Varun Mayya
⚡ Founder @yaas.media @aeosgroup, @aeos.labs @aeosgamesofficial 🤹 Stay up to date with the absolute latest in tech/AI 📧 [email protected]
1.3M
Followers
901
Following
2.1K
Posts
2.17%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 697 out of 1,606 tracked accounts and holds a follower count that is 1.8 times the median size. As a verified Entrepreneur with over 2,000 posts, this profile operates as a high volume content hub within the Mega tier. The engagement rate of 2.17% sits well above the 0.93% median for accounts of this scale. You can find more detailed breakdowns of audience interaction and content performance in the following sections.
Account Info
| Account Size | Mega |
| Followers | 1,280,147 |
| Following | 901 |
| Posts | 2,061 |
| Verified | Yes |
| Category | Entrepreneur |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 27,360 |
| Avg Comments per Post | 435 |
| Videos | 11 |
| Photos | 1 |
| Engagement Rate | 2.17% |
Engagement Analysis
Based on 12 recent posts
Platform Context
@thevarunmayya ranks 240 out of 778 for engagement because its rate sits well above the tracked median. This performance means every follower is more likely to interact with content compared to the average creator in the database. Such high activity indicates a loyal audience that engages with posts at more than double the typical rate.
The engagement rate of 2.17% outperforms the 0.93% median, placing the account in the top 30% of its peer group. This indicates that followers interact with content far more frequently than the average user. While likes represent a steady baseline of approval at 27.4K per post, the comment volume shows a consistent level of active conversation. The audience rewards static imagery over motion, as the single photo outperformed the video average by nearly 30k likes. This suggests that while videos provide reach, photos spark deeper engagement from the core community. Reach reliability is currently low because no posts achieved five times the account average and only 16.7% surpassed the double mark. These figures indicate a stable but predictable growth pattern rather than frequent explosive spikes. The audience is an active one.
27.4K
Avg Likes/Post
435
Avg Comments/Post
328.3K
Total Likes
5.2K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
2.17%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
24.9K
Avg Likes on Videos (11)
54.4K
Avg Likes on Photos (1)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @thevarunmayya's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @thevarunmayya's single biggest post had going for it — the patterns worth replicating.
98,018 likes · 456 comments
3.5× @thevarunmayya's average post · 5.1× the median post.
"I also asked Sundar what he thinks of wrapper startups 😁 Coming soon. Make sure you subscribe to me on YouTube. You don’t want to miss this."
141 characters
Video
Format
Thursday
Day Posted
15:00 UTC
Hour Posted
1.1M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post performed at a 5.1x multiplier over the median engagement for this account. This high performance correlates with a strong like to comment ratio of roughly 216 to 1. To replicate this success, prioritize long captions exceeding 100 characters. These longer pieces generate an average of 35.7K likes compared to only 3.9K for medium length posts. This gap suggests that the audience values deep context or detailed storytelling over brief updates. Use the #framerpartner hashtag as a consistent signal to define the primary topic area. Given the current posting cadence of roughly once every ten days, focus on high quality production rather than frequency. Consistent engagement remains steady even at this scale. The account currently holds 1.3 million followers with an average of 27.4K likes per post.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 186 chars |
| Posting Frequency | 0.1 posts/week |
Content Mix
11
Videos / Reels
1
Photos
Top Performing Posts
I also asked Sundar what he thinks of wrapper startups 😁 Coming soon. Make sure you subscribe to me on YouTube. You do…
Coming soon. We talk: - Indian 4o Image gen usage (some numbers too) - Design jobs - Miyazaki's, AI, and the evolving…
What a phenomenal launch @one8world 🙌🏻 Here’s to taking India born brands to the world Massive congratulations to the…
After 6 months of hard work, we're ready to show what's next. Get a glimpse of the latest gameplay trailer and story b…
Full Podcast Link In Bio. Satya Nadella on “Is SaaS dead?, How 2025 is the year of Agents, Advice for Indian Engineer…
Revealing the English voice actor for the main character of Unleash the Avatar: the previous generation knows him as th…
Theres a move called the leg cutter in this where we still have to add vfx (both blood and particles) to hide collision…
U.S. government will decide who gets access to GPT-5.6!
Top Posts
Highest-liked recent posts from @thevarunmayya
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
I also asked Sundar what he thinks of wrapper startups 😁
Coming soon. Make sur…
|
98.0K | 456 | view |
| 2 |
Coming soon. We talk:
- Indian 4o Image gen usage (some numbers too)
- Design…
|
58.0K | 999 | view |
| 3 |
What a phenomenal launch @one8world 🙌🏻
Here’s to taking India born brands to th…
|
54.4K | 138 | view |
| 4 |
After 6 months of hard work, we're ready to show what's next.
Get a glimpse of…
|
53.9K | 1.2K | view |
| 5 |
Full Podcast Link In Bio.
