The Campaign for Wool

The Campaign for Wool

@campaignforwool

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An organisation promoting the natural benefits & eco credentials of wool Established by its Patron: HM King Charles III #ChooseWool #WoolMonth

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Did you know our soft toys are made with 100% Cotswold wool? Buying wool from our neighbours is just one of the many ways we support local farmers and we encourage you to do the same. Even the small purchases you make can make a real difference, so wherever you can, try to back British farmers. We have a few soft toys available now in the pub shop. 31 Oct 2026 It’s all about The Country Life Tweed and @campaignforwool @countrylifemagazine 1/3 videos Swipe Left. Video by @lloydalmondproductions 29 Oct 2026 Everyone is talking about Wool! For Wool Month we headed to Yorkshire to find out more about the incredible work that goes on at British Wool, visiting some of the best providers of textiles in the world. Our reliance on polyester and synthetic fibres has caused incredible damage as well as changed the way we view clothing - this needs to change. It was very inspiring to meet the amazing people behind some of the World’s best textiles, and we need to support this industry more. #fastfashion #britishwool #campaignforwool #woolmonth #ethicalfashion 26 Oct 2026 Just catching up after an incredible Wool Month! 🐑🤍 What a fantastic month celebrating wool, bringing together people, brands and businesses from across the industry through a wonderful programme of events, collaborations and conversations. From showcasing beautiful wool products and championing the people and craftsmanship behind them, to highlighting wool’s remarkable natural properties, versatility and sustainability, there has been so much to celebrate. It’s particularly encouraging to see more brands exploring responsible sourcing, investing in local supply chains and working with heritage mills and manufacturers to create beautiful, high-quality products with wool at their heart. A huge thank you to everyone who has supported, collaborated, hosted events and helped share the wool message throughout October. And while Wool Month may officially be over, the celebrations certainly aren’t! We have more events and collaborations taking place throughout November as we continue to promote, educate and champion this extraordinary natural fibre. 📸 @littlethatchedhouse 08 Nov 2026 Most fleeces are made from polyester. We wanted to go back to the original meaning of fleece, and make ours from the real thing. 100% wool from sheep raised on Shetland. A fleece made from fleece. A true Fair Isle, with an authentic pattern designed by Marie Bruhat, who lives and works on the island. The Real Shetland Fair Isle. Launching 10.11.26. #navygrey 08 Nov 2026 Last Thursday we hosted a social run at the studio with @campaignforwool - a not-for-profit that champions wool as a natural fibre and supports the farmers and makers behind it. We started with Linda talking through why wool works so well for running and showing how we make the UltraMerino range. Then we headed out for a 5k run hosted by our friends at @camino_ultra and came back for drinks, a chat and a chance to try the kit on. We use merino wool in our sportswear because it has been performing for thousands of years. It regulates your temperature, naturally resists odour and is durable enough to keep up with you, run after run. Thanks to The Campaign for Wool and Camino Ultra, to @shindiggerbeer and @tenzing for the drinks, and to everyone who came along! 05 Nov 2026 The wonders of wool 🐑 Wool Pots are 100% British wool, the wool is sourced from the fantastic organisation that is @britishwool Why Wool? 🐑 It’s renewable 🐑 It’s sustainable 🐑 It’s durable 🐑 It’s natural 🐑 It thermal insulates 🐑 It breaks down naturally We may be biased…but wool really is the best fibre out there! #woolpots #britishwool #choosewool #campaignforwool #sustainablegardening 05 Nov 2026 This Wool Month, the @campaignforwool is championing traceability, and we know our supply chain by name. Our knitwear is created from 100% natural yarns of the finest quality, spun and made with care in the United Kingdom & Ireland. It's a small, self-reliant supply chain that keeps the life cycle of our garments as economic and environmentally friendly as possible. 90% of the yarns we use are sustainably certified, by the Responsible Wool Standard or RSPCA Approved. 