BizBash

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@bizbash

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By Informa. The home of bold ideas and game-changing experiences that are shaping the future of events! Subscribe below ⬇️

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Recent posts

Growth looks good on paper. But what does it actually take to scale an experiential agency? 🤔 @EmpireProduced's newly appointed Chief Growth Officer, Melinda Cragan Lindland, has a few thoughts... and she's not holding back. With leadership experience spanning Freeman, Jack Morton, TBA Global, and Spring Studios, Lindland is bringing a seasoned perspective to Empire's next chapter. In an exclusive conversation with BizBash, she gets candid about career lessons, the industry's biggest growth challenges, and what experiential agencies need to rethink to stay ahead. 👉 The next era of experiential growth? Consider this your executive-level pulse check. Read the full conversation at the link in bio. #EventExpert #ExperientialMarketing #EventProduction #CreativeAgency 12 Nov 2026 POV: Your Sephora launch just became an 86-day world tour 👀 @POVBeauty took its retail debut beyond the shelves and straight to the streets with an experiential campaign spanning six markets, immersive pop-ups, and 10,000+ engagements. As @CNCexperiences Steven Hakim puts it, “Too many brands see a big pop on launch day and then watch the momentum fade.” The solution? Build a brand moment that lasts beyond launch day💋 See how they made it happen at the 🔗 in bio. #BizBash #ExperientialMarketing #BrandActivation #ProductLaunch #EventFabrication 11 Nov 2026 Who says football stadiums are just for football? 👀 Experiential agency @MELTatl teamed up with @Topgolf to turn the The @universityofga's stadium into the ultimate tee box, where more than 1,000 fans drove an estimated 35,000 golf balls onto the field over four days. And the experience went well beyond the end zone. Think exclusive locker room access, a recruiting lounge transformed into a sports bar, athlete and mascot appearances, and championship-worthy photo ops. With more college campuses on deck for 2027, Topgolf's new Stadium Series is taking a big swing at turning iconic sports venues into revenue-generating experiences long after the final whistle. 🏌️ Read more about their "home-field advantage" at the link in bio. #SportingEvents #ExperientialMarketing #BrandActivation #ExperientialAgency #CampusEvents 10 Nov 2026 “You can expect to feel like you’re walking through the front doors of the arena.” 🏟️   And that’s exactly what we delivered 😏   For three days in @VisitTheWoodlands, Texas, Sports Innovation Forum brought the ultimate arena to life for the people shaping the future of sports marketing and events.   From game-changing conversations and industry insights to behind-the-scenes access and connections that go beyond the sidelines, we brought together the decision-makers, innovators, and leaders moving the sports industry forward.   🎥 The highlight reel? See for yourself.   #SportsInnovationForum 09 Nov 2026 Cheers to good taste and even better experiences 🍽️ The 2026 @FoodNetwork New York City Wine & Food Festival served up more than just a feast. Think 35,000+ foodies, 300+ culinary stars, rooftop soirées, celebrity appearances, and brand activations worth raising a glass to. From bold bites to buzz-worthy moments, this year's festival had all the right ingredients. 🍷 “For us, it’s not always about making things bigger. It’s about making better use of the spaces we have and creating experiences that feel different from one another” says Brett Friedman, Founder and CEO of @a21presents. Take a sip (and a peek) at the standout experiences that stole the show at the 🔗 in bio. #FoodBeverage #Festival #EventProduction #NewYorkEvents #ExperientialMarketing 09 Nov 2026 💬 “I love that we’re able to get the right people together in a room, and then they do their thing…” See inside BizBash’s Inaugural Women in Sports Summit and Sports Innovation Forum at the 🔗 in bio. #WomensSummitSIF #SportsInnovationForum 06 Nov 2026 ✨ Three events. Countless connections. One incredible destination.   The Woodlands was proud to welcome The Women’s Summit, Connect Texas + Medical, and BizBash Sports Innovation for four days of networking, fresh ideas and experiences that showcased what makes our destination special. 🌿   From helipad tours and engaging panel discussions to marketplace appointments and unforgettable opening receptions at Hughes Landing, every moment highlighted the people, places and possibilities that make The Woodlands a standout destination for meetings and events.   A huge thank-you to everyone who joined us and to our local partners who helped bring it all to life!   Our Visit The Woodlands sales and servicing team loves showing planners what’s possible when they bring their next event to The Woodlands. 🤝   🎥 Take a look back at the moments that made it memorable! Ready to bring your next event to The Woodlands? Start planning at the link in our bio!   #sowoodlands #meetingsmatter #thewoodlandstx #connecttexas #meetingsandevents 05 Nov 2026 Mother Nature wasn't on the production schedule 🌧️🎶 @iiiPoints Music Festival 2026 brought record-breaking crowds, massive performances, and a few behind-the-scenes curveballs that no run of show could predict. From torrential rain to ticketing chaos, the real headline wasn't just what happened onstage. It was what it took to keep the show going 👀 “Participating,” says David Sinopoli “is basically a way for them to plug into the moment.” Go behind the scenes of the festival production lessons every event pro can learn from at the 🔗 in bio. #Festivals #EventProduction #MiamiEvents #ExperientialMarketing 05 Nov 2026 Everything's bigger in Texas. Including the venue options 🤠✨ The Dallas/Fort Worth area is serving up some serious new event real estate this fall, from buzz-worthy restaurants and stylish hotels to fresh spaces made for unforgettable gatherings. Looking for your next event's main character? We've rounded up 10 new and revamped venues worth putting on your radar 👀 Take a peek at the spaces making moves in DFW at the 🔗 in bio. #VenueNews #Meetings #Hospitality #TexasEvents #EventVenues 04 Nov 2026 “Everything was built for participation and to fuel creativity.” 🎧 And @Coach and @Spotify aren't just talking the talk. Their global Tabby Tour is turning music, personal expression, and hands-on activations into a masterclass in keeping Gen Z engaged. Less scrolling, more connecting. And most importantly? More time spent with the brands... 👀 See how they're turning participation into the ultimate experiential payoff at the link in bio. #ExperientialMarketing #BrandActivation #GlobalTour #EventFabrication 03 Nov 2026 AI hype is everywhere. Actual results? That’s where things get interesting  👀   It’s time to stop asking what AI could do and start talking about what it’s actually doing for event professionals.   Join BizBash for a FREE webinar with experts from @cvent_inc and Capital Group as they share how they’re putting AI to work... streamlining workflows, tackling everyday challenges, and turning experimentation into measurable impact.   Less theory, more real-world strategy you can steal.   👉 Your next competitive advantage starts here. Save your seat in our bio.   #EventProfs #EventTech #AI #FREEWebinar 03 Nov 2026 No phones. No scrolling. Just good old-fashioned partying 🥂 @Courvoisier went offline in NYC, throwing a phone-free house party that put real-life connection back on the guest list. In an era where every moment is made for the feed, this brand activation dared guests were "encouraged guests to be present and connect with the people around them" said Allison Varone of @CampariAmerica. And that's a strategy worth talking about. 📵 Is unplugging the next big brand move? Read the full story and see for yourself at the link in bio. #BrandExperience #EventFabrication #CreativeDevelopment #AnalogEvents 02 Nov 2026

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DfpZTf_kdWZGrowth looks good on paper. But what does it act…
DfmxtXwEdMrPOV: Your Sephora launch just became an 86-day w…
DfkQFeukXmfWho says football stadiums are just for football…

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