Siew Pui Yi ่งไฝฉๅ„ฟ๐Ÿค

Siew Pui Yi ่งไฝฉๅ„ฟ๐Ÿค

@ms_puiyi

Actress | Top 50 FDJ | Business MBA | Philanthropist โ€œSplit Itโ€ new single MSPUIYI Listening Party ๐ŸŽง @onlymspuiyi

23.5M

Followers

741

Following

2.0K

Posts

0.06%

Engagement Rate

โ†“ -2.7% over 76d Mega tier Updated Jun 24, 2026

Account Overview

Profile summary and post performance

This account ranks 258 out of 1606 tracked creators and holds a follower count over thirty times the median size. As a verified Artist with nearly two thousand posts, this profile sits firmly in the Mega tier. The engagement rate of 0.06% falls well below the 1.31% median for accounts of this scale. The following report breaks down the specific audience interactions and content performance metrics.

Account Info

Account Size Mega
Followers 23,450,626
Following 741
Posts 1,973
Verified Yes
Category Artist

Post Performance

Posts Analyzed 12
Avg Likes per Post 14,181
Avg Comments per Post 119
Videos 3
Photos 9
Engagement Rate 0.06%

Follower Growth Over Time

How @ms_puiyi's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

-642784

Net Change

-2.7%

% Change

-8458

Avg / Day

76

Days Tracked

26

Data Points

Tracked between May 24, 2026 (24,000,000 followers) and Aug 8, 2026 (23,357,216 followers).

The account lost 549.4K followers over 34 days. The count dropped from 24.0M to 23.5M at a rate of roughly 16.2K per day.

What the trajectory means

The account lost 549.4K followers over the tracked period. This downward trend makes the profile a risk to time carefully. The daily pace of 16.2K fewer followers suggests a steady decline that impacts consistent reach.

Engagement Analysis

Based on 12 recent posts

Platform Context

@ms_puiyi ranks near the bottom of the corpus because its engagement rate sits well below the tracked median. This low percentage means that followers are less likely to interact with posts compared to average accounts. The results indicate a weak connection between the content and the audience.

The engagement rate of 0.06% falls well below the 1.31% median and ranks 1558 out of 1606 accounts. This indicates that the audience reacts much less than usual. While the account maintains a steady volume of likes, these actions represent passive approval rather than active participation. The comment count remains low relative to the total reach. When comparing formats, the audience rewards video content with higher average likes than photos. However, this preference does not translate into consistent growth or high-frequency engagement peaks. Only 8.3% of recent posts cleared twice the account average while zero posts reached five times that mark. This lack of viral spikes suggests a stagnant reach rather than an unpredictable one. The audience remains passive and prefers to tap and scroll.

14.2K

Avg Likes/Post

119

Avg Comments/Post

170.2K

Total Likes

1.4K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Below Average for Mega

0.06%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

16.2K

Avg Likes on Videos (3)

13.5K

Avg Likes on Photos (9)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @ms_puiyi's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @ms_puiyi's single biggest post had going for it — the patterns worth replicating.

Top post by @ms_puiyi

39,009 likes · 320 comments

2.8ร— @ms_puiyi's average post ยท 3.0ร— the median post.

"See you later to my show Aussie ๐Ÿ’—"

33 characters

Video

Format

Saturday

Day Posted

12:00 UTC

Hour Posted

419.8K

Views

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved a 3.0x multiplier over the median engagement for this account. Its high like to comment ratio suggests that its content drives broad reach rather than deep conversation. To replicate this success, schedule posts for Saturday at 12:00 UTC. Keep captions brief to maximize impact. Short captions under 40 characters earn a much higher average of 17.0K likes compared to medium lengths which perform poorly at just 5.6K. These figures indicate that your copy should be minimal and direct. Use the hashtag #whyko to signal your core topic clearly. You must maintain a high posting frequency of about 8 times per week to sustain momentum. While average engagement is modest relative to the follower count, consistent volume builds a steady presence. This account currently reaches 23.5 million followers.

Top Hashtags

#whyko (1)

Top Keywords

night (2) nice (2) tipsy (1) ladies (1) went (1) blast (1) crowd (1) vibes (1) music (1) point (1) whyko (1) thank (1) everyone (1) last (1) cheri (1) genuine (1) people (1) empathy (1) acceptance (1) happy (1) times (1) thankiewwwwwww (1) loves (1) sydney (1) guys (1) always (1) loving (1) hope (1) back (1) soon (1)

