German Design Council

German Design Council

@germandesigncouncil

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The Awards of the German Design Council 🏆 German Design Awards 🏆 German Brand Awards 🏆 German Innovation Awards 🏆 ICONIC AWARDS

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The German Design Council is a leading international organisation for design, brand, and innovation – driving the transformative power of design for business, society, and the environment. Our international awards spotlight the transformative power of design across brand leadership, product development, innovation culture and the built environment. They make excellence visible, support global visibility for companies and creatives, highlight emerging trends and connect people, ideas and industries across borders. 🏆 Through renowned awards such as the German Design Awards, German Brand Awards, German Innovation Awards and ICONIC AWARDS (@iconicawards_), we demonstrate how design, brand, innovation and architecture drive business impact, strengthen competitiveness and shape the future of industries worldwide. Our awards honour outstanding achievements, highlight best practices and provide orientation for companies, creatives and decision-makers. Each award format has its own focus – together they create a comprehensive overview of international design quality, strategic brand excellence and innovation leadership. #germandesigncouncil #germandesignaward #germanbranaward #germaninnovationaward #iconicawards 03 Jun 2026 Wer entscheidet, was eine Innovation auszeichnet? Lerne Dr. Frederike Fritzsche aus der German Innovation Award Jury 2027 kennen. 👤 Dr. Frederike Fritzsche ist Chief Tech Transformation Officer bei OTTO (@otto_de) und hat im Bereich Entrepreneurship & Entrepreneurial Finance promoviert. Sie verbindet Technologie, Data & AI mit geschäftlichem Nutzen. Ihr Fokus liegt auf der Skalierung von Generative AI und der Befähigung der Mitarbeiter, Innovationen in messbare Ergebnisse umzusetzen. Zudem setzt sie sich für mehr Vielfalt in der Tech-Branche ein. Die Jury des German Innovation Award vereint Expert*innen aus Technologie, Digitalisierung und Wissenschaft, die unabhängig und interdisziplinär bewerten, welche Innovationen wirklich Zukunft gestalten. 💡 Dein Projekt hat das Zeug für echten Impact? Reiche es jetzt ein! #germaninnovationaward 05 Nov 2026 A brand's identity isn't just what you see. It's what drives every decision. The strategy behind it. The ideas that give it character. The people who bring it to life. The German Brand Awards 2027 celebrate outstanding brands and the creative and strategic achievements behind them. 📢 The Call for Entries is now open. Show us what's at the heart of your brand. 👉 Register now via the link in bio. #germanbrandaward #brandatheart 04 Nov 2026 Want to know who's evaluating your work? Meet three Jury Members from our Discipline "Excellent Communications Design" – each bringing a distinct angle to the field. 👤 Lukas Cottrell – Managing Partner at the Peter Schmidt Group (@peterschmidtgroup), Germany's largest design agency, with over 20 years' experience in marketing strategy, brand development and digital transformation for international blue-chip clients. 👤 Maria Mack – Head of Global Communication & Brand Management at Liebherr-Hausgeräte (@liebherrhausgeraete_de), exploring how design quality creates genuine added value at the intersection of branding, user insight and innovation. 👤 Jens Grefen – Senior Executive Director Creation at Interbrand (@interbrand), part of the management team for Central & Eastern Europe, with over 20 years' branding expertise counselling clients across multiple industries. 👤 Jianjun Xie – Founder of Dongdao Creative Branding Group, which he has led since founding it in Beijing in 1997, growing it into a leading creative branding and development consultancy. Our jury members are organised across three disciplines – architecture, product design and communications design – as well as two additional categories, service design and circular design. Convincing our international jury of design experts demonstrates true expertise in design innovation and a strong focus on the needs of both customers and the market. #germandesignaward 27 Oct 2026 Curious who judges the German Design Awards? Meet three Jury Members from our Discipline "Excellent Communications Design" – each bringing a distinct angle to the field. 👤 Wiebke Meyer-Lüters (@wipi_ml) – Creative Director & Co-Founder of studio tülü (@studio.tulu) in Hamburg and Dortmund, developing brand identities, digital presences and design-driven systems for clients such as HYROX and MYMARINI, with a Master’s degree in Design and Entrepreneurship from New York. 👤 Prof. Laurent Lacour – Managing Partner at hauser lacour (@hauserlacour), a design studio known for branding and corporate design projects for clients such as Siemens and Deutsche Börse Group, and full professor in the Department of Design at Düsseldorf University of Applied Sciences. 👤 Kristine Holzhausen – Chief Creative Officer at Leo Germany (@leo_germany_agency), responsible for creative direction, with over 20 years’ experience in brand strategy, art direction and design, developing international campaigns and brand identities. Our jury members are organised across three disciplines – architecture, product design and communications design – as well as two additional categories, service design and circular design. Convincing our international jury of design experts demonstrates true expertise in design innovation and a strong focus on the needs of both customers and the market. #germandesignaward 22 Oct 2026 German Design Award Confessions: ⁠ ⁠ @coldefy.fr in conversation with @simonkeanecowell on the emotional connection architects develop with their projects.