ASICS

ASICS

@asics

Discover what movement can do for your body and mind #SoundMindSoundBody

1.5M

Followers

791

Following

3.5K

Posts

0.23%

Engagement Rate

↑ +5.5% over 70d Mega tier Updated Jun 19, 2026

Account Overview

Profile summary and post performance

This account ranks 675 out of 1,606 tracked creators and holds a follower count that is double the median size of our typical creator base. As a verified Mega tier account with over three thousand posts, it functions as an established brand presence despite not having a specific category assigned. The engagement rate of 0.23% falls below the 0.93% median for this group. The following analysis explores the specific ways followers interact with their content and identifies patterns in audience behavior.

Account Info

Account Size Mega
Followers 1,471,825
Following 791
Posts 3,474
Verified Yes
Business Account Yes

Post Performance

Posts Analyzed 12
Avg Likes per Post 3,259
Avg Comments per Post 73
Videos 7
Photos 5
Engagement Rate 0.23%

Follower Growth Over Time

How @asics's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

+76.8K

Net Change

+5.5%

% Change

+1.1K

Avg / Day

70

Days Tracked

16

Data Points

Tracked between May 7, 2026 (1,400,000 followers) and Jul 17, 2026 (1,476,807 followers).

The account gained 71.8K followers over 51 days. The growth reflects an upward trend of 5.1% from 1.4M to 1.5M.

What the trajectory means

The account gained 71.8K followers over the tracked window. This upward trend indicates an audience that is expanding, making it worth getting in early on. The steady pace of 1.4K new followers per day allows for consistent campaign planning.

Engagement Analysis

Based on 12 recent posts

Platform Context

@asics ranks 628 out of 778 because its engagement rate sits below the tracked median. This lower percentage means the account generates less interaction per follower than the average creator in the dataset. The performance reflects a low level of active involvement from its audience.

The engagement rate of 0.23% falls well below the 0.93% median and ranks 628 out of 778. This indicates that the audience reacts much less than typical for this category. While likes reach a consistent average of 3.3K, the low comment count suggests a passive relationship with the content. The data reveals a clear preference for still imagery over motion. Photos earn 4.5K likes on average compared to 2.4K for videos. This audience rewards static visuals and chooses to scroll past moving clips. Reach is not driven by consistent hits but remains stagnant at the baseline. Only 16.7% of posts doubled the average engagement, and none reached five times the average. The lack of high outliers suggests a stable but uninspired reach. This is a tap-and-scroll audience.

3.3K

Avg Likes/Post

73

Avg Comments/Post

39.1K

Total Likes

875

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Below Average for Mega

0.23%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

2.4K

Avg Likes on Videos (7)

4.5K

Avg Likes on Photos (5)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @asics's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @asics's single biggest post had going for it — the patterns worth replicating.

Top post by @asics

13,366 likes · 354 comments

4.1× @asics's average post · 12.5× the median post.

"Moments like this bring the world together through the love of movement. As @timpayne__ steps onto football’s biggest stage with more eyes on him, we remember where it began. From the start, it’s never been about the spotlight. Just the simple joy of movement. And that’s what’s "

318 characters

Photo

Format

Wednesday

Day Posted

12:00 UTC

Hour Posted

Hashtags: #soundmindsoundbody

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post outperformed the median performance by a factor of twelve point five. This peak engagement aligns with a high like to comment ratio that suggests strong community resonance during mid-week placements. Long captions of over 100 characters drive higher engagement than medium length options, indicating that detailed storytelling outperforms concise copy. Short snippets perform poorly compared to more descriptive text blocks. Use the recurring hashtags as clear signals for your core themes of movement and mental wellness. These specific tags create a consistent thematic loop for the audience. Posting about five times per week maintains steady visibility without over-saturating the feed. While the average engagement is modest relative to the follower count, consistency builds a loyal base. The account currently reaches 1.5 million followers.

