Becki Owens
So. California Interior Designer Lifestyle Brand + Blog Collections: Sams Club | Surya | Homegoods | Pura | HVL | Geometry | Hewn @Beckiowensliving
2.4M
Followers
1.9K
Following
6.2K
Posts
0.35%
Engagement Rate
Account Overview
Profile summary and post performance
Becki Owens (@beckiowens) has 2,403,135 Instagram followers as of October 15, 2026 and 6,194 posts; the account is verified. Across the 12 recent posts we analysed for this report on August 28, 2026, a post got 8.4K likes and 131 comments on average (median 6.1K likes), an engagement rate of 0.35% of followers. Over the 142 days we have tracked it, the account gained 2,950 followers (+0.1%).
Where these numbers come from: public Instagram profile data and @beckiowens's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 2,403,135 |
| Following | 1,857 |
| Posts | 6,194 |
| Verified | Yes |
| Category | Home decor |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 8,383 |
| Avg Comments per Post | 131 |
| Videos | 5 |
| Photos & carousels | 7 |
| Engagement Rate | 0.35% |
Follower Growth Over Time
How @beckiowens's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+3.0K
Net Change
+0.1%
% Change
+21
Avg / Day
142
Days Tracked
74
Data Points
Tracked between May 26, 2026 (2,400,185 followers) and Oct 15, 2026 (2,403,135 followers).
| Date | Followers | Change |
|---|---|---|
| 2,403,135 | -921 | |
| 2,404,056 | -1,450 | |
| 2,405,506 | -713 | |
| 2,406,219 | +5,878 | |
| 2,400,341 | +156 | |
| 2,400,185 | first reading |
Engagement Analysis
Based on 12 recent posts
8.4K
Avg Likes/Post
131
Avg Comments/Post
100.6K
Total Likes
1.6K
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
0.35%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
8.2K
Avg Likes on Videos (5)
8.5K
Avg Likes on Photos & carousels (7)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @beckiowens's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 6,192 likes and comments; 2 of the 12 reached twice that (12,384 or more).
Best-Performing Post, Decomposed
What @beckiowens's single biggest recent post had going for it, measured against the account's other posts.
24,675 likes · 265 comments
2.9× @beckiowens's average post · 4.0× the median post.
"Wouldn’t mind doing my laundry here in our #mapletonproject 🤍🤍🤍 Build @robisonbuildco Arch @think_architecture"
112 characters
Video
Format
Monday
Day Posted
15:00 UTC
Hour Posted
309.0K
Views
Content Analysis
Hashtags, keywords, captions, and top posts
Top Hashtags
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 302 chars |
| Posting Frequency | not shown |
Content Mix
5
Videos / Reels
7
Photos & carousels
Top Posts
Highest-liked recent posts from @beckiowens
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
Wouldn’t mind doing my laundry here in our #mapletonproject
🤍🤍🤍
Build @robison…
|
24.7K | 265 | 309.0K | view |
| 2 |
Today we are so excited to introduce Becki Owens x Surya - I’ve always been pas…
|
20.1K | 528 | — | view |
| 3 |
Beautiful inside and out.
Swipe through to see the details of this amazing pro…
|
11.5K | 155 | — | view |
| 4 |
Beautiful timeless kitchen details
Swipe through.
🤍🤍🤍
#interior #interiordesi…
|
9.4K | 112 | — | view |
| 5 |
Swipe through to see this beautiful project!
That marble island is amazing.
🤍🤍…
|
7.7K | 116 | — | view |
| 6 |
Welcome to the primary suite of our Redspire project- where expansive windows …
|
6.7K | 70 | 66.2K | view |
| 7 |
Swipe through to see this amazing charming home.
🤍🤍🤍
#interior #interiordesign…
|
5.5K | 67 | — | view |
| 8 |
Swipe through to see this amazing home - such a beauty!
🤍🤍🤍
Design @kellydeckd…
|
5.2K | 66 | — | view |
| 9 |
When every detail is custom, even a bunk room becomes a destination.
Thoughtfu…
|
3.9K | 57 | 98.5K | view |
Posting Patterns & Optimal Timing
When @beckiowens posts on Instagram
Monday, Tuesday, Thursday
Peak posting days
15:00, 16:00, 17:00 UTC
Peak posting hours
Posts per week, the average gap, active days and the consistency score are not shown for this account. The posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so counting them stretches the date range and understates how often the account posts. Peak days and hours count the same posts.
Posting Activity by Hour (UTC)
How often @beckiowens publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@beckiowens's recent posts grouped by the day they went out.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 3 | 17,053 | 51,160 |
| Tuesday | 3 | 3,691 | 11,073 |
| Wednesday | 1 | 6,797 | 6,797 |
| Thursday | 3 | 6,247 | 18,741 |
| Saturday | 2 | 7,198 | 14,397 |
Caption Length & Performance
How @beckiowens's caption length correlates with engagement
100.0%
Posts with Caption
302
Avg Caption Chars
229
Median Chars
748
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 8.5K |
Compare & Discover Similar Creators
Stack @beckiowens against any other Instagram creator we track, or jump to similar accounts.
Compare @beckiowens to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @beckiowens
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 2.4M followers (Mega)
$12,016 to $28,838
Our per-follower range for accounts this size (see methodology)
Download @beckiowens's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 23 hours, 18 minutes ago.
Tracking
What we have recorded about @beckiowens over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @beckiowens's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @beckiowens
How many followers does @beckiowens have on Instagram?
@beckiowens has 2,403,135 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @beckiowens's Instagram engagement rate?
@beckiowens has an engagement rate of 0.35% based on 12 recent posts, averaging 8.4K likes per post.
How much does @beckiowens earn on Instagram?
From follower count only, we estimate @beckiowens's sponsorship value at $12,016 to $28,838 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @beckiowens published on Instagram?
@beckiowens has published 6,194 posts on Instagram.
What is @beckiowens's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 24,675 likes and 265 comments.
How often does @beckiowens post on Instagram?
We don't show a weekly rate for @beckiowens: the posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so a rate from them would understate how often the account posts. Peak posting days are Monday, Tuesday, Thursday.
How does @beckiowens compare to other Instagram creators?
@beckiowens sits in the Mega-tier group alongside accounts like @fazesway, @domsherwood, @busytoddler.
Is @beckiowens verified on Instagram?
Yes, @beckiowens is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @beckiowens's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 15, 2026 | Posts analysed Aug 28, 2026
Cite this page
IGDataHub (2026). @beckiowens Instagram stats and analytics, follower count as of 15 October 2026, posts analysed 28 August 2026. https://igdatahub.com/blog/beckiowens-instagram-profile-stats/