Benjamin Lasnier

Benjamin Lasnier

@benjaminlasnier

Billboard #1 & Multi Platinium Certified

631.5K

Followers

3.4K

Following

109

Posts

0.16%

Engagement Rate

↓ -1.8% over 71d Macro tier Updated May 25, 2026

Account Overview

Profile summary and post performance

This creator ranks 826 out of 1606 accounts we track and holds a follower count that is just under the median for this group. As a verified Producer with 109 posts, the account maintains a clear professional identity within the macro tier. The engagement rate of 0.16% falls below the 0.94% median mark for creators in our network. While the profile highlights high industry credentials like Billboard certifications, current audience interaction is low relative to total reach. The following report breaks down specific engagement trends and audience demographics.

Account Info

Account Size Macro
Followers 631,521
Following 3,386
Posts 109
Verified Yes
Category Producer

Post Performance

Posts Analyzed 12
Avg Likes per Post 905
Avg Comments per Post 77
Videos 3
Photos 9
Engagement Rate 0.16%

Follower Growth Over Time

How @benjaminlasnier's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

-11778

Net Change

-1.8%

% Change

-166

Avg / Day

71

Days Tracked

16

Data Points

Tracked between May 6, 2026 (643,000 followers) and Jul 17, 2026 (631,222 followers).

The account lost 11.5K followers over 51 days. The follower count declined by 1.8% at a rate of roughly 225 fewer people per day.

What the trajectory means

The account lost roughly 11.5K followers over the tracked window. This downward trend makes @benjaminlasnier a risk to time carefully. A daily loss of about 225 followers means the audience is shrinking at a steady pace.

Engagement Analysis

Based on 12 recent posts

Platform Context

@benjaminlasnier ranks 728 out of 850 for engagement because its rate falls below the tracked median. This low performance indicates that the account fails to generate high interaction relative to other creators in the database. The gap between its 0.16% rate and the 0.94% median means it struggles to capture attention from its audience.

The engagement rate of 0.16% falls well below the 0.94% median, ranking 728 out of 850. This indicates that the audience reacts much less than the typical user base. Photos are the preferred format for this community because they earn nearly triple the likes compared to videos. While video content generates consistent interest, photos drive a higher volume of primary interactions. Reliability on reach is low as only 16.7% of recent posts exceeded double the account average. No posts reached five times the typical engagement level. These figures suggest that while the core followers are present, they rarely interact beyond basic recognition. The lack of high-performing outliers points to a stable but passive following. This is a tap-and-scroll audience.

905

Avg Likes/Post

77

Avg Comments/Post

10.9K

Total Likes

927

Total Comments

Engagement Rate

Compared to Macro tier benchmarks

Below Average for Macro

0.16%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

367

Avg Likes on Videos (3)

1.1K

Avg Likes on Photos (9)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @benjaminlasnier's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @benjaminlasnier's single biggest post had going for it — the patterns worth replicating.

Top post by @benjaminlasnier

2,645 likes · 145 comments

2.8× @benjaminlasnier's average post · 3.8× the median post.

"When someone told me back in 2015 to download GarageBand on my iPad, I had never envisioned taking it this far. I kinda hit a road block back then in a bad label situation and my own artist solo project kinda went down the drain. I didn’t really have a clear direction of where I "

519 characters

Photo

Format

Sunday

Day Posted

17:00 UTC

Hour Posted

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved 2.6K likes and 145 comments to create a high engagement ratio. This content performed at a 3.8x multiplier over the median post on this account. Use medium length captions between 40 and 100 characters to reach the highest average of 1.1K likes. Short captions under 40 characters perform poorly with an average of only 794 likes. This suggests your audience prefers a brief narrative context rather than a minimalist hook or long-form copy. The recurring hashtags #brownalbum, #11, #itsnotyouitsme, #livestream, and #twitch serve as the primary topic signals for the algorithm. While average engagement is modest relative to the total follower count, focus on consistent output using these established tags. This account has 631.5K followers.

