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PRINT IS DEAD Presented by @gcs_agency 〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️
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Recent posts
📗 Pre-orders now open! 📗 Link in bio
**This issue is going to sell out quickly so make sure to claim yours before they're gone.**
About the theme:
In VOL. 4: Eyes on the Prize, we journey all the way to the end of the rainbow to confront the mythical pot of gold and/or question its very existence. Our contributors reveal the goals they’re chasing creatively, professionally and personally; their great distractions, great rewards, and what happens when they finally achieve said goals (or not). We focus on focusing, think about thinking and feel every feeling; setting our sights on an existential horizon and riding into the proverbial sunset of our creativity. Join us as we chronicle the emotions, surprises and delights of the road.
Theme description by Lisa Plachy @poetessestpetite
Design by @play_sf
➜ Short-run of only 2,000 copies
➜ 176 pages wrapped in 4 limited-edition, endurance silk covers
➜ Featuring 26 gifted creatives, personalities and brands divulging insightful morsels
➜ 13 removable stickers
#grossmag #eyesontheprize #grossmagazine #grossmagvol4 # #print #magazine #printisdead #printdesign
17 Nov 2021
We’ve got a real obsession with stickers over here that stems from growing up skateboarding and repping our favorite brands. Now we’re older and get to rep our favorite artists with these die-cut artist created stickers. 11 per magazine, each one revealing something new underneath to fill the void.
27 Feb 2018
Timeless. Tasty. Tangible.
.
Available globally now.
.
shop.grossmag.com
.
128 pages of design by @play_sf
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10 removable artist stickers that reveal hidden content.
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Limited to 4000 copies.
08 Dec 2018
Activation becomes archives.
GRØSS Mag 10YR in 236 Powell St., San Francisco CA
📸 @mikeqmckay
30 Sep 2026
Installation views
📸 @brendanmainini
28 Sep 2026
GRØSS LOVES YOU
@msa_photography
28 Sep 2026
Massive thanks to all who have supported us over the years. Here's to 10 more.
📸 @mikeqmckay
~~~~
Apropos, 2026
Grøss Magazines encased in acrylic
Edition of 3 (each is unique)
Dimensions: 28 (w) x 9 (d) x 36 (h)
SHOP.GROSSMAG.COM
To commission a larger or smaller version, email [email protected]
28 Sep 2026
In 1990, the year I was born, Maurizio Cattelan made 'Strategies,' a precarious house of cards constructed from Flash Art magazines, aluminum and glue. To me, that work represents the art world's fickle ecosystem: artists, galleries, critics, publications and markets leaning against one another, somehow keeping the whole thing precariously upright.
I first saw 'Strategies' at @mambobologna in 2021 (swipe to see the pics I took). It stuck with me, and I knew I wanted to reinterpret it using copies of Grøss eventually. I just needed a decent reason.
Ten years of Grøss feels like reason enough, I reckon.
Cattelan transformed a publication into an artwork. For a decade, Grøss has done something like the inverse: transforming artworks, artists and the strange ecosystem surrounding them into a publication. Now the publication becomes artwork again. A neat feedback loop, eh.
One very important structural difference, though:
Cattelan's aluminum supports attempt to disappear, creating the illusion that his magazines are performing an improbable balancing act. Here, there is nothing to hide. Each Grøss is individually preserved inside a crystal-clear acrylic case—part frame, part exoskeleton, part preservation cryochamber. The support structure is clean, rigid, and proud to be seen.
The magazines aren't bent. They're not cut, glued, or sacrificed at the altar of art. They're protected as the artifacts they've become after ten years of making the damn things.
An appropriator appropriating an appropriator and calling it 'Apropos.' :)
Whether this is homage, theft, institutional critique, publishing therapy, or a ridiculously elaborate way of displaying magazines is up to you.
@mauriziocattelan, if this somehow finds its way to you: I owe you one... Literally. I'll send you an edition. All I need is an address.
- Victor Gonzalez
Co-founder, Grøss Magazine
####
Come see Apropos at the Grøss Mag 10YR Party + Pop-Up this Saturday September 19th.
LINK IN BIO
17 Sep 2026
Getting ready for Saturday.
Can't wait to see all your silly faces.
→ RSVP LINK IN BIO ←
Thank you @vivasinc for always delivering epic production and installation services!
15 Sep 2026
We slapped an embroidered patch on this clean tee and called it a White Patch Tee.
100% cotton
Only 10 in each size available online.
More will be available in person at our San Francisco pop-up starting September 19 at 236 Powell St. in Union Square
shop.grossmag.com
Link in bio
14 Sep 2026
SEPTEMBER 19
EIGHT - LATE
236 POWELL ST.
For our 10YR anniversary, we’re bringing it back to San Francisco for a big party and 10-day pop-up with new merch, original artwork, live music, DJ sets, the full Grøss archive, and 'Apropos' — a limited-edition sculpture inspired by Maurizio Cattelan’s 'Strategies.'
The new merch pulls directly from a weathered Grøss piece that survived the last decade.
Come get wild, see the work, and snag something before it disappears forreeeevvvveeerrr.
LINK IN BIO TO LEARN MORE
09 Sep 2026
Of course they have a sneaky extra zipper pocket.
Pre-orders start next week.
27 Aug 2026
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