Top Hashtags

#soundmindsoundbody (6) #moveyourbodymoveyourmind (4) #playingstyles (4) #moveyourmindmoveyourbody (2)

Top Keywords

soundmindsoundbody (6) body (4) mind (4) moveyourbodymoveyourmind (4) playingstyles (4) move (3) movement (3) tennis (3) europe (3) reminder (2) moveyourmindmoveyourbody (2) sport (2) science (2) today (2) summit (2) style (2) team (2) listen (1) voice (1) happy (1) place (1) wherever (1) moves (1) lifts (1) looks (1) different (1) everyone (1) mimoun (1) does (1) yours (1)

Caption Analysis

Avg Caption Length 155 chars
Posting Frequency 4.9 posts/week

Content Mix

7

Videos / Reels

5

Photos

Top Performing Posts

Post thumbnail

Moments like this bring the world together through the love of movement. As @timpayne__ steps onto football’s biggest s…

13.4K likes 354 comments
View
Post thumbnail

Made to move, designed to inspire. Elevate your everyday style in the all-new GEL-CUMULUS™ 16 sneakers by singer, songw…

11.4K likes 131 comments 66.5K views Video
View
Post thumbnail

A gentle reminder to get out and move today. #SoundMindSoundBody #MoveYourBodyMoveYourMind

4.2K likes 84 comments
View
Post thumbnail

We kicked off our 2026 Tennis Summit in style with a Team Stability vs Team Speed exhibition match. #PlayingStyles

2.2K likes 40 comments
View
Post thumbnail

A new chapter for sport science and tennis in Europe. 🇪🇺 Today we’re proud to announce the launch of the ASICS Institu…

2.2K likes 101 comments
View
Post thumbnail

It doesn’t need to be for some great athletic feat: crossing the street is already moving and it’s good for your body a…

1.1K likes 11 comments 18.4K views Video
View
Post thumbnail

Those that get it, get it. #MoveYourBodyMoveYourMind

987 likes 18 comments 6.2K views Video
View
Post thumbnail

Your daily reminder to log off and step out. Just a few minutes of movement is all it takes to reset your body and clea…

962 likes 31 comments 10.9K views Video
View
Post thumbnail

Welcome to the Playing Styles Clubhouses 🏠 Who can guess which one @the_tennis_mentor chose? #PlayingStyles

812 likes 53 comments 514.9K views Video
View

Top Posts

Highest-liked recent posts from @asics

# Caption Likes Comments Link
1
Moments like this bring the world together through the love of movement. As @ti…
13.4K 354 view
2
Made to move, designed to inspire. Elevate your everyday style in the all-new G…
11.4K 131 view
3
A gentle reminder to get out and move today. #SoundMindSoundBody #MoveYourBodyM…
4.2K 84 view
4
We kicked off our 2026 Tennis Summit in style with a Team Stability vs Team Spe…
2.2K 40 view
5
A new chapter for sport science and tennis in Europe. 🇪🇺 Today we’re proud to …
2.2K 101 view
6
It doesn’t need to be for some great athletic feat: crossing the street is alre…
1.1K 11 view
7
Those that get it, get it. #MoveYourBodyMoveYourMind
987 18 view
8
Your daily reminder to log off and step out. Just a few minutes of movement is …
962 31 view
9
Welcome to the Playing Styles Clubhouses 🏠 Who can guess which one @the_tennis…
812 53 view

Posting Patterns & Optimal Timing

When @asics posts on Instagram

The account follows a steady grind with high volume content. They post roughly five times weekly which far exceeds the median of one post per week. This frequency places them in the top half of their follower rank despite the sheer scale of the audience. The consistency score of 22 indicates an erratic rhythm rather than a clockwork schedule. Long gaps often separate clusters of activity with only a ten day streak as the recent high point. Fresh content lands most frequently on Tuesday and Wednesday. The busiest upload hour is 15:00 UTC. Marketers should expect frequent opportunities for placement but must remain agile to catch the bursts of activity. Because the cadence lacks a predictable daily pattern, do not rely on a fixed schedule for timing a tie-in. Instead, monitor the account closely during their active windows on mid-week days to align with new posts.

4.9

Posts / week

37.1h

Avg gap between posts

Tuesday, Wednesday, Thursday

Peak posting days

15:00, 12:00, 7:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @asics publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

5

6

2

7

1

8

1

9

10

1

11

2

12

13

2

14

2

15

1

16

17

18

19

20

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @asics publishes more often. Their busiest hours are 15:00, 12:00, 7:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @asics hasn't been active in our tracked sample.

The account posts about 4.9 times per week with the most activity on Tuesday and Wednesday. The busiest hour for these posts is 15:00 UTC.

