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“The Unrelenting Pursuit of Excellence”™️ Tier 1 SF Operator 🇬🇧 2 x World record breaker 🚴🏻♂️ @alanastott 💍 Author📚 Speaker 🌎 TV Host 🎥 Adventurer
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#specialforces#thestandard#realstrength#mensmentalhealth#fatherhood#newrelease#relentless#worldrecord#security#womensafety
Recent posts
Finally it’s here, Relentless is available nationwide throughout the USA.
This book tells many stories of defying the odds and being told it’s impossible,but with the right mindset and tenacity you can be setting benchmarks and achieving great things.
Military, corporate or sporting world, Dean has been able to adapt in all arenas and be the elite.
What does it take to be Relentless?
Available on Amazon, Barnes & Noble and signed editions can be purchased at my website.
Link in bio 👆🏻
#newrelease #relentless #specialforces #worldrecord #security
28 Nov 2022
Wine & War Stories! Need we say more. What a great night as @deanstott told amazing stories while @grillcheese49 provided the ranch and wine 🍷. @solycocapital
02 Nov 2026
Not naming them. Don’t need to. But kill the excuses first, no broken home, no bad estate, no lack of opportunity. Ivy League, penthouses, family money with every advantage going.
So what was missing? It wasn’t money or education, It was a standard.
And it wasn’t one man, it was a group, agreeing it was fine, nobody blinking.
That isn’t an alpha. A pack with no code is just a gang with better lawyers.
Money didn’t cause it. Money bought the silence.
You can buy a better lawyer. You can’t buy a code.
Set that Standard even if standing alone.
#specialforces #womensafety #mensstandards
28 Oct 2026
In Charlie Higson’s new 007 novel, King Zero, Bond wears a vintage Vertex Cal 59 W.W.W., an original wartime piece inherited from a great-uncle who served with the 6th Airborne Division at Pegasus Bridge on D-Day.
It’s a fitting choice. Founded in 1912, Vertex was the only British company among the “Dirty Dozen”, the twelve makers commissioned to supply watches to the British Army in the Second World War. Built to be waterproof, legible and dependable when it mattered most. Over a century later, Don Cochrane revived the family name and brought that heritage back to the wrist with the M100 in 2016.
Huge congratulations @thedoncc and to the whole Vertex team. Thoroughly deserved.
Of course, I like to think my photo on the Vertex website may have helped settle the decision. Some of us were simply born to wear the dinner jacket. 🍸
@vertexwatches @charliehigson
#Vertex #JamesBond #007 #KingZero #DirtyDozen BritishWatchmaking MilitaryWatches Heritage
11 Oct 2026
For anyone still struggling with consent, we tried protein shakes.
Dean tried the shake.
He didn’t really want it, but he tried it.
I offered it again.
He said no.
I kept asking.
Still no.
I even brought Sarah into it with a strawberry shake.
Still no.
At no point did Dean trying the shake once mean I had permission to keep giving it to him.
His first reluctant yes didn’t cancel out his later no.
My wanting him to have it didn’t matter.
Sarah having a different flavor didn’t matter.
Someone else thinking he’d enjoy it didn’t matter.
How many protein shakes he’d had before wouldn’t matter either.
He didn’t want the bloody shake.
Consent can be enthusiastic.
It can be withdrawn.
You can change your mind.
You can say yes to one thing and no to another.
You can say yes to one person and no to their friend.
A previous yes is not a current yes.
If someone becomes too intoxicated, asleep or otherwise unable to participate in that decision, that isn’t an opportunity to keep going.
It is a reason to stop.
We seem to understand this perfectly well when it’s a protein shake.
So perhaps consent was never actually the complicated part.
#consent
01 Oct 2026
Second round of golf in my life. The first was 14 years ago in Dubai. Clearly I don’t rush these things.
This time it was @monarchbeachgolflinks in Dana Point, for the LIFT Foundation’s 14th Annual Charity Golf Tournament, and what a setting to get reacquainted with the game.
@liftfoundation is a small, family-run nonprofit in Orange County doing serious work. They support local children and families going through the hardest times: families facing a cancer diagnosis, single mothers, foster families and vulnerable kids in high-risk situations. Their aim is to help break the cycle of poverty and make sure these families know they’re seen and not facing it alone. Proud to have played a small part.
As for my golf, the scorecard stays classified.
