12.9M
Followers
1.2K
Following
1.6K
Posts
0.52%
Engagement Rate
Account Overview
Profile summary and post performance
Nash Grier holds a position at rank 397 out of 1606 tracked creators with a following that is 17.6 times the median size. This verified Mega tier account has shared 1634 posts across its profile. While the creator describes himself as a part-time video creator and full-time dad, his specific category remains unset in the system. The engagement rate of 0.52% falls below the 0.93% median for creators in our network. The following report details the specific ways his audience interacts with his content.
Account Info
| Account Size | Mega |
| Followers | 12,861,450 |
| Following | 1,210 |
| Posts | 1,634 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 66,186 |
| Avg Comments per Post | 193 |
| Videos | 8 |
| Photos | 4 |
| Engagement Rate | 0.52% |
Follower Growth Over Time
How @nashgrier's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-150259
Net Change
-1.2%
% Change
-2147
Avg / Day
70
Days Tracked
16
Data Points
Tracked between May 7, 2026 (13,000,000 followers) and Jul 17, 2026 (12,849,741 followers).
The account lost 138.6K followers over 50 days. The follower count declined by 1.1% from 13.0M to 12.9M at a rate of about 2.8K per day.
What the trajectory means
The account lost over 100k followers during this period, resulting in a downward trend of 1.1 percent. This decline makes the profile a risk to time that requires careful consideration before commitment. The daily pace of roughly 2.8k fewer followers per day allows for precise planning around current engagement levels.
Engagement Analysis
Based on 12 recent posts
Platform Context
@nashgrier ranks 501 out of 778 for engagement because its rate sits below the tracked median. This lower percentage means the account generates less interaction per follower than the average creator in the corpus. The performance falls short of the standard benchmark established by peers.
The engagement rate of 0.52% falls below the 0.93% median and ranks 501 out of 778, indicating this audience reacts less than average. While likes reach a high volume of 66.2K per post, the comment count remains low at 193. This gap suggests passive approval rather than active conversation. The data reveals a clear preference for photos, which earn 152.0K likes compared to the 23.3K likes seen on videos. This audience rewards still imagery with much higher interaction rates. Reach is inconsistent and lacks reliable virality since only 8.3% of posts doubled the account average. No content reached the five times average threshold. The lack of high-performing outliers means growth relies on steady output rather than breakout hits. This is a tap-and-scroll audience.
66.2K
Avg Likes/Post
193
Avg Comments/Post
794.2K
Total Likes
2.3K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.52%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
23.3K
Avg Likes on Videos (8)
152.0K
Avg Likes on Photos (4)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @nashgrier's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @nashgrier's single biggest post had going for it — the patterns worth replicating.
321,477 likes · 452 comments
4.8Γ @nashgrier's average post Β· 7.9Γ the median post.
Photo
Format
Sunday
Day Posted
22:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved 321.5K likes and 452 comments. This performance is a 7.9x multiplier over the median engagement for this account. The high like to comment ratio on this peak post suggests it resonated visually without requiring heavy discussion. Use short or no captions to maximize reach. Posts with no caption average 181.4K likes, while long captions of over 100 characters perform poorly at just 19.3K likes. This indicates that the audience prefers visual storytelling over long-form copy. Your strategy should prioritize brevity to keep viewers on the content. The posting cadence is slow at 0.5 times per week. This low frequency suggests a focus on high production value rather than daily volume. With 12.9M followers and an average of 66.2K likes, the account maintains a steady presence for a large audience. @nashgrier has 12.9M followers.
Top Keywords
Caption Analysis
| Avg Caption Length | 96 chars |
| Posting Frequency | 0.5 posts/week |
Content Mix
8
Videos / Reels
4
Photos
Top Performing Posts
Raising children has been the most rewarding and humbling journey. This modern era is littered with negativity but therβ¦
Top Posts
Highest-liked recent posts from @nashgrier
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
No caption
|
321.5K | 452 | view |
| 2 |
What a time to be alive
|
130.0K | 1.2K | view |
| 3 |
Giving it my all π«
|
91.9K | 146 | view |
| 4 |
π· @guzelkhos
|
64.8K | 57 | view |
| 5 |
Malβs first βstriped racerβ
|
44.8K | 90 | view |
| 6 |
No caption
|
40.8K | 66 | view |
| 7 |
Raising children has been the most rewarding and humbling journey. This modern β¦
|
34.4K | 75 | view |
| 8 |
All aboard 9ΒΎπ
|
27.1K | 104 | view |
| 9 |
π€
|
24.0K | 56 | view |
Posting Patterns & Optimal Timing
When @nashgrier posts on Instagram
The creator maintains a sparse high-effort pace. This classification stems from a post frequency of 0.5 times per week which falls below the median of 1.1. Despite this low volume, the account ranks 397 out of 1606 in follower rank, suggesting that each piece of content carries weight with the audience. The consistency score of 25 indicates a highly erratic rhythm. Gaps between posts are unpredictable and lack a predictable pattern. Content typically lands on Friday and Monday. New posts appear most often during the 00:00 UTC hour. Marketers should not expect a constant stream of content to fuel daily engagement. Because of the infrequent updates, you should plan your campaign around specific high-impact moments rather than trying to maintain a steady daily presence. A tie-in must be timed carefully because the creator does not provide a reliable weekly cadence for organic reach. You will need to coordinate closely with them to ensure content aligns with their sporadic upload schedule.
