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🇬🇧⚓️British knitwear with a heritage story 🐏 Knitted in the finest British wools & natural fibres. 💙 as seen in @telegraphfashion @financialtimes
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🐑 Six British wool breeds. Who knew British wool could be so diverse?
🇬🇧 British wool has SO much potential!
When people think of British wool, they often think of one thing: thick, rustic and slightly frumpy!
This season, I wanted to prove that you can create an entire knitwear collection using nothing but British wool. No imported fibres, no compromises. Just six wonderful heritage breeds, each chosen for its own unique qualities.
Here’s what makes them so special…
🐑 Bluefaced Leicester & Masham
Our tried-and-tested blend for the bestselling Craske, Harrison and Betty Ganseys. Soft, sleek and beautifully bouncy. There’s a reason I’ve never changed it! Also in this winning blend is our new teasel brushed stripe in the Eliza cardigan. Much lighter with a fluffy finish which feels las soft as a mohair or alpaca blend (but without the polyester or nylon that these fibres are usually spun with).
🐑 Upingdown Shetland
A really exciting new discovery from a small pedigree flock in West Dorset. Exceptionally SOFT and fully traceable right back to the individual sheep. I chose this beautiful wool to knit our new Kitty and Penny pieces.
🐑 Authentic Shetland
Straight from the Shetland Islands, chosen for its deep, richly heathered colours, lightness and wonderfully lofty handle. It’s the wool behind some of our most joyful colours and stripes like Blood Orange, Sugar Plum and Ocean Blue.
🐑 Wensleydale & Teeswater
Two rare British breeds with extraordinary long, silky fleeces. We’ve blended them to create a sleek, worsted-spun yarn with beautiful stitch definition and a luxurious drape (without bulk). Think British wool’s answer to Merino! You’ll find it in our Dowsey cable Gansey and Hardingham jacquard scarf.
Six uniquely British wools, each with its own character, heritage and story to tell.
I hope this collection might just change the way you think about British wool.
❓Tell me which one you would like to know more about?
#BritishWool #BritishKnitwear #MadeInBritain #CampaignForWool #CharlKnitwear
03 Nov 2026
Doesn’t @claudiawinkle look fantastic in the CRASKE!!
#charlknits #claudiawinkleman #traitors #britishknitwear #britishstyle
04 Oct 2026
My latest guest on the Make it British Podcast series ‘Women in Wool’ is Frankie Davies, founder of @charlknits 🧶🐑
Frankie spent years designing knitwear for Burberry and Benetton and has spent much of her career inside knitwear factories, so it was only ever a matter of time before she founded her own brand.
In this episode, Frankie talks about her use of British wool, the benefits of working with UK factories and how that differs from working with manufacturers in Italy, as well as the challenges of running your own business when you have small children, which I’m sure many of you listening can relate to.
Charl Knitwear is inspired by the Norfolk fisherman’s Gansey, and the brand combines heritage stitch traditions with a contemporary approach to British fibre and manufacturing.
🎧Comment PODCAST and I’ll DM you the link to listen.
21 Jun 2026
I’ve been waiting to tell you this one… my sell-out CRASKE funnel neck in Blood Orange is finally back in stock! 🍊
And I honestly can’t think of a better colour for November.
🐏 Knitted in REAL Shetland wool, sourced from the crofters of the Shetland Islands, this beautiful wool has a wonderfully unique dry, bouncy handle that you just can’t find anywhere else.
🍊But it’s the colour that really makes it so special.
🎨 Blood Orange is created by spinning together lots of different shades from the historic Hunters of Brora colour archives. A little like an Impressionist painting, where hundreds of tiny brushstrokes come together to create one incredibly rich, vibrant colour.
🍂 The result is a warm, glowing orange with so much depth and texture - just like the last of the autumn leaves before they fall.
Just the thing to brighten up these increasingly grey November days! But just like the leaves it never hangs around for long!
#CharlKnitwear #RealShetlandWool #BritishKnitwear #SlowFashion #madeinbritain
📷 @lal.moons styling & modelling @grahamst.fashion
12 Nov 2026
⚓️ What makes a REAL Norfolk cable knit?
This was the question I asked myself when I first set about designing the DOWSEY jumper. And the answer is a story in itself!
