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Bio
Award-winning NYC experiential agency. We create bold, immersive moments that make brands mean more. 🏆 @eventmarketer Top 100 Event Agency (2026)
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Recent posts
WE BUILD FANS FOR BRANDS. 🔥
Two sold-out nights at Forest Hills Stadium. One incredible celebration of music, Puerto Rican culture, and fandom.
Red Bull Chapters with Rauw Alejandro brought fans into the artist’s world through storytelling, culture, and an unforgettable live experience.
Proud to have partnered with @redbull to help bring it all to life. Huge love to every team and partner who made Chapters happen! ❤️
#RedBullChapters #RauwAlejandro #SoHoExperiential #ExperientialMarketing #LiveMusic Fandom
30 Sep 2026
We’re honored to share that SoHo Experiential has been named to @EventMarketer 2026 It List, recognizing the Top 100 Event Agencies in the experiential industry.
This recognition reflects the creativity, hustle, collaboration, and heart our team brings to every experience we create. Thank you to our clients, partners, and friends who trust us to bring ambitious ideas to life.
And a huge thank you to our team. This one belongs to you. 🧡
#SoHoExp #ExperientialMarketing #EventMarketing #Experiential #EventProfs #BrandExperience #LiveEvents
18 Jun 2026
Red Bull Symphonic wasn’t simply a performance; it was a cultural meeting point.
In partnership with Red Bull, we transformed Brooklyn’s Kings Theatre into a space where Afrobeats, orchestral instrumentation, and contemporary stagecraft could coexist, collide, and expand.
From Lagos-X-Brooklyn-inspired photobooths to a symphonic stage built as a visual and sonic installation, every touchpoint was intentionally designed to honor the artist, the communities behind the sound, and the global audience that showed up with love.
Over 2,000 guests experienced something that couldn’t happen anywhere else; not just a show, but a moment in cultural history.
02 Dec 2025
An intimate night at Carbone Miami with Citi Business Banking 🍝✨
SoHo Experiential helped bring an exclusive evening to life for 34 business owners inside the restaurant’s private Blue Room, with welcome cocktails, a four-course dinner, personalized details, and plenty of time to connect.
Because the best experiences don’t always need to be the biggest. Sometimes, it’s about creating the right setting for meaningful connections.
#ExperientialMarketing #BrandActivations #LiveExperiences #BrandEngagement
10 Nov 2026
Four days. Five boroughs. 6,300+ visitors. 2 million+ steps. 🗽🏃
SoHo Experiential was proud to help NYRR bring 50 Years Through the Five Boroughs to life at Grand Central Terminal.
From cheer signs and photo moments to music, giveaways, sponsor activations, and a collective step challenge that surpassed its goal, the energy all week was incredible.
A huge thank you to everyone who helped make it happen. ❤️
#ExperientialMarketing #BrandActivations #LiveExperiences #BrandEngagement
07 Nov 2026
NYC, you did it! 🗽🏅🧡
A HUGE congratulations to everyone who ran the 2026 TCS New York City Marathon! From celebrating at our finish line in Grand Central Terminal to crossing the real one on race day, what a week it was!
We hope everyone who stopped by our activation with @nyrr had as much fun as we did bringing the marathon spirit to life.
Here's to every runner, every cheer, and every unforgettable NYC moment! 👏
#TCSNYCMarathon #NYCMarathon #ExperientialMarketing #BrandActivations #LiveExperiences #BrandEngagement
05 Nov 2026
Featured in @bizbash ✨
So proud to see SoHo Experiential’s work with @macys and @mackenziechilds included in BizBash’s “55 Cool Event Ideas You May Have Missed” and featured as the article’s lead image.
To celebrate the debut of MacKenzie-Childs’ first U.S. café at Macy’s Union Square in San Francisco, SoHo helped bring the launch experience to life with custom florals and an interactive cookie artistry moment that extended the brand beyond the retail floor.
A beautiful example of how hospitality, retail, and experiential can come together to create something memorable.
Huge thanks to Macy’s, MacKenzie-Childs, Dream Flowers, Melzee’s Cookie Co., and everyone who helped make it happen. 💐🍪
See more of SoHo in the press at sohoexp.com/press
#ExperientialMarketing #BrandActivations #LiveExperiences #BrandEngagement #BizBash
03 Nov 2026
POV: We turned Grand Central Terminal into a celebration of all 5 NYC boroughs 🗽🏃♂️
50 years of the NYC Marathon'’ five-borough course, four days of interactive experiences, and one incredible SoHo team that brought it all to life.
NYC, you’re ready for marathon Sunday! 🏅🔥
#NYCMarathon #GrandCentralTerminal #NewYorkCity #NYC #LiveEvents
31 Oct 2026
Come with me to Medieval Times in New Jersey ⚔️👑
Ahead of Halloween, I wanted to step into a completely different world, and this was definitely an experience.
From getting crowned and assigned a knight to cheering with strangers, eating dinner with no utensils, exploring photo ops and retail, and watching the full jousting tournament, every detail pulled you further into the story.
My knight may have lost, but the energy and sense of community still won me over.
People love experiences they can actually be part of.
#ExperientialMarketing #ImmersiveExperience #LiveExperiences #MedievalTimes #CommunityBuilding
29 Oct 2026
Kanye West dropped out. Sponsors got nervous. Fans wanted refunds. And the first-ever ComplexCon was just weeks away. 😅
🎙️ NEW EPISODE OUT NOW!
Rick Kiley sits down with Tucker Hughes to revisit the wild story behind the launch of ComplexCon in 2016.
From Marc Ecko’s ambitious vision to the last-minute shakeups, Tucker shares how the team brought Pharrell Williams, Takashi Murakami, Adidas, and more together to create an experience that ultimately drew around 40,000 attendees.
Proof that sometimes the biggest challenges lead to the most unforgettable experiences.
🎧 Watch or listen now on YouTube, Spotify, Apple Podcasts & more!
🔗 http://SOHOEXP.COM/PODCAST
#InTheUnlikelyEvent #ComplexCon #TuckerHughes #BehindTheScenes #EventProduction
28 Oct 2026
In NYC this week? Come be part of the celebration! 🗽🏃
Explore NYRR’s “50 Years Through the Five Boroughs” at Grand Central Terminal and help us reach our step goal before race day.
📍 Vanderbilt Hall, Grand Central Terminal
📅 October 27–30
⏰ 7:00 AM–8:00 PM
A huge thank you to NYRR, our incredible team, and all our partners for bringing this milestone celebration to life!
#ExperientialMarketing #TCSNYCMarathon #NYRR #LiveExperiences
27 Oct 2026
We stopped by Rhone’s Adult Recess at Hudson Yards 🏀
Pickup basketball, music, giveaways, customization, and plenty of play brought the Rhone x NBA partnership to life in a way fans could actually participate in.
Love seeing brands turn partnerships into experiences people can jump into for themselves.
#ExperientialMarketing #BrandActivations #LiveExperiences #BrandEngagement
27 Oct 2026
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