A word of caution, though. A golf buggy contains more improvised weaponry than you’d expect. Divot tool held as a push dagger. Three tees deployed Wolverine-style. Old habits. Nobody was harmed, apart from the golf balls.
Thank you to LIFT and everyone who organised, played and gave generously. Thank you @1elitestrength for the invite and coaching.
#LIFTFoundation #CharityGolf #MonarchBeach #DanaPoint #GivingBack OrangeCounty
25 Sep 2026
Volume isn’t confidence.
Shouting is a bid. It’s a man asking the room to treat him as capable because he isn’t certain he is. Competence doesn’t need a vote.
And here’s the tell I’ve watched play out every single time when it actually goes wrong, the loud ones go quiet and the quiet ones start talking. Pressure doesn’t build character. It reveals it.
The men shouting at you online about dominance have never been in a room where it counted.
Think of the calmest man you know. That’s the standard.
#leadership #thestandard #realstrength #menshealth
21 Sep 2026
“Alpha Male” The word originated from a cage.
1947, Basel Zoo. Unrelated wolves put in an enclosure together as strangers, nowhere to go, not enough food. They fought over scraps, and whoever won got called the alpha. That’s the entire origin of the word.
When biologist David Mech went and watched wolves in the wild, he found no hierarchy at all. He found a family. A mother, a father, their young. The alpha is the dad. He leads because he’s the parent, not because he beat anyone. Mech has spent decades trying to take the word back and has said his own book should be out of print.
So every man selling you “alpha” is quoting stressed animals in captivity and calling it nature. He’s describing a prison and telling you it’s the wild.
The real one never uses the word. He’s too busy feeding and protecting his family.
That’s the standard.
#TheStandard #AlphaMale #RealStrength #MensMentalHealth #Fatherhood
13 Sep 2026
This is well outside my comfort zone. I’m not a social media person and putting my face on camera makes me want to do almost anything else.
But sixteen years at the sharp end taught me what real strength looks like, and boys are being sold a counterfeit, one that costs the women around them far more than it costs them.
That lie has stopped being something happening on the internet and it’s in real houses now.
It’s going to take men saying that to other men. I’ve got a son who’ll grow up inside that, and I’ve watched what it costs the women who never asked to be part of it. Saying nothing stopped being an option.
#TheStandard #RealStrength #MensMentalHealth #Fatherhood #Veterans
08 Sep 2026
17 times around the sun, 227 laps of the moon around us, 6,209 sunrises, so much has happened in our lives @alanastott from that day our paths crossed.
From the very first photo to the present, some things have remained constant;
• Your kind heart
• Your infectious beautiful smile
• Your willingness to make the world a better place
• My tight shirts (tight is right, loose is no use)
• My love and affection for you.
The images do it no justice, we have lived 10 lifetimes, the family has grown but still through these adventures we can still smile and live this family bond.
Thank you @alanastott for crashing into my life and opening my eyes.
#17years #anniversary #lifechanging #family #adventure
30 Aug 2026
17 years ago today the world lost a warrior.
On this day in 2009, Sergeant Lee Andrew (Andy) Houltram was killed in Afghanistan. He was one of a group of commandos assigned to destroy a Taliban bomb-making factory.
Andy began the lightning attack on the Taliban compound by fast roping from a helicopter.
As he led the elite troops a fierce gunfight broke out and enemy fighters tried to flee to a safe house which had been booby-trapped with a series of buried mortar shells.
Several shells detonated simultaneously – killing Andy and injuring three others.
Despite these casualties the SBS mission was a huge success.The bomb-making factory was destroyed, meaning numerous more lives could have been saved thanks to the operation.The Taliban also sustained greater losses than the SBS.
A huge character and greatly respected by all within the unit. “Gone but never forgotten”
#ultimatesacrifice #specialforces #legend
29 Aug 2026
PNG EXPLAINED - Why Special Forces Operators get designated as persona non grata.
@deanstott MBE reveals the harsh reality of being PNG'd—a term used within the defence community to describe being effectively blacklisted or disowned by one's former unit. It is a stark look at how outdated secrecy policies continue to impact ex-Special Forces operators long after they leave the service. Dean contrasts the reality of these internal blacklists with the public recognition he received for his civilian achievements, highlighting the contradictions that often exist between military administration and real-world impact.
Recorded at @barearmsfilm , edited by @d_fell_ - thank you guys!
#SpecialForces #DeanStott #MilitaryLife #SBS #MOD #BehindTheScenes
28 Aug 2026
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