curators of pop culture
See Instagram photos and videos from curators of pop culture (@deuxmoi)
2.0M
Followers
1.9K
Following
4.1K
Posts
0.52%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks 629 out of 1606 creators we track and holds more than double the follower count of the median profile. With over two million followers, it sits well above the average creator in terms of sheer scale. The verified status and high post count indicate a mature profile that functions as an established curator of pop culture. While the audience size is large, the engagement rate of 0.52 percent falls below the 0.93 percent median. This suggests that while reach is wide, the active interaction per post is lower than typical for accounts of this scale. The following report breaks down the specific engagement trends and audience behaviors found in the data.
Account Info
| Account Size | Mega |
| Followers | 2,000,000 |
| Following | 1,864 |
| Posts | 4,067 |
| Verified | Yes |
| Business Account | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 10,230 |
| Avg Comments per Post | 237 |
| Videos | 3 |
| Photos | 9 |
| Engagement Rate | 0.52% |
Follower Growth Over Time
How @deuxmoi's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+67.8K
Net Change
+2.9%
% Change
+955
Avg / Day
71
Days Tracked
16
Data Points
Tracked between May 6, 2026 (2,300,000 followers) and Jul 17, 2026 (2,367,811 followers).
The account lost 300,000 followers over 51 days. The count fell from 2.3M to 2.0M at a rate of roughly 5.9K per day.
What the trajectory means
The account lost 300,000 followers over the tracking period, representing a 13.0% decrease in total reach. This downward trend makes the profile a risk to time carefully as the audience size shrinks. The pace of roughly 5.9K fewer followers per day allows for precise planning regarding current engagement levels.
Engagement Analysis
Based on 12 recent posts
Platform Context
@deuxmoi ranks 504 out of 778 for engagement because its rate sits below the tracked median. This lower performance means the account generates less interaction per follower than the average creator in the corpus. The gap between its 0.52% rate and the 0.93% median highlights a weaker connection with its audience compared to peers.
The engagement rate of 0.52% falls below the 0.93% median and ranks 504 out of 778, proving this audience reacts less than usual. High volume in likes suggests passive approval while the lower comment count indicates a lack of active conversation. The content mix shows that viewers reward photos with 10.0K likes just as much as videos which earn 10.9K. This parity means neither format creates a distinct advantage for deeper interaction. Only 8.3% of recent posts cleared twice the account average while zero posts reached five times the mean. These figures indicate that reach is rarely driven by outliers and remains consistent across the feed. The lack of high-performing spikes suggests a stable but passive following rather than a community seeking deep engagement. This is a tap-and-scroll audience.
10.2K
Avg Likes/Post
237
Avg Comments/Post
122.8K
Total Likes
2.8K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.52%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
10.9K
Avg Likes on Videos (3)
10.0K
Avg Likes on Photos (9)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @deuxmoi's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @deuxmoi's single biggest post had going for it — the patterns worth replicating.
35,322 likes · 593 comments
3.4× @deuxmoi's average post · 4.3× the median post.
"Paris Hilton was spotted leaving Baldi, but it was her phone screen that is sending us to the moon 🚀. She appears to literally have 1 BILLION Hilton Honors points! Only Paris! 💅#parishilton #spotted #partner"
207 characters
Photo
Format
Monday
Day Posted
16:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved a multiplier of 4.3x over the median performance of this account. This specific post maintained a high like to comment ratio of roughly 60 to 1. You should prioritize long captions exceeding 100 characters because they yield an average of 12.7K likes. Short captions under 40 characters perform poorly with only 7.1K likes, suggesting the audience prefers detailed storytelling over brief snippets. Use the recurring hashtags like #parishilton and #spotted to signal specific topics to your followers. Maintain a consistent posting cadence of roughly 1.6 times per week to keep the audience engaged without oversaturating their feed. This account currently maintains an average engagement of 10.2K likes across its 2 million followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 220 chars |
| Posting Frequency | 1.6 posts/week |
Content Mix
3
Videos / Reels
9
Photos
Top Performing Posts
Paris Hilton was spotted leaving Baldi, but it was her phone screen that is sending us to the moon 🚀. She appears to li…
Another day, another mystery man for the Deuxmoi detectives to identify...Who is the latest guy spotted with JaNa Craig…
Millie Bobby Brown and Noah Schnapp have a “Stranger Things” reunion at the NYC premiere of “Enola Holmes 3” 🎥@JPASC24
Millie Bobby Brown and Louis Partridge at the NYC premiere of “Enola Holmes 3” 🎥@JPASC24
Sabrina Carpenter at the the FIFA World Cup match between Ecuador and Germany 📸@gettyimages
Sources tell Deuxmoi that Taylor Swift and Travis Kelce’s wedding festivities are expected to take place next week in N…
Robert Irwin, wildlife conservationist, TV host & winner of “Dancing With The Stars”, was spotted filming what appears …
Jacob Elordi and Kendall Jenner at WOODS Bangalow in Australia 🎥@deuxmoi
Top Posts
Highest-liked recent posts from @deuxmoi
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Paris Hilton was spotted leaving Baldi, but it was her phone screen that is sen…
|
35.3K | 593 | view |
| 2 |
Another day, another mystery man for the Deuxmoi detectives to identify...Who i…
|
16.7K | 589 | view |
| 3 |
Millie Bobby Brown and Noah Schnapp have a “Stranger Things” reunion at the NYC…
|
16.0K | 108 | view |
| 4 |
Millie Bobby Brown and Louis Partridge at the NYC premiere of “Enola Holmes 3” …
|
12.7K | 72 | view |
| 5 |
Sabrina Carpenter at the the FIFA World Cup match between Ecuador and Germany 📸…
|
10.0K | 51 | view |
| 6 |
Sources tell Deuxmoi that Taylor Swift and Travis Kelce’s wedding festivities a…
|
8.1K | 305 | view |
| 7 |
Drop your guesses below! ⬇️
|
6.7K | 433 | view |
| 8 |
Robert Irwin, wildlife conservationist, TV host & winner of “Dancing With The S…
|
5.7K | 117 | view |
| 9 |
Jacob Elordi and Kendall Jenner at WOODS Bangalow in Australia 🎥@deuxmoi
|
3.9K | 292 | view |
Posting Patterns & Optimal Timing
When @deuxmoi posts on Instagram
The creator maintains a steady grind with posts averaging 1.6 times per week. This volume exceeds the median of 1.1 and secures a rank of 629 out of 1606 among their peers. While the output is frequent, the consistency score of 0 indicates an erratic rhythm. Content does not follow a clockwork schedule but instead appears in unpredictable bursts followed by long silences. The longest streak of three days suggests content drops in clusters rather than as individual daily updates. Fresh content lands most often on Thursday and Friday. The busiest hour for new uploads is 00:00 UTC. Marketers should note that the lack of a predictable cadence makes precise scheduling difficult. You cannot rely on a fixed weekly slot to time a tie-in perfectly. Instead, you must monitor the account closely to catch these sporadic clusters of activity. Because content appears in bursts, a campaign should be designed to remain active over several days to capture whichever windows the creator chooses to fill.
