BONZIE

BONZIE

@bonzie

‘When I Found The Trap Door’ LP out now 🚪

142.5K

Followers

2.7K

Following

359

Posts

0.58%

Engagement Rate

↑ +8.0% over 68d Macro tier Updated May 25, 2026

Account Overview

Profile summary and post performance

This creator ranks 1099 out of 1606 tracked accounts and holds a follower count that is 0.2 times the median, making it smaller than the typical creator we track. The account is verified and categorized as a Musician/band with 359 total posts to establish its presence in the macro tier. Engagement rates for this profile fall below the median of 1.04 percent. The rest of this report breaks down specific audience interactions and content performance.

Account Info

Account Size Macro
Followers 142,527
Following 2,722
Posts 359
Verified Yes
Category Musician/band

Post Performance

Posts Analyzed 12
Avg Likes per Post 780
Avg Comments per Post 44
Videos 6
Photos 6
Engagement Rate 0.58%

Follower Growth Over Time

How @bonzie's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

+11.0K

Net Change

+8.0%

% Change

+162

Avg / Day

68

Days Tracked

15

Data Points

Tracked between May 6, 2026 (137,000 followers) and Jul 14, 2026 (148,000 followers).

The account grew from 137.0K to 142.5K followers over 52 days. The steady upward trend resulted in an increase of 5.5K followers.

What the trajectory means

The account grew by 5.5K followers over the tracked period, marking an upward trend of 4.0 percent. This rising trajectory makes @bonzie worth getting in early on as an emerging partner. The pace of 106 new followers per day provides a stable metric to plan around for campaign timing.

Engagement Analysis

Based on 12 recent posts

Platform Context

@bonzie ranks 697 out of 1082 for engagement because its rate sits below the tracked median. This lower percentage means the account generates less interaction per follower than the average creator in the corpus. The gap between its performance and the typical benchmark suggests a lower level of active audience participation.

The engagement rate of 0.58% falls below the 1.04% median and ranks 697 out of 1082, proving this audience reacts less than usual. While the average of 780 likes per post provides a baseline of passive approval, the low comment volume suggests a lack of deep conversation. Data on format preferences reveals that followers reward photos with 1.1K likes compared to only 450 likes for videos. This preference indicates that static imagery captures more attention than moving content. The reliability of reach is hindered by inconsistent performance across the feed. Only 16.7% of recent posts reached double the average engagement, and no posts achieved five times the average. These figures suggest a stable but narrow reach rather than frequent explosive growth. This is a tap-and-scroll audience.

780

Avg Likes/Post

44

Avg Comments/Post

9.4K

Total Likes

530

Total Comments

Engagement Rate

Compared to Macro tier benchmarks

Below Average for Macro

0.58%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

450

Avg Likes on Videos (6)

1.1K

Avg Likes on Photos (6)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @bonzie's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @bonzie's single biggest post had going for it — the patterns worth replicating.

Top post by @bonzie

2,501 likes · 41 comments

3.1× @bonzie's average post · 4.8× the median post.

"@nytimes, thank you. @parelesjon, thank you. 💛 this is incredible."

67 characters

Photo

Format

Thursday

Day Posted

21:00 UTC

Hour Posted

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post outperformed the median engagement by a factor of 4.8. This specific post achieved 2,500 likes and 41 comments. The high like to comment ratio on this top post suggests a broad reach that does not always spark deep conversation. To replicate its success, target a Thursday evening posting time at 21:00 UTC. Use medium length captions between 40 and 100 characters to maximize engagement. Short captions under 40 characters perform poorly with an average of only 409 likes. This gap indicates that the audience prefers some context over minimal text. Signal your content themes clearly using the hashtags #armenia, #armenianmusic, #armenian, #armeniangirl, and #yorkie. These tags define the core pillars of the brand identity. While engagement is modest relative to the follower count, consistent output using these specific components will stabilize performance. The account currently maintains a following of 142,500 people.

