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The coaching page of Team Viking, founded by head coach @joshmaleyifbbpro ⚔️ Please enquire for coaching via email or DM. Client testimonials ⬇️
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#teamviking#onlinecoach#fitness#transformation#mindset#bodybuilding#classicphysique#bodybuildingmotivation#bodybuildinglifestyle#onlinefitnesscoach
Recent posts
Allow me to reintroduce myself!
It struck me the other day that I started this page in 2021 and have only posted once about who I am so a little reintroduction is well over due (don’t worry I won’t make a habit out of talking about myself here!!).
I am a retired IFBB Pro and ex NABBA Mr Universe winner who is passionate about all things health, fitness, and bodybuilding!
I have lived this life for the past 2 decades and have no intention of stopping.
Taking you back to where it all started……
I qualified as a personal trainer in 2010 after graduating Loughborough University in Sports Science and Business in 2009.
I have been coaching since 2012 starting on the gym floor working with a variety of clients and moving to M10 Gym Nottingham as a full time trainer in 2014.
There I furthered my knowledge and education and in 2019 founded Team Viking Ltd and went full time with online coaching.
My sporting and fitness background starts with swimming. I competed nationally from the age of 10 to 18 reaching Olympic and Commonwealth trials.
From there I moved on to bodybuilding by focusing more on weights and learning about nutrition as I went.
I competed in my first bodybuilding show in 2010 and since then have competed in 30 before retiring.
Over the past 14 years I have helped hundreds (if not more) of people achieve their fitness goals and I pride myself on being able to work with people at any level.
From bodybuilders winning pro cards and British championships, to getting Mum’s and Dads in the best shape of their lives for their kids, to helping men and women look and feel their best on their wedding day, to helping people build their confidence and mindset in and out of the gym, I’ve done it all and love it all.
So that’s me!
Feel free to ask any questions in the comments or drop me a DM! 😁💪🏻⚔️
#TeamViking #OnlineCoach #Fitness #Transformation #Mindset
29 Jan 2026
A great showing from @jeffraybould today.
The goal is always to be the best you can be.
Today Jeff nailed that.
The best condition he’s ever been in.
The best his posing has ever been.
I’m extremely proud of that.
BUT. This is the reality of bodybuilding.
Despite his best look it was one of his worst placings.
Things like that always sting but we focus on the positives, the things we can improve on, and come back even better.
Bodybuilding is a journey and a constant evolution.
Let it continue…..!
08 Nov 2026
Bodybuilding. The art and the sport 🎨 🏆
If you don’t appreciate both you’ll never truly excel at this game.
From a young age (I’m talking carry cot 👶🏽), I was attending bodybuilding shows with my father, who was a coach himself and probably one of the first bodybuilding coaches in the UK.
He taught me a great deal about the sport, although when I first started training in the gym, competing wasn’t necessarily something I was interested in doing. I simply wanted to build some muscle, get stronger and feel more confident in myself.
That said, at 26 years old, I got talking to the owner of @pca_official and later that year I stepped on stage for my first bodybuilding competition, placing 2nd to a very genetically gifted guy eight years my senior.
You could say that after that first show, I caught the competing bug.
One thing non-competitors may never fully understand is just how much you learn about yourself, both physically and mentally throughout the process.
You learn to find a way forward, regardless of the mental or physical challenges standing in front of you.
Bodybuilding, when approached correctly can build an incredible level of mental fortitude, discipline and resilience.
I’d encourage anyone with an interest in bodybuilding to experience competing at least once. Even if it’s simply to challenge yourself, reach that finish line and be able to honestly say you gave it your absolute best every single day.
Winning is an invigorating feeling, that said even if you don’t win getting into the best shape of your life and knowing what it took to get there is something to be incredibly proud of, regardless of where you place.
Whether your goal is to step on stage for the first time, build muscle or achieve the best physique of your life, having the right guidance can make all the difference.
If you’re ready to take your training and physique to the next level, click the coaching application link in my bio or DM me the word ‘COACH’ to find out more.
Happy training! 💪🏽😊
#Bodybuilding #ClassicPhysique #BodybuildingMotivation #BodybuildingLifestyle #OnlineFitnessCoach
01 Nov 2026
And that concludes the 2026 season for @frances_elizabeth_b
Finishing it as a British Champion! 🏆
4 shows this season: 3 wins and 1 third place finish.
Very impressive.
But more than that we were better than last year and improved the look each and every show.
Fran is a machine. She does what is required and works hard. The results this season are a testament to that.
