M I C H A E L C O S T E L L O
shopmichaelcostello.com Shopcostello.com Madrid -Eu Los Angeles Us New York Us Acct operated by TheHadley management group
1.5M
Followers
4.9K
Following
8.8K
Posts
0.06%
Engagement Rate
Account Overview
Profile summary and post performance
M I C H A E L C O S T E L L O (@michaelcostello) has 1,501,405 Instagram followers as of October 18, 2026 and 8,834 posts; the account is verified. Across the 12 recent posts we analysed for this report on June 20, 2026, a post got 890 likes and 1 comments on average (median 414 likes), an engagement rate of 0.06% of followers, an average its biggest posts pull up (the median post reached 0.03%). Over the 144 days we have tracked it, the account lost 45,992 followers (-3.0%).
Where these numbers come from: public Instagram profile data and @michaelcostello's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 1,501,405 |
| Following | 4,910 |
| Posts | 8,834 |
| Verified | Yes |
| Category | Brand |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 890 |
| Avg Comments per Post | 1 |
| Videos | 0 |
| Photos & carousels | 12 |
| Engagement Rate | 0.06% |
Follower Growth Over Time
How @michaelcostello's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-46.0K
Net Change
-3.0%
% Change
-319
Avg / Day
144
Days Tracked
75
Data Points
Tracked between May 26, 2026 (1,547,397 followers) and Oct 18, 2026 (1,501,405 followers).
| Date | Followers | Change |
|---|---|---|
| 1,501,405 | -17,121 | |
| 1,518,526 | -23,488 | |
| 1,542,014 | +2,084 | |
| 1,539,930 | -4,276 | |
| 1,544,206 | -3,191 | |
| 1,547,397 | first reading |
Engagement Analysis
Based on 12 recent posts
890
Avg Likes/Post
1
Avg Comments/Post
10.7K
Total Likes
17
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
0.06%
(Likes + Comments) / Followers per post
An average its biggest posts pull up: the median post reached 0.03%.
Per-Post Engagement Trend
Engagement (likes + comments) for each of @michaelcostello's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 415 likes and comments; 2 of the 12 reached twice that (830 or more).
Best-Performing Post, Decomposed
What @michaelcostello's single biggest recent post had going for it, measured against the account's other posts.
5,524 likes · 8 comments
6.2× @michaelcostello's average post · 13.3× the median post.
"“Meet me at the hotel in Room 1979,” she texted. “I need your help with my dress.” “Are we zipping it up?” he replied. “I never said I was dressed.” A long pause. “Will you be wearing Costello?” “When am I not?” He smiled at his phone. “You know, if I were gay, I’d be in…"
863 characters
Photo or carousel
Format
Wednesday
Day Posted
17:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
Top Hashtags
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 640 chars |
| Posting Frequency | 10.9 posts/week |
Content Mix
0
Videos / Reels
12
Photos & carousels
Top Posts
Highest-liked recent posts from @michaelcostello
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
“Meet me at the hotel in Room 1979,” she texted. “I need your help with my dres…
|
5.5K | 8 | view |
| 2 |
Certain things are better left unsaid. I dislike seeing you go! , yet I find a …
|
1.3K | 4 | view |
| 3 |
His last words were
“Good night darling”
Her reply: “please leave”
|
480 | 0 | view |
| 4 |
ROOM 1979
She arrived after midnight and never signed her name. The staff call…
|
472 | 2 | view |
| 5 |
Men like to believe they’re dangerous.
Then they meet her.
Wrapped in black vel…
|
433 | 1 | view |
| 6 |
Him:
No, not that one. The red Costello. I want you in that one.
Her:
The dang…
|
422 | 1 | view |
| 7 |
She checked into Room 1979 carrying only two things.
A secret.
And a desire s…
|
407 | 0 | view |
| 8 |
They took her health.
They took her wealth.
They tried to take her future.
Yet …
|
390 | 0 | view |
| 9 |
They warned him about her. Not because she was cruel. Because she was worse. Sh…
|
377 | 0 | view |
Posting Patterns & Optimal Timing
When @michaelcostello posts on Instagram
10.9
Posts / week
16.8h
Avg gap between posts
Wednesday
Peak posting days
14:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @michaelcostello publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@michaelcostello's recent posts grouped by the day they went out. Most days here have one or two posts, so one strong post can set a day's average. Read it as a record of these posts, not as the best day to post.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 406 | 811 |
| Tuesday | 2 | 349 | 698 |
| Wednesday | 3 | 2,431 | 7,293 |
| Thursday | 1 | 265 | 265 |
| Friday | 2 | 398 | 797 |
| Saturday | 2 | 419 | 838 |
Posting Consistency & Streaks
How steadily @michaelcostello maintains output
4
Longest streak (days)
0/100
Consistency score: irregular gaps
100 = evenly spaced posts; 0 = the gaps vary as much as their average or more
90.8%
Active days
Posted at least once
16.8h
Avg gap
Between posts
Caption Length & Performance
How @michaelcostello's caption length correlates with engagement
100.0%
Posts with Caption
640
Avg Caption Chars
810
Median Chars
1076
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 1 | 480 |
| Long (100+) | 11 | 929 |
Compare & Discover Similar Creators
Stack @michaelcostello against any other Instagram creator we track, or jump to similar accounts.
Compare @michaelcostello to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @michaelcostello
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 1.5M followers (Mega)
$8,000 to $18,017
Our per-follower range for accounts this size (see methodology)
Download @michaelcostello's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 5 hours, 46 minutes ago.
Tracking
What we have recorded about @michaelcostello over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @michaelcostello's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @michaelcostello
How many followers does @michaelcostello have on Instagram?
@michaelcostello has 1,501,405 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @michaelcostello's Instagram engagement rate?
@michaelcostello has an engagement rate of 0.06% based on 12 recent posts, averaging 890 likes per post. That average is pulled up by its biggest posts: the median post reached 0.03%.
How much does @michaelcostello earn on Instagram?
From follower count only, we estimate @michaelcostello's sponsorship value at $8,000 to $18,017 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @michaelcostello published on Instagram?
@michaelcostello has published 8,834 posts on Instagram.
What is @michaelcostello's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 5,524 likes and 8 comments.
How often does @michaelcostello post on Instagram?
@michaelcostello posts approximately 10.9 times per week, with an average gap of 16.8h between posts. Peak posting days are Wednesday.
How does @michaelcostello compare to other Instagram creators?
@michaelcostello sits in the Mega-tier group alongside accounts like @drewbinsky, @kittenxlady, @lachlan.
Is @michaelcostello verified on Instagram?
Yes, @michaelcostello is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @michaelcostello's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 18, 2026 | Posts analysed Jun 20, 2026
Cite this page
IGDataHub (2026). @michaelcostello Instagram stats and analytics, follower count as of 18 October 2026, posts analysed 20 June 2026. https://igdatahub.com/blog/michaelcostello-instagram-profile-stats/