Connor Ericsson

Connor Ericsson

@buttery_films

San Diego, CA 🌴 Enjoy the ride

Public figure Business http://www.shopbuttery.com

968.0K

Followers

1.8K

Following

3.6K

Posts

33.22%

Engagement Rate

↑ +2.1% over 70d Macro tier Updated May 25, 2026

Account Overview

Profile summary and post performance

This creator sits at rank 748 out of the 1606 accounts we track. Their following of 968.0K is 1.3 times the median follower count for our tracked creators. The verified account operates as a public figure and has built a library of 3594 posts. This volume and status place them firmly in the macro category. The engagement rate of 33.22% easily clears the 0.93% median benchmark. The rest of this report breaks down their specific audience demographics and top performing content pillars.

Account Info

Account Size Macro
Followers 967,977
Following 1,799
Posts 3,594
Verified Yes
Business Account Yes
Category Public figure

Post Performance

Posts Analyzed 12
Avg Likes per Post 321,205
Avg Comments per Post 364
Videos 11
Photos 1
Engagement Rate 33.22%

Follower Growth Over Time

How @buttery_films's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

+20.1K

Net Change

+2.1%

% Change

+288

Avg / Day

70

Days Tracked

16

Data Points

Tracked between May 7, 2026 (952,000 followers) and Jul 16, 2026 (972,139 followers).

The account gained 16,000 followers over 50 days. The growth trend is steady at approximately 320 new followers per day.

What the trajectory means

@buttery_films gained 16,000 followers during the tracked period. This upward trend makes the account worth getting in early on as an emerging partner. The steady pace of 320 new followers per day allows for consistent planning within a campaign brief.

Engagement Analysis

Based on 12 recent posts

Platform Context

@buttery_films ranks 5 of 779 for engagement rate because its 33.22% performance sits well above the 0.93% median. This high percentage indicates an exceptionally active audience compared to typical accounts in the IGDataHub corpus. Such a gap suggests that followers interact with content at a much higher frequency than average creators.

The engagement rate of 33.22% crushes the 0.93% median to rank the account 5 of 779. This audience reacts far more than typical users. While likes provide passive approval, the consistent volume of comments indicates a high level of interaction. Video content is the clear winner for engagement as it earns 350.0K likes compared to only 4.3K for photos. This gap proves the audience rewards motion over static images. Reach reliability remains inconsistent because only 8.3% of posts exceeded double the average and only 8.3% reached five times the average. These figures suggest that while the core content is popular, it does not frequently break into high-frequency viral cycles. Most views come from a steady baseline rather than sporadic explosions. This is an active audience.

321.2K

Avg Likes/Post

364

Avg Comments/Post

3.9M

Total Likes

4.4K

Total Comments

Engagement Rate

Compared to Macro tier benchmarks

Excellent for Macro

33.22%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

350.0K

Avg Likes on Videos (11)

4.3K

Avg Likes on Photos (1)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @buttery_films's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @buttery_films's single biggest post had going for it — the patterns worth replicating.

Top post by @buttery_films

3,682,605 likes · 2,252 comments

11.5× @buttery_films's average post · 551.7× the median post.

"Make sure you look both ways 🤣"

30 characters

Video

Format

Thursday

Day Posted

23:00 UTC

Hour Posted

43.1M

Views

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post reached a large scale by garnering 3.7M likes and achieving a multiplier of over 550 times the median engagement for this account. This specific post maintained a high like-to-comment ratio to drive reach. Short captions under 40 characters perform best with an average of 738.8K likes. Long captions exceeding 100 characters perform poorly at only 5K likes, suggesting that concise copy is the primary driver for interaction here. The account uses consistent hashtags as a signal for its specific topics. Content production is infrequent, averaging about 0.1 posts per week. This low frequency suggests a strategy of high quality over volume to maintain the average of 321.2K likes per post. @buttery_films has 968.0K followers.

