Dee Ocleppo Hilfiger
Founder and Creative director of Dee Ocleppo and Mrs H Creative director of Judith Leiber
175.9K
Followers
1.4K
Following
4.8K
Posts
0.51%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 1067 out of 1606 tracked accounts, with a follower count that is 0.2 times the median size of our typical creators. The account is verified and maintains over four thousand posts despite not having a specific category assigned. This volume establishes it as a macro creator with a long history of content production. Engagement rates fall below the median of 1.04 percent with a current rate of 0.51 percent. The following report examines the specific audience interactions and growth patterns observed over the last period.
Account Info
| Account Size | Macro |
| Followers | 175,921 |
| Following | 1,395 |
| Posts | 4,757 |
| Verified | Yes |
| Business Account | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 841 |
| Avg Comments per Post | 60 |
| Videos | 3 |
| Photos | 9 |
| Engagement Rate | 0.51% |
Follower Growth Over Time
How @mrshilfiger's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+2.0K
Net Change
+1.2%
% Change
+28
Avg / Day
72
Days Tracked
16
Data Points
Tracked between May 6, 2026 (177,000 followers) and Jul 17, 2026 (179,045 followers).
The account lost 1.1K followers over 52 days. The count dropped from 177.0K to 175.9K at a rate of about 21 fewer followers per day.
What the trajectory means
@mrshilfiger lost 1.1K followers during the tracked period. This downward trend marks the account as a risk to time because of its declining reach. The pace of 21 fewer followers per day allows for careful planning regarding current engagement levels.
Engagement Analysis
Based on 12 recent posts
Platform Context
@mrshilfiger ranks 733 of 1082 for engagement because its rate sits below the tracked median. This performance indicates a lower level of interaction relative to the average creator in the corpus. The account generates less involvement from its audience per follower than most others in the dataset.
The engagement rate of 0.51% falls below the 1.04% median and ranks 733 out of 1082 accounts. This indicates that the audience reacts less than usual compared to typical benchmarks. Video content earns higher average likes than photos, suggesting the audience rewards movement over still images. However, the high volume of comments relative to likes suggests a loyal group willing to stop and talk. Reach is inconsistent and lacks explosive growth, as zero posts cleared the 2x or 5x average thresholds. The lack of viral spikes means the reach is stable but does not break into new circles frequently. This audience is a tap-and-scroll audience.
841
Avg Likes/Post
60
Avg Comments/Post
10.1K
Total Likes
720
Total Comments
Engagement Rate
Compared to Macro tier benchmarks
0.51%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
1.0K
Avg Likes on Videos (3)
782
Avg Likes on Photos (9)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @mrshilfiger's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @mrshilfiger's single biggest post had going for it — the patterns worth replicating.
1,674 likes · 38 comments
1.9× @mrshilfiger's average post · 2.1× the median post.
"The gold-tone Wadsworth “Pandora” evening purse opens to reveal an intimate glimpse into Marilyn Monroe’s daily life: a tiny hair comb, Dorothy Gray lipstick in the shade “Jewel of India,” a powder compact with mirror, eight Philip Morris cigarettes, and two Mercury dimes dated 1"
1059 characters
Photo
Format
Saturday
Day Posted
15:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved over double the median likes with a high like to comment ratio of 44 to 1. This performance suggests that visually intimate glimpses into products drive much higher engagement than standard posts. You should prioritize short captions under forty characters to maximize reach, as these achieve over five times more engagement than medium length options. Long copy is not required for this audience and performs poorly. Use the recurring hashtags like #monacograndprix to signal specific lifestyle themes to the algorithm. Post three times per week to maintain a consistent presence without over-saturating the feed. While average engagement remains modest relative to total follower count, steady output focuses on building a loyal niche. The account currently has 175.9K followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 184 chars |
| Posting Frequency | 3.0 posts/week |
Content Mix
3
Videos / Reels
9
Photos
Top Performing Posts
The gold-tone Wadsworth “Pandora” evening purse opens to reveal an intimate glimpse into Marilyn Monroe’s daily life: a…
Race day ! Supporting our first American branded team in F1 @cadillacf1 x @tommyhilfiger #monacograndprix 🇺🇸🇲🇨
Magical Capri 🍋 Here are my top restaurant recommendations on the island… but there are many more! #1 @auroracapri #2 …
So proud to be co owner along with @authentic of this iconic heritage brand @judithleiberny. I admire Mrs Leiber’s ins…
Serving my best lifeguard energy .. with no intention of jumping into the FREEZING ocean to save you 😉💦🛟
Happy Father’s Day to my one and only! The very BEST father and step father to our 7 very lucky children! You are so lo…
Top Posts
Highest-liked recent posts from @mrshilfiger
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
The gold-tone Wadsworth “Pandora” evening purse opens to reveal an intimate gli…
|
1.7K | 38 | view |
| 2 |
Today #monacograndprix
|
1.5K | 23 | view |
| 3 |
Race day ! Supporting our first American branded team in F1 @cadillacf1 x @tomm…
|
1.3K | 94 | view |
| 4 |
#photodump from the week🇮🇹❤️
|
1.2K | 85 | view |
| 5 |
Double trouble!
