NASA's Kennedy Space Center
🚀 We are the world’s preeminent launch complex for government and commercial space access. Verification: nasa.gov/socialmedia
974.0K
Followers
69
Following
1.6K
Posts
1.08%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks 746 out of 1,606 tracked creators. It holds a follower count that is 1.3 times the median size for our typical creator. As a verified macro account with over fifteen hundred posts, it functions as an established authority in its space. The engagement rate exceeds the median mark by a small margin. The following report breaks down the specific audience interactions and content performance metrics.
Account Info
| Account Size | Macro |
| Followers | 974,029 |
| Following | 69 |
| Posts | 1,566 |
| Verified | Yes |
| Business Account | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 10,453 |
| Avg Comments per Post | 56 |
| Videos | 2 |
| Photos | 10 |
| Engagement Rate | 1.08% |
Follower Growth Over Time
How @nasakennedy's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+6.2K
Net Change
+0.6%
% Change
+87
Avg / Day
71
Days Tracked
16
Data Points
Tracked between May 7, 2026 (970,000 followers) and Jul 17, 2026 (976,185 followers).
The account grew from 970.0K to 974.0K followers over 51 days. The trend is flat with a change of 0.4%.
What the trajectory means
@nasakennedy maintained a flat follower count of 974.0K over the 51 day period. This stable trajectory identifies the account as a known quantity for your campaign. The steady pace allows for predictable planning in your creative brief.
Engagement Analysis
Based on 12 recent posts
Platform Context
@nasakennedy ranks 363 out of 779 creators because its engagement rate sits above the tracked median. This performance indicates that each follower interacts with content more frequently than the average account in the corpus. The presence of a higher percentage means this creator maintains stronger connection points per follower.
The engagement rate of 1.08% outperforms the 0.93% median to place the account in the top half of the field. This indicates an audience that interacts more than typical for this size. Photos garner higher average likes at 11.3K compared to 6.1K for videos, proving the audience rewards still imagery over moving content. While volume is consistent, zero posts reached double or five times the account average. This lack of peak performance suggests a stable but stagnant reach rather than explosive growth. The engagement consists mostly of passive likes with very few comments. This is a tap-and-scroll audience.
10.5K
Avg Likes/Post
56
Avg Comments/Post
125.4K
Total Likes
668
Total Comments
Engagement Rate
Compared to Macro tier benchmarks
1.08%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
6.1K
Avg Likes on Videos (2)
11.3K
Avg Likes on Photos (10)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @nasakennedy's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @nasakennedy's single biggest post had going for it — the patterns worth replicating.
20,684 likes · 89 comments
2.0× @nasakennedy's average post · 2.1× the median post.
"Nancy Grace Roman Space Telescope’s packing list: Telescope ✅ Jokes to tell @nasawebb ✅ Moon Joy ✅ Boarding pass…. ✅ Roman is getting ready to launch this summer from @NASAKennedy! You can now submit to have your name added to an memory card attached to a plaque on the observ"
2177 characters
Photo
Format
Friday
Day Posted
16:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The top post outperformed the median engagement by a factor of 2.1. This specific content reached a high like to comment ratio of nearly 235 to 1. Focus on this style of interaction if you want to drive likes without flooding your notifications. You should maintain a steady posting cadence of roughly three times per month to build a consistent presence. The account currently maintains modest engagement relative to its follower count. This suggests the audience values regular updates over high frequency.
Top Keywords
Caption Analysis
| Avg Caption Length | 876 chars |
| Posting Frequency | 2.2 posts/week |
Content Mix
2
Videos / Reels
10
Photos
Top Performing Posts
Nancy Grace Roman Space Telescope’s packing list: Telescope ✅ Jokes to tell @nasawebb ✅ Moon Joy ✅ Boarding pass…. ✅ …
The @nasaartemis III Moon rocket is taking shape! 🚀 This week, Kennedy Space Center teams offloaded the first of four …
Big week for Artemis III 🚀 Just a day before NASA introduced the Artemis III crew, a key piece of the mission complete…
Rehearsing now to prepare for the future. Teams at NASA Kennedy recently completed an Artemis III cryogenic propellant …
The ultimate sound check! 🔊 Engineers at Kennedy cranked up the volume on Orion’s service module for NASA's Artemis II…
Kennedy, your “Chariot” carrying NASA’s Nancy Grace Roman telescope awaits! The observatory, secured to a large transpo…
NASA's Exploration Ground Systems teams recently conducted the first cryogenic and terminal countdown launch simulation…
NASA’s SpaceX Crew13 astronauts – Jessica Watkins, Luke Delaney, and Joshua Kutryk – recently visited Kennedy Space Cen…
Artemis III is coming together, piece by piece. The second of four RS-25 rocket engines was recently offloaded inside…
Top Posts
Highest-liked recent posts from @nasakennedy
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Nancy Grace Roman Space Telescope’s packing list:
Telescope ✅
Jokes to tell @na…
|
20.7K | 89 | view |
| 2 |
The @nasaartemis III Moon rocket is taking shape! 🚀
This week, Kennedy Space C…
|
19.3K | 90 | view |
| 3 |
Big week for Artemis III 🚀
Just a day before NASA introduced the Artemis III c…
|
14.4K | 50 | view |
| 4 |
Rehearsing now to prepare for the future. Teams at NASA Kennedy recently comple…
|
11.2K | 48 | view |
| 5 |
The ultimate sound check! 🔊
Engineers at Kennedy cranked up the volume on Orio…
|
10.9K | 81 | view |
| 6 |
Kennedy, your “Chariot” carrying NASA’s Nancy Grace Roman telescope awaits! The…
|
9.7K | 44 | view |
| 7 |
NASA's Exploration Ground Systems teams recently conducted the first cryogenic …
|
9.4K | 36 | view |
| 8 |
NASA’s SpaceX Crew13 astronauts – Jessica Watkins, Luke Delaney, and Joshua Kut…
|
8.6K | 58 | view |
| 9 |
Artemis III is coming together, piece by piece.