0.5
Posts / week
353.2h
Avg gap between posts
Friday, Monday, Saturday
Peak posting days
0:00, 20:00, 3:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @nashgrier publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most often on Friday and Monday at 00:00 UTC. The posting frequency is low at 0.5 times per week.
Most Common Words
Frequent caption words across @nashgrier's recent posts (excludes stopwords)
Best Day of the Week to Post
@nashgrier's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 3 | 23,420 | 70,260 |
| Tuesday | 1 | 27,195 | 27,195 |
| Thursday | 1 | 64,858 | 64,858 |
| Friday | 4 | 68,080 | 272,318 |
| Saturday | 2 | 19,992 | 39,983 |
| Sunday | 1 | 321,929 | 321,929 |
Posting Consistency & Streaks
How steadily @nashgrier maintains output
1
Longest streak (days)
25/100
Consistency score
Inverse of posting-gap variance
7.4%
Active days
Posted at least once
353.2h
Avg gap
Between posts
Caption Length & Performance
How @nashgrier's caption length correlates with engagement
83.3%
Posts with Caption
115
Avg Caption Chars
23
Median Chars
844
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| No caption | 2 | 181.4K |
| Short (<40 chars) | 8 | 49.4K |
| Long (100+) | 2 | 19.3K |
The audience rewards no caption posts with 181.4K average engagement. Long captions perform poorly at 19.3K average engagement.
Who This Audience Is
What @nashgrier's reach and engagement mean for a brand.
The follower count places this creator well above the typical profile tracked in our database. The large volume of followers compared to the median suggests a reach that operates at scale rather than within a niche circle. Verification status confirms a recognized presence, though the lack of a defined category means the audience is not currently segmented by a specific topic. Engagement rates fall below the median, which indicates that the brand message will land softer than typical for an account of this size. The gap between reach and interaction suggests a passive viewership rather than an active community. This profile fits broad lifestyle or mass market consumer goods where high visibility is the primary objective.
Compare & Discover Similar Creators
Stack @nashgrier against any other Instagram creator we track, or jump to similar accounts.
Compare @nashgrier to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @nashgrier
Estimated Earnings
Revenue estimates based on follower count and engagement
@nashgrier generates primary revenue through sponsored posts with an estimated value of $64.3K to $154.3K for a single post. This wide range reflects a position well above the 730.0K median but below the top tier of influencers. Because they rank in the upper quartile, the brand earns a premium based on high visibility and scale. However, an engagement rate of 0.52% falls below the 0.93% median. This lower interaction frequency suggests that while reach is broad, the audience is less active compared to average peers. The quoted band represents a ceiling for negotiations rather than a guaranteed fee. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 12.9M followers (Mega)
$64,307 – $154,337
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 12.9M followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.52% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.5 posts a week limits fresh reach
- ~ Low consistency score (25/100), posting rhythm is erratic
Summary
This analysis of @nashgrier reveals a mega Instagram presence with 12,861,450 followers. The account demonstrates an engagement rate of 0.52%, averaging 66.2K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @nashgrier
How many followers does @nashgrier have on Instagram?
@nashgrier has 12,861,450 followers on Instagram, placing them in the mega creator tier.
What is @nashgrier's Instagram engagement rate?
@nashgrier has an engagement rate of 0.52% based on 12 recent posts, averaging 66.2K likes per post.
How much does @nashgrier earn on Instagram?
Based on industry benchmarks, @nashgrier's estimated sponsorship value is $64,307 - $154,337 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @nashgrier published on Instagram?
@nashgrier has published 1,634 posts on Instagram.
What is @nashgrier's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 321,477 likes and 452 comments.
How often does @nashgrier post on Instagram?
@nashgrier posts approximately 0.5 times per week, with an average gap of 353.2 hours between posts. Peak posting days are Friday, Monday, Saturday.
How does @nashgrier compare to other Instagram creators?
@nashgrier sits in the Mega creator tier alongside accounts like @dedesecco, @lucasranngel, @pefabiodemelo.
Is @nashgrier verified on Instagram?
Yes, @nashgrier is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @nashgrier's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026