Escola de Samba Vai-Vai

Escola de Samba Vai-Vai

@vaivaioficial

🖤🤍 A Escola do Povo ⭐️15x Campeã do Carnaval de SP

Arts & entertainment Business http://linktr.ee/vaivaioficial

220.8K

Followers

151

Following

2.9K

Posts

0.8%

Engagement Rate

≈ -0.2% over 71d Macro tier Updated May 25, 2026

Account Overview

Profile summary and post performance

This account ranks 1026 out of 1606 creators we track and holds a follower count that is 0.3 times the median size. This indicates it is smaller than the typical creator in our database. The profile is verified and operates within the Arts & entertainment category with 2855 total posts to establish its presence as a macro account. While the community is active, the engagement rate of 0.8 percent falls below the 1.00% median. The following report breaks down the specific audience interactions and content performance metrics.

Account Info

Account Size Macro
Followers 220,797
Following 151
Posts 2,855
Verified Yes
Business Account Yes
Category Arts & entertainment

Post Performance

Posts Analyzed 12
Avg Likes per Post 1,695
Avg Comments per Post 76
Videos 4
Photos 8
Engagement Rate 0.8%

Follower Growth Over Time

How @vaivaioficial's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

-440

Net Change

-0.2%

% Change

-6

Avg / Day

71

Days Tracked

16

Data Points

Tracked between May 6, 2026 (221,000 followers) and Jul 16, 2026 (220,560 followers).

The account stayed nearly stable at around 220.8K followers over the 51 day period. The total change was only 0.1 percent.

What the trajectory means

The account remained stable with a nearly flat trajectory of -0.1% over the tracking period. This consistent count makes @vaivaioficial a known quantity for your campaign planning. The steady daily pace allows for predictable engagement expectations without risk of rapid volatility.

Engagement Analysis

Based on 12 recent posts

Platform Context

@vaivaioficial ranks 563 out of 1004 because its engagement rate sits below the tracked median. This lower performance means it generates less interaction per follower than many other creators in the corpus. The gap between its 0.8% rate and the 1.00% average indicates a lower level of audience involvement.

The engagement rate of 0.8% falls below the 1.00% median as ranked 563 out of 1004. This indicates the audience reacts less than typical for this platform. Video content earns more rewards from the community with 3.3K likes compared to just 911 likes for photos. This clear preference suggests that movement and dynamic visuals drive higher interaction levels. While the average count is steady, only 25.0% of posts reached double the account mean. The low rate of 8.3% hitting five times the average suggests a lack of consistent breakout moments. Most content maintains a stable baseline without frequent spikes in reach. Because likes outpace comments by a wide margin, the interaction remains largely passive. This is a tap-and-scroll audience.

1.7K

Avg Likes/Post

76

Avg Comments/Post

20.3K

Total Likes

916

Total Comments

Engagement Rate

Compared to Macro tier benchmarks

Below Average for Macro

0.80%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

3.3K

Avg Likes on Videos (4)

911

Avg Likes on Photos (8)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @vaivaioficial's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @vaivaioficial's single biggest post had going for it — the patterns worth replicating.

Top post by @vaivaioficial

8,451 likes · 597 comments

5.1× @vaivaioficial's average post · 13.1× the median post.

"Vai-Vai 2027: 3 Obás de Xangô. Mãe Bahia em cantos, cores e memórias"

70 characters

Video

Format

Wednesday

Day Posted

23:00 UTC

Hour Posted

45.2K

Views

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post performed at 13.1 times the median like count of this account. It achieved a high comment to like ratio by sparking active discussion. This specific content outperformed the standard output while maintaining strong engagement levels. Medium length captions between 40 and 100 characters drive the highest average engagement with 9,000 likes. Long captions exceeding 100 characters perform poorly and should be avoided. The hashtags #vaivai2027, #vaivai, #carnaval, #carnavalsp, and #bixiga serve as clear signals for the core topics. Posting roughly 1.7 times per week establishes a consistent presence without over-saturation. While engagement is modest relative to the follower count, steady volume builds community. The account currently has 220.8K followers.