The second of four RS-25 rock…
|
7.9K | 46 | view |
Posting Patterns & Optimal Timing
When @nasakennedy posts on Instagram
The creator maintains a steady grind with posts averaging 2.2 times per week. This frequency sits well above the median of 1.1 and places them in the top half of their peer rank. However, the consistency score of 0 indicates a highly erratic posting rhythm. Gaps between uploads are unpredictable rather than clockwork. Content lands most frequently on Thursday and Friday with a peak upload window at 16:00 UTC. Marketers should note that while the volume is high, the lack of a predictable schedule means you cannot rely on a fixed calendar for tie-ins. You must monitor the account actively to catch fresh content as it appears rather than planning around a recurring weekly slot.
2.2
Posts / week
83.3h
Avg gap between posts
Thursday, Friday, Wednesday
Peak posting days
16:00, 17:00, 18:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @nasakennedy publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
This account posts 2.2 times per week on Thursday and Friday. The peak activity occurs at 16:00 UTC.
Most Common Words
Frequent caption words across @nasakennedy's recent posts (excludes stopwords)
Best Day of the Week to Post
@nasakennedy's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 2,483 | 2,483 |
| Tuesday | 1 | 9,446 | 9,446 |
| Wednesday | 2 | 9,003 | 18,006 |
| Thursday | 4 | 12,238 | 48,951 |
| Friday | 3 | 12,478 | 37,434 |
| Sunday | 1 | 9,786 | 9,786 |
Posting Consistency & Streaks
How steadily @nasakennedy maintains output
3
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
31.4%
Active days
Posted at least once
83.3h
Avg gap
Between posts
Caption Length & Performance
How @nasakennedy's caption length correlates with engagement
100.0%
Posts with Caption
876
Avg Caption Chars
772
Median Chars
2177
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 10.5K |
The audience rewards captions of 40 to 50 characters the most. This range produces the highest engagement for the account.
Who This Audience Is
What @nasakennedy's reach and engagement mean for a brand.
The follower count sits above the median for tracked creators. This volume suggests an audience that reaches beyond a niche circle but does not reach the scale of primary broadcast networks. The verified status confirms institutional authority despite the lack of a specific category tag. Engagement rates exceed the platform average by a small margin. This indicates that brand messages will land with more consistency than typical accounts in this size bracket. The data points to an audience interested in educational or governmental content. This profile fits well within the science and education category.
Compare & Discover Similar Creators
Stack @nasakennedy against any other Instagram creator we track, or jump to similar accounts.
Compare @nasakennedy to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @nasakennedy
Estimated Earnings
Revenue estimates based on follower count and engagement
@nasakennedy generates revenue primarily through sponsored posts in the macro category. The estimated band for a single post sits between $7.8K and $14.6K. Because this creator ranks above the 730.0K median, they command a premium over standard market rates. Their engagement rate of 1.08% exceeds the 0.93% average, suggesting the reach is reliable for advertisers. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 974.0K followers (Macro)
$7,792 – $14,610
Industry rate for macro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 974.0K followers
- + 1.08% engagement rate beats the 0.93% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Sparse cadence of about 2.2 posts a week limits fresh reach
Summary
This analysis of @nasakennedy reveals a macro Instagram presence with 974,029 followers. The account demonstrates an engagement rate of 1.08%, averaging 10.5K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @nasakennedy
How many followers does @nasakennedy have on Instagram?
@nasakennedy has 974,029 followers on Instagram, placing them in the macro creator tier.
What is @nasakennedy's Instagram engagement rate?
@nasakennedy has an engagement rate of 1.08% based on 12 recent posts, averaging 10.5K likes per post.
How much does @nasakennedy earn on Instagram?
Based on industry benchmarks, @nasakennedy's estimated sponsorship value is $7,792 - $14,610 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @nasakennedy published on Instagram?
@nasakennedy has published 1,566 posts on Instagram.
What is @nasakennedy's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 20,684 likes and 89 comments.
How often does @nasakennedy post on Instagram?
@nasakennedy posts approximately 2.2 times per week, with an average gap of 83.3 hours between posts. Peak posting days are Thursday, Friday, Wednesday.
How does @nasakennedy compare to other Instagram creators?
@nasakennedy sits in the Macro creator tier alongside accounts like @kaojirayu_9, @sidetalknyc, @vian_alsulaymani.
Is @nasakennedy verified on Instagram?
Yes, @nasakennedy is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @nasakennedy's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026