@helloemilie

🦋 visual stories + mindfully slow travel 📸 photo | video | travel 💌 [email protected]

1.3M

Followers

895

Following

1.8K

Posts

3.79%

Engagement Rate

↑ +6.4% over 72d Mega tier Updated Jun 19, 2026

Account Overview

Profile summary and post performance

This creator ranks 699 out of 1,606 tracked accounts and holds a follower count that is 1.7 times the median size. This verified account has shared 1764 posts and sits within the Mega tier despite not having a specific category assigned. The engagement rate of 3.79% comfortably exceeds the 0.93% median for this group. You can find deeper insights into audience behavior and content performance in the following report.

Account Info

Account Size Mega
Followers 1,275,729
Following 895
Posts 1,764
Verified Yes

Post Performance

Posts Analyzed 12
Avg Likes per Post 47,866
Avg Comments per Post 542
Videos 2
Photos 10
Engagement Rate 3.79%

Follower Growth Over Time

How @helloemilie's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

+76.6K

Net Change

+6.4%

% Change

+1.1K

Avg / Day

72

Days Tracked

17

Data Points

Tracked between May 7, 2026 (1,200,000 followers) and Jul 18, 2026 (1,276,567 followers).

The account grew from 1.2M to 1.3M followers over 50 days. The trend is upward with an increase of 75.7K followers.

What the trajectory means

The account gained approximately 75.7K followers over the tracked window. This upward trajectory makes @helloemilie an account worth getting in early on. The pace of 1.5K new followers per day allows for predictable campaign planning.

Engagement Analysis

Based on 12 recent posts

Platform Context

@helloemilie ranks 133 out of 778 for engagement rate and sits well above the tracked median of 0.93%. This 3.79% engagement rate means followers interact with content at a much higher frequency than average creators. The account outperforms the typical benchmark by more than four times.

The engagement rate of 3.79% outperforms the median of 0.93%, placing the account in the top 17 percent of its peer group. This confirms that followers do more than just scroll past content. While likes provide a baseline of approval, the consistent volume of comments proves an active dialogue is occurring. The audience rewards video content heavily with a large preference for motion over stills. Photos earn only 11.5K likes on average compared to the 229.6K likes garnered by videos. This disparity indicates that video is the primary vehicle for deep engagement. Reach reliability remains inconsistent because only 8.3% of posts doubled the account average and another 8.3% quintupled it. These outliers suggest a hit-driven model rather than steady, predictable growth across every post. The audience is active.

47.9K

Avg Likes/Post

542

Avg Comments/Post

574.4K

Total Likes

6.5K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Excellent for Mega

3.79%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

229.6K

Avg Likes on Videos (2)

11.5K

Avg Likes on Photos (10)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @helloemilie's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @helloemilie's single biggest post had going for it — the patterns worth replicating.

Top post by @helloemilie

440,478 likes · 1,426 comments

9.1× @helloemilie's average post · 42.6× the median post.

"A second for escapism…✨🫶🍃🌳 When the sun bathes the world in a warm, magical light. #theartofnoticing #australia #naturephotography"

130 characters

Video

Format

Thursday

Day Posted

7:00 UTC

Hour Posted

860.0K

Views

Hashtags: #theartofnoticing #australia #naturephotography

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post outperformed the median engagement by over 42 times to reach a peak of 440.5K likes. This high like to comment ratio suggests the content creates strong visual appeal that encourages passive appreciation. To replicate this success, prioritize long captions exceeding 100 characters. These longer blocks of text generate more than four times the engagement seen in medium length posts. Short or medium copy fails to build a connection with the audience. Use the recurring hashtags like #travelswitzerland and #cinematic to signal specific aesthetic themes to the algorithm. The posting frequency is very low at 0.1 posts per week. This indicates that quality and visual impact take priority over consistent daily output for this account. Focus on high production value rather than volume. At 1.3 million followers, the account maintains a solid base of nearly 50k likes per post even without frequent posting. The content focuses heavily on travel and photography themes.

