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Maybe. It’s Maybelline Born in New York Discover mental health resources ⬇️
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Recent posts
Spread love, not hate ❤️
25 Feb 2023
For the days you want fresh-faced confidence without a ten-step routine, reach for Instant Eraser Concealer.
The plush micro-cushion tip glides on effortlessly, depositing ultra-blendable pigments that move with your expressions instead of settling into lines.
05 Nov 2026
Maybe. It’s Mrs Hinch… Maybe. It’s Maybelline.
We caught up with @mrshinchhome, the new face of Instant Eraser Concealer 🇬🇧, on set at our latest campaign shoot. Do you remember the first time you picked up Instant Eraser Concealer?
04 Nov 2026
Name a more satisfying sound than the Instant Eraser click. We’ll wait.
Put your headphones on and let the twist of Instant Eraser Concealer reset your feed. Plush cushion softness meets crease-resistant, hydrating coverage.
04 Nov 2026
NYC went the distance and so did Super Stay Matte Ink. 26.2 miles, no touch-ups needed 💋🏅
#nycmarathon #nyrr @nycmarathon @nyrr
02 Nov 2026
✨NY MARATHON CHEER SQUAD DUTIES ✨ with our @maybelline Superstay Matte Ink lipstick of course 💋#maybellinepartner
02 Nov 2026
No wrapping paper, and definitely no papery under-eyes. @miley said it best: paper is off the holiday checklist.
Swipe on Instant Eraser Concealer to instantly wake up your look and bring back that bright, fresh-faced glow. Infused with hydrating Goji Berry, this iconic cushion-tip formula delivers up to 12 hours of hydrating wear to brighten, contour, and transform with zero caking.
02 Nov 2026
High-shine vinyl or saturated matte? Unpack your holiday mood.
Whether you are craving the reflective lacquer of Vinyl Ink or the bold, locked-in punch of Super Stay Matte Ink, our iconic holiday reds deliver up to 16 hours of transfer-resistant wear. Swipe for zero-compromise pigment that powers through holiday dinners, gift exchanges, and the afterparty.
05 Nov 2026
A little extra sparkle never hurt ✨ Meet my holiday glam duo: Maybelline Sky High in Stardust Chrome and Super Stay Vinyl Ink Glimmer Ink Edition.
01 Nov 2026
You already know the look. Statuesque, golden, and straight out of a modern odyssey.
Breaking down the ultimate goddess routine:
Base: Fit Me Foundation for breathable, second-skin perfection.
Lift: IAR Concealer under the eyes and along the high points.
Glow: Cloudtopia melted into the cheeks for a weightless flush.
Frame: Clean brow inserts for sharp, feathered definition.
Pout: Serum Lipstick to lock in rich, hydrating color.
31 Oct 2026
Skip the mask. Just get bedazzled. @shaqorim
Vibrant pigments and a little sparkle are all you need to transform into a 90s pop princess, an intergalactic alien superstar, or a technicolor pixie.
Which costume are you pulling off tonight?
31 Oct 2026
The right lip combo is the costume.
Spooky glam inspo for your Halloween plans, where Peel-Off Liner meets Super Stay Matte Ink Lipstick for a lip built to outlast every party.
30 Oct 2026
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