Top Hashtags

#armenia (2) #armenianmusic (2) #armenian (2) #armeniangirl (2) #yorkie (1) #zoomies (1) #cover (1) #yorkielife (1) #funnydogs (1) #domo (1) #domocafe (1) #kawaii (1) #y2k (1) #どーもくん (1) #worldmusic (1) #duduk (1)

Top Keywords

armenian (20) bonzie (8) duduk (6) soorp (5) recorded (4) performed (4) armenia (4) song (4) songs (3) live (3) filmed (3) jacklawrencemayer (3) thank (3) would (3) culture (3) before (3) taught (3) grandparents (3) voice (3) sunset (2) band (2) enjoy (2) performances (2) nytimes (2) parelesjon (2) coffee (2) kavatcoffee (2) delicious (2) domo (2) asdvadz (2)

Caption Analysis

Avg Caption Length 360 chars
Posting Frequency 0.0 posts/week

Content Mix

6

Videos / Reels

6

Photos

Top Performing Posts

Post thumbnail

@nytimes, thank you. @parelesjon, thank you. 💛 this is incredible.

2.5K likes 41 comments
View
Post thumbnail

armenian coffee grounds reading at @kavatcoffee ☕️ the reader saw a mermaid in my cup 🧜‍♀️ delicious coffee from @serjt…

2.3K likes 25 comments
View
Post thumbnail

Armenian-American artist @bonzie has released a new two-song EP inspired by her Armenian heritage. 🇦🇲 Born Nina Garouk…

921 likes 21 comments 8.9K views Video
View
Post thumbnail

thank you @nytimes @parelesjon. ❤️

821 likes 16 comments
View
Post thumbnail

one sunset evening at sunset sound, my band and I sat down, faced each other and played some of my songs. enjoy live p…

775 likes 28 comments 186.6K views Video
View
Post thumbnail

domo kun 🤎🧸 fun @domokuncafe media day! officially opens tomorrow! @risalight @erickonda__ @ximenamarquezzz @sighhails…

394 likes 18 comments
View
Post thumbnail

she’s my angel @adriannelenker #yorkie #zoomies #cover #yorkielife #funnydogs

377 likes 60 comments 37.2K views Video
View
Post thumbnail

“Soorp Asdvadz” «Սուրբ Աստուած» performed by @bonzie duduk by @music_mher I’m Armenian. growing up in Wisconsin in t…

372 likes 155 comments 389.5K views Video
View
Post thumbnail

Պանզի is coming 6/2

341 likes 50 comments
View

Top Posts

Highest-liked recent posts from @bonzie

# Caption Likes Comments Link
1
@nytimes, thank you. @parelesjon, thank you. 💛 this is incredible.
2.5K 41 view
2
armenian coffee grounds reading at @kavatcoffee ☕️ the reader saw a mermaid in …
2.3K 25 view
3
Armenian-American artist @bonzie has released a new two-song EP inspired by her…
921 21 view
4
thank you @nytimes @parelesjon. ❤️
821 16 view
5
one sunset evening at sunset sound, my band and I sat down, faced each other an…
775 28 view
6
domo kun 🤎🧸 fun @domokuncafe media day! officially opens tomorrow! @risalight …
394 18 view
7
she’s my angel @adriannelenker #yorkie #zoomies #cover #yorkielife #funnydogs
377 60 view
8
“Soorp Asdvadz” «Սուրբ Աստուած» performed by @bonzie duduk by @music_mher I’m…
372 155 view
9
Պանզի is coming 6/2
341 50 view

Posting Patterns & Optimal Timing

When @bonzie posts on Instagram

The creator follows an erratic pace that makes proactive planning difficult. While they post more than the median of 0.9 per week, their rank at 1099 out of 1606 suggests a lack of consistent volume compared to peers. The consistency score of 0 indicates almost no predictable pattern in the gaps between posts. They often go silent for long periods before appearing for only two days at a time. New content lands most frequently on Wednesday and Saturday. The busiest upload window occurs at 17:00 UTC. Because the posting rhythm is unpredictable, a marketer should not rely on a set schedule to align a campaign. You cannot plan a specific week of content based on their habits. Instead, you must monitor their profile in real time to catch fresh posts as they appear. A partnership requires reactive engagement rather than a pre-planned calendar.

Posts / week

4186.6h

Avg gap between posts

Wednesday, Saturday, Tuesday

Peak posting days

17:00, 21:00, 16:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @bonzie publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

5

6

7

8

9

10

11

12

13

1

14

15

1

16

7

17

18

1

19

20

1

21

1

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @bonzie publishes more often. Their busiest hours are 17:00, 21:00, 16:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @bonzie hasn't been active in our tracked sample.

