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Bio
The charity working to bring our world back to life. 🌍
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Recent posts
This Christmas, give a gift that lasts. 🐧
Emperor penguins are increasingly vulnerable. Melting sea ice, driven by climate change, is destroying the habitat they depend on. Earlier this year, emperors were officially classified as endangered.
WWF-funded science helped make that case. Now we’re working with partners to push for a global action plan that would help protect them. When you adopt a penguin with WWF, you can help secure a future for endangered emperor penguins.
With thanks to Amber Anderson, Asa Butterfield, Geri Halliwell-Horner, Sam Heughan, Iwan Rheon and Dame Judi Dench for lending their voices.
02 Nov 2026
Nature is in trouble. But it's not too late.
Today, our latest Living Planet Report lays bare the scale of nature's decline and what it means for all of us.
The food we eat. The water we drink. The climate that sustains life. The evidence is clear: nature is declining at an alarming rate.
The good news? Nature can recover. We know what works. Now we need leaders to act with urgency and ambition.
Share this and help put nature's recovery on the agenda. Together, we can bring our world back to life. 🌍
07 Oct 2026
To mark Sir David Attenborough's 100th birthday, we come together to celebrate a man who has dedicated his life to championing our natural world. 🌍
Happy birthday, Sir David, from all of us.
Thank you to Morgan Freeman, Dame Judi Dench, Geri Halliwell‑Horner, Asa Butterfield, Sam Heughan, Liz Bonnin, Iwan Rheon, Miranda Richardson, Nadeem Perera and Cel Spellman.
07 May 2026
Why this tiger is a powerful symbol of hope. 🐯👇
China’s wild Amur tiger population, which had fallen to as few as 20 animals in 2010, has grown to around 70 in 2025.
One remarkable animal, Hero Tigress has given birth to a total of 13 cubs over four litters. And now, her daughters are raising cubs of their own.
Hero Tigress’ success is part of a much bigger conservation story.
The forests of Hunchun have been increasingly restored for wildlife and monitoring technology is helping people and tigers co-exist. 🙌
WWF-UK is supporting a real-time alert system that detects tigers near communities and sends warnings to rangers, helping communities build the knowledge and confidence needed to live alongside the returning tigers.
12 Nov 2026
How many of these emperor penguin facts did you know? 🐧
Emperors are the least common Antarctic penguin. It’s estimated that there are 595,000 adults in the wild.
Scientists have been studying emperor penguins using satellite imagery. Guano stains can be spotted on ice, helping discover new emperor penguin colonies. 🛰️
Adult and chick emperor penguins huddle for warmth to survive temperatures as low as -50°C, taking turns in the warm centre❄️
Emperor penguins can dive very deep. The deepest recorded dive was 565m, and the longest dive lasted nearly 32 minutes.
Emperors incubate their eggs during the Antarctic winter. The female penguin lays a single egg, and the male balances it on its feet for between 65-75 days, keeping it warm. 🥹
Males fast for up to four months, from the time they arrive back at the colony, taking over the egg and until after it hatches. They lose almost half of their body weight, relying on their reserve of body fat.
11 Nov 2026
Thank you so much @doctoramirkhan for wearing the Emperor Penguin sweater on @lorraine today and for the great BTS reel. The pattern can be downloaded from @wwf_uk. It’s a super chunky knit, which I’ve designed with those new to knitting in mind. It’s a quick, fun knit, which is super cosy. The pattern gives helpful Schematic charts so you can choose sizing to suit. It also gives links to my videos demonstrating intarsia technique and sewing in ends.
Please knit for nature this Winter and let us see your creations.
Keeping the Skills Alive! Sharing the Knitting Love ❤️ 🧶❤️
#knittersofinstagram #knitting #knit #intarsia #penguin
10 Nov 2026
Okay we need to talk about THIS Jumper which was kindly given to me by the @wwf_uk created by @confessions_of_a_yarnaholic
I mean it is EPIC and has one of my favourite all time birds on it The Emperor Penguin and now one of my favourite all time cosy knits
The knitting pattern is available to everyone to download at www.wwf.org.uk
The knit helps spread the message of how climate change and Antarctic sea ice loss is affecting emperor penguins
So all you knitters and crafters out there can create your own and I’m telling you the amount of people who loved it on lorraine this morning was overwhelming- it will@make the perfect Christmas gift or birthday gift xx
#doctoramirkhan #doctoramir #wwf #emperorpenguin
10 Nov 2026
Applications for our early careers programme are now OPEN. 🚨
We’re excited to launch Roots, a 12-month paid programme designed to give people the opportunity to gain meaningful work experience.
Four placements are available across, Technology, Public Affairs, Economics and Communications and Fundraising.
Participants will develop new skills, contribute to our mission and leave with greater confidence.
Interested, or know someone who would like to start their career in conservation?
Application closes: 18 November
Start date: January 2027 📅
Apply via the link in our bio or visit @brightnetwork to find out more.
01 Jan 1970
NEW camera trap images from Tanzania. 📷👇
Along village paths in Ruvuma people go about their daily lives.
Unseen, hippos, zebras, leopards and other wildlife move through the very same landscape.
A new camera survey has captured a glimpse into this hidden world as researchers from the University of Dar es Salaam, supported by @WWFTanzania, deployed camera traps throughout the JUHIWANGUMWA Wildlife Management Area.
What they found revealed an encouraging diversity of mammals living alongside communities. How many animals can you name? 💭
09 Nov 2026
WIN with Planet Zoo 2 and WWF UK!
Are you a budding wildlife photographer? Want to win some goodies from Planet Zoo 2, WWF UK and Bloomsbury Outdoors?
Enter our Photo Mode competition. Head over to planetzoogame.com for more info!
#PlanetZoo2
T&Cs apply: See website for full terms & conditions.
Age 18+
Worldwide (excluding countries in T&Cs)
Competition closes at: 3:00PM GMT Zone in UK on 13 November 2026
06 Nov 2026
The jaguar monitoring images are in from @wwfperu! Let’s have a look. 👀
That’s a fluffy tail!
Even images like this can tell us a lot, as each jaguar’s rosettes are unique!
Sometimes the jaguars can be hard to spot…
Sometimes the jaguars are not so hard to spot.
… and sometimes we catch some absolute gems!
06 Nov 2026
Postcards from a planet-positive future. 💌
Our latest report, The Good Anthropocene with @uniofyork asked people to imagine positive futures for the places where they live and work, and artist @jasminehortop brought them to life. 💚
Swipe to see restored oyster reefs, floating renewable energy, climate-adapted homes and thriving coastlines. The futures people imagined are different from today, but also familiar, with innovation sitting alongside tradition.
They’re a reminder that nature recovery is possible when we choose a future of care and stewardship.
Read more on the report at the link in our bio.
05 Nov 2026
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