Brian Michael Smith
Filmmaker. Actor. Chug Wrangler. 🎥: @whoRU_Forgetfulspy 📺 @911lonestar @Sho_TheLWord In my action era. ↓ Let's build 📩
99.8K
Followers
7.6K
Following
618
Posts
3.51%
Engagement Rate
Account Overview
Profile summary and post performance
Ranked 1168 out of 1606 tracked creators, this account holds a follower count that is 0.1x the median size. This means it is smaller than the typical creator we track. The profile is verified and categorized as an Actor with 618 total posts. It functions as a mid-tier account for its niche. The engagement rate of 3.51% clears the 1.06% median mark. The rest of this report breaks down audience interaction and content performance.
Account Info
| Account Size | Mid-Tier |
| Followers | 99,847 |
| Following | 7,622 |
| Posts | 618 |
| Verified | Yes |
| Category | Actor |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 3,365 |
| Avg Comments per Post | 137 |
| Videos | 7 |
| Photos | 5 |
| Engagement Rate | 3.51% |
Follower Growth Over Time
How @the_brianmichael's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+34
Net Change
0.0%
% Change
0
Avg / Day
70
Days Tracked
16
Data Points
Tracked between May 7, 2026 (99,800 followers) and Jul 16, 2026 (99,834 followers).
The account maintained a stable follower count of 99.8K over the 51 day period. The trend remained flat with 0.0% change throughout the timeframe.
What the trajectory means
The account held its follower count flat at 99.8K over the 51 day period. This steady trajectory identifies @the_brianmichael as a known quantity with a stable audience base. The zero percent change provides a predictable pace for campaign planning.
Engagement Analysis
Based on 12 recent posts
Platform Context
@the_brianmichael ranks 239 out of 1161 for its engagement rate of 3.51%. This performance sits well above the tracked median of 1.06%. The high percentage means followers interact with content at a much higher frequency than the average creator.
The engagement rate of 3.51% beats the 1.06% median to rank 239 out of 1161, proving this audience reacts much more than usual. While video content captures attention, the photo format earns a higher reward with over double the average likes per post compared to videos. This disparity indicates that followers prefer static imagery for deeper interaction or visual consumption. Reliability of reach remains inconsistent across the feed. Only 16.7% of posts doubled the account average engagement while only 8.3% achieved five times that mark. These figures suggest that most content performs steadily but rarely achieves breakout success. The presence of comments at 137 per post confirms a willingness to engage in conversation rather than just passive scrolling. This is an active audience.
3.4K
Avg Likes/Post
137
Avg Comments/Post
40.4K
Total Likes
1.6K
Total Comments
Engagement Rate
Compared to Mid-Tier tier benchmarks
3.51%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
1.4K
Avg Likes on Videos (7)
6.2K
Avg Likes on Photos (5)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @the_brianmichael's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @the_brianmichael's single biggest post had going for it — the patterns worth replicating.
20,063 likes · 515 comments
5.9× @the_brianmichael's average post · 9.8× the median post.
"I’m floored. A huge thank you to @people and @breannenyc for including me in this years #SexiestManAlive issue. This level of recognition and visibility as a Trans man is so important to me because again there is a concerted effort across this country and around the globe to le"
1104 characters
Photo
Format
Thursday
Day Posted
16:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post performed at nearly ten times the median engagement rate of other content on this page. This specific post achieved a high like to comment ratio that suggests it resonated deeply with the core audience rather than just reaching casual viewers. To replicate this success, focus on longer captions exceeding 100 characters. These long posts average 3.6K likes while medium length captions perform poorly at only 2.1K. This indicates the audience prefers detailed storytelling or deeper context over brief updates. Use the recurring hashtags to signal your core themes of representation and identity. The posting cadence is very low, with content appearing only about zero point one times per week. Given this slow output, focus on maintaining a consistent presence through high quality long form copy rather than seeking rapid growth. This account reached nearly 100K followers while maintaining an average of 3.4K likes per post.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 563 chars |
| Posting Frequency | 0.1 posts/week |
Content Mix
7
Videos / Reels
5
Photos
Top Performing Posts
I’m floored. A huge thank you to @people and @breannenyc for including me in this years #SexiestManAlive issue. This …
I’m truly truly humbled to find myself represented in the company of so many powerful artists that inspire me. I’m so g…
Some conversations don’t just challenge what we know… they expand what we understand. This week @laith_ashley, marquis…
You can do what now @laith_ashley? 👀 Tomorrow, the conversation turns to dating, disclosure, attraction, acceptance, a…
Yes, I have thoughts. Yes, I use my words. And yes… I will kick in the door and karate chop your throat… if the scene …
They’re burning books. We’re making movies. Nothing fills my cup more than working with people I love on projects I ca…
What does reclaiming the flag look like for our community? Taking pride in America’s original promise — and what our n…
@the_brianmichael words can’t express how grateful I am to call you a friend, a collaborator, a brother. Thank you so m…
Top Posts
Highest-liked recent posts from @the_brianmichael
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
I’m floored. A huge thank you to @people and @breannenyc for including me in th…
|
20.1K | 515 | view |
| 2 |
I’m truly truly humbled to find myself represented in the company of so many po…
|
7.4K | 124 | view |
| 3 |
Some conversations don’t just challenge what we know… they expand what we under…
|
3.2K | 126 | view |
| 4 |
You can do what now @laith_ashley? 👀
Tomorrow, the conversation turns to datin…
|
2.8K | 524 | view |
| 5 |
Yes, I have thoughts.
