Dylan Mulvaney
“Vulnerable, Hilarious, Horny” - NY times Biz: [email protected]
1.5M
Followers
5.0K
Following
140
Posts
2.81%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 675 out of 1606 tracked accounts and holds a follower count that is 2.1 times the median size. As a verified Mega tier account with 140 posts, the profile establishes a clear presence despite not having a specific category assigned. The engagement rate of 2.81% sits well above the 0.93% median for this group. This performance indicates a highly active and responsive audience compared to average creators. The following report breaks down the specific audience demographics and peak content periods to help inform your strategy.
Account Info
| Account Size | Mega |
| Followers | 1,527,058 |
| Following | 4,996 |
| Posts | 140 |
| Verified | Yes |
| Business Account | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 42,638 |
| Avg Comments per Post | 331 |
| Videos | 5 |
| Photos | 7 |
| Engagement Rate | 2.81% |
Follower Growth Over Time
How @dylanmulvaney's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+24.5K
Net Change
+1.6%
% Change
+345
Avg / Day
71
Days Tracked
16
Data Points
Tracked between May 6, 2026 (1,500,000 followers) and Jul 17, 2026 (1,524,504 followers).
The account gained 27.1K followers over 52 days. The steady upward trend reached a total of 1.5M followers.
What the trajectory means
The @dylanmulvaney account gained 27.1K followers over the tracked period. This upward trend makes the profile worth getting in early on as an expanding audience. The steady pace of 520 new followers per day allows for consistent campaign planning.
Engagement Analysis
Based on 12 recent posts
Platform Context
@dylanmulvaney ranks 185 out of 778 for engagement rate because it sits well above the tracked median. This high performance means the account generates more interaction per follower than most creators in the corpus. The audience remains highly active and connected to the content provided.
The engagement rate of 2.81% outperforms the 0.93% median to rank 185 out of 778, proving this audience reacts more than usual. Photos garner higher volume with 52.1K likes compared to the 29.4K likes earned by video content. This trend suggests the audience rewards still imagery over moving clips for their primary interaction. While average engagement remains high at 42.6K likes and 331 comments per post, the reach is inconsistent. Only 16.7% of recent posts doubled the account average, and no posts reached the fivefold growth mark. This indicates that while the core base is loyal, content rarely breaks into broader discovery. The lack of high-performing outliers means growth relies on steady performance rather than sporadic spikes. This is a tap-and-scroll audience.
42.6K
Avg Likes/Post
331
Avg Comments/Post
511.7K
Total Likes
4.0K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
2.81%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
29.4K
Avg Likes on Videos (5)
52.1K
Avg Likes on Photos (7)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @dylanmulvaney's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @dylanmulvaney's single biggest post had going for it — the patterns worth replicating.
132,211 likes · 510 comments
3.1× @dylanmulvaney's average post · 4.3× the median post.
"Happy Jimmy Day- thank GOD I’m doing this life with you"
55 characters
Photo
Format
Sunday
Day Posted
16:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved a multiplier of 4.3x over the median like count. It reached 510 comments and maintained a healthy interaction balance. This peak performance occurred on a Sunday at 16:00 UTC. Use the hashtag #sixbroadway to signal your specific topic to the algorithm. Medium length captions between 40 and 100 characters drive much higher engagement than short snippets. Short captions under 40 characters perform poorly, suggesting that brief text fails to build a connection with this audience. You should write enough copy to provide context without being overly wordy. The posting cadence is approximately 1.3 times per week. This steady schedule suggests the account prioritizes quality over high frequency. Engagement averages are solid for a creator of this size. Dylan Mulvaney has 1.5 million followers and earns an average of 42.6K likes per post.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 117 chars |
| Posting Frequency | 1.3 posts/week |
Content Mix
5
Videos / Reels
7
Photos
Top Performing Posts
I can’t even Thank you @wond3rwoman1 for sharing the stage with me @benjpasek @sonnen_blick @justinpaulmusic for wri…
Best night ever (so far) I love @sixbroadway thank you for the most gorgeous run and making my dreams come true
Qween Jean won a tony I am Pink’s biggest fan Loved being in my body the whole night Styled by @winning.and.losing …
You have it coming… and by “it” we mean the Tony Awards 😉
I think Anne would’ve loved West End Girl almost as much as I love @lilyallen
I love paris almost as much as Laura loves New York !! Dress @kelsey.randall Makeup @ciara__makeup
Top Posts
Highest-liked recent posts from @dylanmulvaney
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Happy Jimmy Day- thank GOD I’m doing this life with you
|
132.2K | 510 | view |
| 2 |
I can’t even
Thank you @wond3rwoman1 for sharing the stage with me
@benjpase…
|
110.1K | 376 | view |
| 3 |
Best night ever (so far) I love @sixbroadway thank you for the most gorgeous ru…
|
48.6K | 212 | view |
| 4 |
Shirts and bikes and shoes and sweets and a day off a week !!!!
|
47.7K | 399 | view |
| 5 |
Qween Jean won a tony
I am Pink’s biggest fan
Loved being in my body the whol…
|
37.4K | 438 | view |
| 6 |
You have it coming… and by “it” we mean the Tony Awards 😉
|
30.7K | 256 | view |
| 7 |
I think Anne would’ve loved West End Girl almost as much as I love @lilyallen
|
30.3K | 152 | view |
| 8 |
I love paris almost as much as Laura loves New York !!
