Matt Kepnes | Nomadic Matt®
🙋🏻♂️ NYT best-selling writer who helps you travel more for less. ⬇️ Links, Books, & More ⬇️
163.3K
Followers
737
Following
2.0K
Posts
0.45%
Engagement Rate
Account Overview
Profile summary and post performance
Matt Kepnes | Nomadic Matt® (@nomadicmatt) has 163,319 Instagram followers as of October 15, 2026 and 1,987 posts; the account is verified. Across the 12 recent posts we analysed for this report on May 26, 2026, a post got 672 likes and 50 comments on average (median 322 likes), an engagement rate of 0.45% of followers, an average its biggest posts pull up (the median post reached 0.21%). Over the 142 days we have tracked it, the account gained 1,410 followers (+0.9%).
Where these numbers come from: public Instagram profile data and @nomadicmatt's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Macro |
| Followers | 163,319 |
| Following | 737 |
| Posts | 1,987 |
| Verified | Yes |
| Category | Local & travel website |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 672 |
| Avg Comments per Post | 50 |
| Videos | 5 |
| Photos & carousels | 7 |
| Engagement Rate | 0.45% |
Follower Growth Over Time
How @nomadicmatt's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+1.4K
Net Change
+0.9%
% Change
+10
Avg / Day
142
Days Tracked
73
Data Points
Tracked between May 26, 2026 (161,909 followers) and Oct 15, 2026 (163,319 followers).
| Date | Followers | Change |
|---|---|---|
| 163,319 | -88 | |
| 163,407 | +715 | |
| 162,692 | +607 | |
| 162,085 | -25 | |
| 162,110 | +201 | |
| 161,909 | first reading |
Engagement Analysis
Based on 12 recent posts
672
Avg Likes/Post
50
Avg Comments/Post
8.1K
Total Likes
596
Total Comments
Engagement Rate
Compared with the 596 Macro-tier reports with an engagement rate (median 1.36%, middle half 0.51% to 3.51%)
0.45%
(Likes + Comments) / Followers per post
An average its biggest posts pull up: the median post reached 0.21%.
Video vs Photo Engagement
231
Avg Likes on Videos (5)
987
Avg Likes on Photos & carousels (7)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @nomadicmatt's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 337 likes and comments; 4 of the 12 reached twice that (674 or more).
Best-Performing Post, Decomposed
What @nomadicmatt's single biggest recent post had going for it, measured against the account's other posts.
2,128 likes · 84 comments
3.0× @nomadicmatt's average post · 6.5× the median post.
"I’ve done a lot with my life. Here’s some big life decisions and how they worked out (because they didn’t always)! (Also check the pic me at 25 lol) What’s some major life decisions you’ve made and how did they turn out? P.S. - For travel tips and tricks, comment NEWSLETTER…"
389 characters
Photo or carousel
Format
Tuesday
Day Posted
16:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
Top Hashtags
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 551 chars |
| Posting Frequency | not shown |
Content Mix
5
Videos / Reels
7
Photos & carousels
Top Posts
Highest-liked recent posts from @nomadicmatt
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
I’ve done a lot with my life. Here’s some big life decisions and how they worke…
|
2.1K | 84 | — | view |
| 2 |
Forty-five.
Today is my birthday and I’ll be honest: I’m not really excited ab…
|
2.0K | 231 | — | view |
| 3 |
What are your favorites??? Drop them in the comments!
These are cities I can’t…
|
939 | 68 | — | view |
| 4 |
There’s lots of new faces around here, so I wanted to reintroduce myself! Swipe…
|
855 | 58 | — | view |
| 5 |
Memories from May, my fourth full month in Paris.
There was a trip to NYC, a v…
|
423 | 16 | — | view |
| 6 |
Paris doesn’t have to be expensive! The city has tons of free museums, activiti…
|
364 | 17 | — | view |
| 7 |
What’s a super random place you visited?
#travel
|
279 | 9 | 3.9K | view |
| 8 |
A flight is always the answer.
#travel #travelinspo
|
233 | 13 | 3.9K | view |
| 9 |
TODAY IS THE DAY!🎉🎉
My new book, How to Travel the World on $75 a Day, is now …
|
230 | 63 | 8.3K | view |
Posting Patterns & Optimal Timing
When @nomadicmatt posts on Instagram
Friday
Peak posting days
—
Peak posting hours
Posts per week, the average gap, active days and the consistency score are not shown for this account. The posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so counting them stretches the date range and understates how often the account posts. Peak days and hours count the same posts.
Posting Activity by Hour (UTC)
How often @nomadicmatt publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
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5
6
7
8
9
10
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12
13
14
15
16
17
18
19
20
21
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23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@nomadicmatt's recent posts grouped by the day they went out. Most days here have one or two posts, so one strong post can set a day's average. Read it as a record of these posts, not as the best day to post.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 381 | 381 |
| Tuesday | 2 | 1,252 | 2,505 |
| Wednesday | 2 | 252 | 505 |
| Thursday | 1 | 246 | 246 |
| Friday | 5 | 916 | 4,582 |
| Sunday | 1 | 439 | 439 |
Caption Length & Performance
How @nomadicmatt's caption length correlates with engagement
100.0%
Posts with Caption
551
Avg Caption Chars
384
Median Chars
2101
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 3 | 247 |
| Long (100+) | 9 | 880 |
Compare & Discover Similar Creators
Stack @nomadicmatt against any other Instagram creator we track, or jump to similar accounts.
Compare @nomadicmatt to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @nomadicmatt
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 163.3K followers (Macro)
$1,307 to $2,450
Our per-follower range for accounts this size (see methodology)
Download @nomadicmatt's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 9 hours, 21 minutes ago.
Tracking
What we have recorded about @nomadicmatt over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @nomadicmatt's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @nomadicmatt
How many followers does @nomadicmatt have on Instagram?
@nomadicmatt has 163,319 followers on Instagram, placing them in the Macro-tier group (100K to 1M followers).
What is @nomadicmatt's Instagram engagement rate?
@nomadicmatt has an engagement rate of 0.45% based on 12 recent posts, averaging 672 likes per post. That average is pulled up by its biggest posts: the median post reached 0.21%.
How much does @nomadicmatt earn on Instagram?
From follower count only, we estimate @nomadicmatt's sponsorship value at $1,307 to $2,450 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @nomadicmatt published on Instagram?
@nomadicmatt has published 1,987 posts on Instagram.
What is @nomadicmatt's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 2,128 likes and 84 comments.
How often does @nomadicmatt post on Instagram?
We don't show a weekly rate for @nomadicmatt: the posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so a rate from them would understate how often the account posts. Peak posting days are Friday.
How does @nomadicmatt compare to other Instagram creators?
@nomadicmatt sits in the Macro-tier group alongside accounts like @fskpart3, @kimkibangbang, @spexial_wes.
Is @nomadicmatt verified on Instagram?
Yes, @nomadicmatt is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @nomadicmatt's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 15, 2026 | Posts analysed May 26, 2026
Cite this page
IGDataHub (2026). @nomadicmatt Instagram stats and analytics, follower count as of 15 October 2026, posts analysed 26 May 2026. https://igdatahub.com/blog/nomadicmatt-instagram-profile-stats/