro creator tier.

What is @louiscole's Instagram engagement rate?

@louiscole has an engagement rate of 0.08% based on 12 recent posts, averaging 758 likes per post.

How much does @louiscole earn on Instagram?

Based on industry benchmarks, @louiscole's estimated sponsorship value is $7,603 - $14,255 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @louiscole published on Instagram?

@louiscole has published 2,417 posts on Instagram.

What is @louiscole's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 1,951 likes and 17 comments.

How often does @louiscole post on Instagram?

@louiscole posts approximately 0.8 times per week, with an average gap of 238.1 hours between posts. Peak posting days are Tuesday, Saturday, Friday.

How does @louiscole compare to other Instagram creators?

@louiscole sits in the Macro creator tier alongside accounts like @lexielimitless, @yoga_girl, @gaules.

Is @louiscole verified on Instagram?

Yes, @louiscole is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @louiscole's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026