Varun Mayya

Varun Mayya

@thevarunmayya

⚡ Founder @yaas.media @aeosgroup, @aeos.labs @aeosgamesofficial 🤹 Stay up to date with the absolute latest in tech/AI 📧 [email protected]

1.3M

Followers

901

Following

2.1K

Posts

2.17%

Engagement Rate

Mega tier Updated Jun 19, 2026

Account Overview

Profile summary and post performance

This creator ranks 697 out of 1,606 tracked accounts and holds a follower count that is 1.8 times the median size. As a verified Entrepreneur with over 2,000 posts, this profile operates as a high volume content hub within the Mega tier. The engagement rate of 2.17% sits well above the 0.93% median for accounts of this scale. You can find more detailed breakdowns of audience interaction and content performance in the following sections.

Account Info

Account Size Mega
Followers 1,280,147
Following 901
Posts 2,061
Verified Yes
Category Entrepreneur

Post Performance

Posts Analyzed 12
Avg Likes per Post 27,360
Avg Comments per Post 435
Videos 11
Photos 1
Engagement Rate 2.17%

Engagement Analysis

Based on 12 recent posts

Platform Context

@thevarunmayya ranks 240 out of 778 for engagement because its rate sits well above the tracked median. This performance means every follower is more likely to interact with content compared to the average creator in the database. Such high activity indicates a loyal audience that engages with posts at more than double the typical rate.

The engagement rate of 2.17% outperforms the 0.93% median, placing the account in the top 30% of its peer group. This indicates that followers interact with content far more frequently than the average user. While likes represent a steady baseline of approval at 27.4K per post, the comment volume shows a consistent level of active conversation. The audience rewards static imagery over motion, as the single photo outperformed the video average by nearly 30k likes. This suggests that while videos provide reach, photos spark deeper engagement from the core community. Reach reliability is currently low because no posts achieved five times the account average and only 16.7% surpassed the double mark. These figures indicate a stable but predictable growth pattern rather than frequent explosive spikes. The audience is an active one.

27.4K

Avg Likes/Post

435

Avg Comments/Post

328.3K

Total Likes

5.2K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Above Average for Mega

2.17%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

24.9K

Avg Likes on Videos (11)

54.4K

Avg Likes on Photos (1)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @thevarunmayya's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @thevarunmayya's single biggest post had going for it — the patterns worth replicating.

Top post by @thevarunmayya

98,018 likes · 456 comments

3.5× @thevarunmayya's average post · 5.1× the median post.

"I also asked Sundar what he thinks of wrapper startups 😁 Coming soon. Make sure you subscribe to me on YouTube. You don’t want to miss this."

141 characters

Video

Format

Thursday

Day Posted

15:00 UTC

Hour Posted

1.1M

Views

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post performed at a 5.1x multiplier over the median engagement for this account. This high performance correlates with a strong like to comment ratio of roughly 216 to 1. To replicate this success, prioritize long captions exceeding 100 characters. These longer pieces generate an average of 35.7K likes compared to only 3.9K for medium length posts. This gap suggests that the audience values deep context or detailed storytelling over brief updates. Use the #framerpartner hashtag as a consistent signal to define the primary topic area. Given the current posting cadence of roughly once every ten days, focus on high quality production rather than frequency. Consistent engagement remains steady even at this scale. The account currently holds 1.3 million followers with an average of 27.4K likes per post.

Top Hashtags

#framerpartner (1)

Top Keywords

voice (4) show (3) knows (3) coming (2) soon (2) indian (2) design (2) think (2) code (2) full (2) youtube (2) want (2) down (2) built (2) through (2) build (2) massive (2) move (2) after (2) trailer (2) ichigo (2) actor (2) unleash (2) avatar (2) media (2) generation (2) talk (1) image (1) usage (1) numbers (1)

Caption Analysis

Avg Caption Length 186 chars
Posting Frequency 0.1 posts/week

Content Mix

11

Videos / Reels

1

Photos

Top Performing Posts

Post thumbnail

I also asked Sundar what he thinks of wrapper startups 😁 Coming soon. Make sure you subscribe to me on YouTube. You do…

98.0K likes 456 comments 1.1M views Video
View
Post thumbnail

Coming soon. We talk: - Indian 4o Image gen usage (some numbers too) - Design jobs - Miyazaki's, AI, and the evolving…