🌊 Firstly, in Norfolk, cables weren’t called cables at all. They were known as ‘coils o’ rope’, inspired by the tightly twisted ropes aboard the fishing boats. In fact, almost every stitch in a traditional Norfolk Gansey tells a story about the everyday lives of the fishing communities who wore them.
🐑 Secondly, it’s all about the wool.
Original Norfolk Ganseys were knitted in worsted-spun Yorkshire wool, giving the stitches a beautiful, silky definition rather than the fluffy appearance of many modern versions.
This is exactly why I chose my rare breed British Wensleydale and Teeswater wool blend for DOWSEY. It has that same wonderful lustre and smooth, almost silky finish, similar to a Merino.
And thirdly, the stitches are the real thing! I research my designs from original Norfolk Ganseys in the archives and period photographs, like this beautiful photograph of Willy Long and Betty Martin taken by Olive Edis in the 1920’s (courtesy of Norfolk Museums Services).
It took over a year of experimenting with wool, stitches and proportions to get DOWSEY just right. And I’m really proud with the result.
She might just be my most luxurious jumper yet - beautifully weighty, with an incredible drape, but cut like a modern classic with slouchy shoulders, a neat crew neck and gently cocooning sleeves.
Unfussy, understated, but she feels so special when you put her on.
And really, this is why I started Charl. To have the freedom to spend as long on a design as it needs, rather than rushing to meet a deadline.
Some pieces just can’t be hurried. And DOWSEY was worth the wait.
Available now for immediate delivery in Milk White, Oatmeal and Darkest Navy Blue.
🧣Silk scarf kindly lent by @aramintacampbell
#NorfolkGansey #BritishWool #BritishKnitwear #CableKnit #SlowFashion
11 Nov 2026
It’s that time of year! 🍂🎄
@cotswoldfair is always my first taste of Christmas and marks the turning point from autumn into winter!
I’m so excited to be seeing some of you here for my only Cotswold event of the season. I’ll be at the fair for just the first two days so make sure you come and see me in the red tent opposite the @jerichocoffeetraders ☕️
🤫 I’ll have some new arrivals that are not yet available online! ❤️🤍💚
Monday 5:30-9:30pm 🥂
Tuesday 9am - 5pm.
Please send me a DM if you’d like me to bring anything in particular to try xx
#charlknits #cotswolds #christmasfair #britishknitwear britishbrand
08 Nov 2026
💗 In love with Penny!
This is what I’ve been hearing from you when you see and feel the new Penny cardi…
She sold out TWICE in under a week - and I have just managed to get enough wool for a new batch with a pre-Christmas delivery.
🙏 I’ve been bowled over by your response to the Penny jacquard cardigan. Thank you for loving her so much - from my sheep farmers who grow the wool (with the help of their flock) to the knitters and myself - we are truly grateful.
🐏 This new batch will be knitted in the slightly darker base shade of Pale Grey (the same colour as the Kitty jumper, because the Oatmeal has now all been used up for this season) it’s so pale I don’t think you will notice the difference, and with the same Navy Blue contrast Gansey pattern in traceable Navy Blue Romney British wool.
You can pre-order yours by clicking on the tagged product here ⬆️
⭐️For those of you who ordered from my first batch, I am expecting these to arrive by Monday 16th November.
Thank you @katylawrencefilm for the beautiful videography and @astylelabcompany for styling and art direction.
#charlknits #britishwool #heritageknits #ganseys #traceablewool traceablefashion
06 Nov 2026
🍂Compton Verney, it’s lovely to be back!
🧡 We’re kicking off the month with TWO live events in Warwickshire and the Cotswolds. This weekend at the @compton_verney Textile Fair and early next week, at the @cotswoldfair. We would LOVE to see you there.
🐏 I’ll be bringing my new collection; The Turning Season, comprised of SIX British wools, to the Compton Verney Textile Fair, Warwickshire, CV35 9HZ, which opens tomorrow, Friday 4th November until Sunday 8th November 10am - 5pm.
🎪 Then next Monday and Tuesday 9th & 10th I’ll be at The Christmas Cotswold Fair at Todenham Manor Farm Estate, Moreton-in-Marsh, Gloucestershire, GL56 9PQ for a true celebration of Christmas shopping in style.
