Surfrider Foundation
π Protecting Our Ocean, Waves, and Beaches Since 1984 π€ The Ocean Needs More Friends π Click Below to Join the Movement! ‡
274.2K
Followers
1.8K
Following
3.6K
Posts
0.17%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks 982 out of 1606 tracked creators. It holds a follower count that is 0.4 times the median, meaning it is smaller than the typical creator we track. As a verified nonprofit organization with over 3500 posts, @surfrider operates as a macro profile within its space. The engagement rate of 0.17% falls below the 1.00% median. The following report analyzes specific audience interactions and content performance trends.
Account Info
| Account Size | Macro |
| Followers | 274,188 |
| Following | 1,788 |
| Posts | 3,583 |
| Verified | Yes |
| Business Account | Yes |
| Category | Nonprofit organization |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 439 |
| Avg Comments per Post | 22 |
| Videos | 4 |
| Photos | 8 |
| Engagement Rate | 0.17% |
Follower Growth Over Time
How @surfrider's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+3.7K
Net Change
+1.3%
% Change
+52
Avg / Day
71
Days Tracked
16
Data Points
Tracked between May 7, 2026 (272,000 followers) and Jul 17, 2026 (275,661 followers).
The account grew from 272.0K to 274.2K followers over 51 days. The chart shows an upward trend with a gain of about 2.2K followers.
What the trajectory means
The @surfrider account grew by 2.2K followers over the 51 day period. This upward trend makes the creator an account worth getting in early on. The steady pace of 43 new followers per day allows for stable campaign planning.
Engagement Analysis
Based on 12 recent posts
Platform Context
@surfrider ranks 867 of 1004 for engagement because its rate sits well below the tracked median. This low percentage means the account fails to generate typical interaction levels from its audience. The performance falls short of the benchmark set by other creators in the corpus.
The engagement rate of 0.17% falls well below the 1.00% median and ranks 867 out of 1004. This indicates that the audience reacts far less than usual for a brand of this size. Video content earns more likes than photos, suggesting the community favors moving images over static posts. However, the low volume of comments suggests these interactions are largely passive rather than conversational. The reach is not reliably driven by viral hits since only 8.3% of recent posts doubled the average engagement and none reached five times the average. This lack of consistent outperformance means growth depends on steady output rather than occasional spikes. The audience is a tap-and-scroll audience.
439
Avg Likes/Post
22
Avg Comments/Post
5.3K
Total Likes
262
Total Comments
Engagement Rate
Compared to Macro tier benchmarks
0.17%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
491
Avg Likes on Videos (4)
413
Avg Likes on Photos (8)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @surfrider's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @surfrider's single biggest post had going for it — the patterns worth replicating.
913 likes · 23 comments
2.0Γ @surfrider's average post Β· 2.0Γ the median post.
"Happy International Surfing Day! ππ Be sure to tag @surfrider and #InternationalSurfingDay in your posts celebrating our ocean, waves, and beaches for a chance to be featured! πββοΈ: @kellyslater π₯: @lieberfilms"
214 characters
Video
Format
Saturday
Day Posted
16:00 UTC
Hour Posted
26.0K
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post performed at double the median engagement rate for this account. Its performance suggests that specific calendar events drive much higher interaction than standard posts. This peak occurred on a Saturday afternoon. The high like to comment ratio of 40 to 1 indicates a passive audience that prefers browsing over active discussion. Short captions perform best because long blocks of text do not increase engagement. Use the recurring hashtags as clear signals for your core themes of reef safety and ocean conservation. Stick to the established posting cadence of roughly two posts per week to maintain steady visibility. While the average engagement is modest relative to the follower count, consistent output builds a stable presence. This account currently has 274.2K followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 596 chars |
| Posting Frequency | 1.6 posts/week |
Content Mix
4
Videos / Reels
8
Photos
Top Performing Posts
Happy International Surfing Day! ππ Be sure to tag @surfrider and #InternationalSurfingDay in your posts celebrating β¦
Reef Friendly Sunscreen Guide πͺΈππ Did you know that Hawaiβi, Key West, and Palau have banned certain chemical sunscreeβ¦
Surfing is the greatest gift Iβve ever been given πβ¨ Today Iβm stoked to release my childrenβs book @ChasingDreamsBook β¦
Lindamar was radiating last weekend. ππ Hosted by @queersurf, with support from @surfridersf, the 4th Annual Queer Surβ¦
π’ Paddle Out to Protect Our Coast! π Join @surfriderla and our community partners this Saturday in Santa Monica, CA asβ¦
Did you know that the day after the 4th of July is the dirtiest beach day of the year? Firework debris. Plastic cups.β¦
#InternationalSurfingDay is this weekend! πππ A day we join with Friends of the Ocean worldwide to enjoy waves togethβ¦
Today, we celebrate Juneteenth, a day that marks a pivotal moment in our nationβs history: the end of slavery in the Unβ¦
Every year, July 5th marks the dirtiest day on Americaβs beaches. After the fireworks fizzle and the Independence Dayβ¦
Top Posts
Highest-liked recent posts from @surfrider
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Happy International Surfing Day! ππ
Be sure to tag @surfrider and #Internatioβ¦
|
913 | 23 | view |
| 2 |
Reef Friendly Sunscreen Guide πͺΈππ
Did you know that Hawaiβi, Key West, and Palβ¦
|
791 | 9 | view |
| 3 |
Surfing is the greatest gift Iβve ever been given πβ¨ Today Iβm stoked to releasβ¦
|
732 | 163 | view |
| 4 |
Lindamar was radiating last weekend. ππ
Hosted by @queersurf, with support froβ¦
|
702 | 27 | view |
| 5 |
π’ Paddle Out to Protect Our Coast! π
Join @surfriderla and our community partnβ¦
|
469 | 9 | view |
| 6 |
Did you know that the day after the 4th of July is the dirtiest beach day of thβ¦
|
453 | 11 | view |
| 7 |
#InternationalSurfingDay is this weekend! πππ
A day we join with Friends of tβ¦
|
386 | 2 | view |
| 8 |
Today, we celebrate Juneteenth, a day that marks a pivotal moment in our nationβ¦
|
320 | 3 | view |
| 9 |
Every year, July 5th marks the dirtiest day on Americaβs beaches.
