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@gap

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Recent posts

Give your gift. Now live. This holiday, togetherness is all we’re after. A moment to share love. Joy. Our gifts. To be there for each other — when it matters most.

Featuring A Cappella Academy, Tonality, and Sainted. Three unique choirs. Together in CashSoft. @saintedtrapchoir members @cdukeswin @donnieblackk @newjaxxcity @iamkriss_ @goddess_ming @mi2dami @frenchiee5678 @thedennisreedjr @djfanniemae @ourtonality members @aaronj_official @abbi.berry @kurttijamomusic @mariah_raee @mattdubbtgg @miriam.rahwa @m0rganizm @noahjackson136 @raesonance @samueljavila @shannonfishvocals @xoreya__ @tjsimontenor @hinduitive @itsyoungjinkim @luzr0driguez @acappellacademy members Akira Y., Alejandra Elizalde, Emily Adeleine Lee, @nguyen.hugooo, @jackbos_official, @kenzie.mm33, @hello.miro, @vielma_olivia, Ryan Kaufman, Shiloh Sabine Tighe, and @sophia._hinton. “I’ll Be There” by The Jackson 5 Director @carissajg Arranger & Choir Director @alexanderlblake Explore CashSoft at link in bio. 03 Nov 2026 Behind the sounds. The individuals who make up this year’s holiday choir. Spanning generations and backgrounds. Bringing their unique gifts together. On set and in studio. Wearing CashSoft. With @saintedtrapchoir @ourtonality @acappellacademy Explore CashSoft at link in bio. 06 Nov 2026 The CashSoft Collection. The warmth of the season, in our bestselling knits. Designed to feel cashmere-soft. Made to be machine washable. Perfect to wear, share — and gift. Explore CashSoft at link in bio. 06 Nov 2026 The gift of unity. You met each choir. Now see them come together. Unified in voice — and purpose. A group of strangers who shared their gifts and became something greater: a community. Singing the iconic track, “I’ll Be There.” “The song says you are not alone,” says Alexander Lloyd Blake, Arranger & Choir Director. “When you need support, when you need validation — you have the people around you. I think so many of our struggles feel isolating, and it feels very difficult to move through them. But when you have community, you can move a little bit further.” Featuring @ourtonality, @acappellacademy, and @saintedtrapchoir. Behind the scenes in CashSoft. Explore CashSoft at link in bio. 06 Nov 2026 Ready to unwrap. Their favorite gifts, featuring CashSoft accessories. Our plush fabric that feels cashmere-soft. Explore CashSoft at link in bio. 05 Nov 2026 The gift of friendship. With @saintedtrapchoir. A group of lifelong friends from Charlotte. A sound shaped by gospel and hip-hop. Sainted shows us the power of music rooted in southern culture. More than a choir, it’s a family. Together in CashSoft. Members @cdukeswin @newjaxxcity @thedennisreedjr @goddess_ming @mi2dami @djfanniemae @frenchiee5678 @donnieblackk @iamkriss_ Explore CashSoft at link in bio. 05 Nov 2026 Meet @saintedtrapchoir. The originals. At the vibrant intersection of gospel and hip-hop, North Carolina-based Sainted Trap Choir, or just Sainted as they are affectionately known, taps into the magic of southern culture — and reinvents tradition. That bridging of various sounds makes them stand out. A unique music style that is completely their own. And it’s why they’ve been invited everywhere from halftime performances, to TV shows, to going on tour with Rick Ross. Some of the members go back 20 years, with co-founders @djfanniemae and @thedennisreedjr. Supporting each other’s individuality to be just who they are. “If we all come together, we just shine one bigger, brighter light,” says creative director @frenchiee5678. “And that’s what this project is doing. Bringing a lot of different types of light bulbs together to unify and shine to the world.” Explore CashSoft at link in bio. 05 Nov 2026 The gift of hope. With @acappellacademy. A Cappella Academy empowers young musicians from all over to find their voice. Creating the next generation of artists. Bringing their gift of warmth. Joy. And hope for the future. Wearing CashSoft. Featuring @kenzie.mm33, @nguyen.hugooo, @vielma_olivia, @jackbos_official, Ryan Kaufman, Emily Adeleine Lee, @sophia._hinton, Akira Y., @hello.miro, Shiloh Sabine Tighe, and Alejandra Elizalde. Choir Producer and Director of Advancement @theonlyshamsyouknow Founders @rdietz55 @thebenbram @avi_kaplan Explore CashSoft at link in bio. 04 Nov 2026 Meet @acappellacademy. The future. A Cappella Academy is made up of young talent from all over the world, from 9-year-old Miró, our youngest campaign star, to Jack, a 17-year-old tenor. Every year, the summer program brings together kids who are passionate about music and empowers them as artists — with a foundation built on kindness as much as craft. “One of the cool things about A Cappella is that it’s team sport,” says Academy Director Rob Dietz. “You got to have other people to do it. And it really builds a lot of community.” The cohort focuses on each person’s unique gifts, regardless of background or experience. Everything from beatboxing to studio production — and of course contemporary vocal training — guided by award-winning educators and mentors. “It’s made me ten times better at so many different things,” says Jack. “And it’s really boosted my confidence.” The outcome: the next generation of singers, lifelong friendships, and lifelong gifts. Shared now, with us. Together in CashSoft. Explore CashSoft at link in bio. 04 Nov 2026 The gift of community. With @ourtonality. A choir on a mission to spark social change through their music. The group brings a softer tone to our campaign. Celebrating the diversity of its members. Leading with love. Full of heart. All in CashSoft. Featuring @mattdubbbgg @aaronj_official @noahjackson136 @tjsimontenor @hinduitlive @kurttijamomusic @itsyoungjinkim @alexanderblake @xoreya_ @miriam.rahwa @mOrganizm @shannonfishvocals @abbi.berry @samueljavila @mariah_raee @raesonnance @luzr0driguez Explore CashSoft at link in bio. 04 Nov 2026 Meet @ourtonality. The storytellers. Tonality’s Founding Artistic Director Dr. Alexander Lloyd Blake started the group in 2016. The GRAMMY Award-winning choir reimagines choral music to give a voice to social justice issues — and feelings that may otherwise go unsaid. “There’s no better space than music to do that,” @alexanderlblake says. “Tonality is this intersection between art and activism and validation and acceptance.” The topics they choose often come from within the diverse Los Angeles group — a mix of singers from a variety of backgrounds. By sharing their different experiences and stories, they create a place of support. A way to be there for each other. Turning what are often heavy issues and transmuting them into action. And hope. Says Alex, “I think if we create more spaces where people feel like they can share, where they’re loved, this is how we really make change.” More than a choir, a community. Together in CashSoft. Explore CashSoft at link in bio. 04 Nov 2026 Gift exchange. This is what happens when three unique choirs from across the country share their gifts with each other. Their musicality. Their personalities. Their differences. Their joy. Generating a deep feeling of togetherness to create something bigger than themselves. This is @ourtonality, @saintedtrapchoir, and @acappellacademy joining forces to make this year’s Gap holiday choir — all in CashSoft. Shot by @bjorniooss. Explore CashSoft at link in bio. 03 Nov 2026

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DfSDD3VBUgAGive your gift. Now live. This holiday, togethe…
DfaM2uXkpCfBehind the sounds. The individuals who make up …
DfZ_LMqmO_hThe CashSoft Collection. The warmth of the seas…

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