Come and see and try on the collection and feel all the different textures of British wool for yourself! I’m so excited to be back in the Cotswolds and Warwickshire but these are my only events in the area this season.
⭐️ Don’t miss out!
I’ve tagged the event to this post so you can buy tickets directly from their website.
#charlknits #warwickshire #cotswolds #christmasfair #britishknitwear
04 Nov 2026
What a joy to see Charl featured in @telegraph !!
Thank you so much to @tiffdarke and @bethanholt for the mention 🙏.
In this really helpful article discussing the eco credentials of cashmere Tiffanie suggest how to shop it mindfully, and what the more sustainable alternatives might be.
This opened up the really pertinent question around softness in knitwear which is usually the sticking point when choosing British wool.
🐏 But not all British wools are equal and I’m very proud to have discovered some incredibly soft ones this season, from the Frome Valley in Dorset with a micron comparable to merino, to sleek worsted spun Wensleydale and Teeswater, to fluffy teasel brushed Bluefaced Leicester and Masham.
Come and feel them this weekend at @compton_verney Textile Fair (Friday 5th- Sunday 8th) or next week at @cotswoldfair (Monday 9th & Tuesday 10th)
🐑 Our new KITTY funnel neck has been knitted in 100% traceable (back to the individual sheep)Shetland wool from Dorset and is comparable to Merino wool for softness.
#charlknits #softknits #telegraph #britishknitwear #britishwool
01 Nov 2026
🌿 The ancient technique of teasel brushing knitwear to make it softer.
A fascinating insight into how we created the really soft handle on the ELIZA striped cardigans knitted in 100% British wool.
This season for me is all about celebrating the variety found in British wools and finding ways to make them feel REALLY soft because I understand that softness is the sticking point for many people who would otherwise love to wear it.
I promise you that these feel really really soft and you can even wear them directly next to the skin.
#softknitwear #charlknits #britishwool #campaignforwool #britishbrand
01 Nov 2026
✨There’s something other-worldly about misty autumn mornings when the landscape seems to disappear into a soft haze and the edges of the fields and hills become mysteriously blurred.
“The afternoon drew on apace, and, looking to the right towards the sea as he walked beside the horse, Poorgrass saw strange clouds and scrolls of mist rolling over the long ridges which girt the landscape in that quarter.”
Thomas Hardy - Far From the Madding Crowd.
The British landscape and its changing seasons were very much on my mind when I was designing The Turning Season, particularly the rolling hills and valleys of Dorset where we photographed the collection.
I wanted to capture a little of that feeling in the Navy and Blue striped Eliza cardigan. The British wool has been gently brushed with teasels, a wonderful traditional finishing technique which softens the wool and gives the stripes those lovely hazy, blurred edges.
Rather like the colours of the landscape disappearing into the morning mist.
🩶 It’s the connections between the wool, the landscape and the way a garment feels that I love most about designing knitwear crafted from British wools 🐑
#BritishKnitwear #BritishWool #SlowFashionMovement #MadeToBeCherished InspiredByNature
31 Oct 2026
A new texture to discover this season 🍂
🐏The Eliza teasel brushed stripe in 100% British wool.
🌿 Brushing the finished knit through the teasel machine opens up the fibre to draw out the natural softness of the wool.
It’s a centuries old process that’s perfectly adapted to softening British wools and it REALLY works!
The Eliza cardi is wonderfully soft, fluffy and light- weight - knitted on the 7 gauge machine and weighing just over 500 grams, which is about half the weight of some of my chunkier 3 gauge pieces. This makes it an incredibly lightweight British wool knit. Perfect for days went you want a bit of comfort without feeling too warm. She also fits neatly under a coat or jacket thanks to her neat proportions and a hem that skims the waist.
🎪 Come and feel this and the five other different British wools for yourself at the @compton_verney Textile Fair next Friday- Sunday (6th- 8th Nov) or the @cotswoldfair (9the-10th Nov).
Film @katylawrencefilm styling @astylelabcompany model @sophiepumfrett jewellery @aliceskewisjewellery and @alba_jewellery .
#reallysoftknitwear #brittishwool #stripes #charlknits campaignforwool
28 Oct 2026
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