Maria João Bastos
ACTOR 🇬🇧 @scott_marshall_partners 🇵🇹 @artistglobalmanagement 🇧🇷 @damascenomarcio DIGITAL @lagence_lisboa
274.5K
Followers
2.3K
Following
1.8K
Posts
1.16%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 982 out of 1606 tracked accounts and holds a follower count that is 0.4 times the median size, making this account smaller than the typical creator we track. Maria João Bastos maintains a verified presence as an Artist with over 1800 posts to her name. Her engagement rate of 1.16% sits just above the 1.00% median for creators in our database. The following report analyzes her audience interaction and content performance across these metrics.
Account Info
| Account Size | Macro |
| Followers | 274,522 |
| Following | 2,262 |
| Posts | 1,835 |
| Verified | Yes |
| Category | Artist |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 3,060 |
| Avg Comments per Post | 115 |
| Videos | 5 |
| Photos | 7 |
| Engagement Rate | 1.16% |
Follower Growth Over Time
How @mariajoao.bastos's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+3.0K
Net Change
+1.1%
% Change
+42
Avg / Day
71
Days Tracked
16
Data Points
Tracked between May 6, 2026 (272,000 followers) and Jul 17, 2026 (274,978 followers).
The account grew from 272.0K to 274.5K followers over 51 days. The chart shows an upward trend of about 2.5K new followers.
What the trajectory means
The account grew by 2.5K followers over the tracked period. This upward trend indicates @mariajoao.bastos is worth getting in on early. The steady pace of 49 new followers per day allows for stable planning around upcoming campaigns.
Engagement Analysis
Based on 12 recent posts
Platform Context
@mariajoao.bastos ranks 468 of 1004 for engagement and sits above the tracked median. This performance means the account generates more interaction per follower than the average creator in the dataset. The rate exceeds the 1.00% benchmark by a notable margin.
The engagement rate of 1.16% exceeds the median of 1.00%, ranking 468 out of 1004. This indicates that the audience reacts more than the average user. Photos earn a higher volume of likes compared to videos, suggesting this audience rewards still imagery with their attention. While average engagement sits at over three thousand likes per post, the comment count remains low relative to that reach. The hit rate for viral growth is inconsistent. Only 8.3% of recent posts reached double the account average and only 8.3% cleared five times the average. These figures suggest that while individual photos perform well, consistent explosive growth is rare. This audience prefers a tap-and-scroll experience over active conversation.
3.1K
Avg Likes/Post
115
Avg Comments/Post
36.7K
Total Likes
1.4K
Total Comments
Engagement Rate
Compared to Macro tier benchmarks
1.16%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
1.5K
Avg Likes on Videos (5)
4.2K
Avg Likes on Photos (7)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @mariajoao.bastos's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @mariajoao.bastos's single biggest post had going for it — the patterns worth replicating.
17,450 likes · 369 comments
5.6× @mariajoao.bastos's average post · 11.1× the median post.
"Cannes! @festivaldecannes #cannesfilmfestival @piaget #piagetluxury #piagethighjewellery #piagetsociety"
104 characters
Photo
Format
Tuesday
Day Posted
20:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved a multiplier of 11.1 over the median like count. It maintained a healthy ratio of comments to likes for its reach. You should aim for long captions exceeding 100 characters to maximize engagement. These longer blocks of text earn 3.5K average likes while medium lengths underperform at 1.8K. Use the recurring hashtags #cannesfilmfestival, #piagetluxury, #piagethighjewellery, #piagetsociety, and #turnofthetide to signal your specific niche to the algorithm. The posting cadence is very low at 0.1 times per week. This slow frequency suggests a strategy focused on high quality over volume. Average engagement remains modest relative to the total follower count. You should focus on consistent output rather than seeking rapid growth. Mariao Bastos has 274.5K followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 324 chars |
| Posting Frequency | 0.1 posts/week |
Content Mix
5
Videos / Reels
7
Photos
Top Performing Posts
Cannes! @festivaldecannes #cannesfilmfestival @piaget #piagetluxury #piagethighjewellery #piagetsociety
PREMIERE 26 MAY @netflix ‘Turn of The Tide’ / ‘Rabo de Peixe’ Uma história que não vos vai deixar tirar os olhos do ecr…
Chegou ao fim. ❤️ E que difícil está a ser esta despedida. Foram meses de muita entrega, dedicação, trabalho exigente…
From A Magazine @amagazine_pt ♥️ @susanajacobetty @joaobettencourtbacelar
Parabéns a esta menina sonhadora!! Obrigada por tudo Bão, que venham mais 50!! 😘 Parabéns também à mãe Matilde, a melh…
O meu dia!! 18/06/2026 🤍Foi tão feliz🤍 Obrigada por tanto carinho, prometo responder a todas as mensagens uma a uma ma…
Top Posts
Highest-liked recent posts from @mariajoao.bastos
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Cannes!
@festivaldecannes #cannesfilmfestival @piaget #piagetluxury #piagethig…
|
17.4K | 369 | view |
| 2 |
Coming soon! 💥
@studiocarlosteixeira
|
5.3K | 178 | view |
| 3 |
PREMIERE 26 MAY @netflix
‘Turn of The Tide’ / ‘Rabo de Peixe’ Uma história que …
|
3.5K | 101 | view |
| 4 |
Chegou ao fim. ❤️
E que difícil está a ser esta despedida.