Extremely proud of you. 👊🏻⚔️
27 Oct 2026
Here’s what I’d look at if I wanted to bring up a lagging body part:
1. Execution - before anything else, are you actually training the muscle or are you just moving weight. Focus on correct execution, control, and intent.
2. Movement selection - if you have a weak body part it’s often because you can’t connect as well with it. Here you need to find movements that you can lock in and target the muscle as well as possible. Machine work can be very valuable here.
* as a side note unilateral movements can be very useful here. Allowing you to focus even more on side at a time.
3. Exercise order. Prioritise your weaker muscle groups earlier on in the session when you’re mentally and physically fresher.
4. Weekly training split. Put your weaker body part sessions after a rest day. Coming in to each session as fresh as possible to get the most out of it.
5. Training frequency / volume. Aim to train your weaker body part as frequently as possible per week (2/3 times) and train with as much volume as you can WHILE still recovering.
21 Oct 2026
Absolutely awesome to see the best version (so far) of @m_fit_m_invictus hit the stage today!
A much improved look from 2 weeks ago and a great step forwards from last year.
5th today with our ever first invite to the British finals in a highly competitive class of 9 athletes.
I’ve told Mohit this, but he has the shape and structure to make real progress in this division.
It’s just a question of more time and hard work.
So that’s what we’ll do……..
Amazing job today, and all through prep, mate! 👊🏻🖤⚔️
11 Oct 2026
A very productive diet phase wrapped up for @michaelscoaching
It’s not our first diet together and every diet is different.
This one Michael had to dig harder then previously. Lower food. Higher output.
BUT he got it done and the look was our best so far.
All this while juggling a chaotic period of his life.
Life doesn’t always play ball but you can always make progress.
Michael is proof of that here.
Job done. ✅👊🏻⚔️
07 Oct 2026
First time on stage with @2brospro_events for @m_fit_m_invictus last Saturday and we were straight in at the deep end with it being the busiest show of the year and the biggest physique class of the day!
No top 5 finish but a very good look and most importantly improvements were visible from last year.
While we took this show seriously the main focus is next weekend and I’m excited to see the chances we can make with a little more of a “peak”.
Mohit has to dig pretty hard but he never complains or questions. Just gets it done.
Control your effort and apply yourself and you’ll always be your best.
🙌🏻⚔️👊🏻
03 Oct 2026
The best @frances_elizabeth_b yet!! 💪🏻💯🙌🏻
A brilliant showing from Fran on Sunday at the @pca_official Natural Finals.
A show she did last year and came 5th, this year she took 3rd and was very close to those top 2!
Improvements all round and we keep building through an already very successful season!
We aren’t quite done yet and the goal is simple.
Bring an even better physique to the stage!
Fran’s success isn’t luck. It’s hard work and day in, day out consistency.
She’s doesn’t miss no matter what else is going on.
On we go…… 😁⚔️
02 Oct 2026
As a coach I’ve heard “I’m just all or nothing bro” too many times.
And it isn’t a good thing as 99.9% of the time being “all” in isn’t achievable.
And what happens when something gets in the way of being “all” in?
The wheels completely fall off and all that hard work is quickly undone.
Rather than focusing on being perfect focus on being consistent.
Life will always happen and there will always be something looking to knock you off track.
Your ability to control your actions and stay on plan, or at least close to, is what will dictate your long term progress.
It’s about managing things when they aren’t perfect rather than pressing the f*ck it button because you can’t be “all” in!!
As with so many aspects of physique development, it’s not just the body but the mind that needs work.
Get your mindset in the right place and the rest will follow.
This is something I love working on with clients as it’s so rewarding seeing that mindset shift.
If you want to work on this DM me and we can chat. 👊🏻⚔️
22 Sep 2026
Serious work rate = Serious results
All I can do is point you in the right direction, guide you, and support you.
I can’t do the work for you.
But if you are prepared to put the work in then the results you want are there for the taking!
If you’re ready to step up and chase your goals drop me a DM and we can talk things over. 💪🏻⚔️
18 Sep 2026
A concept most people will be aware of but I still think there’s value in reminding people.
Success and progress is never a linear process.
This post comes off the back of a conversation I had with a client recently.
Their last couple of weeks had not been their best.
Life happened. Weight stalled. They’d struggled to stick to the plan.
But the long term picture is they were still a stone down in 3 months.
In situations like this it’s my job as a coach to remind them of their progress and their ability to continue to make progress.
Offer them support and guidance to get back on track.
Sometimes damage limitation is the win rather than letting them press the “F*CK IT” button.
Always remember no matter how tough it gets there are always things you can control that will have a positive impact on your progress in the long run.
14 Sep 2026
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