Dee Ocleppo Hilfiger

Dee Ocleppo Hilfiger

@mrshilfiger

Founder and Creative director of Dee Ocleppo and Mrs H Creative director of Judith Leiber

175.9K

Followers

1.4K

Following

4.8K

Posts

0.51%

Engagement Rate

↑ +1.2% over 72d Macro tier Updated May 25, 2026

Account Overview

Profile summary and post performance

This creator ranks 1067 out of 1606 tracked accounts, with a follower count that is 0.2 times the median size of our typical creators. The account is verified and maintains over four thousand posts despite not having a specific category assigned. This volume establishes it as a macro creator with a long history of content production. Engagement rates fall below the median of 1.04 percent with a current rate of 0.51 percent. The following report examines the specific audience interactions and growth patterns observed over the last period.

Account Info

Account Size Macro
Followers 175,921
Following 1,395
Posts 4,757
Verified Yes
Business Account Yes

Post Performance

Posts Analyzed 12
Avg Likes per Post 841
Avg Comments per Post 60
Videos 3
Photos 9
Engagement Rate 0.51%

Follower Growth Over Time

How @mrshilfiger's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

+2.0K

Net Change

+1.2%

% Change

+28

Avg / Day

72

Days Tracked

16

Data Points

Tracked between May 6, 2026 (177,000 followers) and Jul 17, 2026 (179,045 followers).

The account lost 1.1K followers over 52 days. The count dropped from 177.0K to 175.9K at a rate of about 21 fewer followers per day.

What the trajectory means

@mrshilfiger lost 1.1K followers during the tracked period. This downward trend marks the account as a risk to time because of its declining reach. The pace of 21 fewer followers per day allows for careful planning regarding current engagement levels.

Engagement Analysis

Based on 12 recent posts

Platform Context

@mrshilfiger ranks 733 of 1082 for engagement because its rate sits below the tracked median. This performance indicates a lower level of interaction relative to the average creator in the corpus. The account generates less involvement from its audience per follower than most others in the dataset.

The engagement rate of 0.51% falls below the 1.04% median and ranks 733 out of 1082 accounts. This indicates that the audience reacts less than usual compared to typical benchmarks. Video content earns higher average likes than photos, suggesting the audience rewards movement over still images. However, the high volume of comments relative to likes suggests a loyal group willing to stop and talk. Reach is inconsistent and lacks explosive growth, as zero posts cleared the 2x or 5x average thresholds. The lack of viral spikes means the reach is stable but does not break into new circles frequently. This audience is a tap-and-scroll audience.

841

Avg Likes/Post

60

Avg Comments/Post

10.1K

Total Likes

720

Total Comments

Engagement Rate

Compared to Macro tier benchmarks

Below Average for Macro

0.51%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

1.0K

Avg Likes on Videos (3)

782

Avg Likes on Photos (9)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @mrshilfiger's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @mrshilfiger's single biggest post had going for it — the patterns worth replicating.

Top post by @mrshilfiger

1,674 likes · 38 comments

1.9× @mrshilfiger's average post · 2.1× the median post.

"The gold-tone Wadsworth “Pandora” evening purse opens to reveal an intimate glimpse into Marilyn Monroe’s daily life: a tiny hair comb, Dorothy Gray lipstick in the shade “Jewel of India,” a powder compact with mirror, eight Philip Morris cigarettes, and two Mercury dimes dated 1"

1059 characters

Photo

Format

Saturday

Day Posted

15:00 UTC

Hour Posted

Hashtags: #juliensauctions #tcm #marilynmonroe #auction #hollywood #fashion

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved over double the median likes with a high like to comment ratio of 44 to 1. This performance suggests that visually intimate glimpses into products drive much higher engagement than standard posts. You should prioritize short captions under forty characters to maximize reach, as these achieve over five times more engagement than medium length options. Long copy is not required for this audience and performs poorly. Use the recurring hashtags like #monacograndprix to signal specific lifestyle themes to the algorithm. Post three times per week to maintain a consistent presence without over-saturating the feed. While average engagement remains modest relative to total follower count, steady output focuses on building a loyal niche. The account currently has 175.9K followers.

