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@maisa

Actress Co-founder @ag.mudah @ag.moots Ambassador @unicefbrasil Business: [email protected] @cortesdamaisa_

46.8M

Followers

3.1K

Following

2.3K

Posts

0.72%

Engagement Rate

↓ -0.8% over 71d Mega tier Updated Jun 19, 2026

Account Overview

Profile summary and post performance

This creator ranks 125 out of 1620 tracked accounts and holds a follower count over 65 times the median size of our typical creators. As a verified Artist with over two thousand posts, this profile is established as a tier Mega account. The engagement rate of 0.72 percent falls below the median of 0.93 percent. The rest of this report breaks down specific audience interactions and content performance metrics.

Account Info

Account Size Mega
Followers 46,767,068
Following 3,062
Posts 2,294
Verified Yes
Category Artist

Post Performance

Posts Analyzed 12
Avg Likes per Post 335,077
Avg Comments per Post 2,087
Videos 2
Photos 10
Engagement Rate 0.72%

Follower Growth Over Time

How @maisa's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

-380930

Net Change

-0.8%

% Change

-5365

Avg / Day

71

Days Tracked

16

Data Points

Tracked between May 6, 2026 (47,100,000 followers) and Jul 17, 2026 (46,719,070 followers).

The account lost 332.9K followers over 51 days. The downward trend shows a steady decrease of about 6.5K followers per day.

What the trajectory means

The account lost 332.9K followers over the 51 day period. This downward trend represents a risk to time because of the steady loss of 6.5K followers per day. These figures indicate the audience is shrinking rather than expanding.

Engagement Analysis

Based on 12 recent posts

Platform Context

@maisa ranks 437 of 774 for engagement because its rate sits below the tracked median. This lower position means the account generates less interaction per follower than half of the creators in the database. The gap between its performance and the average indicates a need for higher audience participation.

The engagement rate of 0.72% falls below the 0.93% median and ranks 437 out of 774. This indicates that the audience interacts less than typical for this size of account. While the raw numbers reach hundreds of thousands, the low ratio suggests a passive relationship with the content. Video posts earn nearly triple the likes of photos, proving that the audience rewards motion over static imagery. However, the reliability of these numbers is hampered by inconsistent performance. Only 8.3% of recent posts doubled the account average, and zero posts reached five times the expected engagement. This pattern suggests that while individual pieces can reach many people, they rarely spark a consistent wave of interaction across the board. The low comment volume relative to likes confirms that most users consume content without starting a conversation. This is a tap-and-scroll audience.

335.1K

Avg Likes/Post

2.1K

Avg Comments/Post

4.0M

Total Likes

25.0K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Below Average for Mega

0.72%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

815.9K

Avg Likes on Videos (2)

238.9K

Avg Likes on Photos (10)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @maisa's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @maisa's single biggest post had going for it — the patterns worth replicating.

Top post by @maisa

1,536,145 likes · 4,112 comments

4.6× @maisa's average post · 7.5× the median post.

"Vai Brasil!!! 💚💛💙 @travisscott @fifaworldcup"

45 characters

Video

Format

Saturday

Day Posted

21:00 UTC

Hour Posted

9.5M

Views

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved a multiplier of 7.5x over the median engagement rate for this account. It maintained a high like to comment ratio of roughly 360 to 1. This specific peak occurred on a Saturday evening and included multiple tags related to international sports and music. Focus on medium length captions between 40 and 100 characters to maximize reach, as these outperform short snippets by over 350k likes. Short captions perform poorly and suggest that the audience prefers some context over minimal text. Use the recurring hashtags like #glamourmaio and #fifaworldcup to signal specific lifestyle and sports themes. The posting cadence is very low at roughly once every ten days. Because average engagement sits at a modest 335k likes against a large follower base, prioritize consistent quality over high frequency. This account currently has 46.8 million followers.

Top Hashtags

#glamourmaio (2) #fifaworldcup (2) #bazaarmaio (1) #fifawwc (1) #goepic (1) #mandarinorientalnewyork (1)

Top Keywords

fifaworldcup (5) beleza (4) executiva (4) capa (3) foto (3) moda (3) anos (3) vida (3) feliz (3) assistente (3) nova (2) toda (2) arte (2) jakefalchi (2) design (2) jeanlabanca (2) retouch (2) philipemortosa (2) glamourmaio (2) impressa (2) maisa (2) completa (2) carreira (2) pela (2) para (2) ainda (2) caamerino (2) minha (2) estar (2) aqui (2)