Top Hashtags

#brownalbum (1) #11 (1) #itsnotyouitsme (1) #livestream (1) #twitch (1) #rapmusic (1)

Top Keywords

myke (7) towers (7) prod (4) stream (4) thanks (3) artist (3) back (3) song (3) twitch (3) love (2) produced (2) never (2) kinda (2) then (2) going (2) making (2) beats (2) first (2) night (2) made (2) special (2) yall (2) chrisbrownofficial (2) album (2) know (2) these (2) chords (2) igen (2) billion (1) streams (1)

Caption Analysis

Avg Caption Length 212 chars
Posting Frequency 0.0 posts/week

Content Mix

3

Videos / Reels

9

Photos

Top Performing Posts

Post thumbnail

When someone told me back in 2015 to download GarageBand on my iPad, I had never envisioned taking it this far. I kinda…

2.6K likes 145 comments
View
Post thumbnail

@chrisbrownofficial ‘BROWN’ - ALBUM 🤎 ”It’s Not You It’s Me” One of them special ones… I know young Benj would be p…

2.4K likes 164 comments
View
Post thumbnail

@mora x @badbunnypr x @sechmusic - volando Produced w/ @lou_xtwo x @skyrompiendo

1.4K likes 118 comments
View
Post thumbnail

3.4 Billion Streams so far & recent work MYKE TOWERS - TAMBIEN MYKE TOWERS - EL MOMENTO MYKE TOWERS - LO QUE MYKE TOWE…

808 likes 66 comments
View
Post thumbnail

in that mode … 📹👨🏽‍🎤🫵🏽!🫡

804 likes 46 comments
View
Post thumbnail

june dump 👨🏽‍🎨🫟🫟

672 likes 67 comments
View
Post thumbnail

First Twitch stream up on the channel .. Here's a few highlighst from the stream. Thanks to y'all that tapped in. Lmk i…

642 likes 84 comments 21.0K views Video
View
Post thumbnail

New @dababy out nowwww Prod by me, @iamdjkid and @sondrehaftorsen 🇿🇦

590 likes 88 comments
View
Post thumbnail

‘CPH’ out now everywhere. First indenpendent release. Crazy how one fun night in the studio turned into this. Thanks to…

288 likes 42 comments 2.5K views Video
View

Top Posts

Highest-liked recent posts from @benjaminlasnier

# Caption Likes Comments Link
1
When someone told me back in 2015 to download GarageBand on my iPad, I had neve…
2.6K 145 view
2
@chrisbrownofficial ‘BROWN’ - ALBUM 🤎 ”It’s Not You It’s Me” One of them sp…
2.4K 164 view
3
@mora x @badbunnypr x @sechmusic - volando Produced w/ @lou_xtwo x @skyrompien…
1.4K 118 view
4
3.4 Billion Streams so far & recent work MYKE TOWERS - TAMBIEN MYKE TOWERS - E…
808 66 view
5
in that mode … 📹👨🏽‍🎤🫵🏽!🫡
804 46 view
6
june dump 👨🏽‍🎨🫟🫟
672 67 view
7
First Twitch stream up on the channel .. Here's a few highlighst from the strea…
642 84 view
8
New @dababy out nowwww Prod by me, @iamdjkid and @sondrehaftorsen 🇿🇦
590 88 view
9
‘CPH’ out now everywhere. First indenpendent release. Crazy how one fun night i…
288 42 view

Posting Patterns & Optimal Timing

When @benjaminlasnier posts on Instagram

The creator follows an erratic cadence. This ranking places them well above the median of 1.1 posts per week despite a lack of clear frequency data. Their consistency score of 0 indicates a highly unpredictable posting pattern with no established rhythm. Because the longest streak is only one day, content appears in isolated bursts rather than steady intervals. Fresh content lands most often on Monday and Friday. The primary upload window occurs at 19:00 UTC. Marketers should expect irregular gaps between posts making it difficult to predict exactly when a new post will land. A campaign requires proactive monitoring because the creator does not follow a clockwork schedule. You cannot rely on a predictable cycle to time a specific tie in. Instead, you must plan for sporadic availability and manual tracking of their active windows. This profile is better suited for reactive engagement rather than a scheduled rollout.

Posts / week

4328.9h

Avg gap between posts

Monday, Friday, Wednesday

Peak posting days

19:00, 16:00, 17:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @benjaminlasnier publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

3

16

2

17

2

18

4

19

1

20

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @benjaminlasnier publishes more often. Their busiest hours are 19:00, 16:00, 17:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @benjaminlasnier hasn't been active in our tracked sample.

The account posts most often on Monday and Friday. The peak activity occurs at 19:00 UTC.