Dress @kelsey.randall
…
|
27.8K | 501 | view |
| 9 |
GRWM for my last show of @sixbroadway
|
20.3K | 473 | view |
Posting Patterns & Optimal Timing
When @dylanmulvaney posts on Instagram
This creator maintains a steady grind with a posting cadence that exceeds the median. Her frequency ranks her in the top half of similar accounts despite the lower volume compared to high-frequency influencers. The consistency score of 33 indicates an erratic rhythm rather than a clockwork schedule. She often posts in short bursts followed by quiet stretches which makes predicting exact dates difficult. Content lands most frequently on Tuesday and Wednesday. The busiest hour for new uploads is 16:00 UTC. Marketers should plan campaigns around these mid-week windows but must account for the inconsistent gaps between posts. Because of the low consistency score, a single week of activity does not guarantee content the following week. You can rely on her steady average to ensure regular exposure over a month. However, you cannot rely on a predictable daily cycle for immediate turnarounds. Plan your tie-ins around the identified weekday peaks to catch the freshest content as it lands.
1.3
Posts / week
142.0h
Avg gap between posts
Wednesday, Tuesday, Friday
Peak posting days
16:00, 18:00, 14:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @dylanmulvaney publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts 1.3 times per week with the best engagement on Tuesday and Wednesday. The busiest hour for these posts is at 16:00 UTC.
Most Common Words
Frequent caption words across @dylanmulvaney's recent posts (excludes stopwords)
Best Day of the Week to Post
@dylanmulvaney's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 110,484 | 110,484 |
| Tuesday | 3 | 38,338 | 115,014 |
| Wednesday | 3 | 29,110 | 87,330 |
| Thursday | 1 | 17,671 | 17,671 |
| Friday | 2 | 15,826 | 31,653 |
| Sunday | 2 | 76,738 | 153,475 |
Posting Consistency & Streaks
How steadily @dylanmulvaney maintains output
2
Longest streak (days)
33/100
Consistency score
Inverse of posting-gap variance
18.4%
Active days
Posted at least once
142.0h
Avg gap
Between posts
Caption Length & Performance
How @dylanmulvaney's caption length correlates with engagement
100.0%
Posts with Caption
117
Avg Caption Chars
100
Median Chars
338
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 2 | 19.2K |
| Medium (40-100) | 4 | 60.5K |
| Long (100+) | 6 | 39.2K |
The audience prefers medium captions of 40 to 100 characters because they reach 60.5K average engagement. Short captions perform the worst with only 19.2K average engagement.
Who This Audience Is
What @dylanmulvaney's reach and engagement mean for a brand.
The audience size is more than double the typical creator average, placing this account well above the median for reach. The verified status confirms a high level of visibility despite the lack of a specific category tag. Engagement rates are nearly triple the platform median. This indicates that the content resonates much more effectively with the followers than standard benchmarks suggest. High engagement relative to such a large follower count suggests the message lands with greater impact here than on typical accounts of this scale. The presence of few follow-backs reinforces a one-way broadcast dynamic rather than a peer-to-peer interaction model. This profile fits the entertainment category.
Compare & Discover Similar Creators
Stack @dylanmulvaney against any other Instagram creator we track, or jump to similar accounts.
Compare @dylanmulvaney to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @dylanmulvaney
Estimated Earnings
Revenue estimates based on follower count and engagement
Sponsored posts drive the primary revenue stream for @dylanmulvaney. The estimated band for a single post ranges from $7.6K to $18.3K based on her follower count. Her rank of 675 puts her well above the median and entitles her to a premium over standard market rates. Because she sits in the top half of the platform, brands can expect higher authority compared to average creators. A high engagement rate of 2.81% confirms that this price band is a fair reflection of her reach. Her interaction rate is triple the 0.93% median, ensuring her audience remains active and attentive. This level of involvement justifies the upper end of the projected pricing for advertisers seeking results. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 1.5M followers (Mega)
$7,635 – $18,325
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 1.5M followers
- + 2.81% engagement rate beats the 0.93% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 1.3 posts a week limits fresh reach
- ~ Low consistency score (33/100), posting rhythm is erratic
Summary
This analysis of @dylanmulvaney reveals a mega Instagram presence with 1,527,058 followers. The account demonstrates an engagement rate of 2.81%, averaging 42.6K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @dylanmulvaney
How many followers does @dylanmulvaney have on Instagram?
@dylanmulvaney has 1,527,058 followers on Instagram, placing them in the mega creator tier.
What is @dylanmulvaney's Instagram engagement rate?
@dylanmulvaney has an engagement rate of 2.81% based on 12 recent posts, averaging 42.6K likes per post.
How much does @dylanmulvaney earn on Instagram?
Based on industry benchmarks, @dylanmulvaney's estimated sponsorship value is $7,635 - $18,325 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @dylanmulvaney published on Instagram?
@dylanmulvaney has published 140 posts on Instagram.
What is @dylanmulvaney's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 132,211 likes and 510 comments.
How often does @dylanmulvaney post on Instagram?
@dylanmulvaney posts approximately 1.3 times per week, with an average gap of 142.0 hours between posts. Peak posting days are Wednesday, Tuesday, Friday.
How does @dylanmulvaney compare to other Instagram creators?
@dylanmulvaney sits in the Mega creator tier alongside accounts like @tommyinnit, @girlwithnojob, @theviralfever.
Is @dylanmulvaney verified on Instagram?
Yes, @dylanmulvaney is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @dylanmulvaney's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026