Lilly Singh

This creator holds a position in the top third of our tracked accounts with over eighteen times the follower count of the median profile. Her reach is substantial as a verified Mega tier account that has shared over five thousand posts to her audience. While her large following provides high visibility, her engagement rate of 0.33 percent falls below the 0.93 percent median mark for creators in our network. The upcoming report details specific audience interactions and content performance trends.

The engagement rate of 0.33% falls well below the median of 0.93%, placing the account at rank 570 of 778. This indicates that the audience reacts far less than typical for this size of following. Video content earns higher favor with an average of 45.6K likes compared to 35.0K likes for photos. The consistent gap between likes and the lower comment volume suggests a passive consumption habit. Reach reliability is low because only 16.7% of posts doubled the account average. No posts reached the five times average threshold, which proves that growth relies on steady baseline performance rather than unpredictable spikes. This is a tap-and-scroll audience.

The standout post achieved over four times the median engagement of this account. Its high like to comment ratio suggests it resonated deeply with a broad audience without sparking heavy debate. Focus on long captions exceeding 100 characters to drive higher interaction levels. Medium length captions perform poorly, indicating that longer copy provides more value or connection for this specific audience. Use #bollywood and #comedy alongside #women and #stationery as consistent topic signals to define your niche. The posting cadence is very low at roughly one post every five days. Because average engagement is modest relative to the follower count, prioritize high quality over frequent volume. This account reached 13.2 million followers.

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@lilly earns primarily through brand partnerships and sponsored posts. A single post for this account sits in the $66,000 to $158,500 range based on her 13.2 million followers. Her ranking of 391 puts her well above average, allowing her to command a premium over standard market rates. However, her engagement rate of 0.33% falls below the 0.93% median. This discrepancy suggests that while her reach is high, the audience interaction is lower than typical for her size. The quoted band represents a ceiling for negotiations rather than a guaranteed fee. Because the engagement lags behind the peer average, advertisers may push for lower rates despite her high follower count. These are modelled estimates from public metrics, not disclosed earnings.