Satya Nadella on “Is SaaS dead?, How 2025 is the ye…
|
20.5K | 135 | view |
| 6 |
Revealing the English voice actor for the main character of Unleash the Avatar:…
|
18.7K | 469 | view |
| 7 |
Theres a move called the leg cutter in this where we still have to add vfx (bot…
|
11.4K | 693 | view |
| 8 |
U.S. government will decide who gets access to GPT-5.6!
|
5.7K | 49 | view |
| 9 |
Unleash the Avatar’s third trailer tomorrow at 9am :)
|
3.4K | 82 | view |
Posting Patterns & Optimal Timing
When @thevarunmayya posts on Instagram
The creator follows a sparse high-effort pace. This account posts roughly once every ten weeks which falls well below the median frequency of 1.1 posts per week. Because the posting volume is so low, the rank of 697 out of 1606 suggests that other creators in this tier are more active with their content updates. A consistency score of 0 indicates an erratic schedule without a predictable rhythm. The gap between posts is unpredictable and the longest streak of three days highlights how infrequently new material appears. Content lands most often on Friday and Monday around 15:00 UTC. Marketers should not expect a steady stream of fresh content to support a long campaign. Planning must account for these rare windows where activity occurs rather than relying on a daily or weekly presence. You should coordinate your tie-in specifically around the infrequent upload dates to ensure maximum visibility during those brief moments of activity.
0.1
Posts / week
1684.3h
Avg gap between posts
Friday, Monday, Wednesday
Peak posting days
15:00, 13:00, 16:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @thevarunmayya publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
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12
13
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15
16
17
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19
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23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most often on Friday and Monday at 15:00 UTC. The frequency of posts is low at 0.1 times per week.
Most Common Words
Frequent caption words across @thevarunmayya's recent posts (excludes stopwords)
Best Day of the Week to Post
@thevarunmayya's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 3 | 26,227 | 78,680 |
| Tuesday | 1 | 55,109 | 55,109 |
| Wednesday | 2 | 7,356 | 14,713 |
| Thursday | 1 | 98,474 | 98,474 |
| Friday | 4 | 21,434 | 85,735 |
| Saturday | 1 | 826 | 826 |
Posting Consistency & Streaks
How steadily @thevarunmayya maintains output
3
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
1.2%
Active days
Posted at least once
1684.3h
Avg gap
Between posts
Caption Length & Performance
How @thevarunmayya's caption length correlates with engagement
100.0%
Posts with Caption
186
Avg Caption Chars
212
Median Chars
307
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 3 | 3.9K |
| Long (100+) | 9 | 35.7K |
The audience prefers long captions of over 100 characters because they earn 35.7K average engagement. Medium captions perform poorly with only 3.9K average engagement.
Who This Audience Is
What @thevarunmayya's reach and engagement mean for a brand.
The audience size is large compared to the typical tracked creator at nearly double the median. This scale indicates reach beyond niche circles. The verified status in the entrepreneur category confirms a professional demographic of business owners or aspiring professionals. Engagement rates are more than double the median, meaning brand messages land harder here than on average platforms. High interaction relative to the follower count suggests content resonates with the specific interests of this professional group. This audience fits the education and professional services categories well.
Compare & Discover Similar Creators
Stack @thevarunmayya against any other Instagram creator we track, or jump to similar accounts.
Compare @thevarunmayya to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @thevarunmayya
Estimated Earnings
Revenue estimates based on follower count and engagement
@thevarunmayya generates revenue primarily through sponsored posts, where the estimated market value for a single post ranges from $6.4K to $15.4K. Ranking at 697 out of 1606 puts this creator above the median threshold but below the top tier of earners. Because the account sits in this middle bracket, the quoted range acts as a ceiling rather than a guaranteed fee for advertisers seeking a value buy. High engagement figures of 2.17% more than double the 0.93% median average. This active participation justifies the higher end of the suggested price band by ensuring the reach translates into genuine audience interest. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 1.3M followers (Mega)
$6,401 – $15,362
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 1.3M followers
- + 2.17% engagement rate beats the 0.93% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.1 posts a week limits fresh reach
Summary
This analysis of @thevarunmayya reveals a mega Instagram presence with 1,280,147 followers. The account demonstrates an engagement rate of 2.17%, averaging 27.4K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @thevarunmayya
How many followers does @thevarunmayya have on Instagram?
@thevarunmayya has 1,280,147 followers on Instagram, placing them in the mega creator tier.
What is @thevarunmayya's Instagram engagement rate?
@thevarunmayya has an engagement rate of 2.17% based on 12 recent posts, averaging 27.4K likes per post.
How much does @thevarunmayya earn on Instagram?
Based on industry benchmarks, @thevarunmayya's estimated sponsorship value is $6,401 - $15,362 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @thevarunmayya published on Instagram?
@thevarunmayya has published 2,061 posts on Instagram.
What is @thevarunmayya's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 98,018 likes and 456 comments.
How often does @thevarunmayya post on Instagram?
@thevarunmayya posts approximately 0.1 times per week, with an average gap of 1684.3 hours between posts. Peak posting days are Friday, Monday, Wednesday.
How does @thevarunmayya compare to other Instagram creators?
@thevarunmayya sits in the Mega creator tier alongside accounts like @ini.helen, @nathanpelle, @chrisdonnellyofficial.
Is @thevarunmayya verified on Instagram?
Yes, @thevarunmayya is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @thevarunmayya's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026