New York Daily News
New York's Hometown Paper 🍎 Your lens into New York City since 1919. • twitter.com/nydailynews • fb.com/nydailynews • threads.net/nydailynews
161.1K
Followers
243
Following
2.1K
Posts
0.27%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks 1077 out of 1606 tracked creators and holds a follower count that is 0.2 times the median size, making it smaller than the typical creator we monitor. The verified profile operates as a Media/news company with over two thousand posts in its archive. Its engagement rate of 0.27% falls below the median of 1.04%. The following report examines specific audience interactions and content performance.
Account Info
| Account Size | Macro |
| Followers | 161,144 |
| Following | 243 |
| Posts | 2,079 |
| Verified | Yes |
| Business Account | Yes |
| Category | Media/news company |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 395 |
| Avg Comments per Post | 44 |
| Videos | 0 |
| Photos | 12 |
| Engagement Rate | 0.27% |
Follower Growth Over Time
How @nydailynews's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+225
Net Change
+0.1%
% Change
+3
Avg / Day
71
Days Tracked
15
Data Points
Tracked between May 6, 2026 (161,000 followers) and Jul 16, 2026 (161,225 followers).
The account stayed nearly flat from 161.0K to 161.1K followers over 51 days. The count changed by only 0.1% during this period.
What the trajectory means
@nydailynews gained 100 followers over the 51 day period. This flat trajectory identifies the account as a known quantity rather than a rising or falling risk. The steady daily pace allows for predictable campaign planning without the volatility of rapid growth or decline.
Engagement Analysis
Based on 12 recent posts
Platform Context
@nydailynews ranks 858 out of 1082 because its engagement rate sits below the tracked median. This low performance means fewer followers interact with the content compared to average accounts in the IGDataHub corpus. The gap between its 0.27% and the 1.04% benchmark indicates a lower level of audience participation.
The engagement rate of 0.27% falls well below the 1.04% median as ranked 858 out of 1082, proving this audience reacts far less than typical users. While the average count of 44 comments suggests some level of dialogue, the low rate relative to reach indicates a passive reception of content. Reliability from viral hits remains low because only 8.3% of posts reached double the account average and another 8.3% hit five times the average. This lack of consistent spikes means growth depends on steady output rather than occasional explosions. The audience is a tap-and-scroll audience.
395
Avg Likes/Post
44
Avg Comments/Post
4.7K
Total Likes
530
Total Comments
Engagement Rate
Compared to Macro tier benchmarks
0.27%
(Likes + Comments) / Followers per post
Per-Post Engagement Trend
Engagement (likes + comments) for each of @nydailynews's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @nydailynews's single biggest post had going for it — the patterns worth replicating.
2,404 likes · 39 comments
5.6× @nydailynews's average post · 13.3× the median post.
"“It’s been a long road,” said Brett Boller, who was shot in the abdomen three years ago by a man who had just threatened customers on a city bus in Queens. “We were young, we were still in field training at the time. The bus driver flagged us down, and the door was open, and it k"
742 characters
Photo
Format
Wednesday
Day Posted
1:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post outperformed the median like count by a factor of 13.3. This specific piece achieved an efficient engagement ratio with nearly one comment for every sixty likes. Use this as a benchmark for high-impact content that sparks conversation. The caption length is not a primary lever for growth here since data on specific word counts is unavailable. Stick to the recurring hashtags to signal your topics clearly to the audience. Posting about 3.5 times per week provides steady reach without overfilling the feed. Since average engagement is modest, focus on consistent output rather than seeking explosive growth. This account currently has 161.1K followers.
Top Keywords
Caption Analysis
| Avg Caption Length | 535 chars |
| Posting Frequency | 3.5 posts/week |
Content Mix
0
Videos / Reels
12
Photos
Top Performing Posts
“It’s been a long road,” said Brett Boller, who was shot in the abdomen three years ago by a man who had just threatene…
An NYPD cop was arrested for having sex with a woman a few hours after arresting her — and for sending inappropriate me…
Mayor Mamdani kicked off the World Cup festivities with a new line of limited edition affordable jerseys “by New Yorker…
Hundreds of frenzied Knicks fans skirmished with cops in a running pitched battle along 42nd St. early Sunday morning —…
Carriage horse rides in Central Park will be suspended until at least Tuesday following the death of an 18-year-old pas…
Unruly Knicks fans went wild at a watch party at Bryant Park in Midtown Manhattan, blocking traffic on W. 42nd St., rip…
🎉 Did you go the Knicks ticker-tape parade? 🎉 The New York Knicks make their way through the Canyon of Heroes to celeb…
A man died and a second man is clinging to life after a fire tore through their Queens apartment building early Monday,…
Valediction: The Knicks can finally check the score. It is no longer 0-0 https://nydailynews.com/2026/06/18/knicks-nba-…
Top Posts
Highest-liked recent posts from @nydailynews
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
“It’s been a long road,” said Brett Boller, who was shot in the abdomen three y…
|
2.4K | 39 | view |
| 2 |
An NYPD cop was arrested for having sex with a woman a few hours after arrestin…
|
664 | 133 | view |
| 3 |
Mayor Mamdani kicked off the World Cup festivities with a new line of limited e…
|
601 | 21 | view |
| 4 |
Hundreds of frenzied Knicks fans skirmished with cops in a running pitched batt…
|
313 | 129 | view |
| 5 |
Carriage horse rides in Central Park will be suspended until at least Tuesday f…
|
280 | 103 | view |
| 6 |
Unruly Knicks fans went wild at a watch party at Bryant Park in Midtown Manhatt…
|
129 | 55 | view |
| 7 |
🎉 Did you go the Knicks ticker-tape parade? 🎉
The New York Knicks make their w…
|
98 | 1 | view |
| 8 |
A man died and a second man is clinging to life after a fire tore through their…
|
65 | 3 | view |
| 9 |
Valediction: The Knicks can finally check the score. It is no longer 0-0
https:…
|
62 | 1 | view |
Posting Patterns & Optimal Timing
When @nydailynews posts on Instagram
The account follows a steady grind with three and a half posts per week. This volume exceeds the median of zero point nine posts per week. Despite this high output, the account ranks 1077 out of 1606 for frequency among similar creators. The consistency score of zero indicates an erratic rhythm rather than a predictable schedule. Long gaps are interrupted by short bursts of activity like the five day streak. Content lands primarily on Monday and Thursday. The busiest upload window occurs at 17:00 UTC. Marketers should expect unpredictable delivery windows due to the low consistency score. You cannot rely on a clockwork schedule for precise campaign timing. Plan your tie-ins around these specific peak days rather than expecting a daily presence.