Top Hashtags

#monacograndprix (2) #1 (1) #2 (1) #3 (1) #4 (1) #5 (1) #photodump (1) #juliensauctions (1) #tcm (1) #marilynmonroe (1) #auction (1) #hollywood (1) #fashion (1)

Top Keywords

father (3) marilyn (3) hollywood (3) many (2) only (2) best (2) monacograndprix (2) brand (2) purse (2) monroe (2) life (2) most (2) sale (2) auction (2) love (1) portrait (1) nickmelephotography (1) kind (1) place (1) reasons (1) arev (1) sttropez (1) happy (1) step (1) lucky (1) children (1) loved (1) appreciated (1) everyday (1) magical (1)

Caption Analysis

Avg Caption Length 184 chars
Posting Frequency 3.0 posts/week

Content Mix

3

Videos / Reels

9

Photos

Top Performing Posts

Post thumbnail

The gold-tone Wadsworth “Pandora” evening purse opens to reveal an intimate glimpse into Marilyn Monroe’s daily life: a…

1.7K likes 38 comments
View
Post thumbnail

Today #monacograndprix

1.5K likes 23 comments 9.2K views Video
View
Post thumbnail

Race day ! Supporting our first American branded team in F1 @cadillacf1 x @tommyhilfiger #monacograndprix 🇺🇸🇲🇨

1.3K likes 94 comments
View
Post thumbnail

#photodump from the week🇮🇹❤️

1.2K likes 85 comments
View
Post thumbnail

Double trouble!

799 likes 100 comments
View
Post thumbnail

Magical Capri 🍋 Here are my top restaurant recommendations on the island… but there are many more! #1 @auroracapri #2 …

760 likes 60 comments 4.6K views Video
View
Post thumbnail

So proud to be co owner along with @authentic of this iconic heritage brand @judithleiberny. I admire Mrs Leiber’s ins…

760 likes 57 comments 7.1K views Video
View
Post thumbnail

Serving my best lifeguard energy .. with no intention of jumping into the FREEZING ocean to save you 😉💦🛟

619 likes 91 comments
View
Post thumbnail

Happy Father’s Day to my one and only! The very BEST father and step father to our 7 very lucky children! You are so lo…

558 likes 86 comments
View

Top Posts

Highest-liked recent posts from @mrshilfiger

# Caption Likes Comments Link
1
The gold-tone Wadsworth “Pandora” evening purse opens to reveal an intimate gli…
1.7K 38 view
2
Today #monacograndprix
1.5K 23 view
3
Race day ! Supporting our first American branded team in F1 @cadillacf1 x @tomm…
1.3K 94 view
4
#photodump from the week🇮🇹❤️
1.2K 85 view
5
Double trouble!
799 100 view
6
Magical Capri 🍋 Here are my top restaurant recommendations on the island… but t…
760 60 view
7
So proud to be co owner along with @authentic of this iconic heritage brand @ju…
760 57 view
8
Serving my best lifeguard energy .. with no intention of jumping into the FREE…
619 91 view
9
Happy Father’s Day to my one and only! The very BEST father and step father to …
558 86 view

Posting Patterns & Optimal Timing

When @mrshilfiger posts on Instagram

The creator maintains a steady grind with three posts every week. This frequency places them well above the median of 0.9 and ranks them in the top half of their peer group by volume. However, the consistency score of 43 indicates an irregular rhythm rather than a clockwork schedule. They often post in bursts followed by quiet periods. You can expect fresh content to land most frequently on Saturday and Sunday. The busiest hour for new uploads is 10:00 UTC. Marketers should plan tie-ins around these weekend windows to catch active posting cycles. Because the output is high but the regularity is low, a campaign needs flexibility. Do not rely on a predictable daily feed. Instead, align your assets with their heavy weekend activity to ensure maximum visibility when they are most active in the feed.

3.0

Posts / week

61.3h

Avg gap between posts

Sunday, Saturday, Thursday

Peak posting days

10:00, 16:00, 17:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @mrshilfiger publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

5

6

7

1

8

9

2

10

11

1

12

1

13

14

1

15

2

16

2

17

1

18

19

1

20

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @mrshilfiger publishes more often. Their busiest hours are 10:00, 16:00, 17:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @mrshilfiger hasn't been active in our tracked sample.

The account posts around 3.0 times per week with the most activity on Saturday and Sunday. The busiest hour for these posts is 10:00 UTC.