Caption Analysis

Avg Caption Length 35 chars
Posting Frequency 8.4 posts/week

Content Mix

3

Videos / Reels

9

Photos

Top Performing Posts

Post thumbnail

See you later to my show Aussie ๐Ÿ’—

39.0K likes 320 comments 419.8K views Video
View
Post thumbnail

๐Ÿ’•๐Ÿ’“๐Ÿ’—๐Ÿ’ช๐Ÿป

22.9K likes 205 comments
View
Post thumbnail

๐Ÿš•๐Ÿš•๐Ÿš•

20.2K likes 165 comments
View
Post thumbnail

Chill weekends ๐Ÿค

17.6K likes 93 comments
View
Post thumbnail

โ™ ๏ธ

17.0K likes 163 comments
View
Post thumbnail

็ฌ‘ๅฎนไบบไบบ้ƒฝ็œ‹ๅพ—่ง๏ผŒๅฏๅˆๆœ‰่ฐๆ‡‚ๆˆ‘ๅฟƒ้‡Œ็š„้˜ดๆ™ด

13.1K likes 60 comments
View
Post thumbnail

Mon cheri ๐Ÿ’๐Ÿธ

10.2K likes 88 comments
View
Post thumbnail

THANKIEWWWWWWW for so so so much loves Sydney ๐Ÿค You guys have always been so nice and loving to me ๐Ÿฅ‚ hope to be back soโ€ฆ

9.1K likes 88 comments
View
Post thumbnail

Tipsy ๐Ÿธ

7.8K likes 102 comments
View

Top Posts

Highest-liked recent posts from @ms_puiyi

# Caption Likes Comments Link
1
See you later to my show Aussie ๐Ÿ’—
39.0K 320 view
2
๐Ÿ’•๐Ÿ’“๐Ÿ’—๐Ÿ’ช๐Ÿป
22.9K 205 view
3
๐Ÿš•๐Ÿš•๐Ÿš•
20.2K 165 view
4
Chill weekends ๐Ÿค
17.6K 93 view
5
โ™ ๏ธ
17.0K 163 view
6
็ฌ‘ๅฎนไบบไบบ้ƒฝ็œ‹ๅพ—่ง๏ผŒๅฏๅˆๆœ‰่ฐๆ‡‚ๆˆ‘ๅฟƒ้‡Œ็š„้˜ดๆ™ด
13.1K 60 view
7
Mon cheri ๐Ÿ’๐Ÿธ
10.2K 88 view
8
THANKIEWWWWWWW for so so so much loves Sydney ๐Ÿค You guys have always been so niโ€ฆ
9.1K 88 view
9
Tipsy ๐Ÿธ
7.8K 102 view

Posting Patterns & Optimal Timing

When @ms_puiyi posts on Instagram

The creator maintains a steady grind with a high volume of content. Posting over eight times weekly puts them far above the median frequency of zero point six. This high output earns them a top tier rank among their peers in terms of active presence. A consistency score of sixty eight indicates a mostly reliable rhythm despite some occasional gaps. The longest streak of eleven days suggests they can sustain momentum for nearly two weeks at a time. New content lands most frequently on Wednesday and Friday. The busiest hour for new posts is 12:00 UTC. Marketers can expect a constant stream of fresh material to work with. This high frequency allows for frequent brand mentions across many touchpoints in a short period. The predictable upload days make it easy to align specific campaign milestones with new posts. You can plan multi day activations knowing the creator is active enough to support a sustained narrative.

8.4

Posts / week

21.8h

Avg gap between posts

Friday, Wednesday, Thursday

Peak posting days

12:00, 11:00, 13:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @ms_puiyi publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

5

6

7

8

1

9

10

2

11

6

12

2

13

1

14

15

16

17

18

19

20

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @ms_puiyi publishes more often. Their busiest hours are 12:00, 11:00, 13:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @ms_puiyi hasn't been active in our tracked sample.

This account posts about 8.4 times per week with the most activity on Friday and Wednesday. The busiest hour is 12:00 UTC.

Most Common Words

Frequent caption words across @ms_puiyi's recent posts (excludes stopwords)

night (2) nice (2) tipsy (1) ladies (1) went (1) blast (1) crowd (1) vibes (1) music (1) point (1) whyko (1) thank (1) everyone (1) last (1) cheri (1) genuine (1) people (1) empathy (1) acceptance (1) happy (1) times (1) thankiewwwwwww (1) loves (1) sydney (1) guys (1) always (1) loving (1) hope (1) back (1) soon (1)

Best Day of the Week to Post

@ms_puiyi's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 1 13,208 13,208
Tuesday 1 20,321 20,321
Wednesday 2 11,377 22,754
Thursday 2 13,984 27,968
Friday 3 10,312 30,936
Saturday 2 23,629 47,258
Sunday 1 9,159 9,159

Posting Consistency & Streaks

How steadily @ms_puiyi maintains output

11

Longest streak (days)

68/100

Consistency score

Inverse of posting-gap variance

100.0%

Active days

Posted at least once

21.8h

Avg gap

Between posts

Caption Length & Performance

How @ms_puiyi's caption length correlates with engagement

100.0%

Posts with Caption

35

Avg Caption Chars

20

Median Chars

122

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 9 17.0K
Medium (40-100) 1 5.6K
Long (100+) 2 6.5K

Short captions of under 40 characters earn the highest engagement at 17.0K. Medium captions perform poorly with only 5.6K average engagement.