Most Common Words

Frequent caption words across @asics's recent posts (excludes stopwords)

soundmindsoundbody (6) body (4) mind (4) moveyourbodymoveyourmind (4) playingstyles (4) move (3) movement (3) tennis (3) europe (3) reminder (2) moveyourmindmoveyourbody (2) sport (2) science (2) today (2) summit (2) style (2) team (2) listen (1) voice (1) happy (1) place (1) wherever (1) moves (1) lifts (1) looks (1) different (1) everyone (1) mimoun (1) does (1) yours (1)

Best Day of the Week to Post

@asics's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 2 2,476 4,951
Tuesday 2 843 1,686
Wednesday 2 7,994 15,989
Thursday 2 6,245 12,490
Friday 2 864 1,729
Saturday 1 2,272 2,272
Sunday 1 865 865

Posting Consistency & Streaks

How steadily @asics maintains output

10

Longest streak (days)

22/100

Consistency score

Inverse of posting-gap variance

70.6%

Active days

Posted at least once

37.1h

Avg gap

Between posts

Caption Length & Performance

How @asics's caption length correlates with engagement

100.0%

Posts with Caption

155

Avg Caption Chars

145

Median Chars

318

Longest Caption

Caption Length Posts Avg Engagement
Medium (40-100) 2 2.7K
Long (100+) 10 3.5K

The audience rewards long captions with an average of 3.5K engagements. These posts perform better than medium captions which receive only 2.7K engagement.

Who This Audience Is

What @asics's reach and engagement mean for a brand.

The follower count sits at double the median of tracked creators. This indicates a reach that operates well beyond the typical micro-influencer scale. While the account is verified, the lack of a defined category suggests a broad brand presence rather than a niche community focus. Engagement rates are notably lower than the median by a factor of four. This gap means brand messages land much softer here compared to standard creator benchmarks. The low interaction relative to the high follower count points toward a passive viewership rather than active participation. High follower volume coupled with low engagement often indicates a broad top of funnel reach where many users follow for content updates but do not interact with posts. The audience is large but largely passive. This profile fits the sports apparel category.

Compare & Discover Similar Creators

Stack @asics against any other Instagram creator we track, or jump to similar accounts.

Compare @asics to another creator

Get a side-by-side stats breakdown.

@asics vs

Creators in the same tier as @asics

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Estimated Earnings

Revenue estimates based on follower count and engagement

The primary revenue stream for @asics is brand partnerships and sponsored content. A single post fits into a projected band of $7.4K to $17.7K based on the follower count. Ranking at 675 puts this account above the median, allowing for a premium over standard rates. However, the engagement rate of 0.23% falls well below the 0.93% average. This low interaction level suggests the high price point is driven by reach rather than active community involvement. Brands should negotiate toward the lower end of the bracket to account for the stagnant engagement metrics. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 1.5M followers (Mega)

$7,359 – $17,662

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. The follower count is double the median, placing the brand in the upper half of the market. Engagement. This rate falls well below the median, indicating content fails to spark frequent interaction. Hit-rate. Only 16.7% of posts beat their own average by double, showing a low frequency of standout successes. Trajectory. Consistent growth over the last 51 days confirms a positive upward trend in total reach.

Strengths

  • + Verified account with 1.5M followers
  • + Active cadence of about 4.9 posts a week
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.23% engagement rate trails the 0.93% median, the clearest area to improve
  • ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
  • ~ Low consistency score (22/100), posting rhythm is erratic

Summary

This analysis of @asics reveals a mega Instagram presence with 1,471,825 followers. The account demonstrates an engagement rate of 0.23%, averaging 3.3K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @asics

How many followers does @asics have on Instagram?

@asics has 1,471,825 followers on Instagram, placing them in the mega creator tier.

What is @asics's Instagram engagement rate?

@asics has an engagement rate of 0.23% based on 12 recent posts, averaging 3.3K likes per post.

How much does @asics earn on Instagram?

Based on industry benchmarks, @asics's estimated sponsorship value is $7,359 - $17,662 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @asics published on Instagram?

@asics has published 3,474 posts on Instagram.

What is @asics's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 13,366 likes and 354 comments.

How often does @asics post on Instagram?

@asics posts approximately 4.9 times per week, with an average gap of 37.1 hours between posts. Peak posting days are Tuesday, Wednesday, Thursday.

How does @asics compare to other Instagram creators?

@asics sits in the Mega creator tier alongside accounts like @kelseywells, @sharlenesanpedro1, @dontstopmeowing.

Is @asics verified on Instagram?

Yes, @asics is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @asics's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026