Melanie Leupolz

Melanie Leupolz

@melanie_leupolz

See Instagram photos and videos from Melanie Leupolz (@melanie_leupolz)

279.0K

Followers

789

Following

242

Posts

4.07%

Engagement Rate

Macro tier Updated Sep 7, 2026

Account Overview

Profile summary and post performance

This creator sits at rank 1085 out of 2064 tracked accounts. Her follower count is 0.8 times the median, which means she has a smaller following than the typical creator we track. This verified macro account has shared 242 posts across her profile without a specific category assigned. Her engagement rate of 4.07% clears the 1.52% median mark quite comfortably. The rest of this report explores the specifics of her audience interaction and content consistency.

Account Info

Account Size Macro
Followers 279,000
Following 789
Posts 242
Verified Yes

Post Performance

Posts Analyzed 12
Avg Likes per Post 11,238
Avg Comments per Post 128
Videos 4
Photos 8
Engagement Rate 4.07%

Engagement Analysis

Based on 12 recent posts

Platform Context

@melanie_leupolz ranks 493 out of 2064 and sits well above the tracked median engagement rate. This performance indicates that her audience interacts with content much more frequently than the average creator. Her high percentage confirms a loyal following that engages at a superior rate compared to most peers in the corpus.

The engagement rate of 4.07% outperforms the median and places @melanie_leupolz in the top half of her peer group. This indicates a highly responsive audience compared to the typical user. Photos earn more likes than videos, proving that this demographic rewards still imagery over motion content. While average likes sit at 11.2K, the comment count stays modest at 128 per post. Consistency remains the primary driver of reach rather than explosive growth. Only 16.7% of recent posts doubled the account average, and no posts reached five times the normal engagement level. This suggests a loyal but stable base that interacts with familiar content without frequent spikes from external trends. The audience is an active one.

11.2K

Avg Likes/Post

128

Avg Comments/Post

134.9K

Total Likes

1.5K

Total Comments

Engagement Rate

Compared to Macro tier benchmarks

Excellent for Macro

4.07%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

9.7K

Avg Likes on Videos (4)

12.0K

Avg Likes on Photos (8)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @melanie_leupolz's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @melanie_leupolz's single biggest post had going for it — the patterns worth replicating.

Top post by @melanie_leupolz

26,609 likes · 703 comments

2.4× @melanie_leupolz's average post · 2.8× the median post.

"Thank you football ❤️"

21 characters

Video

Format

Friday

Day Posted

7:00 UTC

Hour Posted

11.1K

Views

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post outperformed the median engagement by a factor of 2.8. It achieved a high comment count relative to its likes. This suggests that specific emotional hooks can drive active conversation. Short captions under 40 characters drive the highest average engagement of 15.9K likes. Long captions exceeding 100 characters perform worst at 9.5K likes. Stick to brief copy to maintain interest. The recurring hashtags signal a focus on football and brand partnerships. Posting roughly once every five days maintains a steady presence for this audience. While the average engagement is modest relative to the total follower count, consistent output builds a stable base. This account has 279.0K followers.

Top Hashtags

#uwcl (1) #hbd (1) #dfb (1) #miasanmia (1) #createdwithadidas (1) #weuro2025 (1) #fifawwc (1)

Top Keywords

karriere (5) mich (5) sich (4) leupolz (4) eine (3) nicht (3) nach (3) melanie (3) zweite (2) gleichzeitig (2) austausch (2) aber (2) auch (2) ganz (2) herausforderungen (2) wieder (2) female (2) player (2) care (2) spielerinnen (2) ihre (2) zeit (2) zukunft (2) moment (2) noch (2) diesem (2) freue (2) euch (2) crafted (2) thank (2)

Caption Analysis

Avg Caption Length 248 chars
Posting Frequency 0.2 posts/week

Content Mix

4

Videos / Reels

8

Photos

Top Performing Posts

Post thumbnail

Thank you football ❤️

26.6K likes 703 comments 11.1K views Video
View
Post thumbnail

Best of luck in your retirement, @Melanie_Leupolz! 🙌 Thank you for all you gave to Chelsea. 💙

