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Ad Age

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@adage

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Curated creativity, data and analysis, people and culture, and innovation and forecasting

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💡 Younger generations have been told that breaking into the ad industry is harder than ever due to factors such as sweeping layoffs and AI, which has taken over many responsibilities once handled by junior employees. But it’s also true that this cohort of emerging talent is uniquely positioned to take on evolving entry-level jobs. Some of these roles are within disciplines rising in demand, making juniors even more desired and valuable to brands and agencies. Social, experiential, design and even some of the more traditional jobs such as copywriting are proving to be great entry points for young talent, according to 13 executives, including agency leaders and hiring experts, who spoke with Ad Age’s Lindsay Rittenhouse. Places where juniors can experiment with emerging technologies, have some freedom to make mistakes, or gain close access to clients are areas that present massive opportunity, they said. “The opportunity for junior talent is shifting toward areas that sit closest to the consumer,” said Kim Garcia, VP and head of social, entertainment and culture at agency Kepler, “where cultural fluency, adaptability and proximity to the work matter most, whether that’s social or experiential.” Read the full story to learn how social is maturing and giving juniors quick paths to promotion, why copywriting is still in need of young, fresh ideas and more, at the story in our link in bio. 🔗 28 Sep 2026

As we do every summer, today we’re looking back at some of the best advertising creativity of the year so far, selecting 3️⃣0️⃣ of our favorite campaigns to date. It’s a varied and entertaining bunch. Advertisers borrowed from kung fu epics, horror movies, video games, arthouse cinema and more while turning stolen candy, championship celebrations, long-dead dinosaurs and even conspiracy theories into opportunities for great advertising. Most of the work, in form and subject, is very human-driven—something we’ve seen a lot during the rise of AI (which did not place the em dash in this sentence). We have ads celebrating neighborhood pickup games, lifelong sports fandom, the quiet camaraderie of runners and the messy milestones that make up a life. We also have plenty of handcrafted storytelling, whether that’s through stop motion, practical effects or elaborate choreography. Check out the full list curated by Tim Nudd at the link in our bio. 🔗 16 Aug 2026

🧱 @lego has assembled quite the cast for its holiday campaign, bringing together @daftpunk , Marvel superheroes, E.T., Yetis and a host of other characters for a fantastical journey through a secret workshop where the toys are made with so much love that nobody wants to give them away. Created by Our Lego Agency and directed by @visualprostitute, the 74-second film takes viewers inside the Lego Holiday Workshop, where a single 2x4 brick travels through a series of elaborate departments before eventually becoming part of a Christmas gift. Daft Punk’s 2000 dance hit “One More Time” provides the soundtrack, with the French electronic duo also appearing as Lego minifigures. The campaign builds on Lego’s newly announced partnership with Daft Punk, using the duo’s music and distinctive helmeted characters to connect the various worlds. Alongside the hero spot, Lego is releasing seven 15-second spots exploring different areas of the workshop, including Adventure, Discovery, Gaming, Nature, New Stories, Pokémon and Vehicles. 📲 Read about the full campaign at the link in our bio. 🔗 05 Nov 2026

🍝 The kid who walked in on his parents in their bedroom in @ragu’s memorable 2012 ad would have grown-up problems by now. So too does the sauce brand—and it’s bringing Gerry Graf back to help. Mizkan America, parent of the Ragu, Bertolli and Holland House brands, has named @joancreative its creative agency of record, reuniting Ragu with Graf, whose former agency Barton F. Graf 9000 created the “Long Day of Childhood” campaign. Those ads humorously portrayed childhood’s small indignities—and a hearty Ragu meal as consolation. What’s going on behind closed doors this time is not so scandalous: Joan is cooking up a plan to help Ragu sell more sauce, and a memorable TV campaign may not be enough. The brand is seeking more social content, store promotions and events like the “Saucy Summer” Ragu staged in New York in July, which served up beauty treatments and Italian food specialties for influencers. Mizkan has also named @fact.and.fiction as its social agency, assigning it work the company had considered bringing in-house. Joan’s win comes nearly six months after the agency hired Graf as global chief creative officer upon his departure from Slap Global. 📲 Read about the full campaign at the link in our bio. 🔗 04 Nov 2026

