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📍london 📝 recipe developer & creator makes food, eats food, works in food💅🏾 🧈forbes 30 under 30 chef & ex-bakery owner 📧•••
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Recent posts
I’ve been thinking since yesterday about what to say and how to put into words what’s just happened and I am at a complete loss. I accidentally started a viral cookie pop-up in London last week and I promise you all, I could never have predicted this was going to happen. Literally never.
So firstly, THANK YOU 🫶🏾. I have never been more humbled and in awe 🥹. The time and energy you put into coming out and supporting me is just incredible and I have to thank you for giving me one of the greatest weeks in my career to date.
What we just experienced for the last week was nothing short of insane and if I could it into 3 words I’d simply say it was magical, beautiful, chaos. I mean almost 10,000 cookies made in 5 days by the most incredible team of 6 bakers working through the night every night to make the product. 2 hr long queues daily being served cookies by a FOH team I could have only dreamed of. People showing up at 8.30am for an 11am opening time with massive smiles on their faces, even making friends in the queue 😭. I can’t wrap my head around it.
Congrats to us all for building this community & nurturing a safe space that rejects the idea of a perpetual diet culture. In a world full of people demonising food, I am so proud to be on the other side of the coin and that so many of you are there with me finding joy in delicious things ☺️👌🏾.
And yes before you ask, I will be doing another one (but not til the end of the year as that’s how long it’s gonna take me to recover from this one…) 💖🫶🏾
08 Jun 2026
Jam & Buttered Toast Cookies 🍓🍞🍪
Crispy toast edges, gooey white choc, ripples of raspberry jam 😮💨 the snapshot recipe is below & the full version is on my Substack.
The inevitable evolution of the toast cookie. Arguably even more intriguing than the first one? Very after-school-snack vibes. I dive into this recipe with full detail & have a little chat about this past week going viral over on Substack.
Ingredients ✨
🍞 Toast flakes:
• 3 slices sourdough, toasted
• ~1 tbsp salted butter
• ~1 tbsp raspberry conserve (I bought the @marksandspencerfood one). Make sure it’s not too watery, you want a firm jam/conserve.
🍪 Cookie dough:
• 50g cold unsalted butter + 80g brown butter
• 1 tsp white miso
• 165g white sugar + 60g dark brown/muscovado
• 1 egg + 1 yolk
• 1 tsp vanilla
• 250g plain flour
• ½ tsp bicarb, ¼ tsp baking powder, ¼ tsp salt
• 240g white chocolate (save some for topping 🤍)
• 120g raspberry conserve (for swirling 🍓)
How 🌀
Toast, butter & jam the bread → blitz into flakes 🍞
Cold butter + Brown butter → mix with sugars + miso → add egg, yolk & vanilla
Fold in dry → add white choc + 60g toast flakes
Spoon jam over dough to marble (DON’T MIX ❗️)
Scoop, coat in toast flakes, chill ❄️
Bake at 190°C for 9–11 mins 🔥
Top with extra white choc, cool slightly & enjoy 🤍
18 Jan 2026
London babes, COOKIES are finally coming 🚀‼️
Can’t WAIT to see you all in 25 days for my final popup of the year (and my last UK pop-up until Autumn 2027 😱)
12 full days of cookies (we’re closed on Monday 7th) the theme of the popup is “Hot Girls Eat Cookies” because, well, of course they do!!
📍Location: 2 Westgate St, Hackney, E8 3RN
📆Dates: 1st-13th December
⏰Opening hours: 11am-5pm
06 Nov 2026
I see my toast cookies are popping up on menus again so it’s only right I bring you a new flavour 👀
Marble Pain Au Chocolat Croissant Toast Cookies 🥐🍪 chocolate honey butter croissant croutons inside & pain au choc flakes out, brown butter marble cookie dough all studded with a mix of milk and dark chocolate.
INGREDIENTS 📝
🥐 Croissant flakes
* 2½ pain au chocolat (150-180g)
🍯 Honey butter croutons
* 1½ pain au chocolat (90g), chopped
* 60g unsalted butter
* 30g honey
* 40g light brown sugar
* Pinch of salt
🍪 Cookie dough
* 50g cold unsalted butter, cubed
* 80g unsalted butter, browned
* 1 tsp white miso
* 150g granulated sugar
* 60g dark brown sugar
* 1 large egg + 1 yolk
* 1 tsp vanilla
* 250g plain flour
* ½ tsp baking soda
* ¼ tsp baking powder
* ½ tsp salt
* 100g milk chocolate, chopped
* 100g dark chocolate, chopped
(Both chocolates from @marksandspencerfood on @ocadouk )
🍫 Chocolate dough
* 30g cocoa powder
* 10g extra dark cocoa (or regular cocoa)
* 1 tbsp whole milk
✨ To finish
* 60g dark chocolate, extra
* Flaky sea salt
METHOD IN THE COMMENTS
18 Oct 2026
APPLICATIONS CLOSED ‼️⚠️We’re only 50 days away from my London bakery pop-up (the excitement is VERY real) ‼️🎉
So it’s only right that I work on putting together an incredible team of people to come and help make it happen ☺️. All positions are London Living Wage pay and I really want to hear from any womxn who are interested in being a part of an inclusive team (must have hospitality experience ☺️).