Most Common Words

Frequent caption words across @mrshilfiger's recent posts (excludes stopwords)

father (3) marilyn (3) hollywood (3) many (2) only (2) best (2) monacograndprix (2) brand (2) purse (2) monroe (2) life (2) most (2) sale (2) auction (2) love (1) portrait (1) nickmelephotography (1) kind (1) place (1) reasons (1) arev (1) sttropez (1) happy (1) step (1) lucky (1) children (1) loved (1) appreciated (1) everyday (1) magical (1)

Best Day of the Week to Post

@mrshilfiger's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Tuesday 1 817 817
Wednesday 1 710 710
Thursday 2 683 1,366
Friday 1 228 228
Saturday 3 930 2,790
Sunday 4 1,226 4,905

Posting Consistency & Streaks

How steadily @mrshilfiger maintains output

2

Longest streak (days)

43/100

Consistency score

Inverse of posting-gap variance

39.2%

Active days

Posted at least once

61.3h

Avg gap

Between posts

Caption Length & Performance

How @mrshilfiger's caption length correlates with engagement

100.0%

Posts with Caption

184

Avg Caption Chars

105

Median Chars

1059

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 4 1.1K
Medium (40-100) 2 204
Long (100+) 6 1.0K

The audience rewards short captions with an average of 1.1K engagement. Medium captions perform poorly at 204 average.

Who This Audience Is

What @mrshilfiger's reach and engagement mean for a brand.

The follower count sits at less than a quarter of the median for tracked creators. This low multiplier indicates an audience that is smaller than typical accounts and does not reach broadcast scale. Verification status confirms a public profile despite the lack of a defined category. Engagement rates fall roughly half of the platform average. This lower rate suggests brand messages will land softer than they would with a more active peer group. The discrepancy between verified status and low interaction suggests a passive viewer base rather than an active community. Because the engagement is below the median, the audience does not respond to content with high frequency. This profile fits few specific brand categories due to the lack of categorical data and lower engagement.

Compare & Discover Similar Creators

Stack @mrshilfiger against any other Instagram creator we track, or jump to similar accounts.

Compare @mrshilfiger to another creator

Get a side-by-side stats breakdown.

@mrshilfiger vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

@mrshilfiger generates revenue primarily through sponsored posts within the macro creator category. The estimated price band for a single post sits between $1.4K and $2.6K based on their follower count. Because this account ranks below the median, the quoted range acts as a ceiling to negotiate under rather than a fixed salary. This position makes them a value buy for brands seeking reach at lower costs. However, an engagement rate of 0.51% falls well below the 1.04% median. This low interaction level suggests that while the reach is broad, the audience may not be highly active. The price point reflects the scale of the following rather than high peer-to-peer interaction levels. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 175.9K followers (Macro)

$1,407 – $2,639

Industry rate for macro Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. The follower count sits well below the median, placing the account in the lower portion of the field. Engagement. A 0.51% rate falls below the 1.04% median, indicating a struggle to capture audience attention. Hit-rate. Zero posts have cleared double the average engagement, showing a lack of high performing content peaks. Trajectory. The account is in a down trend with a loss of followers over the tracked period.

Strengths

  • + Verified account with 175.9K followers
  • + Active cadence of about 3.0 posts a week
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.51% engagement rate trails the 1.04% median, the clearest area to improve

Summary

This analysis of @mrshilfiger reveals a macro Instagram presence with 175,921 followers. The account demonstrates an engagement rate of 0.51%, averaging 841 likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @mrshilfiger

How many followers does @mrshilfiger have on Instagram?

@mrshilfiger has 175,921 followers on Instagram, placing them in the macro creator tier.

What is @mrshilfiger's Instagram engagement rate?

@mrshilfiger has an engagement rate of 0.51% based on 12 recent posts, averaging 841 likes per post.

How much does @mrshilfiger earn on Instagram?

Based on industry benchmarks, @mrshilfiger's estimated sponsorship value is $1,407 - $2,639 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @mrshilfiger published on Instagram?

@mrshilfiger has published 4,757 posts on Instagram.

What is @mrshilfiger's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 1,674 likes and 38 comments.

How often does @mrshilfiger post on Instagram?

@mrshilfiger posts approximately 3.0 times per week, with an average gap of 61.3 hours between posts. Peak posting days are Sunday, Saturday, Thursday.

How does @mrshilfiger compare to other Instagram creators?

@mrshilfiger sits in the Macro creator tier alongside accounts like @bridgetregan, @maryam_soltani_, @zozotam1o1o.

Is @mrshilfiger verified on Instagram?

Yes, @mrshilfiger is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @mrshilfiger's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026