1.6
Posts / week
113.2h
Avg gap between posts
Friday, Thursday, Tuesday
Peak posting days
0:00, 16:00, 14:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @deuxmoi publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most often on Thursday and Friday with a peak at 00:00 UTC. The posting frequency is 1.6 times per week.
Most Common Words
Frequent caption words across @deuxmoi's recent posts (excludes stopwords)
Best Day of the Week to Post
@deuxmoi's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 35,915 | 35,915 |
| Tuesday | 1 | 5,856 | 5,856 |
| Wednesday | 1 | 17,251 | 17,251 |
| Thursday | 3 | 6,051 | 18,153 |
| Friday | 6 | 8,072 | 48,431 |
Posting Consistency & Streaks
How steadily @deuxmoi maintains output
3
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
9.6%
Active days
Posted at least once
113.2h
Avg gap
Between posts
Caption Length & Performance
How @deuxmoi's caption length correlates with engagement
100.0%
Posts with Caption
220
Avg Caption Chars
118
Median Chars
1063
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 1 | 7.1K |
| Medium (40-100) | 4 | 7.3K |
| Long (100+) | 7 | 12.7K |
The account sees more engagement with long captions of over 100 characters. These posts earn 12.7K average engagement compared to 7.1K for short captions.
Who This Audience Is
What @deuxmoi's reach and engagement mean for a brand.
The follower count ranks well above the typical creator and sits at nearly triple the median size. This scale suggests an established reach beyond niche circles, though the lack of a specific category tag indicates a broad appeal rather than a targeted subculture. Verified status confirms institutional recognition within the pop culture space. The engagement rate falls below the median by nearly half. This lower percentage means brand messages will land softer than average compared to smaller creators with tighter niches. High follower volume combined with low engagement suggests a passive audience that consumes content as a broad feed rather than an interactive community. The scale makes this account suitable for reach-oriented campaigns but less ideal for high-conversion grassroots tactics. It fits the category of lifestyle and entertainment media.
Compare & Discover Similar Creators
Stack @deuxmoi against any other Instagram creator we track, or jump to similar accounts.
Compare @deuxmoi to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @deuxmoi
Estimated Earnings
Revenue estimates based on follower count and engagement
Sponsored posts serve as the primary revenue stream for @deuxmoi. A single post carries an estimated value between $10,000 and $24,000 based on the current follower count. This creator sits well above the median rank of 730,000 followers, allowing them to command a premium over standard market rates. However, the engagement rate of 0.52% falls below the 0.93% median for this category. While the high rank justifies a higher price point, the lower interaction rate suggests that the top end of the quoted band is less certain. Brands may find more value at the lower end of the range given the reach versus active engagement ratio. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 2.0M followers (Mega)
$10,000 – $24,000
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 2.0M followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.52% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 1.6 posts a week limits fresh reach
Summary
This analysis of @deuxmoi reveals a mega Instagram presence with 2,000,000 followers. The account demonstrates an engagement rate of 0.52%, averaging 10.2K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @deuxmoi
How many followers does @deuxmoi have on Instagram?
@deuxmoi has 2,000,000 followers on Instagram, placing them in the mega creator tier.
What is @deuxmoi's Instagram engagement rate?
@deuxmoi has an engagement rate of 0.52% based on 12 recent posts, averaging 10.2K likes per post.
How much does @deuxmoi earn on Instagram?
Based on industry benchmarks, @deuxmoi's estimated sponsorship value is $10,000 - $24,000 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @deuxmoi published on Instagram?
@deuxmoi has published 4,067 posts on Instagram.
What is @deuxmoi's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 35,322 likes and 593 comments.
How often does @deuxmoi post on Instagram?
@deuxmoi posts approximately 1.6 times per week, with an average gap of 113.2 hours between posts. Peak posting days are Friday, Thursday, Tuesday.
How does @deuxmoi compare to other Instagram creators?
@deuxmoi sits in the Mega creator tier alongside accounts like @mister.aloy, @alyssadaguise, @fede_nargi.
Is @deuxmoi verified on Instagram?
Yes, @deuxmoi is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @deuxmoi's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026