🫀 There’s something uniquely devastating about a child dying—not just the loss of a young life, but everything that life might have become. The milestones never reached, the relationships never formed, the decades of experiences that will never happen. It’s a painful thought, and one Canadian children’s hospital @sickkidstoronto brings vividly to life in a new campaign from @tbwacanada. SickKids has long been known for bold advertising about childhood illness, but “Life on the Line” takes that approach into particularly unsettling territory. The campaign continues the hospital’s long-running “SickKids VS” platform by giving it a new enemy: the loss of a child’s entire future. Set to @billieeilish’s “Everything I Wanted,” the film follows a critically ill girl, Olivia, as doctors fight to save her life. But the campaign is about more than the emotional impact of losing a child. For SickKids, it’s also about the practical challenge of getting people to act—to donate to the hospital—at a time when the world is overwhelmed by crises and worthy causes competing for attention. 🎥 Watch the full three-and-a-half-minute film and learn about how SickKids is turning emotion into donations and more at the link in our bio. 🔗 03 Nov 2026

Mark Green, global CEO of Droga5 and co-founder of the influential Australian creative agency The Monkeys, died Saturday, Oct. 31, after suffering a heart attack in New York City, Droga5 announced. He was 53. His death was “sudden and unexpected,” Droga5 wrote in a statement, calling Green a leader who “made an indelible mark on the advertising industry both in Australia and globally.” “He was a trusted mentor and friend to many, and his loss will be felt deeply by our entire family at Droga5, Accenture and Accenture Song. He will be remembered not only as the visionary that he was, but for his generosity, his humor, and his empathy,” Droga5 wrote in its statement. Green is survived by his wife Rachel and his two children, Ari and Gisele. We extend our deepest condolences to Green’s family, friends, colleagues and all who loved him. 02 Nov 2026

🖌️ @canva wants to become a verb. That’s the ambition behind “What Will You Canva Today?”, a new North American campaign from @goodby_silverstein that aims to show people just how much they can do with the online design platform. The work also celebrates the satisfaction of creating something yourself, even as AI makes it easier than ever to generate content. “People know [Canva] here in the U.S., but we found in our research, and just talking to people who use it, that they use it for one thing and often don’t come back,” Dana Marineau, who joined Canva in April as its first North American chief marketing officer, told Ad Age. To change that, Marineau said she called Margaret Johnson, chief creative officer at Goodby Silverstein & Partners, before she’d even formally accepted the Canva job. Their challenge was getting people to recognize the platform’s breadth, which now includes everything from websites and social content to video editing, printed merch, and collaborative work tools. The resulting campaign includes three comedic TV spots, along with out-of-home, social and digital ads. 💡 Read the full story and learn more about Canva’s product demos, finding pride in an AI-powered world and more at the link in our bio. 🔗 02 Nov 2026

🎃 Food brands are getting weird for Halloween, rolling out everything from blood-red “vampire” noodles and mystery-flavored cookies to black ranch in glow-in-the-dark bottles. Consumers are forecast to spend a record $13.5 billion on Halloween this year, according to the National Retail Federation. And when budgets are tight, playful, relatively inexpensive products can offer shoppers “delight, surprise, or a bit of escapism,” said Kelsey Girard, associate principal analyst for food and drink at Mintel. They work “because they layer emotional value onto a low‑cost purchase.” Here are some Halloween-themed foods that hit grocery store shelves this spooky season. 😋 Let us know what your favorite item is in the comments. 👇 31 Oct 2026

🎃 Brands’ 2026 Halloween marketing looks much different than last year’s work—less scary and more interactive, plus greater emphasis on comedy, IP and entertainment universes. Consumers are spending more on the holiday, and beginning their shopping earlier, and brands are reacting with ghoulish experiences and spooky products. However, not all are treats. Creativity Editor Tim Nudd crowns this year’s Halloween Campaign of the Year as well as winners for Scariest Halloween Ad, Best Spooky Product and Most Unique Take on Halloween. He also shares lessons marketers can learn from this year’s slate of seasonal creative and what trends should be buried (and the brands perpetuating them). 🎧 Listen to a special edition of the Ad Age Insider podcast and watch all the spots at the link in our bio. 🔗 31 Oct 2026

Most mobile games introduce new characters with a trailer or a few social posts. @hayday decided to hold a séance. The popular farming game from Supercell has enlisted paranormal investigator Yvette Fielding, longtime host of the British TV series “Most Haunted,” for a Halloween campaign from @forsmanbodenfors. The idea was to visit a supposedly haunted English farm, attempt to contact a real ghost and invite it into the rather less frightening world of Hay Day. Fielding leads an investigation into the ghostly history of Cogges Manor Farm, complete with a séance intended to make contact with whatever spirits might be hanging around (including a medieval count, allegedly). “We saw a natural overlap between Hay Day’s audience and the growing fascination with paranormal entertainment,” said Julia Holtback Yeter and Karl Risenfors, creatives at Forsman & Bodenfors. “By bringing these two worlds together, we wanted to go beyond a traditional character launch and create an unexpected entertainment experience that players could step into and become part of.” 📲 Read about the full campaign at the link in our bio. 🔗 30 Oct 2026

