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Author of Bear Brawl: JAWS meets ROCKY. Out Nov. 10th. Also: Macho Man, Mean Joe Greene, 1996… Midlife Male EIC | Masters Swimmer | Books & Biceps
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Recent posts
🥊 He spent his career fighting men. Now he’s training for something with claws. 🐻
This week’s #BlackstoneShowcase enters the ring with BEAR BRAWL by @jon_finkel (Pub: November 10), a wildly entertaining revenge-and-redemption thriller where Fight Club meets The Revenant.
💥Head to BearBrawl.com to calculate your own odds against a 550-pound black bear, download the first two chapters FREE, explore the #BearBrawl Field Guide, uncover Easter eggs, play the book-branded game, and preorder before stepping into the fight.
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#jonfinkel #blackstonepublishing #actionthrillerbooks
14 Sep 2026
The early reader reviews of Bear Brawl are SPECTACULAR. And I could not be more humbled and happy about it. We've got. Edgar-Award Winners, multiple New York Time bestsellers, LA Times bestsellers, USA Today bestsellers and a group of writers here who I greatly admire all saying Bear Brawl is THE THRILLER to read this fall.
Sharing a bunch of the early blurbs in this NEW Teaser Trailer w/ @blackstonepublishing
Watch it. Pre-order it: https://amzn.to/4i8gbtH
13 Aug 2026
took 1st overall in a half-mile ocean race this morning... i'm a sprinter in the pool. butterfly and freestyle, so i usually enter these races in the 1-mile and finish somewhere in the top third or top half, but i never win. me and endurance events aren't really pals... but i was talking to a teammate before the race and he said, "dude, you should just enter the half-mile and sprint. i think you'd win." sounded like a good idea. so i did just that. boom! even raced out of the water and broke through the tape haha. all the open water events i've done I'd never done that before. gotta be honest. felt very cool. and the two best parts were that I had my daughter with me cheering as i crossed the finish line and i got to spend the weekend with my "other" parents from growing up, my best friend's mom and dad who have always treated me like a son. shout out to Mr. & Mrs. C for the good luck!
#swimming
#swimmer
#masterswimming
#swimtraining
#swimlife
#oceanswim
#swimmersofinstagram
#swimfast
#swimfit
#poolworkout
#butterflystroke
#freestyle
#triathlete
#endurancetraining
#fitnessmotivation
#athletelife
#trainhard
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#menshealth
#booksandbiceps #midlifemale
09 Aug 2026
I was swimmin’ in Memphis… swimmin’ with my feet 10 feet in the pool… hahaha… this sounds great in my head… whenever I travel, especially on a hectic book tour I find the key to keeping my energy up is to stick with my workout routine. @gregscheinman and I always talk about how simplicity scales at Midlife Male. For me that means finding pools to swim in along the way. Shout out to the East Memphis YMCA for letting me get my practice in this morning. I haven’t swum inside an outdoor bubble since I was a kid. Brought me all the way back to my age group Swimming days. Now onto Oxford…
11 Nov 2026
Bear Brawl book tour stop number two: the phenomenal @novelmemphis in Memphis. This is easily one of the coolest bookstores I have ever been in. Just signed a huge stack of books, slapped the autographed copy stickers on the covers, and watched them get placed on the shelf to bash and brawl all the other books in the store. We are off to a tremendous start. Tomorrow, we hit up, Oxford, Ole Miss, Square books, and the iconic Rowan Oak Museum. And I’m pumped to hang with my buddy Ace.
10 Nov 2026
Could an elite UFC heavyweight survive a hand-to-claw brawl against a 500-pound apex predator?
That’s the question former sportswriter @jon_finkel set out to answer in his new action-thriller, Bear Brawl and the research behind it will blow your mind.
In today’s edition of The Fox Local Book Club, I chatted with Jon to break down the story of Brick Bridger: a former UFC champion driven to track down and fight a rogue black bear with his bare hands.
Jon didn't dream up this brutal scenario in a gym. It was sparked by an innocent question from his 9-year-old son while staring at a "Beware of Bear" sign in Yellowstone.
If you had zero weapons, how many seconds are you lasting against a black bear? Read the book and learn how to SURVIVE!
#FoxLocalBookClub #BearBrawl #JonFinkel #FOX13Tampa #TampaBayReads #ThrillerBooks #UFC #ManVsWild #BooksAndBiceps #MustReadFiction #Bookstagram
10 Nov 2026
WARNING: Bear Brawl will be arriving in thousands of mailboxes across the country today… because it’s Launch Day!!!!
Make sure you check on your other mail. There’s a good chance it’s getting brawled right now haha.
thank you to everyone who ordered. Thank you to everyone who pre-ordered. Thank you to everyone going out to pick it up today. You’re all Hall of Famer in my book. Let’s go make publishing history.
10 Nov 2026
The Bear Brawl book tour kicks off now! First stop: Parnassus Books in Nashville. Never been here and had to cruise the aisles for a long time. What a legendary local book shop. Bear Brawl comes out tomorrow so you know what to do!!!! Order it right now wherever you get books! Have it overnight delivered! Think about it! You could have your paws on a hardcover or paperback of Brawl in 24 hours. Or you could listen to the sweet, sweet sound of my voice telling you the story on Audible. All the options are there. Tomorrow… Revenge enters the food chain.
09 Nov 2026
Don't let a book bench more than you on this beautiful Bench O'Clock Monday Morning! We are a mere 24 hours from the launch of Bear Brawl and there is only one book that can compete on the literary charts and the NFL Combine... and you know which book it is. This soon-to-be iconic thriller repped 225 almost 12 times this morning and spotted me as I attempted 305. Bear Brawl is the ultimate read for dudes and the ultimate training partner to motivate you to fight a bear or hit a new one rep max. Buy Bear Brawl wherever you buy books today!
09 Nov 2026
BOOM! NEW TRAILER: BEAR BRAWL, T-MINUS 3 DAYS: Part First Blood and part Jaws, I promise to take you on a blockbuster adventure with heart-pounding scenes, humor, heart, bear history, William Faulkner (you’ll see), and family. You’re dropped into the action from the first sentence and the pages fly by, covering tracking, training, fighting, philosophy, pain, grief, love and a cast of unforgettable characters you’ll root for like you’re watching your favorite action movie.
The plot is everything you want in an action thriller:
When a rogue, massive black bear kills Brick Bridger’s mom, the former wrestling champion & UFC fighter enlists the help of a zoologist and his old wrestling coach to study, search for and fight the bear to get revenge. No guns, no weapons; just a fist-to-paw brawl that ends when only one man or animal is left standing.
07 Nov 2026
How realistic is it that a man could take down a black bear without any weapons? That's the premise of author @jon_finkel's new novel "Bear Brawl," an action-packed read that will highly appeal to action movie fans! In this clip, Jon talks about what sort of chances he would give someone in real life of being able to outwrestle a bear.
Full interview: https://loom.ly/ZVv2Hzg
06 Nov 2026
This rules! I got to be a guest on the famous No Limits: The Thriller Podcast and you can listen below. This is very cool for me because I’ve listened to some of my favorite authors (whose books I’ve recommended in Books & Biceps) on this show. Big literary guns like Jack Carr and Brad Thor and Don Bentley and now… yours truly. This was a blast. Head over to @thrillerpodcast to listen... We talk about coming up with killer book premises and in this clip, the secret to coming up with the best taglines to promote a book. Which one do you like best? Enjoy and make sure you pre-order Bear Brawl today! www.bearbrawl.com
06 Nov 2026
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