Sasha Kovaleva

Sasha Kovaleva

@alekskovaleva

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Bio

Cultural Strategist, Editor-in-Chief & Co-Founder @hube.magazine

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hubemag.com

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Recent posts

Iconoclast, provocateur, master of irreverence—these are just a few of the ways people have described Maurizio Cattelan, the Italian artist whose slippery and satirical works have long entertained, challenged, and moved audiences worldwide. Not one for explaining himself—so much so that from 1997 to 2006 he hired someone to perform him at public appearances that ranged from lectures at Yale to interviews on Vatican radio—in conversation, Cattelan’s aphoristic responses feel not unlike the pithy one-liners his work delivers. “In theory,” he tells hube, “anything can become art. In practice, not everything should—at least not immediately.” @mauriziocattelan uses humour to reflect on the art world, systems of power, and the transient nature of life. With these fields of interest in mind, we invited @maxsiedentopf—an artist who plays with the absurd—to create a series of photographs to accompany this story. In them, Cattelan’s “death” arrives. It is mischief and mortality, side by side. Don’t miss our feature on Maurizio Cattelan in hube SS26, arriving in stores in late April. Pre-order your copy now via the link in bio. ​​Talent: @mauriziocattelan Photographer and Creative Director: @maxsiedentopf Stylist: @francescacefiscasoli Set Designer: @milanoscena Makeup and Hair Artist: @sara.bergaglio using @maccosmetics Photo Assistant: @henrygorse 2nd Photo Assistant: Leonardo Vecci Innocenti Digital Technician: Alessio Spanu Styling Assistants: Tommaso Benedetti, Allison Papi Set Design Assistants: Alfredo De Luca, Elisabetta Fefè Production: @chillbillstudio @hube.creators Production Team: Maddalena Beretta, Francesca Graziano, Paolo Novarese, Giulio Fiorito, Carlotta Cannata, Alfonso Esposito Stunt Team: Simone Belli, Antonio Palladino, Manuel Resta Location: Residenza Location @residenzalocation Catering: The Food Guys @thefoodguysmilano EIC hube: Sasha Kovaleva @alekskovaleva Creative & Fashion Director hube: Gabriella Norberg @gabriella.norberg Art Direction: @hube.creators #MaurizioCattelan #hubemagazine 06 Apr 2026 Once upon a time… #WillemDafoe for @hube.magazine Out in 3 weeks 🙏🏻 @dudihasson1 @gabriella.norberg @narrativepr @petransellge @thewallgroup @halooomie @chalibs @tmappl @notsergioh 03 Mar 2024 What a year 😻 Merry Xmas! ☃️ @hube.magazine 25 Dec 2023 I never thought you were a fool But darling, look at you You gotta stand up straight, carry your own weight These tears are going nowhere, baby 🎶 #U2 #Baku 05 Nov 2026 #AlmaAllen @perrotin #Paris 04 Nov 2026 If you’re looking for something to curl up with this autumn, Lost Lambs by Madeline Cash is an excellent choice #Paris 04 Nov 2026 This Is Still Not a Pipe: The Afterlife of Magritte @gagosian #London 04 Nov 2026 Favourite season @artbasel #paris #artbasel 22 Oct 2026 Remember Me #BarbaraKruger @boursedecommerce 21 Oct 2026 How come every time you come around My London London Bridge wanna go down 🎶 #london 19 Oct 2026 100% chance of @prada ☔️ #rainyday #weekend 10 Oct 2026 This is a drawing by Jacques-Louis David of Marie Antoinette being taken by cart to her execution. You are unlikely to encounter it at an exhibition devoted to the French queen. It is, after all, much more pleasant to dwell on the charms of Rococo than on the final chapter of her life. The past year — and this one, too — have somehow unfolded under her sign. It started with a wonderful exhibition at the V&A in London; now, at Versailles, we are marking 20 years since the release of Sofia Coppola’s Marie Antoinette. And somewhere along the PCT in the Sierra Nevada, I decided to reread Stefan Zweig. Unless you went to school in Austria, Marie Antoinette: The Portrait of an Average Woman probably wasn’t on your reading list. My history teacher slipped it into my hands when I was 16. At that age, what stays with you is inevitably the beautiful life: the shoes, the dresses, the balls, the sheer extravagance of it all. At 36, the perspective shifts. Zweig’s Marie Antoinette is often published alongside his Mary Stuart, for obvious reasons. I find Mary Stuart harder to pity: she was a politician to her core and understood the risks she was taking. The tragedy of Marie Antoinette is different. It is, in many ways, the tragedy of an ordinary woman who happened to find herself in an extraordinary — and ultimately fatal — position. Zweig, repetitive as he can sometimes be, is brilliant at tracing her transformation: from a charming, rather naive and reckless young woman into someone capable of an almost astonishing dignity in the face of death. At 16, I was fascinated by the dream. At 36, I find myself thinking about the woman who had to wake up. “We have dreamt a pleasant dream, that is all.” 05 Oct 2026

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DWyvPAzDOwZIconoclast, provocateur, master of irreverence—t…
C4Ddt13o_8gOnce upon a time… #WillemDafoe for @hube.magazin…
C1SGAlYoKkOWhat a year 😻 Merry Xmas! ☃️ @hube.magazine

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