Caption Analysis

Avg Caption Length 295 chars
Posting Frequency 0.1 posts/week

Content Mix

2

Videos / Reels

10

Photos

Top Performing Posts

Post thumbnail

Vai Brasil!!! 💚💛💙 @travisscott @fifaworldcup

1.5M likes 4.1K comments 9.5M views Video
View
Post thumbnail

Aqui é o BRASIL!!!! 🇧🇷 x 🏴󠁧󠁢󠁳󠁣󠁴󠁿 com vitória nossa!!! Como eu amo a energia da #FifaWorldCup @fifaworldcup thank youuuu…

515.3K likes 3.3K comments
View
Post thumbnail

HERE WE ARE!!! @fifaworldcup @fwc26nynj 🇧🇷x🇲🇦 #FifaWorldCup primeiro jogoooooo, muito feliz de estar vivendo isso de …

448.1K likes 2.0K comments
View
Post thumbnail

versão brasileira: é sexta feira de copa e eu to empolgada com o jogo. 🙏🏼🇧🇷

335.8K likes 1.2K comments
View
Post thumbnail

almost summer(ing)!!!🌇

274.0K likes 1.0K comments
View
Post thumbnail

lilypad 🇧🇷 deu um pulinho na broadway 🎭🐸🩷⭐️

204.1K likes 1.0K comments
View
Post thumbnail

New profile pic. A prima de vocês é capa da @bazaarbr! Muito feliz em compartilhar essas imagens, ainda mais no mês do …

193.6K likes 2.1K comments
View
Post thumbnail

Estrela de capa da #GlamourMaio impressa, @Maisa dispensa apresentações, mas fazemos as honras: dos 22 anos que complet…

128.4K likes 2.8K comments
View
Post thumbnail

GAROTA DO FUTURO! 🌌 Que maravilha foi fazer essa capa da nova edição da revista @cidadejardimshopping pra vocês. Esper…

113.6K likes 3.6K comments
View

Top Posts

Highest-liked recent posts from @maisa

# Caption Likes Comments Link
1
Vai Brasil!!! 💚💛💙 @travisscott @fifaworldcup
1.5M 4.1K view
2
Aqui é o BRASIL!!!! 🇧🇷 x 🏴󠁧󠁢󠁳󠁣󠁴󠁿 com vitória nossa!!! Como eu amo a energia da …
515.3K 3.3K view
3
HERE WE ARE!!! @fifaworldcup @fwc26nynj 🇧🇷x🇲🇦 #FifaWorldCup primeiro jogooooo…
448.1K 2.0K view
4
versão brasileira: é sexta feira de copa e eu to empolgada com o jogo. 🙏🏼🇧🇷
335.8K 1.2K view
5
almost summer(ing)!!!🌇
274.0K 1.0K view
6
lilypad 🇧🇷 deu um pulinho na broadway 🎭🐸🩷⭐️
204.1K 1.0K view
7
New profile pic. A prima de vocês é capa da @bazaarbr! Muito feliz em compartil…
193.6K 2.1K view
8
Estrela de capa da #GlamourMaio impressa, @Maisa dispensa apresentações, mas fa…
128.4K 2.8K view
9
GAROTA DO FUTURO! 🌌 Que maravilha foi fazer essa capa da nova edição da revista…
113.6K 3.6K view

Posting Patterns & Optimal Timing

When @maisa posts on Instagram

The creator follows a sparse high-effort pace. This frequency ranks them low among peers because they post much less than the median of 1.1 posts per week. Their output is rare at just 0.1 times per week. A consistency score of zero indicates an erratic rhythm with no predictable pattern. The gaps between content pieces are wide and unpredictable. They occasionally post on Thursday or Saturday. Fresh content lands most often around 21:00 UTC. Marketers should not expect a steady stream of content for daily engagement. This profile is best suited for infrequent, high-impact partnerships rather than rapider turnarounds. Because the posting schedule is so irregular, you cannot rely on a specific day to guarantee a new post. Plan your campaign around individual milestones instead of a recurring calendar. The lack of a predictable cadence makes automated scheduling difficult. You must coordinate directly with the creator for any time-sensitive tie-ins.

0.1

Posts / week

2494.3h

Avg gap between posts

Saturday, Thursday, Monday

Peak posting days

21:00, 23:00, 14:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @maisa publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

2

0

1

2

3

4

5

6

7

8

9

10

11

12

13

2

14

1

15

16

1

17

18

19

1

20

2

21

1

22

2

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @maisa publishes more often. Their busiest hours are 21:00, 23:00, 14:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @maisa hasn't been active in our tracked sample.

The account posts mostly on Saturday and Thursday at 21:00 UTC. The posting frequency is low at 0.1 times per week.