Foram meses de mui…
|
2.9K | 202 | view |
| 5 |
From A Magazine @amagazine_pt ♥️
@susanajacobetty @joaobettencourtbacelar
|
2.0K | 93 | view |
| 6 |
Descubriendo lugares hermosos! 😍
@secretsvillamil
|
1.6K | 44 | view |
| 7 |
Parabéns a esta menina sonhadora!! Obrigada por tudo Bão, que venham mais 50!! …
|
1.4K | 172 | view |
| 8 |
“Arroz de Palma” 😊
@sarenademuroresort
|
1.3K | 33 | view |
| 9 |
O meu dia!! 18/06/2026 🤍Foi tão feliz🤍
Obrigada por tanto carinho, prometo res…
|
701 | 84 | view |
Posting Patterns & Optimal Timing
When @mariajoao.bastos posts on Instagram
This creator follows a sparse high-effort pace. Her output of 0.1 posts per week falls well below the median of 1.0. This low frequency places her in the bottom third of the follower rank for posting volume. The consistency score of 0 indicates an erratic rhythm with no predictable pattern. She often goes through long periods of silence followed by isolated updates. Her longest streak is only 8 days. Fresh content lands primarily on Tuesday and Sunday. The busiest hour for new uploads occurs at 18:00 UTC. Because her posting schedule is unpredictable, a marketer should not rely on a recurring weekly slot for campaign timing. You must coordinate directly with the creator to align specific dates for any planned tie-ins. Her irregular activity means your content will likely sit live for long periods rather than riding a wave of constant new posts.
0.1
Posts / week
2528.9h
Avg gap between posts
Tuesday, Sunday, Wednesday
Peak posting days
18:00, 19:00, 16:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @mariajoao.bastos publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most often on Tuesday and Sunday at 18:00 UTC. The posting frequency is low, occurring less than once a week.
Most Common Words
Frequent caption words across @mariajoao.bastos's recent posts (excludes stopwords)
Best Day of the Week to Post
@mariajoao.bastos's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 185 | 185 |
| Tuesday | 3 | 6,693 | 20,079 |
| Wednesday | 2 | 1,995 | 3,990 |
| Thursday | 2 | 2,332 | 4,663 |
| Friday | 1 | 785 | 785 |
| Saturday | 1 | 1,609 | 1,609 |
| Sunday | 2 | 3,394 | 6,789 |
Posting Consistency & Streaks
How steadily @mariajoao.bastos maintains output
8
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
1.0%
Active days
Posted at least once
2528.9h
Avg gap
Between posts
Caption Length & Performance
How @mariajoao.bastos's caption length correlates with engagement
100.0%
Posts with Caption
324
Avg Caption Chars
124
Median Chars
2124
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 2 | 3.4K |
| Medium (40-100) | 2 | 1.8K |
| Long (100+) | 8 | 3.5K |
The audience rewards long captions with an average of 3.5K engagement. Medium captions perform the worst at 1.8K.
Who This Audience Is
What @mariajoao.bastos's reach and engagement mean for a brand.
The follower count sits well below the typical benchmark for creators in this category, falling at less than half of the median size. This indicates a niche reach that operates far from broadcast scale despite the verified status. The artist classification combined with verification suggests a professional profile within the creative space. Engagement rates slightly exceed the platform average, which means brand messages land with more impact here than they do for most creators of this size. The presence of a high ratio of followed accounts back compared to total followers points toward a tightly knit circle rather than a broad public sphere. This audience fits best within the fine arts or gallery promotion category.
Compare & Discover Similar Creators
Stack @mariajoao.bastos against any other Instagram creator we track, or jump to similar accounts.
Compare @mariajoao.bastos to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @mariajoao.bastos
Estimated Earnings
Revenue estimates based on follower count and engagement
@mariajoao.bastos generates revenue primarily through sponsored posts with an estimated value between $2.2K and $4.1K per post. Her ranking of 982 out of 1606 places her below the median for this creator size. This position means her quoted band serves as a ceiling to negotiate under rather than a high premium price. Because she sits in the lower half of the peer group, advertisers can seek better value by pushing toward the lower end of that range. Her engagement rate of 1.16% slightly exceeds the 1.00% median. This stable interaction level suggests the quoted band is a fair price for the reach provided to her audience. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 274.5K followers (Macro)
$2,196 – $4,118
Industry rate for macro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 274.5K followers
- + 1.16% engagement rate beats the 1.00% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.1 posts a week limits fresh reach
Summary
This analysis of @mariajoao.bastos reveals a macro Instagram presence with 274,522 followers. The account demonstrates an engagement rate of 1.16%, averaging 3.1K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @mariajoao.bastos
How many followers does @mariajoao.bastos have on Instagram?
@mariajoao.bastos has 274,522 followers on Instagram, placing them in the macro creator tier.
What is @mariajoao.bastos's Instagram engagement rate?
@mariajoao.bastos has an engagement rate of 1.16% based on 12 recent posts, averaging 3.1K likes per post.
How much does @mariajoao.bastos earn on Instagram?
Based on industry benchmarks, @mariajoao.bastos's estimated sponsorship value is $2,196 - $4,118 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @mariajoao.bastos published on Instagram?
@mariajoao.bastos has published 1,835 posts on Instagram.
What is @mariajoao.bastos's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 17,450 likes and 369 comments.
How often does @mariajoao.bastos post on Instagram?
@mariajoao.bastos posts approximately 0.1 times per week, with an average gap of 2528.9 hours between posts. Peak posting days are Tuesday, Sunday, Wednesday.
How does @mariajoao.bastos compare to other Instagram creators?
@mariajoao.bastos sits in the Macro creator tier alongside accounts like @justinablakeney, @iviadamou_, @carolynj.
Is @mariajoao.bastos verified on Instagram?
Yes, @mariajoao.bastos is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @mariajoao.bastos's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026