Top Hashtags

#vaivai2027 (1) #vaivai (1) #carnaval (1) #carnavalsp (1) #bixiga (1) #cultura (1) #tbt (1) #documentárioscanalbrasil (1)

Top Keywords

cultura (8) bahia (7) entre (7) samba (7) brasileira (6) pela (6) nosso (6) enredo (5) carnaval (5) para (5) onde (4) mais (4) arte (4) grande (4) avenida (4) nossa (4) noite (4) brasil (4) compositores (3) bixiga (3) apenas (3) ancestralidade (3) caymmi (3) jorge (3) amado (3) encontro (3) povo (3) popular (3) cantos (3) cores (3)

Caption Analysis

Avg Caption Length 574 chars
Posting Frequency 1.7 posts/week

Content Mix

4

Videos / Reels

8

Photos

Top Performing Posts

Post thumbnail

Vai-Vai 2027: 3 Obás de Xangô. Mãe Bahia em cantos, cores e memórias

8.5K likes 597 comments 45.2K views Video
View
Post thumbnail

Há terras onde o tempo não passa... Gira. Onde a memória não se apaga... Floresce. Onde a cultura não apenas resiste...…

4.0K likes 104 comments
View
Post thumbnail

Hoje celebramos os 86 anos do Maestro João Carlos Martins, um dos maiores nomes da música brasileira e um personagem in…

3.8K likes 116 comments 12.6K views Video
View
Post thumbnail

Na faixa É Tudo Verdade, o Canal Brasil exibe "3 obás de Xangô", documentário de Sérgio Machado que mergulha no afeto, …

918 likes 22 comments
View
Post thumbnail

CONVOCAÇÃO GERAL – PRÉ-ESQUENTA 2027 A Família Vai-Vai está convocada! No dia 04 de julho, daremos o primeiro passo r…

697 likes 13 comments
View
Post thumbnail

Hoje, o Memória Vai-Vai traz dois grandes compositores que, com poesia e genialidade, tentam explicar o que não pode fa…

664 likes 27 comments 2.2K views Video
View
Post thumbnail

Embora no calendário católico, 24 de junho seja Dia de São João, nas tradições afro-brasileiras também se reverencia o…

480 likes 4 comments
View
Post thumbnail

VOCÊ SABIA? Que o nosso enredo para o Carnaval 2027 nasceu inspirado no emocionante documentário 3 Obás de Xangô? Ne…

422 likes 5 comments
View
Post thumbnail

⚠️ ATENÇÃO COMPOSITORES! Se liguem na atualização do Calendário do Concurso de Sambas-Enredo - Carnaval 2027. Fique…

347 likes 3 comments
View

Top Posts

Highest-liked recent posts from @vaivaioficial

# Caption Likes Comments Link
1
Vai-Vai 2027: 3 Obás de Xangô. Mãe Bahia em cantos, cores e memórias
8.5K 597 view
2
Há terras onde o tempo não passa... Gira. Onde a memória não se apaga... Flores…
4.0K 104 view
3
Hoje celebramos os 86 anos do Maestro João Carlos Martins, um dos maiores nomes…
3.8K 116 view
4
Na faixa É Tudo Verdade, o Canal Brasil exibe "3 obás de Xangô", documentário d…
918 22 view
5
CONVOCAÇÃO GERAL – PRÉ-ESQUENTA 2027 A Família Vai-Vai está convocada! No dia…
697 13 view
6
Hoje, o Memória Vai-Vai traz dois grandes compositores que, com poesia e genial…
664 27 view
7
Embora no calendário católico, 24 de junho seja Dia de São João, nas tradições…
480 4 view
8
VOCÊ SABIA? Que o nosso enredo para o Carnaval 2027 nasceu inspirado no emocio…
422 5 view
9
⚠️ ATENÇÃO COMPOSITORES! Se liguem na atualização do Calendário do Concurso de…
347 3 view

Posting Patterns & Optimal Timing

When @vaivaioficial posts on Instagram

This creator follows a steady grind. They post 1.7 times per week which exceeds the median of 1.0. Their high volume relative to peers places them in the top half of their follower rank. The consistency score is 0 out of 100 because they do not follow a predictable schedule. Short streaks of three days suggest a burst pattern rather than a reliable routine. Fresh content lands primarily on Wednesday and Thursday. The busiest upload hour occurs at 18:00 UTC. Marketers should note that the low consistency score makes specific day planning risky. While the volume is high, the lack of rhythm means you cannot rely on a recurring weekly slot for your tie-in. You must monitor the account live to catch new posts as they appear. A campaign would work best as a reactive placement rather than a pre-scheduled calendar event.

1.7

Posts / week

109.0h

Avg gap between posts

Thursday, Wednesday, Tuesday

Peak posting days

18:00, 11:00, 21:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @vaivaioficial publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

5

6

7

8

9

10

2

11

1

12

13

1

14

1

15

16

17

3

18

19

20

2

21

1

22

1

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @vaivaioficial publishes more often. Their busiest hours are 18:00, 11:00, 21:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @vaivaioficial hasn't been active in our tracked sample.

