curators of pop culture

curators of pop culture

@deuxmoi

See Instagram photos and videos from curators of pop culture (@deuxmoi)

2.0M

Followers

1.9K

Following

4.1K

Posts

0.52%

Engagement Rate

↑ +2.9% over 71d Mega tier Updated Jun 19, 2026

Account Overview

Profile summary and post performance

This account ranks 629 out of 1606 creators we track and holds more than double the follower count of the median profile. With over two million followers, it sits well above the average creator in terms of sheer scale. The verified status and high post count indicate a mature profile that functions as an established curator of pop culture. While the audience size is large, the engagement rate of 0.52 percent falls below the 0.93 percent median. This suggests that while reach is wide, the active interaction per post is lower than typical for accounts of this scale. The following report breaks down the specific engagement trends and audience behaviors found in the data.

Account Info

Account Size Mega
Followers 2,000,000
Following 1,864
Posts 4,067
Verified Yes
Business Account Yes

Post Performance

Posts Analyzed 12
Avg Likes per Post 10,230
Avg Comments per Post 237
Videos 3
Photos 9
Engagement Rate 0.52%

Follower Growth Over Time

How @deuxmoi's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

+67.8K

Net Change

+2.9%

% Change

+955

Avg / Day

71

Days Tracked

16

Data Points

Tracked between May 6, 2026 (2,300,000 followers) and Jul 17, 2026 (2,367,811 followers).

The account lost 300,000 followers over 51 days. The count fell from 2.3M to 2.0M at a rate of roughly 5.9K per day.

What the trajectory means

The account lost 300,000 followers over the tracking period, representing a 13.0% decrease in total reach. This downward trend makes the profile a risk to time carefully as the audience size shrinks. The pace of roughly 5.9K fewer followers per day allows for precise planning regarding current engagement levels.

Engagement Analysis

Based on 12 recent posts

Platform Context

@deuxmoi ranks 504 out of 778 for engagement because its rate sits below the tracked median. This lower performance means the account generates less interaction per follower than the average creator in the corpus. The gap between its 0.52% rate and the 0.93% median highlights a weaker connection with its audience compared to peers.

The engagement rate of 0.52% falls below the 0.93% median and ranks 504 out of 778, proving this audience reacts less than usual. High volume in likes suggests passive approval while the lower comment count indicates a lack of active conversation. The content mix shows that viewers reward photos with 10.0K likes just as much as videos which earn 10.9K. This parity means neither format creates a distinct advantage for deeper interaction. Only 8.3% of recent posts cleared twice the account average while zero posts reached five times the mean. These figures indicate that reach is rarely driven by outliers and remains consistent across the feed. The lack of high-performing spikes suggests a stable but passive following rather than a community seeking deep engagement. This is a tap-and-scroll audience.

10.2K

Avg Likes/Post

237

Avg Comments/Post

122.8K

Total Likes

2.8K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Below Average for Mega

0.52%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

10.9K

Avg Likes on Videos (3)

10.0K

Avg Likes on Photos (9)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @deuxmoi's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @deuxmoi's single biggest post had going for it — the patterns worth replicating.

Top post by @deuxmoi

35,322 likes · 593 comments

3.4× @deuxmoi's average post · 4.3× the median post.

"Paris Hilton was spotted leaving Baldi, but it was her phone screen that is sending us to the moon 🚀. She appears to literally have 1 BILLION Hilton Honors points! Only Paris! 💅#parishilton #spotted #partner"

207 characters

Photo

Format

Monday

Day Posted

16:00 UTC

Hour Posted

Hashtags: #parishilton #spotted #partner

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved a multiplier of 4.3x over the median performance of this account. This specific post maintained a high like to comment ratio of roughly 60 to 1. You should prioritize long captions exceeding 100 characters because they yield an average of 12.7K likes. Short captions under 40 characters perform poorly with only 7.1K likes, suggesting the audience prefers detailed storytelling over brief snippets. Use the recurring hashtags like #parishilton and #spotted to signal specific topics to your followers. Maintain a consistent posting cadence of roughly 1.6 times per week to keep the audience engaged without oversaturating their feed. This account currently maintains an average engagement of 10.2K likes across its 2 million followers.