Top Keywords

thunder (3) valley (3) make (2) sure (2) stealthyair (2) video (2) live (2) youtube (2) buttery (2) films (2) press (2) look (1) both (1) ways (1) outside (1) feelin (1) comfy (1) happy (1) father (1) pops (1) thank (1) guidance (1) knowledge (1) appreciate (1) lake (1) elsinore (1) back (1) firing (1) great (1) dirt (1)

Caption Analysis

Avg Caption Length 64 chars
Posting Frequency 0.1 posts/week

Content Mix

11

Videos / Reels

1

Photos

Top Performing Posts

Post thumbnail

Make sure you look both ways 🤣

3.7M likes 2.3K comments 43.1M views Video
View
Post thumbnail

Got the shot and saved the camera he’s a seasoned veteran at this 🎥

65.7K likes 712 comments 2.2M views Video
View
Post thumbnail

Huge crash for Chase Sexton at Thunder Valley Press Day today!

41.0K likes 901 comments 351.7K views Video
View
Post thumbnail

Haiden Deegan staying humble after that 3rd place 🤣

26.8K likes 85 comments 158.7K views Video
View
Post thumbnail

Press Day from Thunder Valley is live on my YouTube channel Buttery Films! 💥

15.6K likes 55 comments 101.7K views Video
View
Post thumbnail

Cranked out an edit and uploaded on the tarmac, the Thunder Valley video is live on YouTube Buttery Films!

6.6K likes 68 comments 45.9K views Video
View
Post thumbnail

Happy Father’s Day pops, thank you for all of the guidance and knowledge I appreciate you! ❤️

4.3K likes 19 comments
View
Post thumbnail

I’m giving away a @stealthyair care package to 3 random followers! Make sure you’re following @stealthyair tag 3 friend…

3.1K likes 206 comments 66.7K views Video
View
Post thumbnail

Just a great day of dirt bikes 🎯

2.6K likes 26 comments 29.9K views Video
View

Top Posts

Highest-liked recent posts from @buttery_films

# Caption Likes Comments Link
1
Make sure you look both ways 🤣
3.7M 2.3K view
2
Got the shot and saved the camera he’s a seasoned veteran at this 🎥
65.7K 712 view
3
Huge crash for Chase Sexton at Thunder Valley Press Day today!
41.0K 901 view
4
Haiden Deegan staying humble after that 3rd place 🤣
26.8K 85 view
5
Press Day from Thunder Valley is live on my YouTube channel Buttery Films! 💥
15.6K 55 view
6
Cranked out an edit and uploaded on the tarmac, the Thunder Valley video is liv…
6.6K 68 view
7
Happy Father’s Day pops, thank you for all of the guidance and knowledge I appr…
4.3K 19 view
8
I’m giving away a @stealthyair care package to 3 random followers! Make sure yo…
3.1K 206 view
9
Just a great day of dirt bikes 🎯
2.6K 26 view

Posting Patterns & Optimal Timing

When @buttery_films posts on Instagram

The account follows a sparse high-effort pace because it posts much less frequently than the median creator. This low volume puts them at rank 748 of 1606 regarding frequency. A consistency score of 0 indicates an erratic rhythm with no predictable pattern between uploads. The creator maintains irregular gaps rather than a steady schedule. Content lands primarily on Saturday and Sunday. New posts typically appear around 23:00 UTC. Marketers should expect long gaps between updates rather than a regular flow of new content. Because the cadence is unpredictable, you cannot rely on a scheduled cycle to time your campaign. You must monitor their profile manually to catch specific windows of activity. A partnership requires a reactive strategy rather than a planned calendar based on recurring dates. The lack of consistency means a tie-in might sit stagnant for weeks before another post appears. Plan your outreach around their specific production milestones instead of an expected weekly cadence.

0.1

Posts / week

3418.9h

Avg gap between posts

Saturday, Sunday, Friday

Peak posting days

23:00, 1:00, 22:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @buttery_films publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

2

1

1

2

3

1

4

1

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

1

20

21

2

22

4

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @buttery_films publishes more often. Their busiest hours are 23:00, 1:00, 22:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @buttery_films hasn't been active in our tracked sample.

The account posts most often on Saturday and Sunday at 23:00 UTC. It posts less than once a week.