⁠ ⁠ @germandesigncouncil⁠ ⁠ #Architonic #GermanDesignAward #DesignConfessions #Creativity #GermanDesignCouncil 22 Oct 2026 German Design Award Confessions: ⁠ ⁠ @coldefy.fr in conversation with @simonkeanecowell on creativity, work-life balance and the realities of running an architecture studio.⁠ ⁠ @germandesigncouncil⁠ ⁠ #Architonic #GermanDesignAward #DesignConfessions #Creativity #GermanDesignCouncil⁠ 21 Oct 2026 Is your concept innovative and forward-looking? Submit your product, project, strategy or business model to the German Innovation Awards 2027. An interdisciplinary jury of experts from business and academia recognises B2B and B2C solutions that combine future potential with market readiness. Winners benefit from greater credibility, a stronger business case and lasting visibility, including award show photos, a bespoke award clip and a permanent place in our online gallery. 👉 Submit your entry by 5 February 2027. #germaninnovationaward 21 Oct 2026 Want to know who's evaluating your work? Meet three Jury Members from our Discipline "Excellent Communications Design" – each bringing a distinct angle to the field. 👤 Prof. Dr. Brigitte Franzen – Director of the Bauhaus Archive / Museum of Design in Berlin (@bauhaus_archiv), an art and cultural studies scholar specialising in landscape theory, public space and the history of the avant-garde and contemporary art. 👤 Anna Barbara – President of POLI.design (@polidesign) and Full Professor in Interior and Exhibition Design at the Politecnico di Milano (@polimi), an internationally recognised researcher pioneering Atmospheres and Olfactory Design across Europe, Asia, the Middle East and the USA. 👤 Roland Bechmann – Partner & Managing Director at Werner Sobek (@werner.sobek) in Stuttgart, responsible for the firm's design department while also heading its business development, competitions and bridges divisions, and driving its Triple Zero Task Force for climate-neutral construction. Our jury members are organised across three disciplines – architecture, product design and communications design – as well as two additional categories, service design and circular design. Convincing our international jury of design experts demonstrates true expertise in design innovation and a strong focus on the needs of both customers and the market. #germandesignaward 19 Oct 2026 Curious who judges the German Design Awards? Meet three Jury Members from our Discipline "Excellent Product Design" – each bringing a distinct angle to the field. 👤 Axel Schmid – Head of Product and Project Design at Ingo Maurer (@ingomaurer_official), part of the Munich design team since 1998, whose 'Jetzt' luminaire is part of the permanent collection at MoMA New York. 👤 Andreas Diefenbach – Managing Partner at PHOENIX Studio Stuttgart (@phoenix_design_official) since 2019, with a career closely intertwined with the studio's development since 2009, building and leading interdisciplinary innovation teams in a global context. 👤 Mark Shipard – Global Director of Design at Leica Camera AG (@leica_camera), responsible for the strategic direction of industrial, UI and UX design, having established the in-house design department in 2015 after previously leading design teams at Audi. Our jury members are organised across three disciplines – architecture, product design and communications design – as well as two additional categories, service design and circular design. Convincing our international jury of design experts demonstrates true expertise in design innovation and a strong focus on the needs of both customers and the market. #germandesignaward 14 Oct 2026 German Design Award Confessions: ⁠ @jaimehayon in conversation with @simonkeanecowell on failing, learning and why getting it wrong is part of getting it right. ⁠ ⁠ In collaboration with @germandesigncouncil × @architonicag⁠ ⁠ #GermanDesignAward #JaimeHayon #DesignConfessions #Design #GermanDesignCouncil⁠ 13 Oct 2026 Want to know who's evaluating your work? Meet three Jury Members from our Discipline "Excellent Product Design" – each bringing a distinct angle to the field. 👤 Alain Gilles (@gillesalain) – Signature Product & Furniture Designer at his own studio, founded in 2007, collaborating with brands including Ligne Roset, Bonaldo and La Chance, and named Designer of the Year 2012 by the Biennale Interieur. 👤 Anne Asensio (@anneasensio) – Vice President Design Experience at Dassault Systèmes (@dassaultsystemes), where she founded the multidisciplinary Design Studio, having previously held executive roles in design management and innovation strategy at Renault and General Motors. 👤 Makiko Tsumura – President-Elect of the World Design Organization (@worlddesignorg) and Director at the Japan Institute of Design, responsible for the Good Design Award (G Mark) since 2010 and launcher of the Good Design New Hope Award in 2022. Our jury members are organised across three disciplines – architecture, product design and communications design – as well as two additional categories, service design and circular design. Convincing our international jury of design experts demonstrates true expertise in design innovation and a strong focus on the needs of both customers and the market. #germandesignaward 12 Oct 2026

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DfUFeEfgmp6A brand's identity isn't just what you see. It's…

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