Top Hashtags

#7eleven (1) #speedway (1) #slurpeepartner (1) #parishilton (1) #spotted (1) #partner (1) #ad (1)

Top Keywords

spotted (6) deuxmoi (5) slurpee (4) place (3) another (2) latest (2) date (2) there (2) paris (2) hilton (2) appears (2) robert (2) stars (2) filming (2) drop (2) guesses (2) below (2) millie (2) bobby (2) brown (2) premiere (2) enola (2) holmes (2) taylor (2) wedding (2) take (2) week (2) city (2) hearing (2) celebration (2)

Caption Analysis

Avg Caption Length 220 chars
Posting Frequency 1.6 posts/week

Content Mix

3

Videos / Reels

9

Photos

Top Performing Posts

Post thumbnail

Paris Hilton was spotted leaving Baldi, but it was her phone screen that is sending us to the moon 🚀. She appears to li…

35.3K likes 593 comments
View
Post thumbnail

Another day, another mystery man for the Deuxmoi detectives to identify...Who is the latest guy spotted with JaNa Craig…

16.7K likes 589 comments
View
Post thumbnail

Millie Bobby Brown and Noah Schnapp have a “Stranger Things” reunion at the NYC premiere of “Enola Holmes 3” 🎥@JPASC24

16.0K likes 108 comments 200.5K views Video
View
Post thumbnail

Millie Bobby Brown and Louis Partridge at the NYC premiere of “Enola Holmes 3” 🎥@JPASC24

12.7K likes 72 comments 181.5K views Video
View
Post thumbnail

Sabrina Carpenter at the the FIFA World Cup match between Ecuador and Germany 📸@gettyimages

10.0K likes 51 comments
View
Post thumbnail

Sources tell Deuxmoi that Taylor Swift and Travis Kelce’s wedding festivities are expected to take place next week in N…

8.1K likes 305 comments
View
Post thumbnail

Drop your guesses below! ⬇️

6.7K likes 433 comments
View
Post thumbnail

Robert Irwin, wildlife conservationist, TV host & winner of “Dancing With The Stars”, was spotted filming what appears …

5.7K likes 117 comments
View
Post thumbnail

Jacob Elordi and Kendall Jenner at WOODS Bangalow in Australia 🎥@deuxmoi

3.9K likes 292 comments 122.1K views Video
View

Top Posts

Highest-liked recent posts from @deuxmoi

# Caption Likes Comments Link
1
Paris Hilton was spotted leaving Baldi, but it was her phone screen that is sen…
35.3K 593 view
2
Another day, another mystery man for the Deuxmoi detectives to identify...Who i…
16.7K 589 view
3
Millie Bobby Brown and Noah Schnapp have a “Stranger Things” reunion at the NYC…
16.0K 108 view
4
Millie Bobby Brown and Louis Partridge at the NYC premiere of “Enola Holmes 3” …
12.7K 72 view
5
Sabrina Carpenter at the the FIFA World Cup match between Ecuador and Germany 📸…
10.0K 51 view
6
Sources tell Deuxmoi that Taylor Swift and Travis Kelce’s wedding festivities a…
8.1K 305 view
7
Drop your guesses below! ⬇️
6.7K 433 view
8
Robert Irwin, wildlife conservationist, TV host & winner of “Dancing With The S…
5.7K 117 view
9
Jacob Elordi and Kendall Jenner at WOODS Bangalow in Australia 🎥@deuxmoi
3.9K 292 view

Posting Patterns & Optimal Timing

When @deuxmoi posts on Instagram

The creator maintains a steady grind with posts averaging 1.6 times per week. This volume exceeds the median of 1.1 and secures a rank of 629 out of 1606 among their peers. While the output is frequent, the consistency score of 0 indicates an erratic rhythm. Content does not follow a clockwork schedule but instead appears in unpredictable bursts followed by long silences. The longest streak of three days suggests content drops in clusters rather than as individual daily updates. Fresh content lands most often on Thursday and Friday. The busiest hour for new uploads is 00:00 UTC. Marketers should note that the lack of a predictable cadence makes precise scheduling difficult. You cannot rely on a fixed weekly slot to time a tie-in perfectly. Instead, you must monitor the account closely to catch these sporadic clusters of activity. Because content appears in bursts, a campaign should be designed to remain active over several days to capture whichever windows the creator chooses to fill.

1.6

Posts / week

113.2h

Avg gap between posts

Friday, Thursday, Tuesday

Peak posting days

0:00, 16:00, 14:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @deuxmoi publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

3

0

1

1

2

3

4

5

6

7

8

9

10

11

12

13

2

14

15

2

16

17

1

18

1

19

1

20

1

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @deuxmoi publishes more often. Their busiest hours are 0:00, 16:00, 14:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @deuxmoi hasn't been active in our tracked sample.

The account posts most often on Thursday and Friday with a peak at 00:00 UTC. The posting frequency is 1.6 times per week.

