219.5K
Followers
981
Following
482
Posts
4.48%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 1027 out of 1606 tracked accounts and holds a follower count that is 0.3 times the median, meaning this account is smaller than the typical creator we track. This verified macro account has shared 482 posts to date despite not having a specific category assigned. The engagement rate of 4.48% clears the 1.00% median. The rest of this report explores the specific audience interactions and content performance metrics.
Account Info
| Account Size | Macro |
| Followers | 219,483 |
| Following | 981 |
| Posts | 482 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 9,742 |
| Avg Comments per Post | 85 |
| Videos | 1 |
| Photos | 11 |
| Engagement Rate | 4.48% |
Follower Growth Over Time
How @katiezelem's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-2045
Net Change
-0.9%
% Change
-29
Avg / Day
70
Days Tracked
16
Data Points
Tracked between May 7, 2026 (221,000 followers) and Jul 17, 2026 (218,955 followers).
The account lost 1.5K followers over 51 days. This represents a downward trend of about 30 fewer followers per day.
What the trajectory means
The account lost 1.5K followers over the tracked period. This downward trend indicates a risk to time as the audience size is shrinking rather than expanding. The loss of 30 followers per day provides a clear pace for your campaign planning.
Engagement Analysis
Based on 12 recent posts
Platform Context
@katiezelem ranks 144 out of 1004 for her engagement rate of 4.48 percent. This performance sits well above the tracked median of 1.00 percent. Her high rate indicates a much stronger level of interaction per follower than most creators in the corpus.
The engagement rate of 4.48 percent beats the 1.00 percent median, placing @katiezelem in the top 14 percent of accounts. This audience reacts much more than usual compared to the average user. Photos earn 10.4K likes while videos pull in only 2.0K, proving the audience rewards static imagery over moving content. While high engagement is consistent, the hit rate shows a lack of explosive growth. Only 25.0 percent of posts doubled the account average, and zero posts reached five times the mean. This indicates a stable but predictable reach rather than an unpredictable viral cycle. The high like-to-comment ratio suggests that while people enjoy the visual content, they do not frequently join the conversation. This is a tap-and-scroll audience.
9.7K
Avg Likes/Post
85
Avg Comments/Post
116.9K
Total Likes
1.0K
Total Comments
Engagement Rate
Compared to Macro tier benchmarks
4.48%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
2.0K
Avg Likes on Videos (1)
10.4K
Avg Likes on Photos (11)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @katiezelem's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @katiezelem's single biggest post had going for it — the patterns worth replicating.
27,201 likes · 294 comments
2.8× @katiezelem's average post · 4.5× the median post.
"When dreams come true.. lifting silverware for my childhood club🏆❤️"
67 characters
Photo
Format
Tuesday
Day Posted
10:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved over four times the median engagement of this account. It reached a high like to comment ratio of roughly 92 to 1. This suggests that personal storytelling and emotional hooks drive much higher interaction than standard posts. To replicate this success, keep your captions short. Posts under 40 characters average 10.9K likes while medium length captions perform the worst at 8.7K. You should prioritize brevity over long descriptions to maintain interest. The account maintains a slow posting cadence of about one post every ten days. Because engagement averages are modest relative to the follower count, focus on high quality consistency rather than rapid growth. This account currently has 219.5K followers.
Top Keywords
Caption Analysis
| Avg Caption Length | 87 chars |
| Posting Frequency | 0.1 posts/week |
Content Mix
1
Videos / Reels
11
Photos
Top Performing Posts
Here to stay ✍️ We’re delighted to announce the permanent signing of Katie Zelem on a three-year contract from London…
So happy my best friend found someone worthy of being her second-best friend😅🤍
Whirlwind of a season.. from moving back home to be closer to family, to finding another family at West Ham🫶🏼 For some…
Top Posts
Highest-liked recent posts from @katiezelem
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
When dreams come true..
lifting silverware for my childhood club🏆❤️
|
27.2K | 294 | view |
| 2 |
WORLD CUP FINALISTS😁🌟❤️
|
24.4K | 154 | view |
| 3 |
Something a little different ✨
|
21.2K | 221 | view |
| 4 |
Here to stay ✍️
We’re delighted to announce the permanent signing of Katie Ze…
|
13.7K | 55 | view |
| 5 |
So happy my best friend found someone worthy of being her second-best friend😅🤍
|
6.8K | 43 | view |
| 6 |
Whirlwind of a season.. from moving back home to be closer to family, to findin…
|
6.1K | 58 | view |
| 7 |
Summer☀️🌼🍋💛
|
4.4K | 44 | view |
| 8 |
When the vision comes to life🇫🇷🤍
My best friends hen party🐓
|
3.9K | 30 | view |
| 9 |
Bank hols done right🤪
3 points and 150 WSL appearances🥳
|
3.0K | 27 | view |
Posting Patterns & Optimal Timing
When @katiezelem posts on Instagram
The creator maintains a sparse high-effort pace. Her output of 0.1 posts per week falls well below the median of 1.0. This low frequency places her in the bottom half of the follower rank compared to peers. A consistency score of 0 indicates an erratic posting rhythm with no predictable gaps between uploads. She rarely maintains a presence, evidenced by a maximum streak of only two days. Fresh content typically lands on Thursday and Friday around 18:00 UTC. Marketers should expect long periods of silence followed by sudden activity. Planning a campaign requires flexibility because the account does not follow a clockwork schedule. You cannot rely on a steady flow of content to maintain brand presence. A tie-in must be timed specifically for these rare appearance windows rather than expected weekly intervals.