The account posts about 1.7 times per week with the most activity on Wednesday and Thursday. The busiest hour for this account is 18:00 UTC.

Most Common Words

Frequent caption words across @vaivaioficial's recent posts (excludes stopwords)

cultura (8) bahia (7) entre (7) samba (7) brasileira (6) pela (6) nosso (6) enredo (5) carnaval (5) para (5) onde (4) mais (4) arte (4) grande (4) avenida (4) nossa (4) noite (4) brasil (4) compositores (3) bixiga (3) apenas (3) ancestralidade (3) caymmi (3) jorge (3) amado (3) encontro (3) povo (3) popular (3) cantos (3) cores (3)

Best Day of the Week to Post

@vaivaioficial's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Tuesday 2 684 1,367
Wednesday 4 2,531 10,123
Thursday 5 1,915 9,573
Sunday 1 193 193

Posting Consistency & Streaks

How steadily @vaivaioficial maintains output

3

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

12.0%

Active days

Posted at least once

109.0h

Avg gap

Between posts

Caption Length & Performance

How @vaivaioficial's caption length correlates with engagement

100.0%

Posts with Caption

574

Avg Caption Chars

451

Median Chars

1481

Longest Caption

Caption Length Posts Avg Engagement
Medium (40-100) 1 9.0K
Long (100+) 11 1.1K

The audience rewards medium captions the most with 9.0K average engagement. Long captions perform poorly at only 1.1K average engagement.

Who This Audience Is

What @vaivaioficial's reach and engagement mean for a brand.

The follower count ranks in the lower third of tracked creators and sits at less than half the typical median size. This indicates an audience that is smaller than those typically reaching broadcast scale. The verified status and arts category confirm a localized cultural footprint rather than a broad mainstream reach. Engagement rates fall below the median, meaning a brand message lands softer here than on standard accounts in this niche. While the account holds a verified badge, the lower interaction rate suggests a passive viewership rather than an active community. This audience fits best within regional cultural events or local tourism.

Compare & Discover Similar Creators

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Estimated Earnings

Revenue estimates based on follower count and engagement

The primary revenue stream for @vaivaioficial flows from sponsored posts priced between $1,800 and $3,300 based on their follower count. This creator ranks in the lower half of the peer group, meaning the quoted range acts as a ceiling rather than a starting point for negotiations. Because they sit at only 0.3x the median value, buyers can often secure better rates by treating the upper limit as a maximum possible spend. The engagement rate of 0.8% falls below the 1.00% median, suggesting that the reach is less interactive than average peers. This lower interaction level justifies a more conservative offer at the bottom of their estimated band. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 220.8K followers (Macro)

$1,766 – $3,312

Industry rate for macro Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. This audience size is 0.3 times the median, placing the account in the lower portion of the field. Engagement. A 0.8% rate falls below the 1.00% median, suggesting a need for more interactive content. Hit-rate. One out of every four posts beats twice the average engagement, showing frequent spikes of high performance. Trajectory. The account maintained a flat follower count over the last 51 days.

Strengths

  • + Verified account with 220.8K followers
  • + 25.0% of recent posts beat 2x the account's own average
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.8% engagement rate trails the 1.00% median, the clearest area to improve
  • ~ Sparse cadence of about 1.7 posts a week limits fresh reach

Summary

This analysis of @vaivaioficial reveals a macro Instagram presence with 220,797 followers. The account demonstrates an engagement rate of 0.80%, averaging 1.7K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @vaivaioficial

How many followers does @vaivaioficial have on Instagram?

@vaivaioficial has 220,797 followers on Instagram, placing them in the macro creator tier.

What is @vaivaioficial's Instagram engagement rate?

@vaivaioficial has an engagement rate of 0.80% based on 12 recent posts, averaging 1.7K likes per post.

How much does @vaivaioficial earn on Instagram?

Based on industry benchmarks, @vaivaioficial's estimated sponsorship value is $1,766 - $3,312 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @vaivaioficial published on Instagram?

@vaivaioficial has published 2,855 posts on Instagram.

What is @vaivaioficial's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 8,451 likes and 597 comments.

How often does @vaivaioficial post on Instagram?

@vaivaioficial posts approximately 1.7 times per week, with an average gap of 109.0 hours between posts. Peak posting days are Thursday, Wednesday, Tuesday.

How does @vaivaioficial compare to other Instagram creators?

@vaivaioficial sits in the Macro creator tier alongside accounts like @creativesoulphoto, @samokyere1, @kallaway.

Is @vaivaioficial verified on Instagram?

Yes, @vaivaioficial is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @vaivaioficial's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026