58.0K likes 999 comments 527.4K views Video
View
Post thumbnail

What a phenomenal launch @one8world 🙌🏻 Here’s to taking India born brands to the world Massive congratulations to the…

54.4K likes 138 comments
View
Post thumbnail

After 6 months of hard work, we're ready to show what's next. Get a glimpse of the latest gameplay trailer and story b…

53.9K likes 1.2K comments 364.4K views Video
View
Post thumbnail

Full Podcast Link In Bio. Satya Nadella on “Is SaaS dead?, How 2025 is the year of Agents, Advice for Indian Engineer…

20.5K likes 135 comments 238.3K views Video
View
Post thumbnail

Revealing the English voice actor for the main character of Unleash the Avatar: the previous generation knows him as th…

18.7K likes 469 comments 153.2K views Video
View
Post thumbnail

Theres a move called the leg cutter in this where we still have to add vfx (both blood and particles) to hide collision…

11.4K likes 693 comments 194.2K views Video
View
Post thumbnail

U.S. government will decide who gets access to GPT-5.6!

5.7K likes 49 comments 76.4K views Video
View
Post thumbnail

Unleash the Avatar’s third trailer tomorrow at 9am :)

3.4K likes 82 comments 32.3K views Video
View

Top Posts

Highest-liked recent posts from @thevarunmayya

# Caption Likes Comments Link
1
I also asked Sundar what he thinks of wrapper startups 😁 Coming soon. Make sur…
98.0K 456 view
2
Coming soon. We talk: - Indian 4o Image gen usage (some numbers too) - Design…
58.0K 999 view
3
What a phenomenal launch @one8world 🙌🏻 Here’s to taking India born brands to th…
54.4K 138 view
4
After 6 months of hard work, we're ready to show what's next. Get a glimpse of…
53.9K 1.2K view
5
Full Podcast Link In Bio. Satya Nadella on “Is SaaS dead?, How 2025 is the ye…
20.5K 135 view
6
Revealing the English voice actor for the main character of Unleash the Avatar:…
18.7K 469 view
7
Theres a move called the leg cutter in this where we still have to add vfx (bot…
11.4K 693 view
8
U.S. government will decide who gets access to GPT-5.6!
5.7K 49 view
9
Unleash the Avatar’s third trailer tomorrow at 9am :)
3.4K 82 view

Posting Patterns & Optimal Timing

When @thevarunmayya posts on Instagram

The creator follows a sparse high-effort pace. This account posts roughly once every ten weeks which falls well below the median frequency of 1.1 posts per week. Because the posting volume is so low, the rank of 697 out of 1606 suggests that other creators in this tier are more active with their content updates. A consistency score of 0 indicates an erratic schedule without a predictable rhythm. The gap between posts is unpredictable and the longest streak of three days highlights how infrequently new material appears. Content lands most often on Friday and Monday around 15:00 UTC. Marketers should not expect a steady stream of fresh content to support a long campaign. Planning must account for these rare windows where activity occurs rather than relying on a daily or weekly presence. You should coordinate your tie-in specifically around the infrequent upload dates to ensure maximum visibility during those brief moments of activity.

0.1

Posts / week

1684.3h

Avg gap between posts

Friday, Monday, Wednesday

Peak posting days

15:00, 13:00, 16:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @thevarunmayya publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

1

4

5

6

7

8

9

10

1

11

12

2

13

1

14

4

15

2

16

1

17

18

19

20

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @thevarunmayya publishes more often. Their busiest hours are 15:00, 13:00, 16:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @thevarunmayya hasn't been active in our tracked sample.

The account posts most often on Friday and Monday at 15:00 UTC. The frequency of posts is low at 0.1 times per week.