Most Common Words

Frequent caption words across @buttery_films's recent posts (excludes stopwords)

thunder (3) valley (3) make (2) sure (2) stealthyair (2) video (2) live (2) youtube (2) buttery (2) films (2) press (2) look (1) both (1) ways (1) outside (1) feelin (1) comfy (1) happy (1) father (1) pops (1) thank (1) guidance (1) knowledge (1) appreciate (1) lake (1) elsinore (1) back (1) firing (1) great (1) dirt (1)

Best Day of the Week to Post

@buttery_films's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 2 3,104 6,209
Wednesday 1 2,051 2,051
Thursday 1 3,684,857 3,684,857
Friday 2 28,764 57,528
Saturday 3 10,608 31,825
Sunday 3 25,453 76,360

Posting Consistency & Streaks

How steadily @buttery_films maintains output

3

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

0.4%

Active days

Posted at least once

3418.9h

Avg gap

Between posts

Caption Length & Performance

How @buttery_films's caption length correlates with engagement

100.0%

Posts with Caption

64

Avg Caption Chars

62

Median Chars

180

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 5 738.8K
Medium (40-100) 5 31.0K
Long (100+) 2 5.0K

The audience rewards short captions of under 40 characters with 738.8K average engagement. Long captions of 100 plus characters receive the lowest engagement at 5.0K.

Who This Audience Is

What @buttery_films's reach and engagement mean for a brand.

The follower count sits above the median for tracked creators. This indicates an audience that has moved beyond niche circles into broader visibility. The verified status and public figure classification suggest a persona with established recognition in their specific field. Engagement rates are exceptionally high compared to the standard average. This gap means brand messaging will land much harder than typical benchmarks on this profile. High interaction relative to reach suggests a concentrated interest in the content produced by Connor Ericsson. The scale of the following base provides enough volume for broad visibility while maintaining high intensity of interaction. This audience fits the entertainment category.

Compare & Discover Similar Creators

Stack @buttery_films against any other Instagram creator we track, or jump to similar accounts.

Compare @buttery_films to another creator

Get a side-by-side stats breakdown.

@buttery_films vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

@buttery_films primarily generates revenue through brand partnerships and sponsored content. A single post for this account sits in the $7.7K to $14.5K range based on follower volume. Because the account ranks below the median of 730.0K followers, it represents a value buy for advertisers. The quoted price band serves as a ceiling rather than a fixed salary. This creates an opportunity to negotiate lower rates while still securing high visibility. Exceptional engagement of 33.22% far exceeds the 0.93% median, making the top end of the pricing bracket a fair investment for the reach achieved. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 968.0K followers (Macro)

$7,744 – $14,520

Industry rate for macro Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. This account sits in the middle of the field with a following 1.3 times larger than the median. Engagement. A 33.22% rate is exceptionally high compared to the 0.93% median, indicating an extremely active audience. Hit-rate. Only 8.3% of posts beat double the average engagement, suggesting a lack of consistent breakout content. Trajectory. The account gained 16,000 followers recently, showing a steady upward trend in growth.

Strengths

  • + Verified account with 968.0K followers
  • + 33.22% engagement rate beats the 0.93% tracked median
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 0.1 posts a week limits fresh reach

Summary

This analysis of @buttery_films reveals a macro Instagram presence with 967,977 followers. The account demonstrates an engagement rate of 33.22%, averaging 321.2K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @buttery_films

How many followers does @buttery_films have on Instagram?

@buttery_films has 967,977 followers on Instagram, placing them in the macro creator tier.

What is @buttery_films's Instagram engagement rate?

@buttery_films has an engagement rate of 33.22% based on 12 recent posts, averaging 321.2K likes per post.

How much does @buttery_films earn on Instagram?

Based on industry benchmarks, @buttery_films's estimated sponsorship value is $7,744 - $14,520 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @buttery_films published on Instagram?

@buttery_films has published 3,594 posts on Instagram.

What is @buttery_films's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 3,682,605 likes and 2,252 comments.

How often does @buttery_films post on Instagram?

@buttery_films posts approximately 0.1 times per week, with an average gap of 3418.9 hours between posts. Peak posting days are Saturday, Sunday, Friday.

How does @buttery_films compare to other Instagram creators?

@buttery_films sits in the Macro creator tier alongside accounts like @vian_alsulaymani, @lexielimitless, @yoga_girl.

Is @buttery_films verified on Instagram?

Yes, @buttery_films is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @buttery_films's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026