04 Nov 2026 A new jacket. A material history of its own. Following @campaignforwool Wool Month, we’re sharing another expression of British Rewoven: the finished jacket by @gievesandhawkes. Recovered tailoring offcuts, combined with virgin @britishwool, have become a distinctive cloth. Now, through Gieves & Hawkes’ cut and craftsmanship, that cloth takes on the identity of the house. Our collaboration with @ecoluxe100 and Savile Row tailors demonstrates how material from the cutting room can become the foundation for an exclusive development—and return to the tailor with fresh possibilities. Wool Month has drawn to a close, but the conversation around this fibre continues. With no restrictions on design or colouration, we work with you to develop a cloth distinctive to you, with the recovered material bringing its own individual character. Contact [email protected] to explore British Rewoven. #Standeven #BritishRewoven #EcoLuxe #GievesAndHawkes #SavileRow #CampaignForWool #WoolMonth #BritishWool #BespokeTailoring #ChooseWool #CheckItsWool @sealinternational @thedandytailoringcompany 04 Nov 2026 It’s Big jacket weather…time to bring out the big guns with the Bridges Peacoat, Dawes Overcoat and Nettleham Jacket. All bought to you by the magic of wool @campaignforwool Film by @naive_studio Shot on @campion.art and @frankiewade c/o @cvggcampaigns Grooming @jcmua 03 Nov 2026 🐑 Six British wool breeds. Who knew British wool could be so diverse? 🇬🇧 British wool has SO much potential! When people think of British wool, they often think of one thing: thick, rustic and slightly frumpy! This season, I wanted to prove that you can create an entire knitwear collection using nothing but British wool. No imported fibres, no compromises. Just six wonderful heritage breeds, each chosen for its own unique qualities. Here’s what makes them so special… 🐑 Bluefaced Leicester & Masham Our tried-and-tested blend for the bestselling Craske, Harrison and Betty Ganseys. Soft, sleek and beautifully bouncy. There’s a reason I’ve never changed it! Also in this winning blend is our new teasel brushed stripe in the Eliza cardigan. Much lighter with a fluffy finish which feels las soft as a mohair or alpaca blend (but without the polyester or nylon that these fibres are usually spun with). 🐑 Upingdown Shetland A really exciting new discovery from a small pedigree flock in West Dorset. Exceptionally SOFT and fully traceable right back to the individual sheep. I chose this beautiful wool to knit our new Kitty and Penny pieces. 🐑 Authentic Shetland Straight from the Shetland Islands, chosen for its deep, richly heathered colours, lightness and wonderfully lofty handle. It’s the wool behind some of our most joyful colours and stripes like Blood Orange, Sugar Plum and Ocean Blue. 🐑 Wensleydale & Teeswater Two rare British breeds with extraordinary long, silky fleeces. We’ve blended them to create a sleek, worsted-spun yarn with beautiful stitch definition and a luxurious drape (without bulk). Think British wool’s answer to Merino! You’ll find it in our Dowsey cable Gansey and Hardingham jacquard scarf. Six uniquely British wools, each with its own character, heritage and story to tell. I hope this collection might just change the way you think about British wool. ❓Tell me which one you would like to know more about? #BritishWool #BritishKnitwear #MadeInBritain #CampaignForWool #CharlKnitwear 03 Nov 2026 GIVEAWAY: Win Luxury Crafted Pieces From Three British Brands To celebrate the very best of British craftsmanship this Christmas, Solidwool have teamed up with fellow British brands Tom’s Studio and Genevieve Sweeney to bring you a dream giveaway. One lucky winner will receive: • A Studio Handmade x Solidwool Fountain Pen by Tom’s Studio • Limited-edition Solidwool Colour Coaster and Placemat Set of 6 - including 2 Welsh Mountain, 2 Herdwick, and 2 Forest Placemats and Coasters • A luxurious Genevieve Sweeney knitwear gift set featuring a Ribbed Lambswool Slub Scarf, Gloves, Beanie Hat and Two Pairs of Socks. To enter: 1. Follow @solidwool, @genevievesweeney and @tomsstudio 2. Like this post 3. Tag your friends in the comments (1 comment = 1 entry) The giveaway closes at midnight on Tuesday 1st December. One winner will be chosen at random and contacted by the official @solidwool Instagram account. Open to UK residents aged 13+. Giveaway closes at 11:59pm on 1 December. One winner selected at random. No purchase necessary. Full T&Cs available at www.solidwool.com/terms. This giveaway is not sponsored, endorsed, administered by, or associated with Instagram. 02 Nov 2026

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DfJ4ORTDE2iDid you know our soft toys are made with 100% Co…
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De9jPWztYtJEveryone is talking about Wool! For Wool Month w…

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