|
799 | 100 | view |
| 6 |
Magical Capri 🍋 Here are my top restaurant recommendations on the island… but t…
|
760 | 60 | view |
| 7 |
So proud to be co owner along with @authentic of this iconic heritage brand @ju…
|
760 | 57 | view |
| 8 |
Serving my best lifeguard energy .. with no intention of jumping into the FREE…
|
619 | 91 | view |
| 9 |
Happy Father’s Day to my one and only! The very BEST father and step father to …
|
558 | 86 | view |
Posting Patterns & Optimal Timing
When @mrshilfiger posts on Instagram
The creator maintains a steady grind with three posts every week. This frequency places them well above the median of 0.9 and ranks them in the top half of their peer group by volume. However, the consistency score of 43 indicates an irregular rhythm rather than a clockwork schedule. They often post in bursts followed by quiet periods. You can expect fresh content to land most frequently on Saturday and Sunday. The busiest hour for new uploads is 10:00 UTC. Marketers should plan tie-ins around these weekend windows to catch active posting cycles. Because the output is high but the regularity is low, a campaign needs flexibility. Do not rely on a predictable daily feed. Instead, align your assets with their heavy weekend activity to ensure maximum visibility when they are most active in the feed.
3.0
Posts / week
61.3h
Avg gap between posts
Sunday, Saturday, Thursday
Peak posting days
10:00, 16:00, 17:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @mrshilfiger publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts around 3.0 times per week with the most activity on Saturday and Sunday. The busiest hour for these posts is 10:00 UTC.
Most Common Words
Frequent caption words across @mrshilfiger's recent posts (excludes stopwords)
Best Day of the Week to Post
@mrshilfiger's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Tuesday | 1 | 817 | 817 |
| Wednesday | 1 | 710 | 710 |
| Thursday | 2 | 683 | 1,366 |
| Friday | 1 | 228 | 228 |
| Saturday | 3 | 930 | 2,790 |
| Sunday | 4 | 1,226 | 4,905 |
Posting Consistency & Streaks
How steadily @mrshilfiger maintains output
2
Longest streak (days)
43/100
Consistency score
Inverse of posting-gap variance
39.2%
Active days
Posted at least once
61.3h
Avg gap
Between posts
Caption Length & Performance
How @mrshilfiger's caption length correlates with engagement
100.0%
Posts with Caption
184
Avg Caption Chars
105
Median Chars
1059
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 4 | 1.1K |
| Medium (40-100) | 2 | 204 |
| Long (100+) | 6 | 1.0K |
The audience rewards short captions with an average of 1.1K engagement. Medium captions perform poorly at 204 average.
Who This Audience Is
What @mrshilfiger's reach and engagement mean for a brand.
The follower count sits at less than a quarter of the median for tracked creators. This low multiplier indicates an audience that is smaller than typical accounts and does not reach broadcast scale. Verification status confirms a public profile despite the lack of a defined category. Engagement rates fall roughly half of the platform average. This lower rate suggests brand messages will land softer than they would with a more active peer group. The discrepancy between verified status and low interaction suggests a passive viewer base rather than an active community. Because the engagement is below the median, the audience does not respond to content with high frequency. This profile fits few specific brand categories due to the lack of categorical data and lower engagement.
Compare & Discover Similar Creators
Stack @mrshilfiger against any other Instagram creator we track, or jump to similar accounts.
Compare @mrshilfiger to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @mrshilfiger
Estimated Earnings
Revenue estimates based on follower count and engagement
@mrshilfiger generates revenue primarily through sponsored posts within the macro creator category. The estimated price band for a single post sits between $1.4K and $2.6K based on their follower count. Because this account ranks below the median, the quoted range acts as a ceiling to negotiate under rather than a fixed salary. This position makes them a value buy for brands seeking reach at lower costs. However, an engagement rate of 0.51% falls well below the 1.04% median. This low interaction level suggests that while the reach is broad, the audience may not be highly active. The price point reflects the scale of the following rather than high peer-to-peer interaction levels. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 175.9K followers (Macro)
$1,407 – $2,639
Industry rate for macro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 175.9K followers
- + Active cadence of about 3.0 posts a week
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.51% engagement rate trails the 1.04% median, the clearest area to improve
Summary
This analysis of @mrshilfiger reveals a macro Instagram presence with 175,921 followers. The account demonstrates an engagement rate of 0.51%, averaging 841 likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @mrshilfiger
How many followers does @mrshilfiger have on Instagram?
@mrshilfiger has 175,921 followers on Instagram, placing them in the macro creator tier.
What is @mrshilfiger's Instagram engagement rate?
@mrshilfiger has an engagement rate of 0.51% based on 12 recent posts, averaging 841 likes per post.
How much does @mrshilfiger earn on Instagram?
Based on industry benchmarks, @mrshilfiger's estimated sponsorship value is $1,407 - $2,639 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @mrshilfiger published on Instagram?
@mrshilfiger has published 4,757 posts on Instagram.
What is @mrshilfiger's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 1,674 likes and 38 comments.
How often does @mrshilfiger post on Instagram?
@mrshilfiger posts approximately 3.0 times per week, with an average gap of 61.3 hours between posts. Peak posting days are Sunday, Saturday, Thursday.
How does @mrshilfiger compare to other Instagram creators?
@mrshilfiger sits in the Macro creator tier alongside accounts like @bridgetregan, @maryam_soltani_, @zozotam1o1o.
Is @mrshilfiger verified on Instagram?
Yes, @mrshilfiger is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @mrshilfiger's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026