Matt Kepnes | Nomadic Matt®

This account ranks 1077 out of the 1606 creators we track and holds a follower count that is 0.2 times the median size. It is a verified profile in the Local & travel website category with nearly two thousand posts. This creator operates as a macro account despite its position relative to the broader peer group. The engagement rate of 0.45% falls below the median of 1.04%. You can find more specific data on audience interactions and content performance in the following pages.

The engagement rate of 0.45% falls below the 1.04% median and ranks 753 out of 1082, indicating that this audience reacts less than typical for similar accounts. Photos garner nearly four times as many likes as videos, showing a clear preference for still imagery over moving content. While the average post earns 672 likes and 50 comments, the distribution is uneven. Only 16.7% of recent posts reached double the account average, while zero posts achieved five times the average. This low hit rate suggests that reach is consistent but rarely spikes into viral territory. The audience favors static visuals over video content. Because engagement remains low and peak performance is rare, this is a tap-and-scroll audience.

The standout post achieved over five times the median engagement of this account. It generated an impressive ratio of comments to likes compared to standard posts. This success suggests that personal narratives and reflection drive deeper interaction than standard updates. Long captions exceeding 100 characters perform much better than medium length options. The poor performance of medium captions indicates that users prefer deep dives or very brief notes rather than moderate copy. Use the specific hashtag set of #travel, #paris, #travelinspo, #travelwriter, and #aboutme to signal your niche clearly. Your posting cadence is slow at roughly one post every five days. This low frequency suggests a strategy built on quality over volume. Because average engagement remains modest relative to the follower count, focus on maintaining a consistent and high quality output rather than seeking rapid growth. Nomadic Matt has 162.1K followers.

Top Hashtags

Top Keywords

Nomadic Matt earns primarily through brand partnerships and sponsorships, where a single post is valued between $1.3K and $2.4K. This creator sits in the bottom half of the rankings, meaning the quoted range acts as a ceiling for negotiations rather than a guaranteed rate. Because the 0.45% engagement rate falls below the 1.04% median, the reach is less active than average peers. This lower interaction level suggests the market price reflects a broader reach that does not translate into high immediate engagement. These are modelled estimates from public metrics, not disclosed earnings.