3.5
Posts / week
52.7h
Avg gap between posts
Thursday, Monday, Friday
Peak posting days
17:00, 18:00, 15:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @nydailynews publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts 3.5 times per week with the most activity on Thursday and Monday. The busiest hour for these posts is 17:00 UTC.
Most Common Words
Frequent caption words across @nydailynews's recent posts (excludes stopwords)
Best Day of the Week to Post
@nydailynews's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 52 | 103 |
| Tuesday | 1 | 184 | 184 |
| Wednesday | 1 | 2,443 | 2,443 |
| Thursday | 5 | 219 | 1,093 |
| Friday | 2 | 502 | 1,005 |
| Sunday | 1 | 442 | 442 |
Posting Consistency & Streaks
How steadily @nydailynews maintains output
5
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
41.4%
Active days
Posted at least once
52.7h
Avg gap
Between posts
Caption Length & Performance
How @nydailynews's caption length correlates with engagement
100.0%
Posts with Caption
535
Avg Caption Chars
535
Median Chars
742
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 439 |
The account sees the highest engagement with captions of 50 to 75 characters. This range performs better than both shorter and longer options.
Who This Audience Is
What @nydailynews's reach and engagement mean for a brand.
The follower count ranks well below the typical creator average for this platform. This low multiple indicates an audience that does not reach broadcast scale despite the verified status of the news organization. The media category confirms a broad reach intended for public information rather than niche interest. Engagement rates fall far below the median, suggesting that brand messages will land softer than they would on standard creator profiles. The interaction data points to a passive consumption model where users view content without active participation. This audience fits news and local information services.
Compare & Discover Similar Creators
Stack @nydailynews against any other Instagram creator we track, or jump to similar accounts.
Compare @nydailynews to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @nydailynews
Estimated Earnings
Revenue estimates based on follower count and engagement
Sponsored posts drive the primary revenue stream for @nydailynews with an estimated band of $1.3K to $2.4K per post. Because this account ranks in the bottom half of its peer group, the quoted range represents a ceiling rather than a target price. This position makes the profile a value buy for brands seeking lower costs. The 0.27% engagement rate falls well below the 1.04% median, suggesting the reach is not translating into high interaction. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 161.1K followers (Macro)
$1,289 – $2,417
Industry rate for macro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 161.1K followers
- + Active cadence of about 3.5 posts a week
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.27% engagement rate trails the 1.04% median, the clearest area to improve
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
Summary
This analysis of @nydailynews reveals a macro Instagram presence with 161,144 followers. The account demonstrates an engagement rate of 0.27%, averaging 395 likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @nydailynews
How many followers does @nydailynews have on Instagram?
@nydailynews has 161,144 followers on Instagram, placing them in the macro creator tier.
What is @nydailynews's Instagram engagement rate?
@nydailynews has an engagement rate of 0.27% based on 12 recent posts, averaging 395 likes per post.
How much does @nydailynews earn on Instagram?
Based on industry benchmarks, @nydailynews's estimated sponsorship value is $1,289 - $2,417 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @nydailynews published on Instagram?
@nydailynews has published 2,079 posts on Instagram.
What is @nydailynews's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 2,404 likes and 39 comments.
How often does @nydailynews post on Instagram?
@nydailynews posts approximately 3.5 times per week, with an average gap of 52.7 hours between posts. Peak posting days are Thursday, Monday, Friday.
How does @nydailynews compare to other Instagram creators?
@nydailynews sits in the Macro creator tier alongside accounts like @dunkyard, @kavadi_druvam_kalasamithi_, @samsonjc22.
Is @nydailynews verified on Instagram?
Yes, @nydailynews is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @nydailynews's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026