This account posts most often on Wednesday and Saturday. The peak activity occurs at 17:00 UTC.

Most Common Words

Frequent caption words across @bonzie's recent posts (excludes stopwords)

armenian (20) bonzie (8) duduk (6) soorp (5) recorded (4) performed (4) armenia (4) song (4) songs (3) live (3) filmed (3) jacklawrencemayer (3) thank (3) would (3) culture (3) before (3) taught (3) grandparents (3) voice (3) sunset (2) band (2) enjoy (2) performances (2) nytimes (2) parelesjon (2) coffee (2) kavatcoffee (2) delicious (2) domo (2) asdvadz (2)

Best Day of the Week to Post

@bonzie's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 1 391 391
Tuesday 2 294 587
Wednesday 3 552 1,657
Thursday 1 2,542 2,542
Friday 2 380 759
Saturday 2 820 1,640
Sunday 1 2,310 2,310

Posting Consistency & Streaks

How steadily @bonzie maintains output

2

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

0.6%

Active days

Posted at least once

4186.6h

Avg gap

Between posts

Caption Length & Performance

How @bonzie's caption length correlates with engagement

100.0%

Posts with Caption

360

Avg Caption Chars

152

Median Chars

1951

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 4 409
Medium (40-100) 2 1.5K
Long (100+) 6 879

The audience rewards medium captions with an average of 1.5K engagements. These posts perform better than short captions, which only receive 409 engagement.

Who This Audience Is

What @bonzie's reach and engagement mean for a brand.

The follower count sits at less than a quarter of the median for tracked creators in this category. This positioning indicates an audience that is smaller than typical broadcast scale peers. Verification status confirms the creator operates as a professional musician. Engagement rates fall below the 1.04% median, meaning brand messages land softer here than on average accounts. The low interaction rate relative to the follower count suggests a passive viewer base rather than a highly active community. This audience size and engagement profile fit the music industry category but lack the high participation metrics often sought for direct conversion.

Compare & Discover Similar Creators

Stack @bonzie against any other Instagram creator we track, or jump to similar accounts.

Compare @bonzie to another creator

Get a side-by-side stats breakdown.

@bonzie vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

The primary revenue stream for @bonzie is sponsored posts, which carry an estimated value of $1.1K to $2.1K based on their follower count. Their rank at 1099 out of 1606 places them well below the median and identifies them as a value buy. The quoted range acts as a ceiling rather than a starting point for negotiations because of this lower ranking. However, an engagement rate of 0.58% falls notably below the 1.04% average. This low interaction level suggests that the reach may not fully justify the higher end of the pricing band. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 142.5K followers (Macro)

$1,140 – $2,138

Industry rate for macro Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. The follower count is 312 times smaller than the median, placing the account in the lower portion of the field. Engagement. A 0.58% rate falls below the 1.04% median, indicating a weak connection with the current audience. Hit-rate. Less than one fifth of recent posts beat double the average engagement, showing a low frequency of standout content. Trajectory. The account gained 5.5K followers over the tracking period to create an upward growth trend.

Strengths

  • + Verified account with 142.5K followers
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.58% engagement rate trails the 1.04% median, the clearest area to improve
  • ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate

Summary

This analysis of @bonzie reveals a macro Instagram presence with 142,527 followers. The account demonstrates an engagement rate of 0.58%, averaging 780 likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @bonzie

How many followers does @bonzie have on Instagram?

@bonzie has 142,527 followers on Instagram, placing them in the macro creator tier.

What is @bonzie's Instagram engagement rate?

@bonzie has an engagement rate of 0.58% based on 12 recent posts, averaging 780 likes per post.

How much does @bonzie earn on Instagram?

Based on industry benchmarks, @bonzie's estimated sponsorship value is $1,140 - $2,138 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @bonzie published on Instagram?

@bonzie has published 359 posts on Instagram.

What is @bonzie's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 2,501 likes and 41 comments.

How often does @bonzie post on Instagram?

@bonzie posts approximately 0.0 times per week, with an average gap of 4186.6 hours between posts. Peak posting days are Wednesday, Saturday, Tuesday.

How does @bonzie compare to other Instagram creators?

@bonzie sits in the Macro creator tier alongside accounts like @kandybubu, @lu_zogbi, @agcook404.

Is @bonzie verified on Instagram?

Yes, @bonzie is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @bonzie's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026