Joel Willans - Creator of Very Finnish Problems
See Instagram photos and videos from Joel Willans - Creator of Very Finnish Problems (@veryfinnishproblems)
335.0K
Followers
390
Following
1.3K
Posts
6.0%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 939 out of 1606 tracked accounts and holds a follower count that is 0.5 times the median size of our typical creators. This verified account operates in the Writer category with a total of 1266 posts making it a macro tier profile. The engagement rate of 6.0 percent far exceeds the 0.98% median. The rest of this report explores specific audience interactions and content performance metrics.
Account Info
| Account Size | Macro |
| Followers | 335,000 |
| Following | 390 |
| Posts | 1,266 |
| Verified | Yes |
| Business Account | Yes |
| Category | Writer |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 19,824 |
| Avg Comments per Post | 271 |
| Videos | 11 |
| Photos | 1 |
| Engagement Rate | 6.0% |
Follower Growth Over Time
How @veryfinnishproblems's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-271
Net Change
-0.1%
% Change
-4
Avg / Day
71
Days Tracked
16
Data Points
Tracked between May 6, 2026 (335,000 followers) and Jul 17, 2026 (334,729 followers).
The account held its follower count at 335.0K over 51 days. The trend remained flat with no change to the total number of followers.
What the trajectory means
The account maintained a flat follower count of 335.0K over the 51 day period. This stability establishes @veryfinnishproblems as a known quantity with a steady audience base. The zero percent change means the brand can plan around a stable reach rather than an evolving trajectory.
Engagement Analysis
Based on 12 recent posts
Platform Context
@veryfinnishproblems ranks 93 out of 929 for its engagement rate. This rate sits well above the tracked median of 0.98%. The account generates high interaction per follower compared to most others in the corpus.
The engagement rate of 6.0% outperforms the 0.98% median to rank 93 out of 929 accounts. This indicates an audience that interacts with content much more than the average user. A clear preference for video content exists as these posts earn 21.6K likes compared to just 807 likes for photos. The community rewards motion and production over still imagery. While the engagement rate is high, the reach relies on consistent performance rather than explosive outliers. Only 16.7% of recent posts doubled the account average, and no posts reached five times the average. This suggests a loyal base that reacts reliably to the established style. The lack of extreme viral spikes points toward steady growth from a dedicated following. This is an active audience.
19.8K
Avg Likes/Post
271
Avg Comments/Post
237.9K
Total Likes
3.3K
Total Comments
Engagement Rate
Compared to Macro tier benchmarks
6.00%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
21.6K
Avg Likes on Videos (11)
807
Avg Likes on Photos (1)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @veryfinnishproblems's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @veryfinnishproblems's single biggest post had going for it — the patterns worth replicating.
84,368 likes · 1,471 comments
4.3ร @veryfinnishproblems's average post ยท 20.1ร the median post.
"Is this how you drink? ๐ If not, whatโs your technique? ๐ป Follow @veryfinnishproblems for a ton of Finnish-themed fun โ๏ธ๐ฅณ #finland #suomi #beer #bar #party #nordic #nordicstyle #sweden"
186 characters
Video
Format
Wednesday
Day Posted
14:00 UTC
Hour Posted
1.5M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved over twenty times the median engagement of other posts on this account. This high performance suggests that interactive questions in the first line drive a better like to comment ratio than standard captions. Use medium length captions between 40 and 100 characters to maximize reach. Long captions perform poorly and indicate that concise copy is more effective for this audience. The recurring hashtags signal a clear focus on Finnish culture, winter sports, and regional identity. Post once every ten days to maintain a steady presence without over-saturating the feed. While engagement is solid, it does not represent breakout growth, so focus on consistent quality within these established niches. This account has 335.0K followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 166 chars |
| Posting Frequency | 0.1 posts/week |
Content Mix
11
Videos / Reels
1
Photos
Top Performing Posts
Is this how you drink? ๐ If not, whatโs your technique? ๐ป Follow @veryfinnishproblems for a ton of Finnish-themed fun โฆ
All have their charms, but which Finnish season is your favourite? ๐
Ihanaa Leijonat!!! Winning in fine Finnish style ๐๐ซ๐ฎ๐๐
Hurrah! Itโs Midsummer. There are two ways to do this. The Finnish way or the Swedish way. Pick a side ๐ Team Finland โฆ
Extreme weather calls for extreme measures. This is how many layers I wear to go skiing in Finnish Lapland in -28 (windโฆ
Our thoughts and prayers are with them this summer ๐
Watch it twice, then be honest, would you do this? YES or NO๐
Who knew Swedish midsummer could be so dramatic! Happily everyone was okay ๐๐ธ๐ช๐ (Via Sara Lindstrom)
Midsummer is literally only time Iโve heard it. How about you? ๐ฅ
Top Posts
Highest-liked recent posts from @veryfinnishproblems
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Is this how you drink? ๐ If not, whatโs your technique? ๐ป
Follow @veryfinnishpโฆ
|
84.4K | 1.5K | view |
| 2 |
All have their charms, but which Finnish season is your favourite? ๐
|
60.7K | 597 | view |
| 3 |
Ihanaa Leijonat!!! Winning in fine Finnish style ๐๐ซ๐ฎ๐๐
|
37.1K | 219 | view |
| 4 |
Hurrah! Itโs Midsummer. There are two ways to do this. The Finnish way or the Sโฆ
|
24.7K | 339 | view |
| 5 |
Extreme weather calls for extreme measures. This is how many layers I wear to gโฆ
|
15.8K | 356 | view |
| 6 |
Our thoughts and prayers are with them this summer ๐
|
4.2K | 31 | view |
| 7 |
Watch it twice, then be honest, would you do this? YES or NO๐
|
3.4K | 54 | view |
| 8 |
Who knew Swedish midsummer could be so dramatic! Happily everyone was okay ๐๐ธ๐ช๐โฆ
|
2.2K | 25 | view |
| 9 |
Midsummer is literally only time Iโve heard it. How about you? ๐ฅ
|
2.1K | 24 | view |
Posting Patterns & Optimal Timing
When @veryfinnishproblems posts on Instagram
This creator follows a sparse high-effort pace. The frequency is well below the median of 1.0 posts per week. Despite this low volume, the account maintains a respectable follower rank relative to its peers. A consistency score of 0 indicates an erratic rhythm with no predictable pattern between uploads. Content appears in sporadic bursts rather than a steady stream. You can expect fresh content primarily on Saturday and Sunday at 18:00 UTC. These are the specific windows when new posts land. Because the cadence is unpredictable, you cannot rely on a regular schedule for timely tie-ins. A marketer must plan around these irregular spikes rather than expecting a constant presence. The lack of consistency means your campaign timing should be reactive to their actual posting behavior. You will need to monitor the account closely to catch any new content as it happens.