Yes, I use my words.
And yes… I will kick in the door an…
|
2.3K | 120 | view |
| 6 |
“Challa Bit My Finga”
🐾 🥴👹
@tchalladachug
|
2.0K | 94 | view |
| 7 |
They’re burning books. We’re making movies.
Nothing fills my cup more than wor…
|
1.1K | 56 | view |
| 8 |
What does reclaiming the flag look like for our community?
Taking pride in Ame…
|
819 | 20 | view |
| 9 |
@the_brianmichael words can’t express how grateful I am to call you a friend, a…
|
287 | 11 | view |
Posting Patterns & Optimal Timing
When @the_brianmichael posts on Instagram
This creator follows a sparse high-effort pace. The frequency of 0.1 posts per week falls well below the median of 0.8. This low volume places them at rank 1168 out of 1606 based on posting frequency alone. A consistency score of 0 indicates an erratic rhythm with no predictable pattern. Gaps between posts are irregular and unpredictable, punctuated only by a maximum streak of two days. New content primarily lands on Monday and Wednesday. The most frequent upload window occurs at 16:00 UTC. Marketers should view this account as a low-frequency partner for longer lead times. Because the cadence is so sparse, you cannot rely on a regular cycle to time your campaign around specific dates. You must coordinate directly with the creator to secure a slot in their limited content calendar. Spontaneous tie-ins are difficult because there is no established rhythm to exploit. Plan well ahead to ensure your brand appears during one of these rare updates.
0.1
Posts / week
2918.8h
Avg gap between posts
Wednesday, Monday, Thursday
Peak posting days
16:00, 22:00, 23:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @the_brianmichael publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most often on Monday and Wednesday at 16:00 UTC. The posting frequency is low at 0.1 times per week.
Most Common Words
Frequent caption words across @the_brianmichael's recent posts (excludes stopwords)
Best Day of the Week to Post
@the_brianmichael's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 4 | 967 | 3,867 |
| Tuesday | 1 | 61 | 61 |
| Wednesday | 5 | 3,081 | 15,407 |
| Thursday | 1 | 20,578 | 20,578 |
| Saturday | 1 | 2,109 | 2,109 |
Posting Consistency & Streaks
How steadily @the_brianmichael maintains output
2
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
0.7%
Active days
Posted at least once
2918.8h
Avg gap
Between posts
Caption Length & Performance
How @the_brianmichael's caption length correlates with engagement
100.0%
Posts with Caption
563
Avg Caption Chars
433
Median Chars
1315
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 1 | 2.1K |
| Long (100+) | 11 | 3.6K |
The audience rewards long captions with an average of 3.6K engagement. These posts perform better than medium captions which receive 2.1K.
Who This Audience Is
What @the_brianmichael's reach and engagement mean for a brand.
The follower count sits at less than a tenth of the median for tracked creators. This small scale means the account never reaches broadcast levels but maintains a niche presence. Verification and the actor category confirm a professional profile within the entertainment industry. While the total reach is limited, the engagement rate is more than triple the median. This indicates that the message lands with much higher intensity among the active viewers compared to standard accounts. The high interaction relative to size suggests content resonates specifically with those who see it. This audience fits well within the entertainment and celebrity news category.
Compare & Discover Similar Creators
Stack @the_brianmichael against any other Instagram creator we track, or jump to similar accounts.
Compare @the_brianmichael to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @the_brianmichael
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for @the_brianmichael comes from sponsored posts with an estimated value between $998 and $2,000. Because this account ranks below the median of 1606, the quoted range serves as a ceiling rather than a guaranteed fee. Brands can negotiate for better value since lower rankings typically indicate room for negotiation. High engagement at 3.51% suggests that the audience is active and attentive compared to the 1.06% median. This strong interaction rate justifies the higher end of the price band for the reach provided. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 99.8K followers (Mid-Tier)
$998 – $1,997
Industry rate for mid-tier Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 99.8K followers
- + 3.51% engagement rate beats the 1.06% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.1 posts a week limits fresh reach
Summary
This analysis of @the_brianmichael reveals a mid-tier Instagram presence with 99,847 followers. The account demonstrates an engagement rate of 3.51%, averaging 3.4K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @the_brianmichael
How many followers does @the_brianmichael have on Instagram?
@the_brianmichael has 99,847 followers on Instagram, placing them in the mid-tier creator tier.
What is @the_brianmichael's Instagram engagement rate?
@the_brianmichael has an engagement rate of 3.51% based on 12 recent posts, averaging 3.4K likes per post.
How much does @the_brianmichael earn on Instagram?
Based on industry benchmarks, @the_brianmichael's estimated sponsorship value is $998 - $1,997 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @the_brianmichael published on Instagram?
@the_brianmichael has published 618 posts on Instagram.
What is @the_brianmichael's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 20,063 likes and 515 comments.
How often does @the_brianmichael post on Instagram?
@the_brianmichael posts approximately 0.1 times per week, with an average gap of 2918.8 hours between posts. Peak posting days are Wednesday, Monday, Thursday.
How does @the_brianmichael compare to other Instagram creators?
@the_brianmichael sits in the Mid-Tier creator tier alongside accounts like @emmyperryxo, @theshaunabrooks, @emiliaamccarthy.
Is @the_brianmichael verified on Instagram?
Yes, @the_brianmichael is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @the_brianmichael's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026