James Ayotte

James Ayotte

@jamesxatlas

49.9K

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8,477

Following

780

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4

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9/3

Photos/Videos in last 12

Bio

🇨🇦 Montreal, Canada 🏆 @teamatlasmtl @teamatlaslifestyle 🎤 @atlaspodcastx 📸 @jamesxpics

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Recent posts

They say success leaves clues, but if you look behind the numbers, you’ll find something much more important than trophies: heart, discipline, and a community that refuses to settle. Team Atlas has now produced the most IFBB Bikini Pros in the world by a single coach for 5 years in a row, and the most IFBB Pros in Canada for 8 years straight. I don’t take a single one of these years for granted. Behind every number is an athlete who trusted the process and showed up day after day when no one was watching. This level of consistency doesn’t come from shortcuts, hype, or cookie-cutter plans. It comes from meticulous attention to detail, honest communication, and the belief that every athlete—whether they are a first-time competitor or a top Olympian—deserves the same level of respect and precision. They matter, and they deserve our best. At Team Atlas, volume over quality has never been the answer. Every athlete is coached as an individual. We tailor nutrition, training, posing, and mindset to exactly what that person needs to be their best on show day. This personalized, hands-on approach is the standard here, and the results are simply the byproduct of doing things the right way. To my athletes: Thank you for the late nights, the early mornings, and the unwavering belief in our vision; none of this would be possible without you. To my team behind the scenes: Thank you for your precision and dedication. Every check-in and every small refinement compounds over time, and this achievement belongs to all of you just as much as it does to me. 2025 was another record-breaking year with 27 new IFBB Pro cards—including the most new Fit Model Pros in the world in the first year the division was introduced. The standard remains the same for as long as Team Atlas exists. We’re just getting started. 29 Dec 2025 Cowboys never die. 16 Jan 2025 In this episode of The Atlas Podcast, I’m joined by IFBB Fit Model Pro and 3rd place Olympia finisher Jane Jones for an in-depth conversation about her bodybuilding journey and the challenges she’s overcome along the way. Jane shares her transition from Bikini to Fit Model, balancing motherhood with competing and running her coaching business, and the personal challenges she faced leading up to the Olympia. We also dive into important and often overlooked topics, including PED use in women, virilization and its early warning signs, why bloodwork doesn’t always tell the full story, and the importance of prioritizing long-term health over short-term results. We also discuss the evolution of the Fit Model division, why coaches should be present at competitions, the realities of competing at the professional level, and how consistency, discipline, and a long-term mindset apply to bodybuilding, business, and life. This episode is packed with practical coaching insights, honest discussions about topics that often go unaddressed, and plenty of laughs along the way. Hope you enjoy it! The Atlas Podcast is available on: YouTube: bit.ly/AtlasPodcastYoutube Spotify: bit.ly/AtlasPodcastSpotify Apple Podcast: bit.ly/AtlasPodcastApple 02 Nov 2026 Ghosty, CEO of Apple. The grind never stops. 31 Oct 2026 Congratulations to Team Atlas Fit Model Pro @carolcuaya on winning the 2026 All South Pro and qualifying for the 2027 @mrolympiallc in just our 2nd show together! 31 Oct 2026 I’m so proud of my mom for taking her health seriously and losing all this weight! ❤️ For years, she struggled with health problems and back pain, and I kept telling her how much her weight was contributing to these issues and how getting in shape would drastically improve her quality of life and fix her health problems. I also kept reminding her that being overweight could be taking years off her life, and selfishly, I want to keep my mom around forever! 2.5 years later, she’s down 115 lbs! She went through my @teamatlaslifestyle program just like any other client, followed everything seriously, stayed consistent, and never looked back Congratulations, Mama! I love you so much, and I couldn’t be prouder of you! ❤️ 27 Oct 2026 In this episode of The Atlas Podcast, I’m joined once again by Team Atlas Lifestyle & Posing coach Victoria Schmidt for a wide ranging conversation covering her experience competing at the 2026 Fit Model Olympia, the feedback she received, and whether she plans to compete again. We break down the Fit Model Olympia results, the judging criteria, why genetics play such a significant role at the highest level, and what makes the division so important for the future of bodybuilding. We also dive into the Bikini Olympia results, sharing my thoughts on the top placings, judging decisions, and how the standards of the sport continue to evolve. From there, we answer your questions on managing PEDs between competitions, training frequency, the importance of genetics versus coaching, and whether athletes can realistically turn pro naturally. We also discuss the realities of balancing training with a demanding work schedule, building a successful coaching business, and what it takes to consistently produce athletes at the highest level. Of course, we get into some personal updates, including my upcoming move to Texas, Victoria’s life outside of competing, and plenty of laughs and side tangents along the way. Hope you enjoy it! The Atlas Podcast is available on: YouTube: bit.ly/AtlasPodcastYoutube Spotify: bit.ly/AtlasPodcastSpotify Apple Podcast: bit.ly/AtlasPodcastApple 26 Oct 2026 Congratulations to Team Atlas Fit Model athlete @aishamfit on winning the 2026 Kentucky Pro and qualifying for the 2027 @mrolympiallc! 🏆 17 Oct 2026 Congratulations to Team Atlas Fit Model athletes @aishamfit on taking 1st place, @carolcuaya on placing 4th, and @itswhitneylanese on placing 5th at the 2026 Kentucky Pro! 🏆 17 Oct 2026 Congratulations to Team Atlas Fit Model athlete @cece.izaurieta_ifbbpro on winning the 50+ Fit Model Pro class at the 2026 Kentucky Pro! 🏆 17 Oct 2026 Excellence isn’t just an achievement; it’s the standard we live by. Represent the team. Wear the mindset. Get your official Team Atlas merch at merch.teamatlasfitness.com 🎥 @alkimia.productions 15 Oct 2026 Straight to the point. 09 Oct 2026

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DfQG1LIzttIIn this episode of The Atlas Podcast, I’m joined…

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