Most Common Words

Frequent caption words across @maisa's recent posts (excludes stopwords)

fifaworldcup (5) beleza (4) executiva (4) capa (3) foto (3) moda (3) anos (3) vida (3) feliz (3) assistente (3) nova (2) toda (2) arte (2) jakefalchi (2) design (2) jeanlabanca (2) retouch (2) philipemortosa (2) glamourmaio (2) impressa (2) maisa (2) completa (2) carreira (2) pela (2) para (2) ainda (2) caamerino (2) minha (2) estar (2) aqui (2)

Best Day of the Week to Post

@maisa's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 2 187,716 375,433
Tuesday 1 195,657 195,657
Wednesday 1 131,231 131,231
Thursday 3 273,861 821,584
Friday 1 337,026 337,026
Saturday 3 702,510 2,107,530
Sunday 1 77,508 77,508

Posting Consistency & Streaks

How steadily @maisa maintains output

2

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

0.9%

Active days

Posted at least once

2494.3h

Avg gap

Between posts

Caption Length & Performance

How @maisa's caption length correlates with engagement

100.0%

Posts with Caption

295

Avg Caption Chars

152

Median Chars

1825

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 2 187.7K
Medium (40-100) 4 540.0K
Long (100+) 6 251.8K

The account rewards medium captions of 40 to 100 characters with 540.0K engagement. Short captions under 40 characters perform worst at 187.7K.

Who This Audience Is

What @maisa's reach and engagement mean for a brand.

The audience size is substantial at over 46 million followers. This volume sits 65 times higher than the typical creator tracked in our database. The verified status and artist category confirm a broad reach within the entertainment sector. Engagement rates are below the median, meaning brand messages land softer here than on average for creators of this scale. The gap between follower count and interaction suggests a passive viewership rather than an active community. This profile functions as a wide broadcast channel where visibility is high but specific interactions are low. The sheer volume makes it suitable for mass awareness campaigns. It fits the music and entertainment category.

Compare & Discover Similar Creators

Stack @maisa against any other Instagram creator we track, or jump to similar accounts.

Compare @maisa to another creator

Get a side-by-side stats breakdown.

@maisa vs

Creators in the same tier as @maisa

MALUMA

MALUMA

@maluma

63.2M followers

Anitta 🎤

Anitta 🎤

@anitta

61.3M followers

Virginia

Virginia

@virginia

56.8M followers

Sunny Leone

Sunny Leone

@sunnyleone

55.3M followers

Tata Werneck

Tata Werneck

@tatawerneck

54.7M followers

Rashmika Mandanna

Rashmika Mandanna

@rashmika_mandanna

51.7M followers

Estimated Earnings

Revenue estimates based on follower count and engagement

@maisa generates revenue primarily through high volume sponsored posts which command an estimated band of $233.8K to $561.2K based on her follower count. Her rank places her among the top performers where a premium is expected for large scale reach. Because she ranks well above the median, these figures represent a high market entry point rather than a budget baseline. The engagement rate of 0.72% sits below the 0.93% average but remains stable for an account of this size. This steady interaction suggests the quoted band is a fair price for the reach provided. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 46.8M followers (Mega)

$233,835 – $561,205

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. Ranking 125 out of 1,620 with a following 65 times the median puts this account in the top tier of reach. Engagement. A 0.72% rate falls below the 0.93% median, meaning followers are less active than the average peer. Hit-rate. Only 8.3% of posts beat double the average engagement, showing a low frequency of high performing content. Trajectory. The account lost 0.7% of its following over 51 days, indicating a downward trend in follower growth.

Strengths

  • + Verified account with 46.8M followers
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.72% engagement rate trails the 0.93% median, the clearest area to improve
  • ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 0.1 posts a week limits fresh reach

Summary

This analysis of @maisa reveals a mega Instagram presence with 46,767,068 followers. The account demonstrates an engagement rate of 0.72%, averaging 335.1K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @maisa

How many followers does @maisa have on Instagram?

@maisa has 46,767,068 followers on Instagram, placing them in the mega creator tier.

What is @maisa's Instagram engagement rate?

@maisa has an engagement rate of 0.72% based on 12 recent posts, averaging 335.1K likes per post.

How much does @maisa earn on Instagram?

Based on industry benchmarks, @maisa's estimated sponsorship value is $233,835 - $561,205 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @maisa published on Instagram?

@maisa has published 2,294 posts on Instagram.

What is @maisa's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 1,536,145 likes and 4,112 comments.

How often does @maisa post on Instagram?

@maisa posts approximately 0.1 times per week, with an average gap of 2494.3 hours between posts. Peak posting days are Saturday, Thursday, Monday.

How does @maisa compare to other Instagram creators?

@maisa sits in the Mega creator tier alongside accounts like @maluma, @anitta, @virginia.

Is @maisa verified on Instagram?

Yes, @maisa is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @maisa's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026