Top Hashtags

#travelswitzerland (5) #cinematic (2) #travel (2) #photography (2) #zermatt (2) #matterhorn (2) #inlovewithswitzerland (2) #grandtraintour (2) #switzerland (2) #theartofnoticing (1) #australia (1) #naturephotography (1) #newzealand (1) #southislandnewzealand (1) #theartofstorytelling (1) #dreamscapes (1) #glacierexpress (1) #swissalps (1) #lighthouse (1) #planetearth (1)

Top Keywords

winter (20) switzerland (19) through (14) swiss (14) mountain (12) views (12) travel (10) zermatt (9) train (9) matterhorn (9) snow (9) alpine (9) favourite (8) journey (8) lucerne (8) world (6) light (6) visit (6) most (6) next (6) stay (6) hotel (6) travelswitzerland (6) wengen (6) city (6) lake (6) alps (5) best (5) feels (5) iconic (5)

Caption Analysis

Avg Caption Length 848 chars
Posting Frequency 0.1 posts/week

Content Mix

2

Videos / Reels

10

Photos

Top Performing Posts

Post thumbnail

A second for escapism…✨🫶🍃🌳 When the sun bathes the world in a warm, magical light. #theartofnoticing #australia #nature…

440.5K likes 1.4K comments 860.0K views Video
View
Post thumbnail

A winter journey I’ve always dreamed of… ✨💭❄️🇨🇭 From St. Moritz → Zermatt on the world’s most iconic train journey thro…

34.5K likes 987 comments
View
Post thumbnail

Under the winter moonlight…❄️🌙🏔️✨💭 Moving postcards of the Matterhorn. There are no words for how special it feels to …

19.4K likes 563 comments
View
Post thumbnail

The magic of Switzerland during winter..

18.6K likes 161 comments 39.4K views Video
View
Post thumbnail

A winter dream tucked high in the Swiss Alps…❄️⛷️🏔️🚡 My next stop on my winter trip was Wengen, a car-free mountain vil…

17.0K likes 570 comments
View
Post thumbnail

Horizontal snippets from around the globe 🌎✨💭🌻🌝🐘🐧🦋🍃 Which series is your favourite? >>>>>>>>>>>>> I’ve seen the world…

9.8K likes 593 comments
View
Post thumbnail

Postcards from a Swiss Winter Wonderland ✨❄️🇨🇭 This is where my next bucket list journey through @switzerland begins. …

7.2K likes 489 comments
View
Post thumbnail

A dreamlike morning in Lucerne…✨🇨🇭🏔️ One of my favourite cities to explore in Switzerland, this time in winter, with sn…

7.0K likes 344 comments
View
Post thumbnail

Sometimes the world moves so fast you forget to slow down and breathe…✨😌🏔️🍃💭🌾

6.0K likes 404 comments
View

Top Posts

Highest-liked recent posts from @helloemilie

# Caption Likes Comments Link
1
A second for escapism…✨🫶🍃🌳 When the sun bathes the world in a warm, magical lig…
440.5K 1.4K view
2
A winter journey I’ve always dreamed of… ✨💭❄️🇨🇭 From St. Moritz → Zermatt on th…
34.5K 987 view
3
Under the winter moonlight…❄️🌙🏔️✨💭 Moving postcards of the Matterhorn. There a…
19.4K 563 view
4
The magic of Switzerland during winter..
18.6K 161 view
5
A winter dream tucked high in the Swiss Alps…❄️⛷️🏔️🚡 My next stop on my winter …
17.0K 570 view
6
Horizontal snippets from around the globe 🌎✨💭🌻🌝🐘🐧🦋🍃 Which series is your favou…
9.8K 593 view
7
Postcards from a Swiss Winter Wonderland ✨❄️🇨🇭 This is where my next bucket lis…
7.2K 489 view
8
A dreamlike morning in Lucerne…✨🇨🇭🏔️ One of my favourite cities to explore in S…
7.0K 344 view
9
Sometimes the world moves so fast you forget to slow down and breathe…✨😌🏔️🍃💭🌾
6.0K 404 view

Posting Patterns & Optimal Timing

When @helloemilie posts on Instagram

This creator follows a sparse high-effort pace because they post less than once every ten days. This frequency puts them well below the median of 1.1 posts per week. Their low rank in follower count relative to peers reflects this infrequent output. The consistency score is zero, meaning there is no predictable rhythm or regular gap between uploads. You will find content only during sporadic bursts followed by long periods of silence. New content typically lands on Sunday and Tuesday at 07:00 UTC. Marketers should not expect a steady stream of assets for daily engagement. Because the cadence is so unpredictable, you cannot rely on a recurring schedule to time your campaign. Plan your tie-in around specific manual requests or one-off collaborations rather than trying to sync with a regular posting cycle.

0.1

Posts / week

2105.4h

Avg gap between posts

Sunday, Tuesday, Wednesday

Peak posting days

7:00, 6:00, 2:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @helloemilie publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

1

2

3

4

5

2

6

9

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @helloemilie publishes more often. Their busiest hours are 7:00, 6:00, 2:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @helloemilie hasn't been active in our tracked sample.