Most Common Words

Frequent caption words across @thevarunmayya's recent posts (excludes stopwords)

voice (4) show (3) knows (3) coming (2) soon (2) indian (2) design (2) think (2) code (2) full (2) youtube (2) want (2) down (2) built (2) through (2) build (2) massive (2) move (2) after (2) trailer (2) ichigo (2) actor (2) unleash (2) avatar (2) media (2) generation (2) talk (1) image (1) usage (1) numbers (1)

Best Day of the Week to Post

@thevarunmayya's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 3 26,227 78,680
Tuesday 1 55,109 55,109
Wednesday 2 7,356 14,713
Thursday 1 98,474 98,474
Friday 4 21,434 85,735
Saturday 1 826 826

Posting Consistency & Streaks

How steadily @thevarunmayya maintains output

3

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

1.2%

Active days

Posted at least once

1684.3h

Avg gap

Between posts

Caption Length & Performance

How @thevarunmayya's caption length correlates with engagement

100.0%

Posts with Caption

186

Avg Caption Chars

212

Median Chars

307

Longest Caption

Caption Length Posts Avg Engagement
Medium (40-100) 3 3.9K
Long (100+) 9 35.7K

The audience prefers long captions of over 100 characters because they earn 35.7K average engagement. Medium captions perform poorly with only 3.9K average engagement.

Who This Audience Is

What @thevarunmayya's reach and engagement mean for a brand.

The audience size is large compared to the typical tracked creator at nearly double the median. This scale indicates reach beyond niche circles. The verified status in the entrepreneur category confirms a professional demographic of business owners or aspiring professionals. Engagement rates are more than double the median, meaning brand messages land harder here than on average platforms. High interaction relative to the follower count suggests content resonates with the specific interests of this professional group. This audience fits the education and professional services categories well.

Compare & Discover Similar Creators

Stack @thevarunmayya against any other Instagram creator we track, or jump to similar accounts.

Compare @thevarunmayya to another creator

Get a side-by-side stats breakdown.

@thevarunmayya vs

Creators in the same tier as @thevarunmayya

Ines Helene

Ines Helene

@ini.helen

1.2M followers

Nathan Pelle

Nathan Pelle

@nathanpelle

1.0M followers

Chris Donnelly

Chris Donnelly

@chrisdonnellyofficial

809.8K followers

Ayushman Pandita

Ayushman Pandita

@ayushman.pandita

786.6K followers

Emily Skye

Emily Skye

@emilyskyefit

2.5M followers

Impact

Impact

@impact

2.5M followers

Estimated Earnings

Revenue estimates based on follower count and engagement

@thevarunmayya generates revenue primarily through sponsored posts, where the estimated market value for a single post ranges from $6.4K to $15.4K. Ranking at 697 out of 1606 puts this creator above the median threshold but below the top tier of earners. Because the account sits in this middle bracket, the quoted range acts as a ceiling rather than a guaranteed fee for advertisers seeking a value buy. High engagement figures of 2.17% more than double the 0.93% median average. This active participation justifies the higher end of the suggested price band by ensuring the reach translates into genuine audience interest. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 1.3M followers (Mega)

$6,401 – $15,362

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. The account sits in the middle of the field with a follower count 1.8 times the median. Engagement. A 2.17% rate is more than double the 0.93% median, meaning the audience interacts well with the content. Hit-rate. Only 16.7% of posts beat twice the account average, indicating a low frequency of standout successes.

Strengths

  • + Verified account with 1.3M followers
  • + 2.17% engagement rate beats the 0.93% tracked median
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 0.1 posts a week limits fresh reach

Summary

This analysis of @thevarunmayya reveals a mega Instagram presence with 1,280,147 followers. The account demonstrates an engagement rate of 2.17%, averaging 27.4K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @thevarunmayya

How many followers does @thevarunmayya have on Instagram?

@thevarunmayya has 1,280,147 followers on Instagram, placing them in the mega creator tier.

What is @thevarunmayya's Instagram engagement rate?

@thevarunmayya has an engagement rate of 2.17% based on 12 recent posts, averaging 27.4K likes per post.

How much does @thevarunmayya earn on Instagram?

Based on industry benchmarks, @thevarunmayya's estimated sponsorship value is $6,401 - $15,362 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @thevarunmayya published on Instagram?

@thevarunmayya has published 2,061 posts on Instagram.

What is @thevarunmayya's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 98,018 likes and 456 comments.

How often does @thevarunmayya post on Instagram?

@thevarunmayya posts approximately 0.1 times per week, with an average gap of 1684.3 hours between posts. Peak posting days are Friday, Monday, Wednesday.

How does @thevarunmayya compare to other Instagram creators?

@thevarunmayya sits in the Mega creator tier alongside accounts like @ini.helen, @nathanpelle, @chrisdonnellyofficial.

Is @thevarunmayya verified on Instagram?

Yes, @thevarunmayya is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @thevarunmayya's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026