24.1K likes 127 comments
View
Post thumbnail

Hi Leute ✨ nach einer kleinen Pause melde ich mich mal wieder zurück. Für mich beginnt gerade ein neuer Lebensabschnitt…

19.5K likes 120 comments
View
Post thumbnail

¡Gracias Madridistas! 🤍 @realmadridfem

11.3K likes 202 comments
View
Post thumbnail

Crafted for champions 🏆 Crafted for moments that matter most. The official ball of the Women’s EURO Final Stage has lan…

10.9K likes 58 comments
View
Post thumbnail

Melanie Leupolz wird DFB-Koordinatorin Female Player Care & Development 💪 Die 79-malige Nationalspielerin tritt die ne…

9.7K likes 76 comments
View
Post thumbnail

🎂🥂 Thanks for all the birthday wishes 🫶

8.7K likes 129 comments
View
Post thumbnail

Melanie Leupolz: the #UWCL files 🎞️ #HBD

6.9K likes 33 comments
View
Post thumbnail

A lovely Leupolz header! 💫 A career to be proud of. 👏 #FIFAWWC

6.5K likes 24 comments 14.8K views Video
View

Top Posts

Highest-liked recent posts from @melanie_leupolz

# Caption Likes Comments Link
1
Thank you football ❤️
26.6K 703 view
2
Best of luck in your retirement, @Melanie_Leupolz! 🙌 Thank you for all you gav…
24.1K 127 view
3
Hi Leute ✨ nach einer kleinen Pause melde ich mich mal wieder zurück. Für mich …
19.5K 120 view
4
¡Gracias Madridistas! 🤍 @realmadridfem
11.3K 202 view
5
Crafted for champions 🏆 Crafted for moments that matter most. The official ball…
10.9K 58 view
6
Melanie Leupolz wird DFB-Koordinatorin Female Player Care & Development 💪 Die …
9.7K 76 view
7
🎂🥂 Thanks for all the birthday wishes 🫶
8.7K 129 view
8
Melanie Leupolz: the #UWCL files 🎞️ #HBD
6.9K 33 view
9
A lovely Leupolz header! 💫 A career to be proud of. 👏 #FIFAWWC
6.5K 24 view

Posting Patterns & Optimal Timing

When @melanie_leupolz posts on Instagram

The creator maintains a sparse high-effort pace. Her output falls below the median frequency of 0.5 posts per week. This low volume places her at rank 1085 out of 2064 for posting frequency. A consistency score of 14 indicates an erratic rhythm with irregular gaps between uploads. She rarely maintains a streak, as evidenced by her longest streak of just one day. Fresh content typically lands on Thursday and Friday. The busiest hour for new posts is 19:00 UTC. Marketers should expect long periods of silence between active moments. Do not plan campaigns expecting frequent touchpoints or rapid-fire updates. Instead, coordinate your tie-in around the specific windows when she chooses to go live with a post. Because her cadence is unpredictable and infrequent, you must secure a slot well in advance to ensure your message aligns with her rare content drops.

0.2

Posts / week

771.3h

Avg gap between posts

Friday, Thursday, Tuesday

Peak posting days

19:00, 7:00, 8:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @melanie_leupolz publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

5

6

2

7

1

8

1

9

1

10

11

1

12

1

13

14

15

1

16

17

18

3

19

20

1

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @melanie_leupolz publishes more often. Their busiest hours are 19:00, 7:00, 8:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @melanie_leupolz hasn't been active in our tracked sample.

The account posts most often on Thursday and Friday at 19:00 UTC. The posting frequency is low at 0.2 times per week.

Most Common Words

Frequent caption words across @melanie_leupolz's recent posts (excludes stopwords)

karriere (5) mich (5) sich (4) leupolz (4) eine (3) nicht (3) nach (3) melanie (3) zweite (2) gleichzeitig (2) austausch (2) aber (2) auch (2) ganz (2) herausforderungen (2) wieder (2) female (2) player (2) care (2) spielerinnen (2) ihre (2) zeit (2) zukunft (2) moment (2) noch (2) diesem (2) freue (2) euch (2) crafted (2) thank (2)