Remember to email only, 🚫 no DM’s please: but if you feel you would be a perfect fit please do get in touch.
📧 [email protected]
Applications close this Friday 16th. Interviews will be held on Monday 19th and Tuesday 20th 💖‼️
12 Oct 2026
📝London Pop-Up Update 👀
I’m opening pre-orders for my December London pop-up this Sunday 11th @ 10am for the final time. There’s only 200 slots available, so once they are gone they won’t open again.
BUT we will have plenty of cookies available ✨every single day for walk-ins✨ so if you miss out on the pre-orders please don’t worry ☺️ - the same menu is available every day for walk-ins.
📆Dates: 1st-6th & 8th-13th December (closed on 7th ‼️)
⏰Time: 11am-4pm each day
📍Location: 2 Westgate St, E8 3RN
🍪 If you miss out on a pre-order don’t panic, you WON’T miss out on cookies. I’ll have 2000+ cookies a day available, on top of the pre-orders, so unlike last time we will have plenty to ensure we don’t sell out as early.
🍪 We physically cannot accommodate any more pre-orders than 1000 as it defeats the purpose (the last pop-up we only had 450).
🍪 The point of the pre-order is for it to be a queue jump. That is it. If everyone pre-orders, then the pre-order queue becomes bigger than the normal queue! I am not limiting them to create demand, we physically can’t do anymore even if we wanted to ☺️.
🍪 Lastly, this pop-up is 12 days, where the last one was 5! You have over double the number of days to come and grab cookies. So have no fear, there’s plenty of chance to enjoy.
🍪 And yes the full menu of 8 x cookies, 1 x banana pudding and 1 x hot chocolate will be available every single day we’re open for everyone - including walk-ins, until we sell out ‼️💖
06 Oct 2026
Oh nothing to see here, just a little video to recap the most memorable summer of my life so far. So many highs, the craziest lows (it wasn’t all pretty, trust me on that)… it took me 5 days to recover and really reflect on what’s just happened 🤯.
Thank you thank you THANK YOU ‼️💖🫶🏾
And I know you have LOTS of questions like how I made it happen, what it looks like to do a tour like this, stats and numbers etc… don’t worry I got you! All coming soon.
And yes before you ask, I’m doing one again next year 👀
01 Oct 2026
wtf is salad? ⚡️⚡️ t-16 hours to go
24 Sep 2026
Over £50,000+ in cookie sales made for independent businesses across 5 countries?! 🤯 and there’s still one stop to go….
Someone on TikTok called it “the Lungi effect” 🥹😅, I’ll take that!
Stockholm Collab Info 🇸🇪‼️
📆 Date: Friday 25 September – Sunday 27 September 2026
📍Location: @krumelstockholm , Renstiernas Gata 20, Stockholm
✍️ Menu: Honey Butter Croissant Toast Cookie & a special - Jam on Toast x Crumb Brûlée Cookie
23 Sep 2026
AD I get asked about how I come up with my recipe ideas more than any other question. For the viral Jam & Buttered Toast trend, it was all down to the Add Yours feature on @instagram Stories. So try an Add Yours yourself. Inspiration could be just a share away.
22 Sep 2026
Ermmm so it’s officially the very last stop of my bakery global bakery tour 🤯 (can you believe we’re at the end, started in July and now we’re here?!) and it’s only right we finish with my very 1st trip to Stockholm ‼️
An exclusive collaboration is coming with the one and only @krumelstockholm 🫶🏾 and we’re not only bringing you two cookies, but one of them is a never-before-seen hybrid cookie 👀
📆 Date: Friday 25 September – Sunday 27 September 2026
📍Location: Krümel, Renstiernas Gata 20, Stockholm
✍️ 2 cookies on the menu: Honey Butter Croissant Toast Cookie & a *special* - Jam on Toast x Crumb Brûlée Cookie
Tag the friend you would share these cookies with in the comments 👀
20 Sep 2026
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