🐈‍⬛ @theestallion put her fans’ horror knowledge to work in a new Halloween campaign, directed by @oliviadecamps, for Facebook. The rapper teamed up with @droga5 to recruit members of horror-themed Facebook Groups to help develop a creepy circus trailer promoting her annual Hottieween party in Las Vegas. Earlier this month, Megan visited Facebook Groups including Horror Everything, Paranormal Places & Ghost Stories and Halloween Decorating Club to solicit ideas from horror enthusiasts. In one post, she encouraged members to record found-footage-style clips depicting eerie encounters outside a haunted circus, suggesting fog, static and mysterious figures lurking in the darkness. In another, she asked fans which animals would make the most frightening masks. The collab is the latest installment of Facebook’s “Find More Than What You’re Looking For” campaign, developed with Droga5. The broader effort positions Facebook as a place where users can discover experiences and communities beyond whatever initially brought them to the platform. 📲 Read more on the campaign and watch the full spot at the link in bio. 🔗 29 Oct 2026

@walmart is developing a holiday advertising tradition of its own, borrowing from beloved Christmas stories for the most important time of the retail year. Last year, it was “How the Grinch Stole Christmas,” with @waltongogginsbonafide playing the Grinch. This year, the world’s largest retailer turns to Charles Dickens’ “A Christmas Carol,” with Goggins returning as Ebenezer Scrooge—and @themuppets joining him for the ride. Created with @publicisgroupe agencies led by @fallon (and including @leo.nyc, @thecommunityagency, @digitas.na and @zenith_usa), the campaign also brings back Stephanie Beatriz, who appeared in Walmart’s 2025 holiday work, alongside Kermit the Frog, Miss Piggy, Gonzo, Rizzo the Rat and Pepé the King Prawn. The campaign represents another step in Walmart’s effort to make its holiday advertising more cohesive, entertaining and culturally relevant. It presented a familiar challenge for the creative team: How to borrow a beloved piece of entertainment without allowing the original property to overshadow the brand. 📲 Read about the full campaign and watch the full ad at the link in our bio. 🔗 27 Oct 2026

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shortcode	caption	likes	comments
Dd1S9WHmy6p	💡 Younger generations have been told that breaki…
DcGvB3DG8Sr	As we do every summer, today we’re looking back …
DfXblhPmjs5	🧱 @lego has assembled quite the cast for its hol…

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Everyone who follows them

up to 50,000 followers of 561,933 total

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username	full_name	user_id	is_verified	is_private	profile_pic_url

These are the columns. We can't show live rows: Instagram serves no follower or following list to a logged-out client, so we hold none until you order.

$250.00

Everyone they follow

up to 766 accounts

Every account this one follows, same fields.

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username	full_name	user_id	is_verified	is_private	profile_pic_url

These are the columns. We can't show live rows: Instagram serves no follower or following list to a logged-out client, so we hold none until you order.

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minimum

Every post & reel

1,483 posts & reels

$14.83

Caption, likes, comments, views, duration, mentions, co-authors and sponsored status for every post and reel.

See a sample

shortcode	caption	likes	comments
Dd1S9WHmy6p	💡 Younger generations have been told that breaki…
DcGvB3DG8Sr	As we do every summer, today we’re looking back …
DfXblhPmjs5	🧱 @lego has assembled quite the cast for its hol…

Real rows from this account. The file continues in the same shape.

Everyone who follows them

up to 50,000 followers of 561,933 total

$250.00

Handle, full name, ID, and verified/private flags for each follower.

See the columns

username	full_name	user_id	is_verified	is_private	profile_pic_url

These are the columns. We can't show live rows: Instagram serves no follower or following list to a logged-out client, so we hold none until you order.

Everyone they follow

up to 766 accounts

$9.99

minimum

Every account this one follows, same fields.

See the columns

username	full_name	user_id	is_verified	is_private	profile_pic_url

These are the columns. We can't show live rows: Instagram serves no follower or following list to a logged-out client, so we hold none until you order.

You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 7 hours, 58 minutes ago.