Most Common Words

Frequent caption words across @benjaminlasnier's recent posts (excludes stopwords)

myke (7) towers (7) prod (4) stream (4) thanks (3) artist (3) back (3) song (3) twitch (3) love (2) produced (2) never (2) kinda (2) then (2) going (2) making (2) beats (2) first (2) night (2) made (2) special (2) yall (2) chrisbrownofficial (2) album (2) know (2) these (2) chords (2) igen (2) billion (1) streams (1)

Best Day of the Week to Post

@benjaminlasnier's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 4 980 3,918
Tuesday 1 195 195
Wednesday 2 455 910
Friday 3 1,218 3,654
Saturday 1 317 317
Sunday 1 2,790 2,790

Posting Consistency & Streaks

How steadily @benjaminlasnier maintains output

1

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

0.6%

Active days

Posted at least once

4328.9h

Avg gap

Between posts

Caption Length & Performance

How @benjaminlasnier's caption length correlates with engagement

100.0%

Posts with Caption

212

Avg Caption Chars

183

Median Chars

519

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 2 794
Medium (40-100) 2 1.1K
Long (100+) 8 1.0K

The audience rewards medium captions of 40 to 100 characters with 1.1K average engagement. Short captions under 40 characters perform the worst at 794.

Who This Audience Is

What @benjaminlasnier's reach and engagement mean for a brand.

The audience size sits just below the typical creator average for this platform. The 0.9x multiplier indicates a scale that is substantial but does not reach the level of broad broadcast reach. Verified status in the Producer category suggests a professional peer group and an established industry presence. Engagement rates are notably lower than the median, falling at roughly one-sixth of the typical rate. This disparity means a brand message will land much softer here than on average accounts. The low interaction frequency relative to the follower count suggests a passive viewership rather than an active community. High follower counts paired with minimal engagement often point toward a reach built on industry recognition or broad content distribution. Because the audience is large but largely passive, it fits few specific brand categories except for high-level B2B service providers.

Compare & Discover Similar Creators

Stack @benjaminlasnier against any other Instagram creator we track, or jump to similar accounts.

Compare @benjaminlasnier to another creator

Get a side-by-side stats breakdown.

@benjaminlasnier vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

Sponsored posts provide the primary revenue stream for @benjaminlasnier, with a market value between $5.1K and $9.5K per post. Because this creator sits below the median rank of 725.9K followers, their quoted price range serves as a ceiling rather than a starting point. This positioning makes the account a value buy for brands seeking to negotiate a lower rate from the standard market cap. The engagement rate of 0.16% falls well below the 0.94% median, suggesting that the current price band may be inflated relative to actual audience interaction. A brand should use this data to push for a discount based on the low participation levels. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 631.5K followers (Macro)

$5,052 – $9,473

Industry rate for macro Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. The follower count sits just below the median, placing the account in the middle of the field. Engagement. A 0.16% rate falls well below the 0.94% median, indicating a struggle to spark active audience interaction. Hit-rate. Only 16.7% of recent posts beat double the average engagement, showing a low frequency of high performing content. Trajectory. The account is currently in a downward trend, losing followers steadily over the tracked period.

Strengths

  • + Verified account with 631.5K followers
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.16% engagement rate trails the 0.94% median, the clearest area to improve
  • ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate

Summary

This analysis of @benjaminlasnier reveals a macro Instagram presence with 631,521 followers. The account demonstrates an engagement rate of 0.16%, averaging 905 likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @benjaminlasnier

How many followers does @benjaminlasnier have on Instagram?

@benjaminlasnier has 631,521 followers on Instagram, placing them in the macro creator tier.

What is @benjaminlasnier's Instagram engagement rate?

@benjaminlasnier has an engagement rate of 0.16% based on 12 recent posts, averaging 905 likes per post.

How much does @benjaminlasnier earn on Instagram?

Based on industry benchmarks, @benjaminlasnier's estimated sponsorship value is $5,052 - $9,473 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @benjaminlasnier published on Instagram?

@benjaminlasnier has published 109 posts on Instagram.

What is @benjaminlasnier's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 2,645 likes and 145 comments.

How often does @benjaminlasnier post on Instagram?

@benjaminlasnier posts approximately 0.0 times per week, with an average gap of 4328.9 hours between posts. Peak posting days are Monday, Friday, Wednesday.

How does @benjaminlasnier compare to other Instagram creators?

@benjaminlasnier sits in the Macro creator tier alongside accounts like @carolinedemaigret, @djplayero, @ghanaaliofficial.

Is @benjaminlasnier verified on Instagram?

Yes, @benjaminlasnier is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @benjaminlasnier's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026