0.1
Posts / week
2273.6h
Avg gap between posts
Friday, Thursday, Tuesday
Peak posting days
18:00, 16:00, 17:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @katiezelem publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most frequently on Friday and Thursday at 18:00 UTC. The posting frequency is low at 0.1 times per week.
Most Common Words
Frequent caption words across @katiezelem's recent posts (excludes stopwords)
Best Day of the Week to Post
@katiezelem's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Tuesday | 3 | 12,464 | 37,391 |
| Wednesday | 1 | 24,561 | 24,561 |
| Thursday | 3 | 10,702 | 32,107 |
| Friday | 5 | 4,772 | 23,859 |
Posting Consistency & Streaks
How steadily @katiezelem maintains output
2
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
0.9%
Active days
Posted at least once
2273.6h
Avg gap
Between posts
Caption Length & Performance
How @katiezelem's caption length correlates with engagement
100.0%
Posts with Caption
87
Avg Caption Chars
59
Median Chars
444
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 5 | 10.9K |
| Medium (40-100) | 5 | 8.7K |
| Long (100+) | 2 | 9.9K |
The audience rewards short captions of under 40 characters with an average of 10.9K engagements. Medium captions perform the worst at 8.7K.
Who This Audience Is
What @katiezelem's reach and engagement mean for a brand.
The follower count sits at less than half of the typical creator size in this tracking set. This smaller scale indicates an audience that has not reached broad broadcast levels. Verification status suggests a level of public recognition despite the lower rank. The engagement rate is more than four times higher than the median average. This high participation rate means a brand message will land much harder than it would on a standard large account. High interaction relative to size suggests content resonates deeply with those who see it. Because there is no specific category assigned, the audience profile remains broad. The data points toward a niche community rather than a general mass market. This audience fits the lifestyle and boutique retail categories.
Compare & Discover Similar Creators
Stack @katiezelem against any other Instagram creator we track, or jump to similar accounts.
Compare @katiezelem to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @katiezelem
Estimated Earnings
Revenue estimates based on follower count and engagement
Sponsored posts for @katiezelem fall into the macro category and command an estimated range of $1,800 to $3,300 per post. Because her rank sits below the median point, her quoted band serves as a ceiling for negotiations rather than a fixed salary. This position makes her a value buy for brands seeking reach without premium pricing. Her 4.48% engagement rate is more than four times the 1.00% average for her tier. This high level of interaction suggests that the upper end of her price range is fair for the quality of attention she provides to her audience. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 219.5K followers (Macro)
$1,756 – $3,292
Industry rate for macro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 219.5K followers
- + 4.48% engagement rate beats the 1.00% tracked median
- + 25.0% of recent posts beat 2x the account's own average
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Sparse cadence of about 0.1 posts a week limits fresh reach
Summary
This analysis of @katiezelem reveals a macro Instagram presence with 219,483 followers. The account demonstrates an engagement rate of 4.48%, averaging 9.7K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @katiezelem
How many followers does @katiezelem have on Instagram?
@katiezelem has 219,483 followers on Instagram, placing them in the macro creator tier.
What is @katiezelem's Instagram engagement rate?
@katiezelem has an engagement rate of 4.48% based on 12 recent posts, averaging 9.7K likes per post.
How much does @katiezelem earn on Instagram?
Based on industry benchmarks, @katiezelem's estimated sponsorship value is $1,756 - $3,292 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @katiezelem published on Instagram?
@katiezelem has published 482 posts on Instagram.
What is @katiezelem's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 27,201 likes and 294 comments.
How often does @katiezelem post on Instagram?
@katiezelem posts approximately 0.1 times per week, with an average gap of 2273.6 hours between posts. Peak posting days are Friday, Thursday, Tuesday.
How does @katiezelem compare to other Instagram creators?
@katiezelem sits in the Macro creator tier alongside accounts like @jordys.book.club, @elchino242, @additigupta.
Is @katiezelem verified on Instagram?
Yes, @katiezelem is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @katiezelem's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026