@instagram vs @natgeo: Instagram Profiles Compared

A side-by-side comparison of the Instagram profiles of Instagram (@instagram) and National Geographic (@natgeo) on 2 figures. @instagram has 686.5M followers and @natgeo has 268.3M, so @instagram has 2.6x as many. Instagram returned no like or comment counts for the recent posts of @natgeo, so only the profile figures can be compared. Figures for both accounts were collected on October 22, 2026. How we calculate these numbers.

Verdict: Both creators are tied at 1-1 across tracked metrics.
@instagram has 686,515,583 Instagram followers, 418,205,589 more than @natgeo (268,309,994).
@instagram

Instagram

@instagram ✓

Discover what's new on Instagram 🔎✨

Full stats report →Its averages come from the posts we analysed on Aug 24, 2026, so they can differ from these.
@natgeo

National Geographic

@natgeo ✓

Step into wonder and find your inner explorer with National Geographic 🌎

Full stats report →
@instagram Metric @natgeo
686.5M Followers 268.3M
8.6K Total Posts 32.0K
12 Recent Posts Analyzed 12
439.6K Avg Likes / Post no like counts
13.3K Avg Comments / Post no like counts
452.9K Avg Engagement / Post no like counts
883.2K Best Post Likes no like counts
0.07% Engagement Rate (%) no like counts
79.6K Followers per Post 8.4K

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Methodology: Follower count, post count, and verification status come directly from each Instagram profile. Engagement metrics (likes, comments, engagement rate) are computed from a sample of each account's most recent posts captured by IGDataHub. Engagement rate = (likes + comments) / followers per post × 100.

Frequently Asked Questions

Who has more Instagram followers, @instagram or @natgeo?

@instagram has more Instagram followers than @natgeo: 686,515,583 vs 268,309,994.

Which account has higher engagement, @instagram or @natgeo?

Instagram returned no like or comment counts for the recent posts of @natgeo, so only the profile figures can be compared.

How is this comparison calculated?

Follower count, post count, and verification status come directly from each Instagram profile. Engagement metrics (likes, comments, engagement rate) are computed from a sample of each account's most recent posts captured by IGDataHub. Engagement rate = (likes + comments) / followers per post × 100.

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