The account posts most often on Sunday and Tuesday at 07:00 UTC. The posting frequency is low at 0.1 times per week.

Most Common Words

Frequent caption words across @helloemilie's recent posts (excludes stopwords)

winter (20) switzerland (19) through (14) swiss (14) mountain (12) views (12) travel (10) zermatt (9) train (9) matterhorn (9) snow (9) alpine (9) favourite (8) journey (8) lucerne (8) world (6) light (6) visit (6) most (6) next (6) stay (6) hotel (6) travelswitzerland (6) wengen (6) city (6) lake (6) alps (5) best (5) feels (5) iconic (5)

Best Day of the Week to Post

@helloemilie's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 2 11,672 23,345
Tuesday 2 6,564 13,129
Wednesday 2 19,822 39,645
Thursday 1 441,904 441,904
Friday 1 18,786 18,786
Sunday 4 11,020 44,081

Posting Consistency & Streaks

How steadily @helloemilie maintains output

1

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

1.2%

Active days

Posted at least once

2105.4h

Avg gap

Between posts

Caption Length & Performance

How @helloemilie's caption length correlates with engagement

100.0%

Posts with Caption

848

Avg Caption Chars

538

Median Chars

2010

Longest Caption

Caption Length Posts Avg Engagement
Medium (40-100) 2 12.6K
Long (100+) 10 55.6K

The audience favors long captions of 100 or more characters with 55.6K average engagement. Medium captions perform the worst at 12.6K average engagement.

Who This Audience Is

What @helloemilie's reach and engagement mean for a brand.

The follower count sits well above the median for tracked creators. This scale indicates an audience capable of reaching a broad demographic beyond niche circles. The verified status confirms established reach despite the lack of a specific category tag. Engagement rates are more than four times higher than the platform average. This high rate suggests that brand messages land with much more impact here than on typical accounts of this size. The gap between the follower count and the interaction rate indicates a highly active core group rather than passive scrolling. Data points toward an audience that reacts consistently to content. This profile fits well within the lifestyle and beauty categories.

Compare & Discover Similar Creators

Stack @helloemilie against any other Instagram creator we track, or jump to similar accounts.

Compare @helloemilie to another creator

Get a side-by-side stats breakdown.

@helloemilie vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

@helloemilie generates revenue primarily through brand sponsorships and ad placements. A sponsored post for this account falls within the $6,400 to $15,300 range based on the follower count of 1.3M. Her rank of 699 puts her well above the median, allowing her to command a premium over standard market rates. While many creators at this scale struggle with low interaction, her 3.79% engagement rate is more than four times the 0.93% median. This high participation rate justifies the higher end of her quoted band as a fair price for the reach provided. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 1.3M followers (Mega)

$6,379 – $15,309

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. The account sits in the middle of the field despite having a following over 1.7 times the median size. Engagement. A 3.79% rate is well above the median, meaning the audience interacts with content much more than typical accounts. Hit-rate. Only 8.3% of posts beat double the average engagement, indicating a struggle to produce consistent standout hits. Trajectory. Growth over the last 50 days shows a steady upward trend in follower count.

Strengths

  • + Verified account with 1.3M followers
  • + 3.79% engagement rate beats the 0.93% tracked median
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 0.1 posts a week limits fresh reach

Summary

This analysis of @helloemilie reveals a mega Instagram presence with 1,275,729 followers. The account demonstrates an engagement rate of 3.79%, averaging 47.9K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @helloemilie

How many followers does @helloemilie have on Instagram?

@helloemilie has 1,275,729 followers on Instagram, placing them in the mega creator tier.

What is @helloemilie's Instagram engagement rate?

@helloemilie has an engagement rate of 3.79% based on 12 recent posts, averaging 47.9K likes per post.

How much does @helloemilie earn on Instagram?

Based on industry benchmarks, @helloemilie's estimated sponsorship value is $6,379 - $15,309 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @helloemilie published on Instagram?

@helloemilie has published 1,764 posts on Instagram.

What is @helloemilie's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 440,478 likes and 1,426 comments.

How often does @helloemilie post on Instagram?

@helloemilie posts approximately 0.1 times per week, with an average gap of 2105.4 hours between posts. Peak posting days are Sunday, Tuesday, Wednesday.

How does @helloemilie compare to other Instagram creators?

@helloemilie sits in the Mega creator tier alongside accounts like @emilyskyefit, @impact, @realgrumpycat.

Is @helloemilie verified on Instagram?

Yes, @helloemilie is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @helloemilie's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026