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Promoting and celebrating the features and benefits of beautiful #BritishWool @britishwoolfarm #SheepOfTheWeek #LookForTheShepherdsCrook
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Recent posts
This weeks' #SheepOfTheWeek
A beautifully misty morning on Langbar Moor, Ilkley, captured by @pennypaisleyartist. 🌫️
These Swaledale ewes look perfectly at home enveloped in the fog, with the misty moorland creating such a serene and tranquil scene.
A stunning snapshot of British sheep and the landscape they call home. 💚
📸 @pennypaisleyartist
01 Jan 1970
🎄🐑 Christmas Jumper Day countdown: ONE MONTH TO GO! 🐑🎄
We’ve teamed up with @littlebeausheep and her 90 Day Dress Challenge to give things a wonderfully woolly festive twist with our British Wool Christmas Jumper ❤️
Created in partnership with Save the Children and Shaun the Sheep, all profits from the jumper will be donated to Save the Children.
With Christmas Jumper Day on 10th December, it’s time to get your festive woollies ready! 🎅🐑
📸 @photokathryn
12 Nov 2026
🐑 How many forms of wool would you recognise?
We often think of wool as the fleece on a sheep, a ball of yarn or the fabric in our favourite jumper. But wool can take many different material forms.
From greasy and scoured wool to carded fibre, wool top and nepps, through to yarn, nonwovens and cloth, each looks and feels remarkably different.
Swipe through to discover some of the many forms of wool. 👉
One natural fibre. So many possibilities.
Which form do you automatically picture when you think of wool?
#BritishWool #Wool #NaturalFibres #WoolFibre #KnowYourWool
09 Nov 2026
Why choose a wool duvet this wool month?
Our MD Chris Tattersall sat down with @britishwool's Graham Clarke to unpack new research and findings on wool bedding. 🐑
Graham Clarke found that:
✅ Wool was found to be the top performing material during an insulation test.
✅ In the same test, Wool performed 70% than Down.
#Woolroom #WoolBedding #WoolMonth
09 Nov 2026
This week’s #SheepOfTheWeek come with quite the view! 😍
Over in the Outer Hebrides, @the_birlinn_yarn_company has been making the most of a spell of cold, clear and calm weather, making flock checking that little bit more enjoyable.
These hardy wee black sheep graze with an incredible view across the Sound of Harris towards the Cuillin on Skye.
For Birlinn, this landscape is an important part of the story behind their yarn: the sheep, the soil beneath their feet and the islands they call home. 🌿🐑
Make sure you go an visit their website for 100% Scottish wool yarn
📸 @the_birlinn_yarn_company
#BritishWool #ScottishWool #HebrideanWool #TraceableWool #Wool #Sheep
01 Jan 1970
🐑 Six British wool breeds. Who knew British wool could be so diverse?
🇬🇧 British wool has SO much potential!
When people think of British wool, they often think of one thing: thick, rustic and slightly frumpy!
This season, I wanted to prove that you can create an entire knitwear collection using nothing but British wool. No imported fibres, no compromises. Just six wonderful heritage breeds, each chosen for its own unique qualities.
Here’s what makes them so special…
🐑 Bluefaced Leicester & Masham
Our tried-and-tested blend for the bestselling Craske, Harrison and Betty Ganseys. Soft, sleek and beautifully bouncy. There’s a reason I’ve never changed it! Also in this winning blend is our new teasel brushed stripe in the Eliza cardigan. Much lighter with a fluffy finish which feels las soft as a mohair or alpaca blend (but without the polyester or nylon that these fibres are usually spun with).
🐑 Upingdown Shetland
A really exciting new discovery from a small pedigree flock in West Dorset. Exceptionally SOFT and fully traceable right back to the individual sheep. I chose this beautiful wool to knit our new Kitty and Penny pieces.
🐑 Authentic Shetland
Straight from the Shetland Islands, chosen for its deep, richly heathered colours, lightness and wonderfully lofty handle. It’s the wool behind some of our most joyful colours and stripes like Blood Orange, Sugar Plum and Ocean Blue.
🐑 Wensleydale & Teeswater
Two rare British breeds with extraordinary long, silky fleeces. We’ve blended them to create a sleek, worsted-spun yarn with beautiful stitch definition and a luxurious drape (without bulk). Think British wool’s answer to Merino! You’ll find it in our Dowsey cable Gansey and Hardingham jacquard scarf.
Six uniquely British wools, each with its own character, heritage and story to tell.
I hope this collection might just change the way you think about British wool.
❓Tell me which one you would like to know more about?
#BritishWool #BritishKnitwear #MadeInBritain #CampaignForWool #CharlKnitwear
03 Nov 2026
🐑 Wool & Land: North Ronaldsay
On the remote shores of Orkney, North Ronaldsay sheep are part of a remarkable island story.
Our latest Wool & Land blog explores North Ronaldsay: Guardians of Orkney’s Coastal Fringes, continuing our series celebrating the connection between British wool, sheep, landscape and place.
Discover the latest story in the series and explore a distinctive part of Britain’s wool heritage.
🔗 Read the full blog via the link in our bio.
03 Nov 2026
Cold outside? Time for wool. 🐑❄️
British wool hats, scarves, socks made for winter weather.
@richmond_knitwear
@glencroftuk
@cableandblake
@thebritishbootsockcompany
@charlknits
@flocwool
Find all these on our online marketplace
#BritishWool #Accessories #ChooseWool #LookForTheShepherdsCrook
01 Nov 2026
👕 **Do you really know what your clothes are made from?**
We surveyed more than 2,000 UK adults to find out how much shoppers know about the materials in their clothes, and the results reveal some surprising gaps.
🧵 62% say they’re aware of the materials in their everyday clothing
♻️ Only 48% strongly associate clothing with plastic pollution
🔎 36% didn’t know synthetic fibres are plastic-based
🌊 Fewer than half knew clothing and textiles can release microplastics
So, while most of us think about price, comfort and quality when we shop, how well do we really understand what we’re wearing?
Read the full research and discover what UK shoppers really know about their clothes.
🔗 Link in bio
#SustainableFashion #Textiles #NaturalFibres #Microplastics #PlasticPollution #ConsumerResearch #FashionIndustry #Clothing
31 Oct 2026
Why do we choose wool for our insulation?
Because it's nature's super fibre.
Wool is naturally breathable and helps create healthier, more comfortable indoor environments.
From homes and workplaces to schools and healthcare settings, the quality of the air we breathe affects us all.
That's why we #ChooseWool.
#CheckItsWool #BritishFarming #WoolInsulation #loftinsulation
@britishwool @campaignforwool
30 Oct 2026
The week's #SheepOfTheWeek is quite literally the black sheep of the flock 🖤
A moody and misty morning on Dartmoor
#Dartmoor #Sheep #BritishFarming #Halloween
📸 @jilldimond @thethrivingwild @unsplash
30 Oct 2026
As Wool Month draws to a close, we turn our attention to one of the earliest stages in wool’s journey from fleece to cloth: grading.
At British Wool’s Bradford depot, skilled graders assess each fleece by hand, drawing on years of experience to identify the subtle characteristics that determine its potential.
For the latest instalment of our 'Fleece to Cloth' series for 1896, we speak to depot manager Ian Brooksbank about the art of grading, the remarkable diversity of British wool and the expertise behind this essential craft.
Read the full interview on the 1896 journal. Link in bio.
28 Oct 2026
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