194.7K
Followers
2,314
Following
2,416
Posts
N/A
Reels
7
Highlights
6/6
Photos/Videos in last 12
Bio
🍼 Feed with confidence™️ with our USDA organic infant formulas 💚 Creating impact through policy, activism & give back ⬇️ Start your Bobbie trial
Links
www.hibobbie.com/collections/baby-formula?utm_source=instagram&utm_medium=organic_social&utm_campaign=ig_linkinbio_shopall www.hibobbie.com/pages/formula-safety reprints.theygsgroup.com/cr/reprints/BobbieBaby_MoreBabyFormulaTests.pdf www.hibobbie.com/pages/breasties sallyforthwithbobbie.substack.com-
Avg likes
-
Avg comments
-
Engagement
1.6/wk
Posting
Likes and comments are still being collected for this account. Check back shortly.
Recent posts
Why does finding the perfect formula feel like going down a research rabbit hole?
Somewhere between 47 open tabs and scrolling online at 3 am, feeding your baby stopped feeling like a confident decision and started feeling like a test—or one more thing parents were expected to defend.
Feeding your baby shouldn’t require a research degree. And feeding your baby is personal. Not perfect. Even the meticulously curated queen of “made it myself” and mother of four, @narasmith, knows it.
That’s why we partnered with Bobbie Mom, Nara Smith, to give parents something better than another opinion: permission. Permission to let go of the idea of perfect, to trust your gut, and to feed with confidence®.
16 Sep 2026
Our limited-edition merch, made for parents who are done chasing perfect, just dropped.
The collection celebrates our campaign with @narasmith , and reminds you to say f*ck perfect, trust your gut, and feed with confidence®.
And because purpose > perfection: 100% of proceeds from this collection will be donated to the Pediatric Cancer Research Foundation, @pcrf_kids, Nara Smith’s charity of choice.
The drop:
💚 @werenotreallystrangers x Bobbie Doing The Best Hoodie
💚 @werenotreallystrangers Fck Perfect Baby Tee
💚 Fck Perfect DIY Cross Stitch Kit @spot_colors
💚 Weezie x Bobbie Spit Happens Burp Cloth.
Comment PERFECT and we’ll drop the link to shop.
16 Sep 2026
Perfect? Not Nara Smith. And certainly not her feeding journey.
Bobbie Mom @narasmith shares her thoughts on motherhood, perfectionism, and giving herself permission. 💚
17 Sep 2026
A different kind of drip 😏🍼🧽
Comment “DADDY” to get your hands on the hottest merch drop of the year: Bobbie x Scrub Baby. Designed by the king of cool sh*t, @spaceboycole.
@scrubdaddy
06 Nov 2026
Enter for a chance to win the mother of all giveaways, including the official @ScrubDaddy x @Bobbie PR Box including our new Baby Bottle Bristle Brush and exclusive merch designed by @spaceboycole, plus additional Scrub Daddy products, 10 cans of Bobbie infant formula, and the Bobbie Hot-to-Go Bottle™
Three winners will be selected, follow the rules below to enter:
🍼 Follow @scrubdaddy and @bobbie
🍼 Like this post
🍼 Tag a parent who’s in the trenches
No purchase necessary. Giveaway begins 11/6/26 at 12:00 pm EST and ends 11/13/26 at 11:59 pm EST. Open to legal residents of the U.S. age 18+. See terms & conditions here: https://bit.ly/4zHdQfa Sponsored by Scrub Daddy. Inc.
#scrubdaddy #bobbie #sweepstakes
06 Nov 2026
AskBobbie the question you’ve been Googling at 3am 😴
Bottle refusals, spit-up, switching formulas, the thing you’re almost embarrassed to say out loud? AskBobbie gets you real answers from real feeding experts. No judgment.
We’re ready when you are 🍼😏
05 Nov 2026
If your partner brought an xbox to the hospital for the birth of your baby, tag them below—we just wanna talk 😒
Things not to say during labor, from someone who’s heard every single one 😅 @mommy.labornurse is here with a few gentle reminders 👋
04 Nov 2026
You just had to be there 🤩
Our first Bob-A-Thon was a definite highlight of October, and maybe even the whole year. If you tuned in, what was your favorite part?
03 Nov 2026
Polls are open. Find yours at vote.gov 🍼
03 Nov 2026
Wondering how to scoop baby formula? Here’s a quick breakdown 👏
02 Nov 2026
Breast cancer changes a lot of things, including how some parents get to feed their babies. That’s why we showed up for @the_breasties, and why you did too. You all helped us raise $65,000 for @the_breasties 😭
Thank you, to each and every one of you who tuned in and gave back. We couldn’t do this without our community!
Oh and to @substack? Sorry for breaking you 🫶
02 Nov 2026
The Bobbie grip? Some of us are holding laptops, some are holding babies, and some are just holding it together 🫶
01 Nov 2026
Follower tracking
We have started recording @bobbie, but only 1 observation so far — not enough to show a trend yet. Track it weekly →
Download @bobbie's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 4 hours, 15 minutes ago.
Tracking
What we have recorded about @bobbie over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Similar accounts
Accounts we track that share hashtags, mentions or bio topics with @bobbie.
@mayaviezer
3,043 followers
Also mentions @substack
@_mosesingram
142.1K followers
Also mentions @substack
@danessa_myricks
1.3M followers
Also mentions @narasmith
@annabellangbein
97.6K followers
Also mentions @substack
@iherb
2.7M followers
Also uses #sweepstakes
@dailyshft.app
29.7K followers
Bio mentions “trial”
@louisepentland
3.5M followers
Also mentions @substack
@_sabrinashauna
12.9K followers
Also mentions @werenotreallystrangers