Most Common Words

Frequent caption words across @deuxmoi's recent posts (excludes stopwords)

spotted (6) deuxmoi (5) slurpee (4) place (3) another (2) latest (2) date (2) there (2) paris (2) hilton (2) appears (2) robert (2) stars (2) filming (2) drop (2) guesses (2) below (2) millie (2) bobby (2) brown (2) premiere (2) enola (2) holmes (2) taylor (2) wedding (2) take (2) week (2) city (2) hearing (2) celebration (2)

Best Day of the Week to Post

@deuxmoi's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 1 35,915 35,915
Tuesday 1 5,856 5,856
Wednesday 1 17,251 17,251
Thursday 3 6,051 18,153
Friday 6 8,072 48,431

Posting Consistency & Streaks

How steadily @deuxmoi maintains output

3

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

9.6%

Active days

Posted at least once

113.2h

Avg gap

Between posts

Caption Length & Performance

How @deuxmoi's caption length correlates with engagement

100.0%

Posts with Caption

220

Avg Caption Chars

118

Median Chars

1063

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 1 7.1K
Medium (40-100) 4 7.3K
Long (100+) 7 12.7K

The account sees more engagement with long captions of over 100 characters. These posts earn 12.7K average engagement compared to 7.1K for short captions.

Who This Audience Is

What @deuxmoi's reach and engagement mean for a brand.

The follower count ranks well above the typical creator and sits at nearly triple the median size. This scale suggests an established reach beyond niche circles, though the lack of a specific category tag indicates a broad appeal rather than a targeted subculture. Verified status confirms institutional recognition within the pop culture space. The engagement rate falls below the median by nearly half. This lower percentage means brand messages will land softer than average compared to smaller creators with tighter niches. High follower volume combined with low engagement suggests a passive audience that consumes content as a broad feed rather than an interactive community. The scale makes this account suitable for reach-oriented campaigns but less ideal for high-conversion grassroots tactics. It fits the category of lifestyle and entertainment media.

Compare & Discover Similar Creators

Stack @deuxmoi against any other Instagram creator we track, or jump to similar accounts.

Compare @deuxmoi to another creator

Get a side-by-side stats breakdown.

@deuxmoi vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

Sponsored posts serve as the primary revenue stream for @deuxmoi. A single post carries an estimated value between $10,000 and $24,000 based on the current follower count. This creator sits well above the median rank of 730,000 followers, allowing them to command a premium over standard market rates. However, the engagement rate of 0.52% falls below the 0.93% median for this category. While the high rank justifies a higher price point, the lower interaction rate suggests that the top end of the quoted band is less certain. Brands may find more value at the lower end of the range given the reach versus active engagement ratio. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 2.0M followers (Mega)

$10,000 – $24,000

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. The audience size is 2.7 times larger than the median, placing the account in the top half of the field. Engagement. A 0.52% rate falls below the 0.93% median, indicating a lower level of interaction relative to peer accounts. Hit-rate. Less than one in ten recent posts beat their own average by double, showing a lack of consistent high performers. Trajectory. The account is in a downward trend, losing followers consistently over the tracked period.

Strengths

  • + Verified account with 2.0M followers
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.52% engagement rate trails the 0.93% median, the clearest area to improve
  • ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 1.6 posts a week limits fresh reach

Summary

This analysis of @deuxmoi reveals a mega Instagram presence with 2,000,000 followers. The account demonstrates an engagement rate of 0.52%, averaging 10.2K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @deuxmoi

How many followers does @deuxmoi have on Instagram?

@deuxmoi has 2,000,000 followers on Instagram, placing them in the mega creator tier.

What is @deuxmoi's Instagram engagement rate?

@deuxmoi has an engagement rate of 0.52% based on 12 recent posts, averaging 10.2K likes per post.

How much does @deuxmoi earn on Instagram?

Based on industry benchmarks, @deuxmoi's estimated sponsorship value is $10,000 - $24,000 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @deuxmoi published on Instagram?

@deuxmoi has published 4,067 posts on Instagram.

What is @deuxmoi's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 35,322 likes and 593 comments.

How often does @deuxmoi post on Instagram?

@deuxmoi posts approximately 1.6 times per week, with an average gap of 113.2 hours between posts. Peak posting days are Friday, Thursday, Tuesday.

How does @deuxmoi compare to other Instagram creators?

@deuxmoi sits in the Mega creator tier alongside accounts like @mister.aloy, @alyssadaguise, @fede_nargi.

Is @deuxmoi verified on Instagram?

Yes, @deuxmoi is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @deuxmoi's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026