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Welcome to Concrete's official Instagram account #concreteicons
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There is a certain freedom in allowing yourself to change, to grow beyond the versions of yourself you once knew, while holding on to the things that remain true. For @kindaalloush, life has been a journey of many chapters, each bringing a new understanding of identity, belonging and the meaning of fulfilment. Between the places she calls home, the roles she embraces and the ambitions she continues to nurture, she has learned that becoming is never a finished process. Some things evolve, others stay with us, and there is beauty in making room for both.
In She Who Wanders, Kinda reflects on the art of embracing life’s many chapters without losing sight of oneself.
Kinda wears outfit from @concrete_official , Jewelry from @glamour.jewellery , Shot taken at @stregiscairo
Editor-in-Chief & creative director @sultanabutair , Produced by @aliabdallah.23 photographed by @ahmedabdulwahab__ , words by @irie_manson styled by @mariamelakkad_ assistant stylist @itsbysamaessam makeup by @bananaboukhatwa and hair by @heshamdahab8 , Production: @ThreeSixtyMena and Talent Management @TheRosterss
Kinda Alloush for She Who Wanders, Soul Arabia’s October 2026 issue.
قدّمت الحياة لكندة علوش فصولًا مختلفة، حمل كلّ منها فهمًا جديدًا للذات والانتماء ومعنى الاكتفاء. وبين الأماكن التي تسكن ذاكرتها، والأدوار التي اختارت أن تحتضنها، والطموحات التي لا تزال ترافقها، أدركت أن الإنسان ليس نسخة ثابتة من نفسه، بل حكاية تتغيّر مع الوقت، من دون أن تفقد جذورها. فالنضج لا يعني التخلّي عمّا كنّا عليه، بل أن نتّسع لما نصبح عليه.
في She Who Wanders، تتأمل كندة جمال التحوّل، وحرية أن نعيش فصول الحياة المختلفة، من دون أن نفقد صلتنا بأنفسنا.
كندة علوش في She Who Wanders، عدد أكتوبر 2026 من سول العربية.
05 Nov 2026
Introducing @kindaalloush for She Who Wanders. For Kinda, home is not defined by geography alone, but by the people, memories and experiences that make a place her own. Syria holds the imprints of her childhood and youth, while Egypt has become home to a different chapter of her life, shaped by motherhood, family and personal growth. Between the two, she has found a sense of belonging that leaves room for both, without asking her to choose one over the other. Through the many transformations of life, Kinda has come to understand that identity is never fixed; it grows with us, carrying the tenderness of where we began into everything we become. In She Who Wanders, she reflects on the places that shape us, the people who anchor us, and the meaning of finding home wherever life leads.
Kinda wears outfit from @concrete_official , Jewelry from @glamour.jewellery , Shot taken at @stregiscairo
Editor-in-Chief & creative director @sultanabutair , Produced by @aliabdallah.23 photographed by @ahmedabdulwahab__ , words by @irie_manson styled by @mariamelakkad_ assistant stylist @itsbysamaessam makeup by @bananaboukhatwa and hair by @heshamdahab8 , Production: @ThreeSixtyMena and Talent Management @TheRosterss
Kinda Alloush for She Who Wanders, Soul Arabia’s October 2026 issue.
نقدّم لكم كندة علوش في She Who Wanders.بالنسبة إلى كندة علوش، لا يتحدّد الوطن بالجغرافيا وحدها، بل بالأشخاص والذكريات والتجارب التي تمنح المكان معناه. تحمل سوريا آثار طفولتها وشبابها، فيما احتضنت مصر فصلًا مختلفًا من حياتها، تشكّل مع الأمومة والعائلة والنضج الشخصي. وبين البلدين، وجدت كندة انتماءً يتّسع لكليهما، من دون أن يفرض عليها الاختيار بينهما. ومع التحوّلات التي تحملها الحياة، أدركت أن الهوية ليست ثابتة؛ بل تنمو معنا، وتحمل دفء البدايات إلى كل ما نصبح عليه لاحقًا. في She Who Wanders، تتأمل كندة الأماكن التي تشكّلنا، والأشخاص الذين يمنحوننا الشعور بالاستقرار، ومعنى أن نجد الوطن حيث تأخذنا الحياة.
#SoulArabia #KindaAlloush #SheWhoWanders
28 Oct 2026
Understated elegance. A statement in every detail.
Discover in stores, app & online
Tax Registration Number: 200-555-308
03 Nov 2026
Understated elegance. A statement in every detail.
Discover in stores, app & online
Tax Registration Number: 200-555-308
02 Nov 2026
The rhythm of the city. Iconic in every detail.
Discover Winter '26 collection in stores, app & online.
Tax Registration Number: 200-555-308
27 Oct 2026
Texture, tone and timeless sophistication. Effortless elegance, defined by the details.
Discover in stores, app & online
Tax Registration Number: 200-555-308
05 Nov 2026
Texture, tone and timeless sophistication. Effortless elegance, defined by the details.
Discover in stores, app & online
Tax Registration Number: 200-555-308
04 Nov 2026
The rhythm of the city. Iconic in every detail.
Discover Winter '26 collection in stores, app & online.
Tax Registration Number: 200-555-308
26 Oct 2026
Character in every detail. Confidence in every silhouette. Winter ’26 by Concrete. Discover in stores, app & online. Tax Registration Number: 200-555-308
25 Oct 2026
@SceneStyled: #StyledAD: Matteo Zappalà has spent more than two decades among Italy’s great custodians of tailoring, from Zegna and Loro Piana to Pal Zileri and Canali, where the distinction between a good jacket and an exceptional one may reside in the fall of a shoulder or the suppleness of leather. Now CEO of Concrete Egypt, he faces a different question: how does a fashion house familiar to generations of Egyptians introduce itself to the rest of the world?
Zappalà joined Concrete as COO in 2024. Founded in 1989, the house built its reputation on menswear before extending its vocabulary into womenswear. Its Fall/Winter 2026 collections offer an early indication of what he intends to preserve.
Walking us through both lines, Zappalà keeps returning to touch. There is nappa leather worked in matelassé, understated nubuck jackets, and knitwear whose three-dimensional stitching makes texture a form of expression. For women, sartorial structure meets the warmth of layered knits; for men, minimalism puts the quality of the materials on display.
Concrete already has a presence in the UAE, and Zappalà is looking beyond the region. At a moment when Egyptian independent designers are seeking international audiences, Concrete approaches the same ambition with a different inheritance - decades of domestic recognition. The challenge is to make that history travel without sanding away what makes the house Egyptian.
For the full interview with Concrete CEO Matteo Zappalà, head to www.SceneStyled.com or download the #SceneNow app.
🎥 @SceneStyled
24 Oct 2026
At @gff , our Concrete Icons bring their individuality to the spotlight, with distinctive looks that reflect character, confidence, and timeless style. Each appearance tells its own story, leaving a signature mark on the festival’s closing night.
24 Oct 2026
When the lights hit the red carpet, Concrete takes the spotlight. At @gff , from refined Made to Measure tailoring to signature style statements, the stars embody our vision of modern sophistication — each one a true Concrete Icon.
16 Oct 2026
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