Best Day of the Week to Post

@melanie_leupolz's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 1 4,740 4,740
Tuesday 2 7,898 15,795
Thursday 2 6,084 12,167
Friday 5 17,852 89,258
Saturday 1 3,462 3,462
Sunday 1 10,968 10,968

Posting Consistency & Streaks

How steadily @melanie_leupolz maintains output

1

Longest streak (days)

14/100

Consistency score

Inverse of posting-gap variance

2.3%

Active days

Posted at least once

771.3h

Avg gap

Between posts

Caption Length & Performance

How @melanie_leupolz's caption length correlates with engagement

100.0%

Posts with Caption

248

Avg Caption Chars

94

Median Chars

1375

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 3 15.9K
Medium (40-100) 4 10.3K
Long (100+) 5 9.5K

The audience rewards short captions of under 40 characters with 15.9K average engagement. Long captions of 100 or more characters perform worst at 9.5K.

Who This Audience Is

What @melanie_leupolz's reach and engagement mean for a brand.

The follower count sits below the platform median for tracked creators. This indicates a smaller footprint than many broadcast scale accounts despite the verified status. The lack of a defined category means the reach is broad rather than niche focused. Engagement rates are more than double the median average. This higher rate suggests that brand messages land with much greater impact and frequency than typical benchmarks. While the audience size is modest, the interaction density makes for an effective environment for targeted messaging. The verified status confirms professional standing even if specific categorization is absent. The high engagement relative to the peer group means fewer people see the content but those who do interact at a higher rate. This profile fits the lifestyle and beauty category.

Compare & Discover Similar Creators

Stack @melanie_leupolz against any other Instagram creator we track, or jump to similar accounts.

Compare @melanie_leupolz to another creator

Get a side-by-side stats breakdown.

@melanie_leupolz vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

Melanie earns her income primarily through sponsored posts, where a typical post is valued between $2.2K and $4.2K based on her 279K followers. Her rank of 1085 puts her in the lower half of the median comparison for this tier. Because she sits below the median mark, the quoted band acts as a ceiling to negotiate under rather than a fixed starting point. However, her engagement rate of 4.07% more than doubles the 1.52% industry average. This high interaction level justifies a premium over standard reach metrics and suggests that her audience is highly active. The disparity between her rank and her engagement makes her an efficient choice for brands seeking high involvement. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 279.0K followers (Macro)

$2,232 – $4,185

Industry rate for macro Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. A follower count below the median puts this account in the middle of the pack for total reach. Engagement. The 4.07% rate is more than double the median, meaning the core audience is highly active. Hit-rate. Only 16.7% of posts beat their own average by double, showing inconsistent performance among top performers.

Strengths

  • + Verified account with 279.0K followers
  • + 4.07% engagement rate beats the 1.52% tracked median
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 0.2 posts a week limits fresh reach
  • ~ Low consistency score (14/100), posting rhythm is erratic

Summary

This analysis of @melanie_leupolz reveals a macro Instagram presence with 279,000 followers. The account demonstrates an engagement rate of 4.07%, averaging 11.2K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @melanie_leupolz

How many followers does @melanie_leupolz have on Instagram?

@melanie_leupolz has 279,000 followers on Instagram, placing them in the macro creator tier.

What is @melanie_leupolz's Instagram engagement rate?

@melanie_leupolz has an engagement rate of 4.07% based on 12 recent posts, averaging 11.2K likes per post.

How much does @melanie_leupolz earn on Instagram?

Based on industry benchmarks, @melanie_leupolz's estimated sponsorship value is $2,232 - $4,185 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @melanie_leupolz published on Instagram?

@melanie_leupolz has published 242 posts on Instagram.

What is @melanie_leupolz's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 26,609 likes and 703 comments.

How often does @melanie_leupolz post on Instagram?

@melanie_leupolz posts approximately 0.2 times per week, with an average gap of 771.3 hours between posts. Peak posting days are Friday, Thursday, Tuesday.

How does @melanie_leupolz compare to other Instagram creators?

@melanie_leupolz sits in the Macro creator tier alongside accounts like @josevilla, @dalmataoficial, @kipmooremusic.

Is @melanie_leupolz verified on Instagram?

Yes, @melanie_leupolz is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @melanie_leupolz's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Sep 7, 2026