After the fβ¦
|
191 | 6 | view |
Posting Patterns & Optimal Timing
When @surfrider posts on Instagram
The creator maintains a steady grind with posts landing roughly every four days. This frequency exceeds the median of one post per week and places them in the top half of their peer group by volume. A consistency score of zero indicates an erratic rhythm where gaps between uploads are unpredictable. The absence of a regular cycle suggests content drops in bursts rather than on a fixed calendar. Fresh content most often lands on Monday and Wednesday. These updates typically appear around 18:00 UTC. Marketers should expect irregular intervals when planning any specific campaign tie-ins. Because the posting pattern lacks a predictable cadence, you cannot rely on a set schedule for brand alignment. You must monitor their feed actively to catch new posts as they happen. The lack of consistency means your team needs to be agile rather than pre-scheduled. Planning around fixed dates is risky with this creator. A reactive approach works best to capitalize on their sporadic output.
1.6
Posts / week
115.5h
Avg gap between posts
Wednesday, Monday, Tuesday
Peak posting days
18:00, 17:00, 16:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @surfrider publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts about 1.6 times per week with the most activity on Monday and Wednesday. The busiest hour is 18:00 UTC.
Most Common Words
Frequent caption words across @surfrider's recent posts (excludes stopwords)
Best Day of the Week to Post
@surfrider's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 632 | 1,264 |
| Tuesday | 2 | 132 | 264 |
| Wednesday | 3 | 701 | 2,102 |
| Thursday | 2 | 292 | 585 |
| Friday | 2 | 188 | 377 |
| Saturday | 1 | 936 | 936 |
Posting Consistency & Streaks
How steadily @surfrider maintains output
5
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
20.8%
Active days
Posted at least once
115.5h
Avg gap
Between posts
Caption Length & Performance
How @surfrider's caption length correlates with engagement
100.0%
Posts with Caption
596
Avg Caption Chars
690
Median Chars
1034
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 461 |
The audience rewards captions of 10 to 20 characters the most. This length achieves higher engagement than any other category.
Who This Audience Is
What @surfrider's reach and engagement mean for a brand.
The following profile represents a niche reach that falls well below the typical scale for tracked creators in this category. The follower count is less than half of the median size, which indicates an audience that does not reach broadcast levels. Verified status and the nonprofit classification confirm a specific organizational focus rather than personal influence. Engagement rates are notably low compared to the industry average. This discrepancy suggests that while the total follower count is high, the frequency of interaction with content is sparse. A brand message would likely land softer here than on a typical account because of this low engagement ratio. The scale and activity levels indicate an audience that follows for information rather than active participation. This profile fits few brands except those seeking specific nonprofit alignment.
Compare & Discover Similar Creators
Stack @surfrider against any other Instagram creator we track, or jump to similar accounts.
Compare @surfrider to another creator
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Estimated Earnings
Revenue estimates based on follower count and engagement
Sponsored posts drive the primary revenue stream for @surfrider with a suggested price band of $2,200 to $4,100. This creator ranks below the median and represents a value buy for brands seeking reach at a lower cost. The quoted range acts as a ceiling for negotiations rather than a set salary. However, an engagement rate of 0.17% falls well below the 1.00% average. This low interaction level suggests that while the audience size is substantial, the actual influence per post may not justify the higher end of the valuation. Brands should negotiate toward the lower end of the band to account for the lack of active engagement. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 274.2K followers (Macro)
$2,194 – $4,113
Industry rate for macro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 274.2K followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.17% engagement rate trails the 1.00% median, the clearest area to improve
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 1.6 posts a week limits fresh reach
Summary
This analysis of @surfrider reveals a macro Instagram presence with 274,188 followers. The account demonstrates an engagement rate of 0.17%, averaging 439 likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @surfrider
How many followers does @surfrider have on Instagram?
@surfrider has 274,188 followers on Instagram, placing them in the macro creator tier.
What is @surfrider's Instagram engagement rate?
@surfrider has an engagement rate of 0.17% based on 12 recent posts, averaging 439 likes per post.
How much does @surfrider earn on Instagram?
Based on industry benchmarks, @surfrider's estimated sponsorship value is $2,194 - $4,113 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @surfrider published on Instagram?
@surfrider has published 3,583 posts on Instagram.
What is @surfrider's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 913 likes and 23 comments.
How often does @surfrider post on Instagram?
@surfrider posts approximately 1.6 times per week, with an average gap of 115.5 hours between posts. Peak posting days are Wednesday, Monday, Tuesday.
How does @surfrider compare to other Instagram creators?
@surfrider sits in the Macro creator tier alongside accounts like @vanderpumpdogs, @weneeddiversebooks, @kipmooremusic.
Is @surfrider verified on Instagram?
Yes, @surfrider is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @surfrider's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026