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Helping healthcare products & services build trust and awareness through the psychology of storytelling.
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homeprodco.com-
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Recent posts
Today @lifebloodau launches its national plasma campaign with five Australian Olympic legends: @michaelklim1, Ian Thorpe, Cathy Freeman, Cate Campbell and Cooper Woods.
A new plasma donation is needed every 33 seconds.
Directed by @henryzalapa
Exec Producer: @dancing_with_mr_d
Production: @homeprodco
Thank you to the Lifeblood Creative Studio, the Australian Olympic Committee, TGI Sports Marketing, and our cast and crew:
Producer: @rayleneohare
DP: @jessegohierfleet
Editor: @bodhic1tta
Sound design: Shaun Clifford
Music: @noah_bloom
Colourist: @yannikronenberg
VFX: @goodmanbros
VO: @emmalungnotlong
30 Sep 2026
HEALTH STORIES need to be told, and deserve to be TOLD WELL.
#healthcareadvertising #Healthcarecomms #commercialproduction #videoagency #homeprodco #patientsstories #healthcomms #medcomms #healthadvertising #healthcareadvertising #healthcareindustry #conceptisking
#mentalhealth #mentalhealthawareness
02 Jun 2024
Five Olympians. 13 gold medals. Just 20 minutes to get the shot.
One of those moments on set where all the planning comes down to a few precious minutes.
A brilliant crew, five sporting legends and the kind of pressure that makes filmmaking so much fun.
#BehindTheScenes #FilmProduction #Lifeblood
03 Nov 2026
Our latest work for @relationshipsnsw explores the connection between our relationships and our health, combining live action and animation to make some of those invisible effects visible.
Creative and production: @homeprodco
Director: @henryzalapa
Producer: @dancing_with_mr_d
Animation: @marthahalliday
DP: @robertcmorton
Editor: @bodhic1tta
Cast: @nubiaquele @the_reel_chrisgale @maryam.nigroh @ollie_harcourt_ham
#HealthStorytelling #FilmProduction #ConnectionIsProtection
06 Oct 2026
A quick thought from set last week.
I’ve been thinking about how often healthcare messaging starts from the organisation… not the moment someone they are trying to reach is actually living through.
It’s a small shift, but it changes everything.
#healthstorytelling
#healthcommunication #conceptisking #commercialproduction #healthadvertising
01 Apr 2026
Behind the scenes of our ‘We’re Listening’ campaign for @relationshipsnsw
Three concepts to choose between.
One house playing two homes.
Heavy storyboarding for a very precise script.
And one focused shoot day with a brilliant crew.
🎥 @robertcmorton
✂️ @benjonesedit
✨ @goodmanbros (VFX)
🔊 @stuartmelvey (sound design)
🎭 @graceho.actor @bren.p.mcbride
#healthstorytelling #commercialproduction #mentalhealth #conceptisking #homeprodco
10 Mar 2026
Storyboards to final film for @relationshipsnsw
#healthstorytelling #commercialproduction #healthadvertising #mentalhealth #conceptisking #homeprodco
09 Sep 2025
Behind every separation are untold stories of stress and strain. This new campaign with @relationshipsnsw highlights the mental health impact too many face in silence.
Production: @homeprodco
Writer/Director: @henryzalapa
PM: @nicholassees
DP: @robertcmorton
1st AC: @hello_christine_anderson
gaffer: @azzepious
Art director: Rob Mason
Sound rec/designer: @stuartmelvey
Make up: Melinda Allen
Prod asst: Alex Lucia
Editor: @_jen_bones_
VFX: @goodmanbros
Colourist: @henryzalapa
Husband: @bren.p.mcbride
Wife: @graceho.actor
#healthcareadvertising #conceptisking
#mentalhealth
18 Aug 2025
If it already exists, don’t remake it.
Elevate the format—or don’t make it at all.
#healthstorytelling #conceptisking
#CreativeDirection #HotTake #HealthcareMarketing #VideoStrategy
29 Apr 2025
Storyboards to final shot.
25 Feb 2025
Switching things up to start 2025! 🎬 Three comedy spots for Nice Pak Products, including this fun one for @cerumol_anz . Big thanks to the incredible cast and crew who made it happen! #healthadvertising #healthstorytelling #conceptisking #medicaladvertising #homeprodco
Writer and Director: @henryzalapa
Producer: @nicholassees
DP: @robertcmorton
1st AD: Emily Mitchell
1st AC: Christine Anderson
Gaffer: @azzepious
Sound Rec: @martinjohncox
Art director: Rob Mason
Make up: @jpryermakeup_fx
Edit: @homeprodco
sound Design: @stuartmelvey
Talent: Natasha Borg
10 Feb 2025
BTS from a recent project launching soon. 🎬
16 Dec 2024
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