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Bio
Founder of the Project Apex Method Muscle building made simple for busy professionals and family men on 4 days a week Get the most from the least 👇
Links
www.projectapex.co.uk-
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Recent posts
Hey, let me re-introduce myself 👋
04 Oct 2026
Consultations for Bespoke 1-1 Coaching open, direct message me “apex” to discuss 📲
31 Jul 2026
A collection of amazing humans who I have worked with, and many of whom I still work with. These transformations shown are purely physical, but what’s impossible to display is their hard work behind closed doors.
Very proud of each of these people and their commitment so far and thankful that they placed their trust in me to guide them and continue to do so.
I am so passionate about doing this, i want to see people win, probably more than their friends do (this is legit, unfortunately).There is literally no better feeling than having an unexpected message off someone telling you that they can fit into clothes they haven’t been able to for years or that they feel confident to go to the beach without a top on. Sometimes it’s more subtle, they can sleep properly again, feel less irritable and have more energy, they might not be visible but they’re noticeable.
I’m looking forward to sharing some more before & afters with some amazing humans who I’m currently working with 🤝
22 Jul 2026
I’ve just finished up my photoshoot with @karlmorris_photography
🔥 if there’s one thing you NEED to do once in your life it’s 👇🏻
👉🏻 GET IN THE BEST SHAPE YOU CAN
It’s not just the end result, the ENTIRE process is rewarding!
You really get to learn a lot about yourself and how dedicated and disciplined you can be
You build real character, real results and you get some cool photos 📈
09 Nov 2026
Approx 15kg added in 4 years (and leaner) ✅
Some BTS from today’s photoshoot, this one’s for the skinny young boy who’s always struggled with his image and weight.
It’s been a journey, it’s probably just a photoshoot or a physique to some, but to me it’s over a decade of failing, giving up and trying again. A relentless pursuit of trying to conquer myself and overcome the pull of comfort and laziness. It’s not easy, and I have immense respect for anyone on their own journey, because the rules of the game are still the same whether you’re fat or skinny, there’s no shortcuts and it’s fucking hard.
The prize is being able to look back at the years of shit you went through, can’t buy that feeling.
📸 shoutout to @karlmorris_photography for the hospitality
07 Nov 2026
Studies are being used as an excuse to NOT Train hard ❌
Too many people are using studies, that they’ve not fully read or understood as a reason to train with less intensity
1 set,
super low volume,
weird exercises
❌STOP❌
✅ YES studies can be great when used in conjunction with hard work!
Some people say work smarter not harder… I say DO BOTH
If you want those results you need to be doing everything you can to gain every advantage
Not just hope and pray the study was accurate and you respond well to 1 set every 4 weeks.
04 Nov 2026
43lbs (20kg) in 6 months, life changing results 👆🏼
Respect to Kyle for smashing out this diet phase, well and truly gave it 100%.
4 training days per week and a sprinkle of cardio on top, it’s hardly time consuming stuff. But that means he can still focus on work and have a life rather than sacrificing 6 days a week in the gym.
I use the SAME method I built for ME with all of my clients.
➡️We take a close look at nutrition; supercharge it for gut health and absorption whilst having enjoyment a priority
➡️ Training is bespoke, weakness / lagging body part focused, higher frequency usually hitting body parts twice per week and video footage is frequently reviewed to optimise workouts. Accurate training is the name of the game
➡️ Recommended supplements for health optimisation, if you’re not healthy, this process is much more difficult.
➡️ Regular contact and weekly check ins via app and video feedback to stay on track, amendments made where necessary
Interested in working with me?
📲DMs are open
04 Nov 2026
Physique update, PWO shots from today.
More food has been going in, which is refreshing 😮💨
@teamvikingltd
03 Nov 2026
How to adapt the granite row so it’s actually legit really good 👀
Just move your peach forward and see the difference 💪🏼
03 Nov 2026
❌ Struggling to do RDLs??
👉🏻 Try this instead 🔥🔥
RDLs are a great exercise, but they can be complex
As an alternative that gives similar results try a weighted Back extension
You’re still going to be hitting similar muscles, but it’s a much easier exercise to complete & load!
So if you’re struggling to do RDLs or you want an alternative
Give these a try and see how you feel 💪🏻
Using the @gym_pin attachment 💪🏼
02 Nov 2026
Taking the Ducati Diavel v4 for a road test, should I get one? 👀
01 Nov 2026
1. How you move the weight is more important than how much weight you move, controlling a weight is more impressive than throwing it around
2. You think getting stuck on a rep, shitting like a dog and grinding it out Is training hard
3. You’re always looking for the easiest path or least amount of volume to do rather than finding your limit
4. You only training 1 body part per week when you could be training them twice, that’s over 100 chest workouts vs just 50 per year
5. You don’t front load accessory movements like leg extension and ham curls before you do presses and squats
6. You don’t do exercises you enjoy because someone told you that you MUST do certain movements. Pick what you enjoy, you’ll stick with it longer and consistency is more important than anything.
7. You think you train hard but you haven’t asked to train with someone who trains hard, so how do you know
8. You overlook mobility and only do it when you get injured
9. You don’t want to look stupid recording your workouts, but how can you critique yourself and improve?
10. If you train 5/6 times per week and you feel like you can do more, you’re not training hard enough. You should be fucked and desperate for a rest day.
And follow me ✌🏼
01 Nov 2026
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