Who This Audience Is

What @ms_puiyi's reach and engagement mean for a brand.

The audience size ranks in the top tier of tracked creators. This count is over thirty times the median for this platform. The verified status and artist category indicate a reach that transcends niche circles to reach a broad public. Engagement rates are well below the median, meaning brand messages land much softer than they would with typical creators. The volume of followers suggests high visibility but low active interaction relative to the total reach. This discrepancy indicates an audience that consumes content passively rather than engaging in dialogue. The scale is built on broadcast reach rather than community depth. Because the engagement is so far below average, the primary value lies in impressions for a mass audience rather than direct conversion through peer influence. This profile fits the broad entertainment and lifestyle category where high visibility outweighs specific interactive engagement.

Compare & Discover Similar Creators

Stack @ms_puiyi against any other Instagram creator we track, or jump to similar accounts.

Compare @ms_puiyi to another creator

Get a side-by-side stats breakdown.

@ms_puiyi vs

Creators in the same tier as @ms_puiyi

+A

+A โœ“

@maisa

46.8M followers

Nora Fatehi

Nora Fatehi โœ“

@norafatehi

46.6M followers

Conor McGregor Official

Conor McGregor Official โœ“

@thenotoriousmma

46.1M followers

Gusttavo Lima

Gusttavo Lima โœ“

@gusttavolima

45.1M followers

Jason Derulo

Jason Derulo โœ“

@jasonderulo

44.4M followers

Bruna Marquezine

Bruna Marquezine โœ“

@brunamarquezine

43.3M followers

Estimated Earnings

Revenue estimates based on follower count and engagement

@ms_puiyi earns primarily through sponsored posts where her reach commands an estimated band of $117.3K to $281.4K per post. Her high ranking among peers allows her to command a premium over the median as a top tier creator. While her follower count is substantial, the 0.06% engagement rate falls well below the 1.31% median. This disparity suggests that while the reach is wide, the active interaction is low for the price point. Brands should negotiate aggressively toward the lower end of the quote to account for the laggard engagement metrics. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 23.5M followers (Mega)

$117,253 – $281,408

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. Ranking in the top tier of the field, the account holds a following 32.3 times larger than the median. Engagement. The rate falls well below the 1.31% median, indicating low audience interaction relative to total reach. Hit-rate. Only 8.3% of posts outperform the average by double, showing a lack of consistent breakout content. Trajectory. A declining follower count over the last month marks a downward trend in audience retention.

Strengths

  • + Verified account with 23.5M followers
  • + Active cadence of about 8.4 posts a week
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.06% engagement rate trails the 1.31% median, the clearest area to improve
  • ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate

Summary

This analysis of @ms_puiyi reveals a mega Instagram presence with 23,450,626 followers. The account demonstrates an engagement rate of 0.06%, averaging 14.2K likes per post across 12 analyzed posts. The account holds verified status.

Want Instagram Analytics for Your Research?

Search profiles, discover hashtags, and explore Instagram data for analysis.

Start Searching

Frequently Asked Questions About @ms_puiyi

How many followers does @ms_puiyi have on Instagram?

@ms_puiyi has 23,450,626 followers on Instagram, placing them in the mega creator tier.

What is @ms_puiyi's Instagram engagement rate?

@ms_puiyi has an engagement rate of 0.06% based on 12 recent posts, averaging 14.2K likes per post.

How much does @ms_puiyi earn on Instagram?

Based on industry benchmarks, @ms_puiyi's estimated sponsorship value is $117,253 - $281,408 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @ms_puiyi published on Instagram?

@ms_puiyi has published 1,973 posts on Instagram.

What is @ms_puiyi's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 39,009 likes and 320 comments.

How often does @ms_puiyi post on Instagram?

@ms_puiyi posts approximately 8.4 times per week, with an average gap of 21.8 hours between posts. Peak posting days are Friday, Wednesday, Thursday.

How does @ms_puiyi compare to other Instagram creators?

@ms_puiyi sits in the Mega creator tier alongside accounts like @maisa, @norafatehi, @thenotoriousmma.

Is @ms_puiyi verified on Instagram?

Yes, @ms_puiyi is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @ms_puiyi's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 24, 2026