0.1
Posts / week
2072.9h
Avg gap between posts
Sunday, Saturday, Friday
Peak posting days
18:00, 14:00, 20:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @veryfinnishproblems publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most often on Sunday and Saturday. The peak activity occurs at 18:00 UTC.
Most Common Words
Frequent caption words across @veryfinnishproblems's recent posts (excludes stopwords)
Best Day of the Week to Post
@veryfinnishproblems's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 4,268 | 4,268 |
| Tuesday | 1 | 3,466 | 3,466 |
| Wednesday | 1 | 85,839 | 85,839 |
| Thursday | 2 | 1,222 | 2,444 |
| Friday | 2 | 20,602 | 41,204 |
| Saturday | 2 | 31,112 | 62,225 |
| Sunday | 3 | 13,899 | 41,697 |
Posting Consistency & Streaks
How steadily @veryfinnishproblems maintains output
3
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
1.2%
Active days
Posted at least once
2072.9h
Avg gap
Between posts
Caption Length & Performance
How @veryfinnishproblems's caption length correlates with engagement
100.0%
Posts with Caption
166
Avg Caption Chars
113
Median Chars
699
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 5 | 21.7K |
| Long (100+) | 7 | 19.0K |
The audience rewards medium captions with 21.7K average engagement. Long captions perform the worst at 19.0K.
Who This Audience Is
What @veryfinnishproblems's reach and engagement mean for a brand.
The audience size sits at half the median for tracked creators, indicating a reach that is smaller than many typical accounts but still substantial enough for consideration. The verified status and writer category point toward an audience interested in literary content or long-form storytelling. Engagement rates are over six times higher than the median of less than one percent. This high rate indicates that brand messages land much harder with this group than they do on average across the platform. While the follower count is below the typical median, the interaction density suggests a concentrated and active listener base. The specific interest in writing content makes this audience a fit for publishing or literary services.
Compare & Discover Similar Creators
Stack @veryfinnishproblems against any other Instagram creator we track, or jump to similar accounts.
Compare @veryfinnishproblems to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @veryfinnishproblems
Estimated Earnings
Revenue estimates based on follower count and engagement
Sponsored posts represent the primary revenue stream for @veryfinnishproblems, who commands a projected band of $2,700 to $5,000 per post. Their rank places them in the lower half of their peer group, meaning they sit below the 725.9K follower median. This position makes them a value buy for brands seeking high impact at a lower cost than top-tier accounts. While their ranking suggests a more modest price point, the 6.0% engagement rate is much higher than the 0.98% average. This active participation from followers justifies the upper end of the quoted range as a fair exchange for the reach provided. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 335.0K followers (Macro)
$2,680 – $5,025
Industry rate for macro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 335.0K followers
- + 6.0% engagement rate beats the 0.98% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.1 posts a week limits fresh reach
Summary
This analysis of @veryfinnishproblems reveals a macro Instagram presence with 335,000 followers. The account demonstrates an engagement rate of 6.00%, averaging 19.8K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @veryfinnishproblems
How many followers does @veryfinnishproblems have on Instagram?
@veryfinnishproblems has 335,000 followers on Instagram, placing them in the macro creator tier.
What is @veryfinnishproblems's Instagram engagement rate?
@veryfinnishproblems has an engagement rate of 6.00% based on 12 recent posts, averaging 19.8K likes per post.
How much does @veryfinnishproblems earn on Instagram?
Based on industry benchmarks, @veryfinnishproblems's estimated sponsorship value is $2,680 - $5,025 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @veryfinnishproblems published on Instagram?
@veryfinnishproblems has published 1,266 posts on Instagram.
What is @veryfinnishproblems's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 84,368 likes and 1,471 comments.
How often does @veryfinnishproblems post on Instagram?
@veryfinnishproblems posts approximately 0.1 times per week, with an average gap of 2072.9 hours between posts. Peak posting days are Sunday, Saturday, Friday.
How does @veryfinnishproblems compare to other Instagram creators?
@veryfinnishproblems sits in the Macro creator tier alongside accounts like @mynameisjessamyn, @alliemichellel, @travelbabbo.
Is @veryfinnishproblems verified on Instagram?
Yes, @veryfinnishproblems is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @veryfinnishproblems's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026